---
title: "duramax oil filter — Niche Verdict: Worth a look (59/100) | Amazon United States - Flapen"
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last_updated: "2026-07-13T22:45:54.762Z"
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meta:
  description: "duramax oil filter shows low returns (1.0%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list."
  "og:description": "duramax oil filter shows low returns (1.0%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list."
  "og:title": "duramax oil filter — Niche Verdict: Worth a look (59/100) | Amazon United States - Flapen"
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# **duramax oil filter**

**Worth a look**

Shows low returns (1.0%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 47Growth 86Conversion 29Competition 36Returns 95Price range 82Avg price 95Brand share 18Review moat 66Quality gap 72

**Returns**

**Incredible****1.0%**

return rate — above 6% kills the launch gate

**Avg price**

**Incredible****$29.24**

avg listing price — sweet spot $15–$100

**Growth**

**Great****+87.0%**

90-day search growth — must beat 0% to launch

**Price range**

**Great****$4.46–$105.47**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Quality gap**

**Good****4.3★**

avg incumbent rating — lower means beatable quality

**Review moat**

**Good****862.6**

avg incumbent reviews — the moat a new listing must climb

**Market size**

**Okay****$252K**

$252K/yr · 373K searches

**Competition**

**Okay****64%**

top-5 click share — leaders hold, buyers still browse

**Conversion**

**Okay****2.3%**

search→purchase rate — share of searches ending in a sale

**Brand share**

**Bad****93%**

top-5 brand share — brand-locked demand

## **Competition**

The top 5 products take 64% of clicks — established leaders, but buyers still shop beyond them.

**Brands**

**10 **▲rising

**Sellers**

**97**

**Top-5 brand share**

**93%**

**Open market**

**5%**

- ACDelco74% - Jaxivo7% - Struggling6% - Pacific Performance Engineering3% - Myreko3% - SEGULER2% - Open — no brand owns it (4 brands, 5%)

## **Product shelf**

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%5%$13K10%$25K15%$38K20%$50K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 25 tracked products in this niche — three views at once, no toggling.

### **Top sellers**

by 90-day click share

[1![ACDelco GM Original Equipment PF63 (12735811) Engine Oil Filter](https://m.media-amazon.com/images/I/41lypzXpWmL.jpg)**ACDelco GM Original Equipment PF63 (12735811) Engine Oil Filter**ACDelco**$8.33**4.7★5,075 rev](https://www.amazon.com/dp/B00TL5Y8YE) [2![ACDelco GM Original Equipment PF2232 (12691158) Engine Oil Filter](https://m.media-amazon.com/images/I/41+T+C-C2qL.jpg)**ACDelco GM Original Equipment PF2232 (12691158) Engine Oil Filter**ACDelco**$8.39**4.7★5,807 rev](https://www.amazon.com/dp/B000C9QEF4) [3![ACDelco PF63F Oil Filter](https://m.media-amazon.com/images/I/51XZa23brCL.jpg)**ACDelco PF63F Oil Filter**ACDelco**$14.39**4.5★350 rev](https://www.amazon.com/dp/B00Q8N4M7U) [4![ACDelco PF63 Oil Filter GM Original Equipment (6 Pack)](https://m.media-amazon.com/images/I/41PRhcV5U1L.jpg)**ACDelco PF63 Oil Filter GM Original Equipment (6 Pack)**ACDelco**$47.59**4.6★208 rev](https://www.amazon.com/dp/B09RHSDX81) [5![ACDelco GM Original Equipment PF63F (12737081) Oil Filter](https://m.media-amazon.com/images/I/415rrT33ZgL.jpg)**ACDelco GM Original Equipment PF63F (12737081) Oil Filter**ACDelco**$11.48**5.0★2 rev](https://www.amazon.com/dp/B0FFC37TKT)

**~~View all top sellers →~~**

### **Newest**

by launch date

[![ACDelco Silver PF63A (19363567) Engine Oil Filter](https://m.media-amazon.com/images/I/31ej2UYXVmL.jpg)**ACDelco Silver PF63A (19363567) Engine Oil Filter**ACDelco**$12.66**2 rev4mo ago](https://www.amazon.com/dp/B0GPRX7ZVM) [![PF63 Engine Oil Filter Compatiable with Ford F150 Explorer Transit Chevy Silverado Equinox Tahoe Suburban GMC Sierra Yukon Cadillac Escalade Replaces PF63E PF63F (1 PCS)](https://m.media-amazon.com/images/I/31rJxdA2cVL.jpg)**PF63 Engine Oil Filter Compatiable with Ford F150 Explorer Transit Chevy Silverado Equinox Tahoe Suburban GMC Sierra Yukon Cadillac Escalade Replaces PF63E PF63F (1 PCS)**Kefly**$9.20**23 rev9mo ago](https://www.amazon.com/dp/B0FR4X7LJ9) [![3PCS PF63 Premium Engine Oil Filter For Ford 2011-2025 F-150 2014-2015 F-250/F-350/F-450 2011-2024 Mustang;For 2014-2023 Chevy Silverado; For 2022-2023 Chevy Camaro](https://m.media-amazon.com/images/I/41oD5HVQHHL.jpg)**3PCS PF63 Premium Engine Oil Filter For Ford 2011-2025 F-150 2014-2015 F-250/F-350/F-450 2011-2024 Mustang;For 2014-2023 Chevy Silverado; For 2022-2023 Chevy Camaro**SEGULER**$22.99**4 rev10mo ago](https://www.amazon.com/dp/B0FPMH6YQJ) [![Struggling 2pcs PF63 PF63F Engine Oil Filter For Ford F-150 F-250 F-350 F450 V8 V6 Replaces FL500SB12 AA5Z6714A 12707246 12731742 ZZC423802 PSL542 Baldwin B7449](https://m.media-amazon.com/images/I/41UFfaWnevL.jpg)**Struggling 2pcs PF63 PF63F Engine Oil Filter For Ford F-150 F-250 F-350 F450 V8 V6 Replaces FL500SB12 AA5Z6714A 12707246 12731742 ZZC423802 PSL542 Baldwin B7449**Struggling**$14.03**5 rev11mo ago](https://www.amazon.com/dp/B0FKNP2S9C) [![ACDelco GM Original Equipment PF63F (12737081) Oil Filter](https://m.media-amazon.com/images/I/415rrT33ZgL.jpg)**ACDelco GM Original Equipment PF63F (12737081) Oil Filter**ACDelco**$11.48**2 rev12mo ago](https://www.amazon.com/dp/B0FFC37TKT)

**~~View all new products →~~**

### **Trending**

90-day click momentum

[![ACDelco Silver PF63A (19363567) Engine Oil Filter](https://m.media-amazon.com/images/I/31ej2UYXVmL.jpg)**ACDelco Silver PF63A (19363567) Engine Oil Filter**ACDelco**$12.66**1.0★**▲ 157%**](https://www.amazon.com/dp/B0GPRX7ZVM) [![3PCS PF63 Premium Engine Oil Filter For Ford 2011-2025 F-150 2014-2015 F-250/F-350/F-450 2011-2024 Mustang;For 2014-2023 Chevy Silverado; For 2022-2023 Chevy Camaro](https://m.media-amazon.com/images/I/41oD5HVQHHL.jpg)**3PCS PF63 Premium Engine Oil Filter For Ford 2011-2025 F-150 2014-2015 F-250/F-350/F-450 2011-2024 Mustang;For 2014-2023 Chevy Silverado; For 2022-2023 Chevy Camaro**SEGULER**$22.99**4.3★**▲ 144%**](https://www.amazon.com/dp/B0FPMH6YQJ) [![Jaxivo PF63 Engine Oil Filters for F-150/Explorer/Mustang 2011-2024 Chevy Silverado Enclave 2011-2024 Acadia Savana Sierra Yukon XL Cadil-lac ATS CT4 CT5/XT6 CT6 CTS Escalade ESV SRX XT5 XTS 3PCS](https://m.media-amazon.com/images/I/41Fvz4ofvOL.jpg)**Jaxivo PF63 Engine Oil Filters for F-150/Explorer/Mustang 2011-2024 Chevy Silverado Enclave 2011-2024 Acadia Savana Sierra Yukon XL Cadil-lac ATS CT4 CT5/XT6 CT6 CTS Escalade ESV SRX XT5 XTS 3PCS**Jaxivo**$28.31**4.8★**▲ 131%**](https://www.amazon.com/dp/B0F3CSFCXW) [![Jaxivo PF63 Engine Oil Filters for F-150/Explorer/Mustang 2011-2024 Chevy Silverado Enclave 2011-2024 Acadia Savana Sierra Yukon XL Cadil-lac ATS CT4 CT5/XT6 CT6 CTS Escalade ESV SRX XT5 XTS 1PC](https://m.media-amazon.com/images/I/417o4yC3JML.jpg)**Jaxivo PF63 Engine Oil Filters for F-150/Explorer/Mustang 2011-2024 Chevy Silverado Enclave 2011-2024 Acadia Savana Sierra Yukon XL Cadil-lac ATS CT4 CT5/XT6 CT6 CTS Escalade ESV SRX XT5 XTS 1PC**Jaxivo**$10.30**4.1★**▲ 120%**](https://www.amazon.com/dp/B0F3CV4QW9) [![Struggling 2pcs PF63 PF63F Engine Oil Filter For Ford F-150 F-250 F-350 F450 V8 V6 Replaces FL500SB12 AA5Z6714A 12707246 12731742 ZZC423802 PSL542 Baldwin B7449](https://m.media-amazon.com/images/I/41UFfaWnevL.jpg)**Struggling 2pcs PF63 PF63F Engine Oil Filter For Ford F-150 F-250 F-350 F450 V8 V6 Replaces FL500SB12 AA5Z6714A 12707246 12731742 ZZC423802 PSL542 Baldwin B7449**Struggling**$14.03**4.1★**▲ 105%**](https://www.amazon.com/dp/B0FKNP2S9C)

**~~View all trending →~~**

## **Demand**

Weekly Amazon search volume, last 23 weeks — +87.0% search growth over the last 90 days.

12K8KFeb '26Feb '26Mar '26Apr '26Apr '26May '26Jun '26Jun '26

## **Reviews**

What buyers praise and complain about, mined from review topics.

### **What buyers love **

**Size-Overall**26%

*“Fits fine”*

**Filtration**23%

*“A high-quality filter can make a big difference”*

**Value For Money**16%

*“fair price”*

**Quality-Overall**12%

*“the build quality is exceptional”*

**Advertised Vs Actual Product**9%

*“As advertised”*

**Efficiency**3%

*“Worked as it should”*

**Locally Manufactured**2%

*“O E M product American made”*

**Assembly/Installation**1%

*“Installation is easy”*

**Design-Overall**1%

*“Nice die cast construction”*

**Leak-Proof**1%

*“does not leak”*

### **What buyers complain about **

**Filtration**20%

*“wrong filter”*

**Compatibility-Overall**16%

*“Does not fit a 8.1 vortech”*

**Size-Overall**14%

*“Does not fit”*

**Leak-Proof**8%

*“it leaks”*

**Quality-Overall**7%

*“Poor quality part due to damage”*

**Advertised Vs Actual Product**6%

*“False information”*

**Add-Ons/Attachments**3%

*“Gasket is not attached”*

**Value For Money**2%

*“Lower cost then dealer”*

**Magnetic Strength/Adsorption**2%

**Durability**2%

*“It fell off THREE TIMES trying to mount the filter to the threads”*

### **Top return reasons **

**Size-Overall**47%

**Filtration**19%

**Compatibility-Overall**17%

**Advertised Vs Actual Product**7%

**Defective Material/Parts**2%

**Value For Money**2%

**Product Condition**1%

**Quality-Overall**1%

**Functionality-Overall**1%

**Material Quality**0%