---
title: "floor mats — Niche Verdict: Launch it (78/100) | Amazon United States - Flapen"
canonical_url: "https://flapen.com/amazon/research/us/automotive/floor-mats"
last_updated: "2026-07-09T22:54:21.743Z"
locale: en
meta:
  description: "floor mats clears our launch bar: a $12.3M/yr market growing +176.7% with returns at 3.0%."
  "og:description": "floor mats clears our launch bar: a $12.3M/yr market growing +176.7% with returns at 3.0%."
  "og:title": "floor mats — Niche Verdict: Launch it (78/100) | Amazon United States - Flapen"
---

Back to Flapen home

# **floor mats**

**Launch it****78/100 **

floor mats clears our launch bar: a $12.3M/yr market growing +176.7% with returns at 3.0%.

**Market/yr**

**$12.3M**

**Growth (1y)**

**+176.7%**

**Products**

**90**

**Brands**

**57**

was 51 a year ago

**Sellers**

**91**

**Price range**

**$7.58–$237.12**

**Returns**

**3.0%**

**Rating**

**4.5★**

**Launch it**

Scored 78/100 across market size, growth, competition, quality gap, and returns.

Market sizeGrowthCompetitionQuality gapReturns

Market size

**87**

 ×0.30

Growth

**74**

 ×0.30

Competition

**92**

 ×0.20

Quality gap

**40**

 ×0.10

Returns

**76**

 ×0.10

## **Demand**

Weekly Amazon search volume, last 104 weeks — +176.7% year over year.

798K399KPrime Day '24Holiday '24Prime Day '25Spike '25Holiday '25Jul '24Nov '24Mar '25Jul '25Nov '25Mar '26

## **Seasonality**

Monthly demand index across the year — 1.00 is average.

JFMAMJJASOND

No pronounced peak months · busiest ÷ quietest = 1.8×

## **Competition**

- OLANLY10% - CAR PASS7% - Motor Trend7% - Haulcove7% - GORILLA GRIP6% - LEKEEPGO6% - Other (51 brands)57%

Clicks spread well past the top 5 (23% combined) — an open shelf where new products get seen. 57 brands and 91 sellers compete here.

**Brands**

**57 **▲rising

was 51 a year ago

**Sellers**

**91**

**Top 5 brand share**

**37%**

#ProductBrandPriceRatingReviewsClick shareTrend

1
![Haulcove 18pcs Puzzle Exercise Mat 12.6x12.6x0.4 18sqft EVA Interlocking Foam Floor Tiles Protective Water-Resistant Flooring for Home Gym & Workout Equipment Black](https://m.media-amazon.com/images/I/41hCsWO4bUL.jpg) [**Haulcove 18pcs Puzzle Exercise Mat 12.6x12.6x0.4 18sqft EVA Interlocking Foam Floor Tiles Protective Water-Resistant Flooring for Home Gym & Workout Equipment Black**](https://www.amazon.com/dp/B0GLQH4453)

Haulcove$22.324.3★7667%▲rising

2
![Motor Trend FlexTough Floor Mats for Cars Black Deep Dish All-Weather Car Mats Waterproof Trim-to Fit Automotive Floor Mats for Cars Trucks SUV Universal Floor Liner Car Accessories](https://m.media-amazon.com/images/I/41UKQjgA-tL.jpg) [**Motor Trend FlexTough Floor Mats for Cars Black Deep Dish All-Weather Car Mats Waterproof Trim-to Fit Automotive Floor Mats for Cars Trucks SUV Universal Floor Liner Car Accessories**](https://www.amazon.com/dp/B01A5TLGJ4)

Motor Trend$33.754.3★125,5284%▼falling

3
![HIYARD Sturdy Front Door Mat Absorbent Muddy Dirt Resist Welcome Door Mats Outdoor Indoor Stain and Fade Resistant Non-Slip Backing Entry Mat Low Profile Doormat for Entryway 2917 Beige](https://m.media-amazon.com/images/I/515izKVGBlL.jpg) [**HIYARD Sturdy Front Door Mat Absorbent Muddy Dirt Resist Welcome Door Mats Outdoor Indoor Stain and Fade Resistant Non-Slip Backing Entry Mat Low Profile Doormat for Entryway 2917 Beige**](https://www.amazon.com/dp/B0CLL7XWZT)

HIYARD$13.024.7★3,4004%▼falling

4
![GORILLA GRIP 100% Waterproof All-Season WeatherMAX Doormat US Designed Natural Rubber Stain Fade Resistant Low Profile Indoor Outdoor Door Mats Easy Clean 29x17 Gray Diamond](https://m.media-amazon.com/images/I/61Fh743CaUL.jpg) [**GORILLA GRIP 100% Waterproof All-Season WeatherMAX Doormat US Designed Natural Rubber Stain Fade Resistant Low Profile Indoor Outdoor Door Mats Easy Clean 29x17 Gray Diamond**](https://www.amazon.com/dp/B072K1G53F)

GORILLA GRIP$16.784.4★39,3154%▼falling

5
![OLANLY Front Door Mat Indoor Outdoor Entrance Waterproof All-Season All-Weather Doormat Sturdy Natural Rubber Fade Resistant Low Profile Easy Clean Patio Porch Entryway Mat 29.5x17 Black](https://m.media-amazon.com/images/I/51K7AboEqYL.jpg) [**OLANLY Front Door Mat Indoor Outdoor Entrance Waterproof All-Season All-Weather Doormat Sturdy Natural Rubber Fade Resistant Low Profile Easy Clean Patio Porch Entryway Mat 29.5x17 Black**](https://www.amazon.com/dp/B0CGZSQPFP)

OLANLY$9.604.3★12,6174%▼falling

6
![LEKEEPGO Door Mat 17x29 Non Slip Door Mat Indoor Entrance Rubber Backing Indoor Door mats Washable Absorbent Low-Profile Doormat Front Entryway Entry Resist Dirt Inside Door Mats Khaki](https://m.media-amazon.com/images/I/51b0Mccno8L.jpg) [**LEKEEPGO Door Mat 17x29 Non Slip Door Mat Indoor Entrance Rubber Backing Indoor Door mats Washable Absorbent Low-Profile Doormat Front Entryway Entry Resist Dirt Inside Door Mats Khaki**](https://www.amazon.com/dp/B0D9K2D274)

LEKEEPGO$17.544.6★2,4504%—flat

7
![BEQHAUSE Dirt Trapper Door Mat 20 x 32 Non-Slip Washable Doormats Entrance Mat Dirt Resistant and Absorbent Welcome Mat Low Profile Floor Mats for Front Back Door and Entryway Beige](https://m.media-amazon.com/images/I/51Iz+jsdhuL.jpg) [**BEQHAUSE Dirt Trapper Door Mat 20 x 32 Non-Slip Washable Doormats Entrance Mat Dirt Resistant and Absorbent Welcome Mat Low Profile Floor Mats for Front Back Door and Entryway Beige**](https://www.amazon.com/dp/B0CSDF3YFB)

BEQHAUSE$17.154.6★2,8823%▲rising

8
![Mibao Front Door Mat Outdoor Entrance 29.5 x 17 Heavy Duty Welcome Mat for Outdoor and Indoor Waterproof Dirt Trapper Doormat Super Absorbent Indoor Entryway Rug for Patio & Porch - Gray](https://m.media-amazon.com/images/I/51ocCCmCzHL.jpg) [**Mibao Front Door Mat Outdoor Entrance 29.5 x 17 Heavy Duty Welcome Mat for Outdoor and Indoor Waterproof Dirt Trapper Doormat Super Absorbent Indoor Entryway Rug for Patio & Porch - Gray**](https://www.amazon.com/dp/B0CGTRPVRG)

Mibao$8.934.6★6,5873%▼falling

9
![CAR PASS Waterproof Universal Fit Car Floor Mats Faux Leather Car Carpet Mats Black Car Mats with Anti-Slip Nibbs Backing & Driver Heel Pad Fit for SUV Vans sedans Trucks Set of 4pcs(All Black)](https://m.media-amazon.com/images/I/31AvxSzKUsL.jpg) [**CAR PASS Waterproof Universal Fit Car Floor Mats Faux Leather Car Carpet Mats Black Car Mats with Anti-Slip Nibbs Backing & Driver Heel Pad Fit for SUV Vans sedans Trucks Set of 4pcs(All Black)**](https://www.amazon.com/dp/B0B5ZKF1ZK)

CAR PASS$19.514.4★5,5073%▼falling

10

![Washable 2x3 Entryway Area Rug - Neutral Kitchen Rug Runner Vintage Soft Floor Mat Non Slip Indoor Farmhouse Carpet for Bathroom Living Room Bedroom (2 X 3 Beige)](https://m.media-amazon.com/images/I/51bxCQAjWDL.jpg) [**Washable 2x3 Entryway Area Rug - Neutral Kitchen Rug Runner Vintage Soft Floor Mat Non Slip Indoor Farmhouse Carpet for Bathroom Living Room Bedroom (2 X 3 Beige)**](https://www.amazon.com/dp/B0DDT4R291)

HY HAO YUN LAI$12.474.6★8,4343%▲rising

11

![Othilic Front Door Mat Outside Entrance - 2x3 Floral Non-Slip Washable Doormat Indoor Outdoor Mat Tan Neutral Farmhouse Scalloped Entry Rug Small Throw Rugs for Entryway Kitchen Front Porch Decor](https://m.media-amazon.com/images/I/5133LtgReRL.jpg) [**Othilic Front Door Mat Outside Entrance - 2x3 Floral Non-Slip Washable Doormat Indoor Outdoor Mat Tan Neutral Farmhouse Scalloped Entry Rug Small Throw Rugs for Entryway Kitchen Front Porch Decor**](https://www.amazon.com/dp/B0F3Y351TJ)

Othilic$24.354.4★5332%▲rising

12

![BDK Floor Mats 4-Piece All-Weather Car Mat with Universal Fit Design Durable Rubber Car Floor Mats with Capture Ridges Waterproof for Cars Trucks SUV (Black)](https://m.media-amazon.com/images/I/41aYlTBxBxL.jpg) [**BDK Floor Mats 4-Piece All-Weather Car Mat with Universal Fit Design Durable Rubber Car Floor Mats with Capture Ridges Waterproof for Cars Trucks SUV (Black)**](https://www.amazon.com/dp/B0741GVLY6)

BDK$21.424.4★14,1292%—flat

13

![OLANLY Dog Door Mat for Muddy Paws 30x20 Absorbs Moisture and Dirt Absorbent Non-Slip Washable Doormat Quick Dry Chenille Mud Mat for Dogs Entry Indoor Entryway Carpet for Inside Floor Grey](https://m.media-amazon.com/images/I/61iNWePzniL.jpg) [**OLANLY Dog Door Mat for Muddy Paws 30x20 Absorbs Moisture and Dirt Absorbent Non-Slip Washable Doormat Quick Dry Chenille Mud Mat for Dogs Entry Indoor Entryway Carpet for Inside Floor Grey**](https://www.amazon.com/dp/B0BWT84GZ7)

OLANLY$9.714.6★24,8422%▼falling

14

![ubdyo Extra Durable Door Mat - Dirt Trapping Outdoor Welcome Mats - Non-Slip Outdoor Indoor Entrance - Low Profile Front Doormat (30 x 17 Bright Brown)](https://m.media-amazon.com/images/I/51pytXAjZJL.jpg) [**ubdyo Extra Durable Door Mat - Dirt Trapping Outdoor Welcome Mats - Non-Slip Outdoor Indoor Entrance - Low Profile Front Doormat (30 x 17 Bright Brown)**](https://www.amazon.com/dp/B07G8L135X)

ubdyo$19.494.4★8,7632%—flat

15

![LEKEEPGO Ultra Thin Indoor Door Mat 17x29 Low-Profile Door Mat Indoor Entrance Non Slip Rubber Backing Inside Doormat Washable Welcome Front Entryway Dirt Trapper Entry Mat Khaki](https://m.media-amazon.com/images/I/51AEWIyDBXL.jpg) [**LEKEEPGO Ultra Thin Indoor Door Mat 17x29 Low-Profile Door Mat Indoor Entrance Non Slip Rubber Backing Inside Doormat Washable Welcome Front Entryway Dirt Trapper Entry Mat Khaki**](https://www.amazon.com/dp/B0F21G794C)

LEKEEPGO$15.884.4★9162%▲rising

**~~Showing 15 of 90 — show all ~~**

## **Product shelf**

All 90 tracked products in this niche.

Top sellersNewestTrending

[![Haulcove 18pcs Puzzle Exercise Mat 12.6x12.6x0.4 18sqft EVA Interlocking Foam Floor Tiles Protective Water-Resistant Flooring for Home Gym & Workout Equipment Black](https://m.media-amazon.com/images/I/41hCsWO4bUL.jpg)**Haulcove 18pcs Puzzle Exercise Mat 12.6x12.6x0.4 18sqft EVA Interlocking Foam Floor Tiles Protective Water-Resistant Flooring for Home Gym & Workout Equipment Black** Haulcove**$22.32**4.3★766 reviews](https://www.amazon.com/dp/B0GLQH4453) [![Motor Trend FlexTough Floor Mats for Cars Black Deep Dish All-Weather Car Mats Waterproof Trim-to Fit Automotive Floor Mats for Cars Trucks SUV Universal Floor Liner Car Accessories](https://m.media-amazon.com/images/I/41UKQjgA-tL.jpg)**Motor Trend FlexTough Floor Mats for Cars Black Deep Dish All-Weather Car Mats Waterproof Trim-to Fit Automotive Floor Mats for Cars Trucks SUV Universal Floor Liner Car Accessories** Motor Trend**$33.75**4.3★125,528 reviews](https://www.amazon.com/dp/B01A5TLGJ4) [![HIYARD Sturdy Front Door Mat Absorbent Muddy Dirt Resist Welcome Door Mats Outdoor Indoor Stain and Fade Resistant Non-Slip Backing Entry Mat Low Profile Doormat for Entryway 2917 Beige](https://m.media-amazon.com/images/I/515izKVGBlL.jpg)**HIYARD Sturdy Front Door Mat Absorbent Muddy Dirt Resist Welcome Door Mats Outdoor Indoor Stain and Fade Resistant Non-Slip Backing Entry Mat Low Profile Doormat for Entryway 2917 Beige** HIYARD**$13.02**4.7★3,400 reviews](https://www.amazon.com/dp/B0CLL7XWZT) [![GORILLA GRIP 100% Waterproof All-Season WeatherMAX Doormat US Designed Natural Rubber Stain Fade Resistant Low Profile Indoor Outdoor Door Mats Easy Clean 29x17 Gray Diamond](https://m.media-amazon.com/images/I/61Fh743CaUL.jpg)**GORILLA GRIP 100% Waterproof All-Season WeatherMAX Doormat US Designed Natural Rubber Stain Fade Resistant Low Profile Indoor Outdoor Door Mats Easy Clean 29x17 Gray Diamond** GORILLA GRIP**$16.78**4.4★39,315 reviews](https://www.amazon.com/dp/B072K1G53F) [![OLANLY Front Door Mat Indoor Outdoor Entrance Waterproof All-Season All-Weather Doormat Sturdy Natural Rubber Fade Resistant Low Profile Easy Clean Patio Porch Entryway Mat 29.5x17 Black](https://m.media-amazon.com/images/I/51K7AboEqYL.jpg)**OLANLY Front Door Mat Indoor Outdoor Entrance Waterproof All-Season All-Weather Doormat Sturdy Natural Rubber Fade Resistant Low Profile Easy Clean Patio Porch Entryway Mat 29.5x17 Black** OLANLY**$9.60**4.3★12,617 reviews](https://www.amazon.com/dp/B0CGZSQPFP) [![LEKEEPGO Door Mat 17x29 Non Slip Door Mat Indoor Entrance Rubber Backing Indoor Door mats Washable Absorbent Low-Profile Doormat Front Entryway Entry Resist Dirt Inside Door Mats Khaki](https://m.media-amazon.com/images/I/51b0Mccno8L.jpg)**LEKEEPGO Door Mat 17x29 Non Slip Door Mat Indoor Entrance Rubber Backing Indoor Door mats Washable Absorbent Low-Profile Doormat Front Entryway Entry Resist Dirt Inside Door Mats Khaki** LEKEEPGO**$17.54**4.6★2,450 reviews](https://www.amazon.com/dp/B0D9K2D274) [![BEQHAUSE Dirt Trapper Door Mat 20 x 32 Non-Slip Washable Doormats Entrance Mat Dirt Resistant and Absorbent Welcome Mat Low Profile Floor Mats for Front Back Door and Entryway Beige](https://m.media-amazon.com/images/I/51Iz+jsdhuL.jpg)**BEQHAUSE Dirt Trapper Door Mat 20 x 32 Non-Slip Washable Doormats Entrance Mat Dirt Resistant and Absorbent Welcome Mat Low Profile Floor Mats for Front Back Door and Entryway Beige** BEQHAUSE**$17.15**4.6★2,882 reviews](https://www.amazon.com/dp/B0CSDF3YFB) [![Mibao Front Door Mat Outdoor Entrance 29.5 x 17 Heavy Duty Welcome Mat for Outdoor and Indoor Waterproof Dirt Trapper Doormat Super Absorbent Indoor Entryway Rug for Patio & Porch - Gray](https://m.media-amazon.com/images/I/51ocCCmCzHL.jpg)**Mibao Front Door Mat Outdoor Entrance 29.5 x 17 Heavy Duty Welcome Mat for Outdoor and Indoor Waterproof Dirt Trapper Doormat Super Absorbent Indoor Entryway Rug for Patio & Porch - Gray** Mibao**$8.93**4.6★6,587 reviews](https://www.amazon.com/dp/B0CGTRPVRG)

## **Reviews**

What buyers praise and complain about, mined from review topics.

### **What buyers love **

**Quality-Overall**17%

*“Amazing quality”*

**Size-Overall**11%

*“Fit like a glove”*

**Value For Money**9%

*“Decent price”*

**Advertised Vs Actual Product**9%

*“Gets the job done”*

**Ease Of Cleaning**7%

*“Clean easily”*

**Soft Feel**5%

*“nice and smooth”*

**Color**4%

*“Colors are accurate”*

**Durability**4%

*“durable material”*

**Thickness**3%

*“thick material”*

**Grip**2%

*“Non slip backing”*

### **What buyers complain about **

**Size-Overall**25%

*“Not true to size”*

**Thickness**10%

*“thicker than I hoped”*

**Quality-Overall**8%

*“BAD QUALITY”*

**Smell**4%

*“Chemical smell”*

**Advertised Vs Actual Product**4%

*“Picture misleading”*

**Durability**3%

*“they already ripped”*

**Flatness**3%

*“Will not lay flat”*

**Value For Money**3%

*“Wish they were cheaper”*

**Color**2%

*“Colors dont match”*

**Strength**2%

*“cheap flimsy”*

#### **Top return reasons**- Size-Overall55% - Color9% - Advertised Vs Actual Product5% - Material Quality4% - Thin4% - Quality-Overall4% - Thickness4% - Compatibility-Overall2% - Value For Money2% - Functionality-Overall1%