--- title: "electric cooler — Niche Verdict: Launch it (65/100) | Amazon United States - Flapen" canonical_url: "https://flapen.com/amazon/research/us/automotive/electric-cooler" last_updated: "2026-07-10T02:28:51.198Z" locale: en meta: description: "electric cooler clears our launch bar: a $3.9M/yr market growing +213.7% with returns at 4.3%." "og:description": "electric cooler clears our launch bar: a $3.9M/yr market growing +213.7% with returns at 4.3%." "og:title": "electric cooler — Niche Verdict: Launch it (65/100) | Amazon United States - Flapen" --- Back to Flapen home # **electric cooler** **Launch it****65/100 ** electric cooler clears our launch bar: a $3.9M/yr market growing +213.7% with returns at 4.3%. **Market/yr** **$3.9M** **Growth (1y)** **+213.7%** **Products** **41** **Brands** **24** was 22 a year ago **Sellers** **65** **Price range** **$23.57–$588.16** **Returns** **4.3%** **Rating** **4.5★** **Launch it** Scored 65/100 across market size, growth, competition, quality gap, and returns. Market sizeGrowthCompetitionQuality gapReturns Market size **58** ×0.30 Growth **78** ×0.30 Competition **67** ×0.20 Quality gap **43** ×0.10 Returns **65** ×0.10 ## **Demand** Weekly Amazon search volume, last 104 weeks — +213.7% year over year. 216K108KPrime Day '24Spike '24Holiday '24Spike '25Prime Day '25Black Friday '25Spike '26Jul '24Nov '24Mar '25Jul '25Nov '25Mar '26 ## **Seasonality** Monthly demand index across the year — 1.00 is average. JFMAMJJASOND Peak months: Jun, Jul · busiest ÷ quietest = 3.8× ## **Competition** - EUHOMY28% - BougeRV27% - Megiu6% - Feelfunn5% - Aeitto4% - Ivation3% - Other (18 brands)26% The top 5 products take 44% of clicks — established leaders, but buyers still shop beyond them. 24 brands and 65 sellers compete here. **Brands** **24 **▲rising was 22 a year ago **Sellers** **65** **Top 5 brand share** **70%** #ProductBrandPriceRatingReviewsClick shareTrend 1 ![EUHOMY 12 Volt Refrigerator 19QT(18L) Compressor Electric Cooler APP Control Car Fridge -4~68 Portable Refrigerator 12/24V DC 100-240V AC Portable Freezer for Camping Travel Boat](https://m.media-amazon.com/images/I/41gAae2ZsiL.jpg) [**EUHOMY 12 Volt Refrigerator 19QT(18L) Compressor Electric Cooler APP Control Car Fridge -4~68 Portable Refrigerator 12/24V DC 100-240V AC Portable Freezer for Camping Travel Boat**](https://www.amazon.com/dp/B0C4H82CHZ) EUHOMY$132.914.5★1,42016%▼falling 2 ![BougeRV 12 Volt Refrigerator 12V Car Fridge 23 Quart Portable Freezer Compressor Cooler 12/24V DC 110~240 Volt AC for Truck Van RV Camper SUV Travel Camping Road Trips Tailgating -7~50](https://m.media-amazon.com/images/I/4191aQjb17L.jpg) [**BougeRV 12 Volt Refrigerator 12V Car Fridge 23 Quart Portable Freezer Compressor Cooler 12/24V DC 110~240 Volt AC for Truck Van RV Camper SUV Travel Camping Road Trips Tailgating -7~50**](https://www.amazon.com/dp/B08G1BBBQW) BougeRV$159.794.6★2,89814%▼falling 3 ![BougeRV 12 Volt Refrigerator 12V Car Fridge 30 Quart Portable Freezer Compressor Cooler Compressor Freezer 12/24V DC 110~240V AC -8~50 for Truck RV SUV (Black)](https://m.media-amazon.com/images/I/41riJKW7TvL.jpg) [**BougeRV 12 Volt Refrigerator 12V Car Fridge 30 Quart Portable Freezer Compressor Cooler Compressor Freezer 12/24V DC 110~240V AC -8~50 for Truck RV SUV (Black)**](https://www.amazon.com/dp/B0BPM7C8RT) BougeRV$224.514.6★2826%▲rising 4 ![EUHOMY 12 Volt Refrigerator 53QT(50L) Electric Cooler Portable Freezer 12V/24V DC 100-240V AC 12V Fridge -4~68 12V Cooler with Wheels & 2 Baskets for Travel Camping Truck Boat](https://m.media-amazon.com/images/I/51xurf4DuaL.jpg) [**EUHOMY 12 Volt Refrigerator 53QT(50L) Electric Cooler Portable Freezer 12V/24V DC 100-240V AC 12V Fridge -4~68 12V Cooler with Wheels & 2 Baskets for Travel Camping Truck Boat**](https://www.amazon.com/dp/B0G2WPQBWF) EUHOMY$211.514.4★1,2754%▲rising 5 ![Aeitto 12 Volt Car Refrigerator 20Quart Car Fridge Freezer Electric Cooler Portable Cooler 12V Fridge RV Refrigerator -4-68 Temp Control 12/24V DC & 100-240V AC for Travel Camping RV Road](https://m.media-amazon.com/images/I/41JGv5Q6FZL.jpg) [**Aeitto 12 Volt Car Refrigerator 20Quart Car Fridge Freezer Electric Cooler Portable Cooler 12V Fridge RV Refrigerator -4-68 Temp Control 12/24V DC & 100-240V AC for Travel Camping RV Road**](https://www.amazon.com/dp/B0GSGY3CF5) Aeitto$156.094.9★903%▲rising 6 ![Ivation Electric Cooler & Warmer with Handle | 24 L Portable Thermoelectric Fridge for Vehicles & Trucks| 110V AC Home Power Cord & 12V Car Adapter for Camping Travel & Picnics](https://m.media-amazon.com/images/I/41XO6P9Y79L.jpg) [**Ivation Electric Cooler & Warmer with Handle | 24 L Portable Thermoelectric Fridge for Vehicles & Trucks| 110V AC Home Power Cord & 12V Car Adapter for Camping Travel & Picnics**](https://www.amazon.com/dp/B09CJG22ZT) Ivation$98.484.2★1,4843%▼falling 7 ![EUHOMY 12 Volt Refrigerator 48QT(45L) Electric Cooler 12V Fridge APP Control 12V Cooler -4~68 Portable Freezer 12/24V DC 100-240V AC for Camping Travel Truck Home](https://m.media-amazon.com/images/I/417SS1HwndL.jpg) [**EUHOMY 12 Volt Refrigerator 48QT(45L) Electric Cooler 12V Fridge APP Control 12V Cooler -4~68 Portable Freezer 12/24V DC 100-240V AC for Camping Travel Truck Home**](https://www.amazon.com/dp/B0BYZNH4NX) EUHOMY$204.674.4★2,7893%▼falling 8 ![EUHOMY 12 Volt Refrigerator 37QT(35L) Electric Cooler Portable Freezer 12V/24V DC 100-240V AC 12V Fridge -4~68 12V Cooler with Wheels & 2 Baskets for Travel Truck Boat Camping](https://m.media-amazon.com/images/I/41uIpdE+zQL.jpg) [**EUHOMY 12 Volt Refrigerator 37QT(35L) Electric Cooler Portable Freezer 12V/24V DC 100-240V AC 12V Fridge -4~68 12V Cooler with Wheels & 2 Baskets for Travel Truck Boat Camping**](https://www.amazon.com/dp/B0CHQB62FG) EUHOMY$188.504.4★1,2752%—flat 9 ![Igloo Lilac Breeze Tag-Along Too Strapped Picnic Style Cooler](https://m.media-amazon.com/images/I/31s-esF9woL.jpg) [**Igloo Lilac Breeze Tag-Along Too Strapped Picnic Style Cooler**](https://www.amazon.com/dp/B0CPM9BMWG) Igloo$40.234.7★1,7532%—flat 10 ![Cooluli Mini Fridge for Bedroom - Car Office Desk & Dorm Room - Portable 4L/6 Can Electric Plug In Cooler & Warmer for Food Drinks Skincare Beauty & Makeup - 12v AC/DC & Exclusive USB Option Black](https://m.media-amazon.com/images/I/31Oa8YdRbGL.jpg) [**Cooluli Mini Fridge for Bedroom - Car Office Desk & Dorm Room - Portable 4L/6 Can Electric Plug In Cooler & Warmer for Food Drinks Skincare Beauty & Makeup - 12v AC/DC & Exclusive USB Option Black**](https://www.amazon.com/dp/B0771S9XT8) Cooluli$49.534.4★28,0062%▲rising 11 ![Feelfunn 12 Volt Refrigerator Car Fridge - 40QT(38L) Dual Zone Electric Cooler Car Refrigerator -4~68 Portable Refrigerator 12/24V DC 100-240V AC Portable Freezer for Travel Camping RV Home](https://m.media-amazon.com/images/I/41Yb8mFqcKL.jpg) [**Feelfunn 12 Volt Refrigerator Car Fridge - 40QT(38L) Dual Zone Electric Cooler Car Refrigerator -4~68 Portable Refrigerator 12/24V DC 100-240V AC Portable Freezer for Travel Camping RV Home**](https://www.amazon.com/dp/B0FLX846J2) Feelfunn$190.524.4★2372%▲rising 12 ![BougeRV 12 Volt Refrigerator 12V Car Fridge 23 Quart Portable Freezer Compressor Cooler 12/24V DC 110~240V AC for Truck Van RV SUV Boat Travel Camping Road Trips Tailgating -8~50 (Black)](https://m.media-amazon.com/images/I/41SgXdvwKHL.jpg) [**BougeRV 12 Volt Refrigerator 12V Car Fridge 23 Quart Portable Freezer Compressor Cooler 12/24V DC 110~240V AC for Truck Van RV SUV Boat Travel Camping Road Trips Tailgating -8~50 (Black)**](https://www.amazon.com/dp/B0BPM6XDH2) BougeRV$170.424.6★2,8982%—flat 13 ![Megiu Car Refrigerator Portable Car Fridge 12V Refrigerator 23 Quart (22 Liter) Freezer Compressor Cooler 12V/24V DC 110240 V AC for Outdoor Camping Travel Home Use -18~+15 (Blue)](https://m.media-amazon.com/images/I/4159xd7CUdL.jpg) [**Megiu Car Refrigerator Portable Car Fridge 12V Refrigerator 23 Quart (22 Liter) Freezer Compressor Cooler 12V/24V DC 110240 V AC for Outdoor Camping Travel Home Use -18~+15 (Blue)**](https://www.amazon.com/dp/B0CTK6RB1M) Megiu$155.704.5★8552%▲rising 14 ![BougeRV 12V Refrigerator Fridge Freezer Portable Car Fridge 42 Quart Electric Cooler 12V/24V DC 110~240V AC for RV Camper Truck Pickup SUV Van Boat Camping Tailgating Road Trip Outdoor Travel](https://m.media-amazon.com/images/I/41m1Kj-1AsL.jpg) [**BougeRV 12V Refrigerator Fridge Freezer Portable Car Fridge 42 Quart Electric Cooler 12V/24V DC 110~240V AC for RV Camper Truck Pickup SUV Van Boat Camping Tailgating Road Trip Outdoor Travel**](https://www.amazon.com/dp/B08JJ47V19) BougeRV$235.904.4★1,8492%▼falling 15 ![Titan by Arctic Zone Zipperless Soft Sided Cooler with HardBody Liner and SmartShelf Insulated Bag with Shoulder Strap for Lunch and Travel 16 Can Capacity Sharkskin Gray](https://m.media-amazon.com/images/I/41-sNjqgt4L.jpg) [**Titan by Arctic Zone Zipperless Soft Sided Cooler with HardBody Liner and SmartShelf Insulated Bag with Shoulder Strap for Lunch and Travel 16 Can Capacity Sharkskin Gray**](https://www.amazon.com/dp/B0BLM3MK31) Titan by Arctic Zone$39.144.6★56,1642%▲rising **~~Showing 15 of 41 — show all ~~** ## **Product shelf** All 41 tracked products in this niche. Top sellersNewestTrending [![EUHOMY 12 Volt Refrigerator 19QT(18L) Compressor Electric Cooler APP Control Car Fridge -4~68 Portable Refrigerator 12/24V DC 100-240V AC Portable Freezer for Camping Travel Boat](https://m.media-amazon.com/images/I/41gAae2ZsiL.jpg)**EUHOMY 12 Volt Refrigerator 19QT(18L) Compressor Electric Cooler APP Control Car Fridge -4~68 Portable Refrigerator 12/24V DC 100-240V AC Portable Freezer for Camping Travel Boat** EUHOMY**$132.91**4.5★1,420 reviews](https://www.amazon.com/dp/B0C4H82CHZ) [![BougeRV 12 Volt Refrigerator 12V Car Fridge 23 Quart Portable Freezer Compressor Cooler 12/24V DC 110~240 Volt AC for Truck Van RV Camper SUV Travel Camping Road Trips Tailgating -7~50](https://m.media-amazon.com/images/I/4191aQjb17L.jpg)**BougeRV 12 Volt Refrigerator 12V Car Fridge 23 Quart Portable Freezer Compressor Cooler 12/24V DC 110~240 Volt AC for Truck Van RV Camper SUV Travel Camping Road Trips Tailgating -7~50** BougeRV**$159.79**4.6★2,898 reviews](https://www.amazon.com/dp/B08G1BBBQW) [![BougeRV 12 Volt Refrigerator 12V Car Fridge 30 Quart Portable Freezer Compressor Cooler Compressor Freezer 12/24V DC 110~240V AC -8~50 for Truck RV SUV (Black)](https://m.media-amazon.com/images/I/41riJKW7TvL.jpg)**BougeRV 12 Volt Refrigerator 12V Car Fridge 30 Quart Portable Freezer Compressor Cooler Compressor Freezer 12/24V DC 110~240V AC -8~50 for Truck RV SUV (Black)** BougeRV**$224.51**4.6★282 reviews](https://www.amazon.com/dp/B0BPM7C8RT) [![EUHOMY 12 Volt Refrigerator 53QT(50L) Electric Cooler Portable Freezer 12V/24V DC 100-240V AC 12V Fridge -4~68 12V Cooler with Wheels & 2 Baskets for Travel Camping Truck Boat](https://m.media-amazon.com/images/I/51xurf4DuaL.jpg)**EUHOMY 12 Volt Refrigerator 53QT(50L) Electric Cooler Portable Freezer 12V/24V DC 100-240V AC 12V Fridge -4~68 12V Cooler with Wheels & 2 Baskets for Travel Camping Truck Boat** EUHOMY**$211.51**4.4★1,275 reviews](https://www.amazon.com/dp/B0G2WPQBWF) [![Aeitto 12 Volt Car Refrigerator 20Quart Car Fridge Freezer Electric Cooler Portable Cooler 12V Fridge RV Refrigerator -4-68 Temp Control 12/24V DC & 100-240V AC for Travel Camping RV Road](https://m.media-amazon.com/images/I/41JGv5Q6FZL.jpg)**Aeitto 12 Volt Car Refrigerator 20Quart Car Fridge Freezer Electric Cooler Portable Cooler 12V Fridge RV Refrigerator -4-68 Temp Control 12/24V DC & 100-240V AC for Travel Camping RV Road** Aeitto**$156.09**4.9★90 reviews](https://www.amazon.com/dp/B0GSGY3CF5) [![Ivation Electric Cooler & Warmer with Handle | 24 L Portable Thermoelectric Fridge for Vehicles & Trucks| 110V AC Home Power Cord & 12V Car Adapter for Camping Travel & Picnics](https://m.media-amazon.com/images/I/41XO6P9Y79L.jpg)**Ivation Electric Cooler & Warmer with Handle | 24 L Portable Thermoelectric Fridge for Vehicles & Trucks| 110V AC Home Power Cord & 12V Car Adapter for Camping Travel & Picnics** Ivation**$98.48**4.2★1,484 reviews](https://www.amazon.com/dp/B09CJG22ZT) [![EUHOMY 12 Volt Refrigerator 48QT(45L) Electric Cooler 12V Fridge APP Control 12V Cooler -4~68 Portable Freezer 12/24V DC 100-240V AC for Camping Travel Truck Home](https://m.media-amazon.com/images/I/417SS1HwndL.jpg)**EUHOMY 12 Volt Refrigerator 48QT(45L) Electric Cooler 12V Fridge APP Control 12V Cooler -4~68 Portable Freezer 12/24V DC 100-240V AC for Camping Travel Truck Home** EUHOMY**$204.67**4.4★2,789 reviews](https://www.amazon.com/dp/B0BYZNH4NX) [![EUHOMY 12 Volt Refrigerator 37QT(35L) Electric Cooler Portable Freezer 12V/24V DC 100-240V AC 12V Fridge -4~68 12V Cooler with Wheels & 2 Baskets for Travel Truck Boat Camping](https://m.media-amazon.com/images/I/41uIpdE+zQL.jpg)**EUHOMY 12 Volt Refrigerator 37QT(35L) Electric Cooler Portable Freezer 12V/24V DC 100-240V AC 12V Fridge -4~68 12V Cooler with Wheels & 2 Baskets for Travel Truck Boat Camping** EUHOMY**$188.50**4.4★1,275 reviews](https://www.amazon.com/dp/B0CHQB62FG) ## **Reviews** What buyers praise and complain about, mined from review topics. ### **What buyers love ** **Quality-Overall**13% *“solid quality construction”* **Size-Overall**10% *“Really love the size”* **Value For Money**9% *“Great deal”* **Portability**6% *“the portability is fantastic”* **Heating**5% *“Best cooler”* **Noise Level**5% *“It's quiet”* **Efficiency**5% *“Works well”* **Advertised Vs Actual Product**4% *“As advertised”* **Ease Of Use**4% *“Easy to use”* **Durability**4% *“it still looks brand new”* ### **What buyers complain about ** **Size-Overall**12% *“Nothing fits”* **Durability**11% *“Broke after a few months”* **Heating**11% *“It heats up completely”* **Quality-Overall**7% *“Poor quality control”* **Functionality-Overall**5% *“not functional”* **Noise Level**4% *“So noisy”* **Temperature Control**4% *“The second unit was the same or worse as far as temperature”* **Weight Heavy**3% *“Too heavy”* **Leak-Proof**2% *“leaks water”* **Value For Money**2% *“most expensive”* #### **Top return reasons**- Size-Overall61% - Advertised Vs Actual Product5% - Value For Money4% - Coolant4% - Functionality-Overall4% - Defective Material/Parts2% - Heating2% - Weight Heavy2% - Noise Level2% - Compatibility-Overall2%