--- title: "fairlead license plate mount — Niche Verdict: Skip it (48/100) | Amazon United States - Flapen" canonical_url: "https://flapen.com/amazon/research/us/automotive/fairlead-license-plate-mount" last_updated: "2026-07-09T23:03:55.738Z" locale: en meta: description: "a small market ($44K/yr) — fairlead license plate mount doesn't clear our bar today." "og:description": "a small market ($44K/yr) — fairlead license plate mount doesn't clear our bar today." "og:title": "fairlead license plate mount — Niche Verdict: Skip it (48/100) | Amazon United States - Flapen" --- Back to Flapen home # **fairlead license plate mount** **Skip it****48/100 ** a small market ($44K/yr) — fairlead license plate mount doesn't clear our bar today. **Market/yr** **$44K** **Growth (1y)** **+243.3%** **Products** **30** **Brands** **22** was 13 a year ago **Sellers** **64** **Price range** **$15.66–$111.36** **Returns** **5.2%** **Rating** **4.5★** **Skip it** Scored 48/100 across market size, growth, competition, quality gap, and returns. Market sizeGrowthCompetitionQuality gapReturns Market size **2** ×0.30 Growth **81** ×0.30 Competition **65** ×0.20 Quality gap **39** ×0.10 Returns **58** ×0.10 ## **Demand** Weekly Amazon search volume, last 104 weeks — +243.3% year over year. 692346Spike '25Prime Day '25Spike '26Jul '24Nov '24Mar '25Jul '25Nov '25Mar '26 ## **Seasonality** Monthly demand index across the year — 1.00 is average. JFMAMJJASOND No pronounced peak months · busiest ÷ quietest = 1.2× ## **Competition** - JOYTUTUS21% - Rough Country14% - HOZHEM10% - ZORASEN7% - Generic6% - YZONA5% - Other (16 brands)36% The top 5 products take 46% of clicks — established leaders, but buyers still shop beyond them. 22 brands and 64 sellers compete here. **Brands** **22 **▲rising was 13 a year ago **Sellers** **64** **Top 5 brand share** **59%** #ProductBrandPriceRatingReviewsClick shareTrend 1 ![JOYTUTUS Universal Flip-Up License Plate Mount for 10 Hawse Fairlead License Plate Holder Compatible with Pickup Truck Off-Road Car RV Bumper Winch Hawse Fairlead Front License Plate Bracket](https://m.media-amazon.com/images/I/41keY-T49fL.jpg) [**JOYTUTUS Universal Flip-Up License Plate Mount for 10 Hawse Fairlead License Plate Holder Compatible with Pickup Truck Off-Road Car RV Bumper Winch Hawse Fairlead Front License Plate Bracket**](https://www.amazon.com/dp/B0CSYFZRZJ) JOYTUTUS$27.074.6★37116%▼falling 2 ![Flip-Up Front License Plate Mount for 10 Hawse Fairlead Heavy-Duty Winch Plate Bracket Compatible with Jeep Wrangler Pickup Trucks Suvs & Off-Road VehiclesNot Fit with Roller and 2024+ Wrangler](https://m.media-amazon.com/images/I/51elaDoZ0IL.jpg) [**Flip-Up Front License Plate Mount for 10 Hawse Fairlead Heavy-Duty Winch Plate Bracket Compatible with Jeep Wrangler Pickup Trucks Suvs & Off-Road VehiclesNot Fit with Roller and 2024+ Wrangler**](https://www.amazon.com/dp/B0GRV5HVF8) HOZHEM$26.134.7★3010%▲rising 3 ![Rough Country Winch Fairlead License Plate Mount| Roller Fairlead - RS139 Black](https://m.media-amazon.com/images/I/21sfW7JOylL.jpg) [**Rough Country Winch Fairlead License Plate Mount| Roller Fairlead - RS139 Black**](https://www.amazon.com/dp/B07R7R7K9B) Rough Country$19.734.6★849%—flat 4 ![Rough Country Winch Fairlead License Plate Mount| Hawse Fairlead - RS138 Black](https://m.media-amazon.com/images/I/21jGDLtK1UL.jpg) [**Rough Country Winch Fairlead License Plate Mount| Hawse Fairlead - RS138 Black**](https://www.amazon.com/dp/B07QYCKZQ8) Rough Country$19.694.5★2376%▼falling 5 ![ZORASEN License Plate Mount Bracket for Winch Roller Fairlead](https://m.media-amazon.com/images/I/414vft8u33L.jpg) [**ZORASEN License Plate Mount Bracket for Winch Roller Fairlead**](https://www.amazon.com/dp/B0C9J75Y5P) ZORASEN$40.984.5★405%▲rising 6 ![JOYTUTUS Universal Flip-Up License Plate Mount for 10 Hawse Fairlead (254mm) - Compatible with Winch Off-Road Trucks RV Bumpers Front License Plate Holder Bracket](https://m.media-amazon.com/images/I/51XhJ0pj7kL.jpg) [**JOYTUTUS Universal Flip-Up License Plate Mount for 10 Hawse Fairlead (254mm) - Compatible with Winch Off-Road Trucks RV Bumpers Front License Plate Holder Bracket**](https://www.amazon.com/dp/B0DSBXFX8Z) JOYTUTUS$48.384.6★3714%—flat 7 ![DV8 Offroad Fairlead Mounted Flip-Up License Plate Frame - Universal License Plate Bracket for Winch/Fairlead Bumpers Black Powder Coat Bracket for Flat Fairlead Setups](https://m.media-amazon.com/images/I/31AjnU7jSwL.jpg) [**DV8 Offroad Fairlead Mounted Flip-Up License Plate Frame - Universal License Plate Bracket for Winch/Fairlead Bumpers Black Powder Coat Bracket for Flat Fairlead Setups**](https://www.amazon.com/dp/B0CM4SJZ6C) DV8 Offroad$76.674.3★464%—flat 8 ![Cascadia 4x4 Flipster V3 | Winch License Plate Mounting System | Hawse Roller Recessed Fairlead](https://m.media-amazon.com/images/I/41lSd4b8YkS.jpg) [**Cascadia 4x4 Flipster V3 | Winch License Plate Mounting System | Hawse Roller Recessed Fairlead**](https://www.amazon.com/dp/B00S8I4JD0) Cascadia 4x4$111.364.7★3383%▼falling 9 ![IRENPORU Universal Flip-Up License Plate Mount for 10 Hawse Fairlead Front License Plate Mount Bracket Compatible with Pickup Truck Off-Road Car RV Bumper Fairlead Winch License Plate Mount](https://m.media-amazon.com/images/I/414BmE7IdIL.jpg) [**IRENPORU Universal Flip-Up License Plate Mount for 10 Hawse Fairlead Front License Plate Mount Bracket Compatible with Pickup Truck Off-Road Car RV Bumper Fairlead Winch License Plate Mount**](https://www.amazon.com/dp/B0FZQS65W1) IRENPORU$20.894.9★193%▲rising 10 ![Trainexalign FILP-Up License Plate Holder Off-Road License Plate Frame Mount No Drill Heavy Duty Steel for Winch](https://m.media-amazon.com/images/I/51hjKY0Eo8L.jpg) [**Trainexalign FILP-Up License Plate Holder Off-Road License Plate Frame Mount No Drill Heavy Duty Steel for Winch**](https://www.amazon.com/dp/B0GWR6H88M) TraiNexalign$19.554.9★103%▲rising 11 ![SUNPIE License Plate Holder for 10inch Hawse Fairlead Universal Flip-Up License Mount for Off-Road Trucks RV Bumpers Front Licenses Plate Frame Mount Bracket](https://m.media-amazon.com/images/I/510xGJqvtdL.jpg) [**SUNPIE License Plate Holder for 10inch Hawse Fairlead Universal Flip-Up License Mount for Off-Road Trucks RV Bumpers Front Licenses Plate Frame Mount Bracket**](https://www.amazon.com/dp/B0F8HW279V) SUNPIE$49.494.8★133%—flat 12 ![Flip-Up Front License Plate Mount for All 10 inch Fairlead Universal License Plate Bracket Front Bumper Compatible with Pickup Truck Off-Road Cars SUV License Plate Holder (Hawse Fairlead)](https://m.media-amazon.com/images/I/31lFetCAo1L.jpg) [**Flip-Up Front License Plate Mount for All 10 inch Fairlead Universal License Plate Bracket Front Bumper Compatible with Pickup Truck Off-Road Cars SUV License Plate Holder (Hawse Fairlead)**](https://www.amazon.com/dp/B0DLPFHQ72) Generic$25.544.6★613%▼falling 13 ![Fundyliue 8 3/4 Stainless Steel Flip-Up Winch Roller Fairlead Mount License Plate Holder BracketBlack](https://m.media-amazon.com/images/I/31XFcQ6Dj5L.jpg) [**Fundyliue 8 3/4 Stainless Steel Flip-Up Winch Roller Fairlead Mount License Plate Holder BracketBlack**](https://www.amazon.com/dp/B0C4D59FDW) Fundyliue$22.834.3★453%—flat 14 ![Tuffy Security Products - Universal | Flip-Up License Plate Holder | Hawse Fairlead](https://m.media-amazon.com/images/I/3115o2dcqIL.jpg) [**Tuffy Security Products - Universal | Flip-Up License Plate Holder | Hawse Fairlead**](https://www.amazon.com/dp/B01N4AKOEB) Tuffy$32.514.6★1,0622%▼falling 15 ![YZONA Winch License Plate Frame Compatible with 10 Hawse Fairlead Universal Front License Bracket Holder Relocation Bumper Winch Mount Roller Fit for Most Pickup Trucks Off-Road Cars and SUVs](https://m.media-amazon.com/images/I/41ouS+I4pgL.jpg) [**YZONA Winch License Plate Frame Compatible with 10 Hawse Fairlead Universal Front License Bracket Holder Relocation Bumper Winch Mount Roller Fit for Most Pickup Trucks Off-Road Cars and SUVs**](https://www.amazon.com/dp/B09TR9PFFF) YZONA$38.074.4★6772%—flat **~~Showing 15 of 30 — show all ~~** ## **Product shelf** All 30 tracked products in this niche. Top sellersNewestTrending [![JOYTUTUS Universal Flip-Up License Plate Mount for 10 Hawse Fairlead License Plate Holder Compatible with Pickup Truck Off-Road Car RV Bumper Winch Hawse Fairlead Front License Plate Bracket](https://m.media-amazon.com/images/I/41keY-T49fL.jpg)**JOYTUTUS Universal Flip-Up License Plate Mount for 10 Hawse Fairlead License Plate Holder Compatible with Pickup Truck Off-Road Car RV Bumper Winch Hawse Fairlead Front License Plate Bracket** JOYTUTUS**$27.07**4.6★371 reviews](https://www.amazon.com/dp/B0CSYFZRZJ) [![Flip-Up Front License Plate Mount for 10 Hawse Fairlead Heavy-Duty Winch Plate Bracket Compatible with Jeep Wrangler Pickup Trucks Suvs & Off-Road VehiclesNot Fit with Roller and 2024+ Wrangler](https://m.media-amazon.com/images/I/51elaDoZ0IL.jpg)**Flip-Up Front License Plate Mount for 10 Hawse Fairlead Heavy-Duty Winch Plate Bracket Compatible with Jeep Wrangler Pickup Trucks Suvs & Off-Road VehiclesNot Fit with Roller and 2024+ Wrangler** HOZHEM**$26.13**4.7★30 reviews](https://www.amazon.com/dp/B0GRV5HVF8) [![Rough Country Winch Fairlead License Plate Mount| Roller Fairlead - RS139 Black](https://m.media-amazon.com/images/I/21sfW7JOylL.jpg)**Rough Country Winch Fairlead License Plate Mount| Roller Fairlead - RS139 Black** Rough Country**$19.73**4.6★84 reviews](https://www.amazon.com/dp/B07R7R7K9B) [![Rough Country Winch Fairlead License Plate Mount| Hawse Fairlead - RS138 Black](https://m.media-amazon.com/images/I/21jGDLtK1UL.jpg)**Rough Country Winch Fairlead License Plate Mount| Hawse Fairlead - RS138 Black** Rough Country**$19.69**4.5★237 reviews](https://www.amazon.com/dp/B07QYCKZQ8) [![ZORASEN License Plate Mount Bracket for Winch Roller Fairlead](https://m.media-amazon.com/images/I/414vft8u33L.jpg)**ZORASEN License Plate Mount Bracket for Winch Roller Fairlead** ZORASEN**$40.98**4.5★40 reviews](https://www.amazon.com/dp/B0C9J75Y5P) [![JOYTUTUS Universal Flip-Up License Plate Mount for 10 Hawse Fairlead (254mm) - Compatible with Winch Off-Road Trucks RV Bumpers Front License Plate Holder Bracket](https://m.media-amazon.com/images/I/51XhJ0pj7kL.jpg)**JOYTUTUS Universal Flip-Up License Plate Mount for 10 Hawse Fairlead (254mm) - Compatible with Winch Off-Road Trucks RV Bumpers Front License Plate Holder Bracket** JOYTUTUS**$48.38**4.6★371 reviews](https://www.amazon.com/dp/B0DSBXFX8Z) [![DV8 Offroad Fairlead Mounted Flip-Up License Plate Frame - Universal License Plate Bracket for Winch/Fairlead Bumpers Black Powder Coat Bracket for Flat Fairlead Setups](https://m.media-amazon.com/images/I/31AjnU7jSwL.jpg)**DV8 Offroad Fairlead Mounted Flip-Up License Plate Frame - Universal License Plate Bracket for Winch/Fairlead Bumpers Black Powder Coat Bracket for Flat Fairlead Setups** DV8 Offroad**$76.67**4.3★46 reviews](https://www.amazon.com/dp/B0CM4SJZ6C) [![Cascadia 4x4 Flipster V3 | Winch License Plate Mounting System | Hawse Roller Recessed Fairlead](https://m.media-amazon.com/images/I/41lSd4b8YkS.jpg)**Cascadia 4x4 Flipster V3 | Winch License Plate Mounting System | Hawse Roller Recessed Fairlead** Cascadia 4x4**$111.36**4.7★338 reviews](https://www.amazon.com/dp/B00S8I4JD0) ## **Reviews** What buyers praise and complain about, mined from review topics. ### **What buyers love ** **Quality-Overall**17% *“Great build quality”* **Assembly/Installation**16% *“Literally took only 10 minutes to install”* **Size-Overall**12% *“Fit good”* **Mounting**10% *“Mount goes on easily and looks nice”* **Value For Money**8% *“value for its price”* **Efficiency**5% *“The flip up feature works smoothly”* **Design-Overall**5% *“The design itself is clever”* **Ease Of Use**4% *“Easy peasy”* **Strength**3% *“good solid build”* **Advertised Vs Actual Product**3% *“Works as advertised”* ### **What buyers complain about ** **Mounting**18% *“License plate mount that can't mount a plate is pretty much useless”* **Compatibility-Overall**10% *“Doesn't fit 2024 Wrangler factory winch”* **Mechanism Issues**6% *“The bolt to lift the license plate sometimes comes loose”* **Strength**6% *“the metal was so fragile that it just ripped”* **Size-Overall**5% *“Did Not fit my jeep winch at all”* **Durability**4% *“It broke”* **Functionality-Overall**4% *“Didn't work right”* **Flexibility**4% *“Flush doesnt bend nice”* **Ease Of Use**4% *“Won't stay in upright position if tighten real tight can't get it to open”* **Rusts/Corrodes**4% *“it's so rusty that it needs replaced”* #### **Top return reasons**- Size-Overall29% - Mounting28% - Compatibility-Overall17% - Windshield Issues5% - Functionality-Overall3% - Mechanism Issues3% - Defective Material/Parts3% - Assembly/Installation2% - Advertised Vs Actual Product2% - Width1%