--- title: "ford keychain — Niche Verdict: Skip it (50/100) | Amazon United States - Flapen" canonical_url: "https://flapen.com/amazon/research/us/automotive/ford-keychain" last_updated: "2026-07-09T23:55:40.216Z" locale: en meta: description: "a small market ($104K/yr) — ford keychain doesn't clear our bar today." "og:description": "a small market ($104K/yr) — ford keychain doesn't clear our bar today." "og:title": "ford keychain — Niche Verdict: Skip it (50/100) | Amazon United States - Flapen" --- Back to Flapen home # **ford keychain** **Skip it****50/100 ** a small market ($104K/yr) — ford keychain doesn't clear our bar today. **Market/yr** **$104K** **Growth (1y)** **+248.0%** **Products** **29** **Brands** **22** was 13 a year ago **Sellers** **48** **Price range** **$6.92–$25.11** **Returns** **1.1%** **Rating** **4.6★** **Skip it** Scored 50/100 across market size, growth, competition, quality gap, and returns. Market sizeGrowthCompetitionQuality gapReturns Market size **5** ×0.30 Growth **81** ×0.30 Competition **59** ×0.20 Quality gap **28** ×0.10 Returns **91** ×0.10 ## **Demand** Weekly Amazon search volume, last 104 weeks — +248.0% year over year. 7K3KHoliday '24Holiday '25Jul '24Nov '24Mar '25Jul '25Nov '25Mar '26 ## **Seasonality** Monthly demand index across the year — 1.00 is average. JFMAMJJASOND Peak months: Dec · busiest ÷ quietest = 1.5× ## **Competition** - Buckle-Down22% - Plasticolor16% - DEXBEXS9% - AU-TOMOTIVE GOLD9% - GRAPHICS & MORE7% - NASKEE6% - Other (16 brands)32% The top 5 products take 51% of clicks — established leaders, but buyers still shop beyond them. 22 brands and 48 sellers compete here. **Brands** **22 **▲rising was 13 a year ago **Sellers** **48** **Top 5 brand share** **61%** #ProductBrandPriceRatingReviewsClick shareTrend 1 ![Buckle-Down Keychain Seatbelt Buckle Ford Oval Logo Full Color Black Blue One Size (KC-FEB)](https://m.media-amazon.com/images/I/41H38CtHLhL.jpg) [**Buckle-Down Keychain Seatbelt Buckle Ford Oval Logo Full Color Black Blue One Size (KC-FEB)**](https://www.amazon.com/dp/B01N28VP0P) Buckle-Down$15.034.7★8017%—flat 2 ![Plasticolor 004191R01 Ford Oval Logo Enamel Keychain](https://m.media-amazon.com/images/I/41wIDhjondL.jpg) [**Plasticolor 004191R01 Ford Oval Logo Enamel Keychain**](https://www.amazon.com/dp/B0014H7LL4) Plasticolor$7.104.9★1,20716%▼falling 3 ![DEXBEXS Genuine Leather Car Key Chain Compatible with Ford Keychain Key ring Accessories for Man and Woman Black](https://m.media-amazon.com/images/I/41QXihS1IuL.jpg) [**DEXBEXS Genuine Leather Car Key Chain Compatible with Ford Keychain Key ring Accessories for Man and Woman Black**](https://www.amazon.com/dp/B0FW5RHTVR) DEXBEXS$14.074.7★1927%▲rising 4 ![NASKEE Genuine Leather Key Chain for F-150 F150 Keychain KeyRing for Men and Woean Accessories Black](https://m.media-amazon.com/images/I/41Jny5g9hCL.jpg) [**NASKEE Genuine Leather Key Chain for F-150 F150 Keychain KeyRing for Men and Woean Accessories Black**](https://www.amazon.com/dp/B0GVPYG2CH) NASKEE$12.044.7★426%▲rising 5 ![Ford Performance Wordmark with Logo UV printed black leather keychain](https://m.media-amazon.com/images/I/314Oz+ra8kL.jpg) [**Ford Performance Wordmark with Logo UV printed black leather keychain**](https://www.amazon.com/dp/B07YN8NWYB) Ford$16.194.3★815%▼falling 6 ![Buckle-Down Keychain - Ford](https://m.media-amazon.com/images/I/41anXIDZIUL.jpg) [**Buckle-Down Keychain - Ford**](https://www.amazon.com/dp/B001NV6HXO) Buckle-Down$15.194.8★235%▲rising 7 ![GRAPHICS & MORE Black Leather Ford Classic Script Logo Keychain](https://m.media-amazon.com/images/I/41qwGOZPWFL.jpg) [**GRAPHICS & MORE Black Leather Ford Classic Script Logo Keychain**](https://www.amazon.com/dp/B0BBWGZFJG) GRAPHICS & MORE$10.224.7★1414%▼falling 8 ![AU-TOMOTIVE GOLD INC. Officially Licensed Ford Rectangular Keychain](https://m.media-amazon.com/images/I/31rAGrHnH0L.jpg) [**AU-TOMOTIVE GOLD INC. Officially Licensed Ford Rectangular Keychain**](https://www.amazon.com/dp/B002138YKW) AU-TOMOTIVE GOLD$18.534.4★1413%▼falling 9 ![AU-TOMOTIVE GOLD F-150 Black Leather Keychain](https://m.media-amazon.com/images/I/41Ik9aE-ihL.jpg) [**AU-TOMOTIVE GOLD F-150 Black Leather Keychain**](https://www.amazon.com/dp/B002AHKZ10) AU-TOMOTIVE GOLD$18.004.7★4443%▼falling 10 ![SDSHSM Genuine Leather Car Key Chain for Ford F150 F-150 Keychain Accessories Family Present (Black)](https://m.media-amazon.com/images/I/41Jny5g9hCL.jpg) [**SDSHSM Genuine Leather Car Key Chain for Ford F150 F-150 Keychain Accessories Family Present (Black)**](https://www.amazon.com/dp/B0GN3SZSPV) SDSHSM$14.394.6★4943%▲rising 11 ![Uijtylj Genuine Leather Car Key Chain Fit for Ford F150 F-150 Keyring Keychain Accessories Family Present Black](https://m.media-amazon.com/images/I/41Garta1dvL.jpg) [**Uijtylj Genuine Leather Car Key Chain Fit for Ford F150 F-150 Keyring Keychain Accessories Family Present Black**](https://www.amazon.com/dp/B0GTJL4TCK) Uijtylj$12.064.6★343%▲rising 12 ![Nostalgic-Art Retro keychain 1.6 Ford Built to last Gift idea for Ford fans Official License Product (OLP) made of metal vintage design](https://m.media-amazon.com/images/I/31aAIYRl7jL.jpg) [**Nostalgic-Art Retro keychain 1.6 Ford Built to last Gift idea for Ford fans Official License Product (OLP) made of metal vintage design**](https://www.amazon.com/dp/B0CQCXHL7G) Nostalgic-Art$10.994.5★1132%▼falling 13 ![Xiconbao Genuine Leather Car Keychain for Ford F150 F-150 Series Car Key Chain Ring for Men and Woman Silver Metal Accessories](https://m.media-amazon.com/images/I/41tIOGUVNQL.jpg) [**Xiconbao Genuine Leather Car Keychain for Ford F150 F-150 Series Car Key Chain Ring for Men and Woman Silver Metal Accessories**](https://www.amazon.com/dp/B0GVFXYVKM) Xiconbao$12.194.6★462%▲rising 14 ![Detroit Shirt Company Ford Blue Oval Logo embroidered Keychain 4 x 1.5 | logos front and back](https://m.media-amazon.com/images/I/4120-OuCaCL.jpg) [**Detroit Shirt Company Ford Blue Oval Logo embroidered Keychain 4 x 1.5 | logos front and back**](https://www.amazon.com/dp/B0C7LRNDKG) Detroit Shirt Company$13.164.5★342%▼falling 15 ![FT FUNTOR for Ford Car Key Cover Compatible with Ford Bronco F-150 F-250 F-350 F-450 F-550 Raptor Fusion Ranger Ranger XLT Figo 4 Buttons TPU Key Cover with Keychain (C-Grey)](https://m.media-amazon.com/images/I/41-22K05RiL.jpg) [**FT FUNTOR for Ford Car Key Cover Compatible with Ford Bronco F-150 F-250 F-350 F-450 F-550 Raptor Fusion Ranger Ranger XLT Figo 4 Buttons TPU Key Cover with Keychain (C-Grey)**](https://www.amazon.com/dp/B0FK4M8LGR) FT FUNTOR$12.984.7★1112%▲rising **~~Showing 15 of 29 — show all ~~** ## **Product shelf** All 29 tracked products in this niche. Top sellersNewestTrending [![Buckle-Down Keychain Seatbelt Buckle Ford Oval Logo Full Color Black Blue One Size (KC-FEB)](https://m.media-amazon.com/images/I/41H38CtHLhL.jpg)**Buckle-Down Keychain Seatbelt Buckle Ford Oval Logo Full Color Black Blue One Size (KC-FEB)** Buckle-Down**$15.03**4.7★80 reviews](https://www.amazon.com/dp/B01N28VP0P) [![Plasticolor 004191R01 Ford Oval Logo Enamel Keychain](https://m.media-amazon.com/images/I/41wIDhjondL.jpg)**Plasticolor 004191R01 Ford Oval Logo Enamel Keychain** Plasticolor**$7.10**4.9★1,207 reviews](https://www.amazon.com/dp/B0014H7LL4) [![DEXBEXS Genuine Leather Car Key Chain Compatible with Ford Keychain Key ring Accessories for Man and Woman Black](https://m.media-amazon.com/images/I/41QXihS1IuL.jpg)**DEXBEXS Genuine Leather Car Key Chain Compatible with Ford Keychain Key ring Accessories for Man and Woman Black** DEXBEXS**$14.07**4.7★192 reviews](https://www.amazon.com/dp/B0FW5RHTVR) [![NASKEE Genuine Leather Key Chain for F-150 F150 Keychain KeyRing for Men and Woean Accessories Black](https://m.media-amazon.com/images/I/41Jny5g9hCL.jpg)**NASKEE Genuine Leather Key Chain for F-150 F150 Keychain KeyRing for Men and Woean Accessories Black** NASKEE**$12.04**4.7★42 reviews](https://www.amazon.com/dp/B0GVPYG2CH) [![Ford Performance Wordmark with Logo UV printed black leather keychain](https://m.media-amazon.com/images/I/314Oz+ra8kL.jpg)**Ford Performance Wordmark with Logo UV printed black leather keychain** Ford**$16.19**4.3★81 reviews](https://www.amazon.com/dp/B07YN8NWYB) [![Buckle-Down Keychain - Ford](https://m.media-amazon.com/images/I/41anXIDZIUL.jpg)**Buckle-Down Keychain - Ford** Buckle-Down**$15.19**4.8★23 reviews](https://www.amazon.com/dp/B001NV6HXO) [![GRAPHICS & MORE Black Leather Ford Classic Script Logo Keychain](https://m.media-amazon.com/images/I/41qwGOZPWFL.jpg)**GRAPHICS & MORE Black Leather Ford Classic Script Logo Keychain** GRAPHICS & MORE**$10.22**4.7★141 reviews](https://www.amazon.com/dp/B0BBWGZFJG) [![AU-TOMOTIVE GOLD INC. Officially Licensed Ford Rectangular Keychain](https://m.media-amazon.com/images/I/31rAGrHnH0L.jpg)**AU-TOMOTIVE GOLD INC. Officially Licensed Ford Rectangular Keychain** AU-TOMOTIVE GOLD**$18.53**4.4★141 reviews](https://www.amazon.com/dp/B002138YKW) ## **Reviews** What buyers praise and complain about, mined from review topics. ### **What buyers love ** **Quality-Overall**36% *“strap feels really good quality”* **Size-Overall**13% *“Fits perfectly”* **Advertised Vs Actual Product**7% *“Perfect and exactly what I was looking for”* **Design-Overall**7% *“Nicely made”* **Durability**5% *“Durable and great quality”* **Chain/Key Quality**4% *“Well made, solid key ring”* **Material Quality**3% *“The material has a nice rugged feel to it”* **Color**3% *“Color looks really good”* **Ease Of Use**3% *“Easy to use”* **Strength**3% *“Really sturdy and cute”* ### **What buyers complain about ** **Durability**16% *“Breaks quickly”* **Quality-Overall**12% *“Terrible quality, poorly made, looked and felt cheap”* **Value For Money**12% *“over priced”* **Size-Overall**10% *“Tight fit”* **Compatibility-Overall**3% *“This FOB is NOT universal for many Ford models and years”* **Flexibility**3% *“Tighten ever so often”* **Assembly/Installation**3% *“A little hard to put together”* **Touch/Button Controls**3% *“its flush so there is no feeling difference between buttons”* **Strap/String Quality**3% *“Just a printed plastic strap”* **Strength**3% *“Bents out of shape”* #### **Top return reasons**- Size-Overall44% - Advertised Vs Actual Product9% - Quality-Overall6% - Value For Money4% - Weight Heavy4% - Color4% - Compatibility-Overall4% - Defective Material/Parts3% - Material Quality3% - Design-Overall2%