--- title: "engine paint — Niche Verdict: Skip it (46/100) | Amazon United States - Flapen" canonical_url: "https://flapen.com/amazon/research/us/automotive/engine-paint" last_updated: "2026-07-09T23:39:28.867Z" locale: en meta: description: "a small market ($156K/yr) — engine paint doesn't clear our bar today." "og:description": "a small market ($156K/yr) — engine paint doesn't clear our bar today." "og:title": "engine paint — Niche Verdict: Skip it (46/100) | Amazon United States - Flapen" --- Back to Flapen home # **engine paint** **Skip it****46/100 ** a small market ($156K/yr) — engine paint doesn't clear our bar today. **Market/yr** **$156K** **Growth (1y)** **+162.9%** **Products** **21** **Brands** **7** was 11 a year ago **Sellers** **98** **Price range** **$7.21–$46.66** **Returns** **0.0%** **Rating** **4.5★** **Skip it** Scored 46/100 across market size, growth, competition, quality gap, and returns. Market sizeGrowthCompetitionQuality gapReturns Market size **8** ×0.30 Growth **72** ×0.30 Competition **43** ×0.20 Quality gap **35** ×0.10 Returns **100** ×0.10 ## **Demand** Weekly Amazon search volume, last 98 weeks — +162.9% year over year. 4K2KSpike '25Spike '26Jul '24Dec '24Apr '25Jul '25Nov '25Mar '26 ## **Seasonality** Monthly demand index across the year — 1.00 is average. JFMAMJJASOND Peak months: Mar, Apr · busiest ÷ quietest = 2.2× ## **Competition** - Rust-Oleum70% - Dupli-Color10% - RAPTOR7% - VHT6% - Seymour4% - POR-151% - Other (1 brands)1% The top 5 products take 62% of clicks — established leaders, but buyers still shop beyond them. 7 brands and 98 sellers compete here. **Brands** **7 **▼falling was 11 a year ago **Sellers** **98** **Top 5 brand share** **97%** #ProductBrandPriceRatingReviewsClick shareTrend 1 ![Rust-Oleum 249340 Automotive 12-Ounce High Heat Primer Spray Paint Gray](https://m.media-amazon.com/images/I/41V2V+d+6YL.jpg) [**Rust-Oleum 249340 Automotive 12-Ounce High Heat Primer Spray Paint Gray**](https://www.amazon.com/dp/B003CT499O) Rust-Oleum$9.844.8★3,67127%▲rising 2 ![Rust-Oleum 363567 Engine Enamel Spray Paint 11 oz Gloss Black (Pack of 1)](https://m.media-amazon.com/images/I/41KoGa+nLwL.jpg) [**Rust-Oleum 363567 Engine Enamel Spray Paint 11 oz Gloss Black (Pack of 1)**](https://www.amazon.com/dp/B0C82C9NN8) Rust-Oleum$9.134.5★1,48315%▲rising 3 ![Rust-Oleum 248903 Automotive High Heat Spray Paint 12 oz Flat Black](https://m.media-amazon.com/images/I/41MCXgeDPQL.jpg) [**Rust-Oleum 248903 Automotive High Heat Spray Paint 12 oz Flat Black**](https://www.amazon.com/dp/B003CT4AKC) Rust-Oleum$9.534.6★13,8567%—flat 4 ![Rust-Oleum 248932 Engine Enamel Spray Paint 12 oz Gloss Black](https://m.media-amazon.com/images/I/41NzXJ0nPHL.jpg) [**Rust-Oleum 248932 Engine Enamel Spray Paint 12 oz Gloss Black**](https://www.amazon.com/dp/B002JG01VQ) Rust-Oleum$9.334.7★3,7587%▼falling 5 ![Rust-Oleum 363574 Engine Enamel Spray Paint 11 oz Gloss Blue](https://m.media-amazon.com/images/I/41Uf4TZ5GEL.jpg) [**Rust-Oleum 363574 Engine Enamel Spray Paint 11 oz Gloss Blue**](https://www.amazon.com/dp/B0C82976V8) Rust-Oleum$9.724.5★1,4835%▲rising 6 ![Seymour EN-66 Hi-Tech Engine Spray Paint AMC Blue](https://m.media-amazon.com/images/I/31E6C8vjulL.jpg) [**Seymour EN-66 Hi-Tech Engine Spray Paint AMC Blue**](https://www.amazon.com/dp/B0088LVC1Y) Seymour$10.504.5★1,6884%▲rising 7 ![Rust-Oleum 248904 Automotive High Heat Spray Paint Flat Aluminum 12 Ounce (Pack of 1)](https://m.media-amazon.com/images/I/316L2kOikUL.jpg) [**Rust-Oleum 248904 Automotive High Heat Spray Paint Flat Aluminum 12 Ounce (Pack of 1)**](https://www.amazon.com/dp/B003CT4AKM) Rust-Oleum$11.274.6★13,8564%—flat 8 ![Dupli-Color DE1635 Engine Enamel Spray Paint with Ceramic - Semi-Gloss Black - 12 oz Aerosol Can](https://m.media-amazon.com/images/I/41rTNk9pd-L.jpg) [**Dupli-Color DE1635 Engine Enamel Spray Paint with Ceramic - Semi-Gloss Black - 12 oz Aerosol Can**](https://www.amazon.com/dp/B000GKEXVQ) Dupli-Color$12.394.6★7,8724%▼falling 9 ![Dupli-Color Metalcast Anodized Coating Purple 11 oz](https://m.media-amazon.com/images/I/4171RCxgtNL.jpg) [**Dupli-Color Metalcast Anodized Coating Purple 11 oz**](https://www.amazon.com/dp/B002NGPFFE) Dupli-Color$14.414.4★8,6403%▲rising 10 ![Rust-Oleum 363569 Engine Enamel Spray Paint 11 oz Gloss Red (Pack of 1)](https://m.media-amazon.com/images/I/41k60hqBmBL.jpg) [**Rust-Oleum 363569 Engine Enamel Spray Paint 11 oz Gloss Red (Pack of 1)**](https://www.amazon.com/dp/B0C828J6ZN) Rust-Oleum$11.784.5★1,4833%▼falling 11 ![RAPTOR Engine Enamel Primer Spray Professional Grade Superior Adhesion For High Heat Bright Red 10 oz](https://m.media-amazon.com/images/I/41jKOs6L9hL.jpg) [**RAPTOR Engine Enamel Primer Spray Professional Grade Superior Adhesion For High Heat Bright Red 10 oz**](https://www.amazon.com/dp/B0D9MFVQ45) RAPTOR$18.204.3★883%▲rising 12 ![VHT Black Engine Enamel Gloss](https://m.media-amazon.com/images/I/41XAZ-0bQgL.jpg) [**VHT Black Engine Enamel Gloss**](https://www.amazon.com/dp/B000CPCRE0) VHT$14.194.6★2,7833%—flat 13 ![RAPTOR Engine Enamel Primer Spray Professional Grade Superior Adhesion For High Heat Satin Black 10 oz](https://m.media-amazon.com/images/I/41t+ZAxMzwL.jpg) [**RAPTOR Engine Enamel Primer Spray Professional Grade Superior Adhesion For High Heat Satin Black 10 oz**](https://www.amazon.com/dp/B0D9MGN87V) RAPTOR$18.564.3★883%▲rising 14 ![VHT Lt Gray Enge Enmel Primer](https://m.media-amazon.com/images/I/41fUpCgDC5L.jpg) [**VHT Lt Gray Enge Enmel Primer**](https://www.amazon.com/dp/B000CPAV8Y) VHT$15.724.7★6272%▼falling 15 ![VHT SP139 550 Engine Enamel High Heat Spray Paint GM Satin Black 11 oz. Aerosol Can](https://m.media-amazon.com/images/I/41VN47CmKEL.jpg) [**VHT SP139 550 Engine Enamel High Heat Spray Paint GM Satin Black 11 oz. Aerosol Can**](https://www.amazon.com/dp/B000CPCRFO) VHT$14.354.6★2,7832%—flat **~~Showing 15 of 21 — show all ~~** ## **Product shelf** All 21 tracked products in this niche. Top sellersNewestTrending [![Rust-Oleum 249340 Automotive 12-Ounce High Heat Primer Spray Paint Gray](https://m.media-amazon.com/images/I/41V2V+d+6YL.jpg)**Rust-Oleum 249340 Automotive 12-Ounce High Heat Primer Spray Paint Gray** Rust-Oleum**$9.84**4.8★3,671 reviews](https://www.amazon.com/dp/B003CT499O) [![Rust-Oleum 363567 Engine Enamel Spray Paint 11 oz Gloss Black (Pack of 1)](https://m.media-amazon.com/images/I/41KoGa+nLwL.jpg)**Rust-Oleum 363567 Engine Enamel Spray Paint 11 oz Gloss Black (Pack of 1)** Rust-Oleum**$9.13**4.5★1,483 reviews](https://www.amazon.com/dp/B0C82C9NN8) [![Rust-Oleum 248903 Automotive High Heat Spray Paint 12 oz Flat Black](https://m.media-amazon.com/images/I/41MCXgeDPQL.jpg)**Rust-Oleum 248903 Automotive High Heat Spray Paint 12 oz Flat Black** Rust-Oleum**$9.53**4.6★13,856 reviews](https://www.amazon.com/dp/B003CT4AKC) [![Rust-Oleum 248932 Engine Enamel Spray Paint 12 oz Gloss Black](https://m.media-amazon.com/images/I/41NzXJ0nPHL.jpg)**Rust-Oleum 248932 Engine Enamel Spray Paint 12 oz Gloss Black** Rust-Oleum**$9.33**4.7★3,758 reviews](https://www.amazon.com/dp/B002JG01VQ) [![Rust-Oleum 363574 Engine Enamel Spray Paint 11 oz Gloss Blue](https://m.media-amazon.com/images/I/41Uf4TZ5GEL.jpg)**Rust-Oleum 363574 Engine Enamel Spray Paint 11 oz Gloss Blue** Rust-Oleum**$9.72**4.5★1,483 reviews](https://www.amazon.com/dp/B0C82976V8) [![Seymour EN-66 Hi-Tech Engine Spray Paint AMC Blue](https://m.media-amazon.com/images/I/31E6C8vjulL.jpg)**Seymour EN-66 Hi-Tech Engine Spray Paint AMC Blue** Seymour**$10.50**4.5★1,688 reviews](https://www.amazon.com/dp/B0088LVC1Y) [![Rust-Oleum 248904 Automotive High Heat Spray Paint Flat Aluminum 12 Ounce (Pack of 1)](https://m.media-amazon.com/images/I/316L2kOikUL.jpg)**Rust-Oleum 248904 Automotive High Heat Spray Paint Flat Aluminum 12 Ounce (Pack of 1)** Rust-Oleum**$11.27**4.6★13,856 reviews](https://www.amazon.com/dp/B003CT4AKM) [![Dupli-Color DE1635 Engine Enamel Spray Paint with Ceramic - Semi-Gloss Black - 12 oz Aerosol Can](https://m.media-amazon.com/images/I/41rTNk9pd-L.jpg)**Dupli-Color DE1635 Engine Enamel Spray Paint with Ceramic - Semi-Gloss Black - 12 oz Aerosol Can** Dupli-Color**$12.39**4.6★7,872 reviews](https://www.amazon.com/dp/B000GKEXVQ) ## **Reviews** What buyers praise and complain about, mined from review topics. ### **What buyers love ** **Paint Quality**28% *“Great paint at a great price”* **Quality-Overall**12% *“Fast delivery and good quality”* **Advertised Vs Actual Product**10% *“As advertised”* **Color**9% *“Color is true”* **Efficiency**4% *“Worked perfectly”* **Coverage**4% *“Good Coverage”* **Value For Money**4% *“Not much expensive”* **Ease Of Use**3% *“Easy to use”* **Drying Time**2% *“great stuff, matt black and dries really fast only took about 10 minutes”* **Rusts/Corrodes**2% *“this worked great to cover the bottom of my firepit from rust thanks”* ### **What buyers complain about ** **Spray/Flow**15% *“Sprayed poorly”* **Paint Quality**12% *“Took all day get 2 can paint still ant here”* **Color**10% *“It dries gray, not matte black”* **Rusts/Corrodes**10% *“didn't last after a week the rust was showing through again”* **Durability**6% *“Easily breaks even if you follow opening directions”* **Advertised Vs Actual Product**5% *“this is not as advertised”* **Value For Money**4% *“EXPENSIVE”* **Quality-Overall**3% *“Junk”* **Adhesion/Stickiness**3% *“The adhesion was very poor”* **Thickness**2% *“it was even more matte than I thought it would be”*