---
title: "fan control module — Niche Verdict: Worth a look (59/100) | Amazon United States - Flapen"
canonical_url: "https://flapen.com/amazon/research/us/automotive/fan-control-module"
last_updated: "2026-07-13T19:58:28.734Z"
locale: en
meta:
  description: "fan control module shows a sweet-spot price point ($29.25 avg), but a failed launch gate (market size, growth, or returns) keeps it on the watch list."
  "og:description": "fan control module shows a sweet-spot price point ($29.25 avg), but a failed launch gate (market size, growth, or returns) keeps it on the watch list."
  "og:title": "fan control module — Niche Verdict: Worth a look (59/100) | Amazon United States - Flapen"
---

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# **fan control module**

**Worth a look**

Shows a sweet-spot price point ($29.25 avg), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 13Growth 61Conversion 49Competition 90Returns 15Price range 85Avg price 95Brand share 82Review moat 88Quality gap 68

**Avg price**

**Incredible****$29.25**

avg listing price — sweet spot $15–$100

**Competition**

**Great****25%**

top-5 click share — an open shelf

**Review moat**

**Great****236.68**

avg incumbent reviews — the moat a new listing must climb

**Price range**

**Great****$8.23–$61.32**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Brand share**

**Great****53%**

top-5 brand share — no brand owns this niche

**Quality gap**

**Good****4.3★**

avg incumbent rating — lower means beatable quality

**Growth**

**Good****+38.4%**

90-day search growth — must beat 0% to launch

**Conversion**

**Okay****4.0%**

search→purchase rate — share of searches ending in a sale

**Returns**

**Bad****8.5%**

return rate — above 6% kills the launch gate

**Market size**

**Bad****$52K**

$52K/yr · 45K searches

## **Competition**

Clicks spread well past the top 5 (25% combined) — an open shelf where new products get seen.

**Brands**

**41 **▼falling

**Sellers**

**66**

**Top-5 brand share**

**53%**

**Open market**

**43%**

- A-Premium22% - AdvanEX13% - PLDDE8% - AITKEN7% - JADRANCI5% - DEAL AUTO ELECTRIC PARTS4%

## **Product shelf**

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%2%$1K4%$2K6%$3K8%$4K1101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)3 products missing review or click data not plotted

All 74 tracked products in this niche — three views at once, no toggling.

### **Top sellers**

by 90-day click share

[1![A-Premium Engine Radiator Cooling Fan Control Module Compatible with 2007-2016 Ford Edge Flex & Lincoln MKX & Volvo XC60 S60 XC70 S80 V60 V70 & Land Rover LR2 Replace # 7T438C609BA 6G918C607BE](https://m.media-amazon.com/images/I/41ZLf-8pHLL.jpg)**A-Premium Engine Radiator Cooling Fan Control Module Compatible with 2007-2016 Ford Edge Flex & Lincoln MKX & Volvo XC60 S60 XC70 S80 V60 V70 & Land Rover LR2 Replace # 7T438C609BA 6G918C607BE**A-Premium**$39.97**4.4★44 rev](https://www.amazon.com/dp/B0DTY5T1MV) [2![A-Premium Engine Radiator Cooling Fan Control Module Compatible with Ford Escape 2013-2016 Focus 2012-2018 Transit Connect 2014-2017](https://m.media-amazon.com/images/I/41rmxX+o4iL.jpg)**A-Premium Engine Radiator Cooling Fan Control Module Compatible with Ford Escape 2013-2016 Focus 2012-2018 Transit Connect 2014-2017**A-Premium**$44.04**4.8★35 rev](https://www.amazon.com/dp/B0F18TQYM3) [3![AdvanEX Cooling Fan Control Module Compatible with Volvo S60 S80 V40 V60 XC60 XC70;Land Rover Evoque Freelander II;Ford Galaxy Replace OE 940009402 7T438C609BA 940004204](https://m.media-amazon.com/images/I/41jWpncJU-L.jpg)**AdvanEX Cooling Fan Control Module Compatible with Volvo S60 S80 V40 V60 XC60 XC70;Land Rover Evoque Freelander II;Ford Galaxy Replace OE 940009402 7T438C609BA 940004204**AdvanEX**$34.02**4.6★127 rev](https://www.amazon.com/dp/B0C7M978SN) [4![PLDDE New 1pc Engine Radiator Cooling Fan Control Module Unit Compatible With 2013-2018 Focus 2013-2016 Escape 2014-2017 Transit Connect 2010-2013 Mazda 3/3 Sport 2.0L/2.5L Only](https://m.media-amazon.com/images/I/21w86g8roDL.jpg)**PLDDE New 1pc Engine Radiator Cooling Fan Control Module Unit Compatible With 2013-2018 Focus 2013-2016 Escape 2014-2017 Transit Connect 2010-2013 Mazda 3/3 Sport 2.0L/2.5L Only**PLDDE**$28.24**4.0★40 rev](https://www.amazon.com/dp/B0D3RSR8SF) [5![LPHUMEX Universal Ceiling Fan Remote Control Kit 3-in-1 AC Motor Ceiling Fan Light Timing & Speed Remote for Hunter/Harbor Breeze/Westinghouse/Honeywell/Other Ceiling Fan lamp](https://m.media-amazon.com/images/I/41u6IKaqQ+L.jpg)**LPHUMEX Universal Ceiling Fan Remote Control Kit 3-in-1 AC Motor Ceiling Fan Light Timing & Speed Remote for Hunter/Harbor Breeze/Westinghouse/Honeywell/Other Ceiling Fan lamp**LPHUMEX**$14.18**4.4★12,729 rev](https://www.amazon.com/dp/B07WBYT5H9)

**~~View all top sellers →~~**

### **Newest**

by launch date

[![AdvanEX 1137328567 1137328464 Engine Radiator Cooling Fan Control Module Compatible with 2013-2016 Escape 2012-2018 Focus Replaces 1137328684 1137328505 1137328713](https://m.media-amazon.com/images/I/31V43YLiycL.jpg)**AdvanEX 1137328567 1137328464 Engine Radiator Cooling Fan Control Module Compatible with 2013-2016 Escape 2012-2018 Focus Replaces 1137328684 1137328505 1137328713**AdvanEX**$23.03**0 rev2mo ago](https://www.amazon.com/dp/B0GV7FSGCK) [![DEAL AUTO ELECTRIC PARTS Engine Cooling Fan Control Module Compatible with Toyota Avalon Camry Rav4 Sienna Venza Lexus ES350 GS350 GS45 Replace OE FCM111 89257-30060](https://m.media-amazon.com/images/I/41XuZt3hDLL.jpg)**DEAL AUTO ELECTRIC PARTS Engine Cooling Fan Control Module Compatible with Toyota Avalon Camry Rav4 Sienna Venza Lexus ES350 GS350 GS45 Replace OE FCM111 89257-30060**DEAL AUTO ELECTRIC PARTS**$29.64**1 rev5mo ago](https://www.amazon.com/dp/B0GLXJCJRW) [![Engine Cooling Fan Control Module Compatible with Fan Module Fou Ford Escape 2013-2016 Focus 2012-2018 Transit Connect 2014-2017 Replace 1137328464 1137328567](https://m.media-amazon.com/images/I/41vx4o6kk3L.jpg)**Engine Cooling Fan Control Module Compatible with Fan Module Fou Ford Escape 2013-2016 Focus 2012-2018 Transit Connect 2014-2017 Replace 1137328464 1137328567**YSaekYeo**$21.46**3 rev6mo ago](https://www.amazon.com/dp/B0GBWJ6KPT) [![A-Premium Cooling Fan Control Module Compatible with Volvo S60 2011-2016 S80 2007-2015 V70 2008-2010 XC60 2010-2013 XC70 2008-2013 Replace # 940009402](https://m.media-amazon.com/images/I/41wNbzXuvWL.jpg)**A-Premium Cooling Fan Control Module Compatible with Volvo S60 2011-2016 S80 2007-2015 V70 2008-2010 XC60 2010-2013 XC70 2008-2013 Replace # 940009402**A-Premium**$33.33**2 rev6mo ago](https://www.amazon.com/dp/B0G6ZTGDKY) [![940002904 Engine Cooling Fan Control Module Compatible with Ford Flex Edge Ford Crown Victora Lincoln MKX Lincoln Town CarMercury Grand Marquis Replace#7t43-8c609-ab 6W1Z-8B658-AC.](https://m.media-amazon.com/images/I/41XFzckvA3L.jpg)**940002904 Engine Cooling Fan Control Module Compatible with Ford Flex Edge Ford Crown Victora Lincoln MKX Lincoln Town CarMercury Grand Marquis Replace#7t43-8c609-ab 6W1Z-8B658-AC.**HZENNVIX**$24.06**1 rev6mo ago](https://www.amazon.com/dp/B0G6KV9ZQR)

**~~View all new products →~~**

### **Trending**

90-day click momentum

[![AdvanEX 1137328567 1137328464 Engine Radiator Cooling Fan Control Module Compatible with 2013-2016 Escape 2012-2018 Focus Replaces 1137328684 1137328505 1137328713](https://m.media-amazon.com/images/I/31V43YLiycL.jpg)**AdvanEX 1137328567 1137328464 Engine Radiator Cooling Fan Control Module Compatible with 2013-2016 Escape 2012-2018 Focus Replaces 1137328684 1137328505 1137328713**AdvanEX**$23.03**0.0★**▲ 223%**](https://www.amazon.com/dp/B0GV7FSGCK) [![A-Premium Cooling Fan Control Module Compatible with Volvo S60 2011-2016 S80 2007-2015 V70 2008-2010 XC60 2010-2013 XC70 2008-2013 Replace # 940009402](https://m.media-amazon.com/images/I/41wNbzXuvWL.jpg)**A-Premium Cooling Fan Control Module Compatible with Volvo S60 2011-2016 S80 2007-2015 V70 2008-2010 XC60 2010-2013 XC70 2008-2013 Replace # 940009402**A-Premium**$33.33**4.5★**▲ 210%**](https://www.amazon.com/dp/B0G6ZTGDKY) [![CENMING Universal Ceiling Fan Remote Control Kit Replacement for Harbor Breeze Hampton Bay Hunter Litex with FAN28R Receiver 3-Speed Light Dimmer for 2AAZPFAN53T FAN-53T 11T KUJCE9103 UC7030T](https://m.media-amazon.com/images/I/41XUnnpVAjS.jpg)**CENMING Universal Ceiling Fan Remote Control Kit Replacement for Harbor Breeze Hampton Bay Hunter Litex with FAN28R Receiver 3-Speed Light Dimmer for 2AAZPFAN53T FAN-53T 11T KUJCE9103 UC7030T**CENMING**$28.11**4.5★**▲ 198%**](https://www.amazon.com/dp/B08NZCR65X) [![DEAL AUTO ELECTRIC PARTS Engine Cooling Fan Control Module Compatible with Toyota Avalon Camry Rav4 Sienna Venza Lexus ES350 GS350 GS45 Replace OE FCM111 89257-30060](https://m.media-amazon.com/images/I/41XuZt3hDLL.jpg)**DEAL AUTO ELECTRIC PARTS Engine Cooling Fan Control Module Compatible with Toyota Avalon Camry Rav4 Sienna Venza Lexus ES350 GS350 GS45 Replace OE FCM111 89257-30060**DEAL AUTO ELECTRIC PARTS**$29.64**5.0★**▲ 185%**](https://www.amazon.com/dp/B0GLXJCJRW) [![Sianxaido 68041017AB Engine Cooling Fan Relay Kit Fit Compatible with Caravan Grand Caravan Liberty Pacifica TJ Town & Country Voyager Wrangler](https://m.media-amazon.com/images/I/41S7Iy6CyBL.jpg)**Sianxaido 68041017AB Engine Cooling Fan Relay Kit Fit Compatible with Caravan Grand Caravan Liberty Pacifica TJ Town & Country Voyager Wrangler**Sianxaido**$31.66**5.0★**▲ 185%**](https://www.amazon.com/dp/B0FQC876ND)

**~~View all trending →~~**

## **Demand & seasonality**

Weekly Amazon search volume, last 104 weeks — +38.4% search growth over the last 90 days.

1K750Spike '25Prime Day '25Spike '26 seasonSepDecMarJunAugNovMarMay

Peak months: Jun, Jul, Aug, Sep · busiest ÷ quietest = 2.7×

## **Reviews**

What buyers praise and complain about, mined from review topics.

### **What buyers love **

**Assembly/Installation**16%

*“I installed in 10 minutes”*

**Value For Money**13%

*“Worth the money”*

**Quality-Overall**12%

*“Quality at a fair price”*

**Efficiency**11%

*“Works great”*

**Advertised Vs Actual Product**10%

*“worked as stated”*

**Size-Overall**8%

*“Fit great”*

**Heating**4%

*“It's very easy to adjust your desired Fan on temperature”*

**Remote Control**3%

*“The remote works well”*

**Functionality-Overall**3%

*“controller works very well”*

**Durability**2%

*“it is durable”*

### **What buyers complain about **

**Functionality-Overall**22%

*“Never worked in any way”*

**Quality-Overall**16%

*“Trash”*

**Durability**10%

*“Faulty”*

**Assembly/Installation**4%

*“the installation is unsafe”*

**Defective Material/Parts**4%

*“now is defective per tech - ordering different company”*

**Battery Life**4%

*“which will drain the battery”*

**Size-Overall**4%

*“It is a little big”*

**Instructions/User Manual/Troubleshooting**3%

*“Product doesnt match instructional manual”*

**Heating**3%

*“they would not come on at temperature”*

**Advertised Vs Actual Product**3%

*“Website stated that it fit my vehicle however upon installing it the product didnt work”*

### **Top return reasons **

**Compatibility-Overall**39%

**Size-Overall**22%

**Functionality-Overall**14%

**Defective Material/Parts**6%

**Advertised Vs Actual Product**3%

**Assembly/Installation**3%

**Connectivity-Overall**2%

**Value For Money**2%

**Product Condition**1%

**Coolant**1%