--- title: "dura12-5f — Niche Verdict: Skip it (52/100) | Amazon United States - Flapen" canonical_url: "https://flapen.com/amazon/research/us/automotive/dura12-5f" last_updated: "2026-07-10T01:44:21.446Z" locale: en meta: description: "a small market ($387K/yr) — dura12-5f doesn't clear our bar today." "og:description": "a small market ($387K/yr) — dura12-5f doesn't clear our bar today." "og:title": "dura12-5f — Niche Verdict: Skip it (52/100) | Amazon United States - Flapen" --- Back to Flapen home # **dura12-5f** **Skip it****52/100 ** a small market ($387K/yr) — dura12-5f doesn't clear our bar today. **Market/yr** **$387K** **Growth (1y)** **+122.4%** **Products** **45** **Brands** **7** was 6 a year ago **Sellers** **47** **Price range** **$17.45–$454.47** **Returns** **3.1%** **Rating** **4.5★** **Skip it** Scored 52/100 across market size, growth, competition, quality gap, and returns. Market sizeGrowthCompetitionQuality gapReturns Market size **19** ×0.30 Growth **68** ×0.30 Competition **70** ×0.20 Quality gap **45** ×0.10 Returns **75** ×0.10 ## **Demand** Weekly Amazon search volume, last 44 weeks — +122.4% year over year. 4K2KSep '25Oct '25Dec '25Feb '26Mar '26May '26 ## **Competition** - Interstate Batteries85% - Energizer5% - Mighty Max Battery3% - OPTIMA2% - ExpertPower2% - ACDelco2% - Other (1 brands)1% The top 5 products take 42% of clicks — established leaders, but buyers still shop beyond them. 7 brands and 47 sellers compete here. **Brands** **7 **▲rising was 6 a year ago **Sellers** **47** **Top 5 brand share** **99%** #ProductBrandPriceRatingReviewsClick shareTrend 1 ![Interstate Batteries Marine/RV Battery 12V 100Ah 825CCA Dual Purpose Power Pure Lead AGM RV & Marine Starting Replacement Battery (Group Size 31M) Boats RVs (8-31MAGMDC / 31M-AGM-A)](https://m.media-amazon.com/images/I/41CxQ3OUcHL.jpg) [**Interstate Batteries Marine/RV Battery 12V 100Ah 825CCA Dual Purpose Power Pure Lead AGM RV & Marine Starting Replacement Battery (Group Size 31M) Boats RVs (8-31MAGMDC / 31M-AGM-A)**](https://www.amazon.com/dp/B0BHTT7K4J) Interstate Batteries$286.154.6★5510%▲rising 2 ![Interstate Batteries Marine/RV Battery 12V 70Ah 750CCA (24M-AGM) Dual Purpose Power Pure Lead AGM RV & Marine Starting Replacement Battery (Group Size 24) Boats RVs](https://m.media-amazon.com/images/I/415V9jWpIoL.jpg) [**Interstate Batteries Marine/RV Battery 12V 70Ah 750CCA (24M-AGM) Dual Purpose Power Pure Lead AGM RV & Marine Starting Replacement Battery (Group Size 24) Boats RVs**](https://www.amazon.com/dp/B0BHTWRDNQ) Interstate Batteries$256.084.6★3610%▲rising 3 ![Interstate Batteries 12V 35AH Sealed Lead Acid (SLA) AGM Deep Cycle Battery (DCM0035) Insert Terminals](https://m.media-amazon.com/images/I/41YTlYD1AML.jpg) [**Interstate Batteries 12V 35AH Sealed Lead Acid (SLA) AGM Deep Cycle Battery (DCM0035) Insert Terminals**](https://www.amazon.com/dp/B005CLPOQM) Interstate Batteries$106.294.4★1,7968%▲rising 4 ![Interstate Batteries Automotive Battery 12V 80Ah (Group Size H7 94R) 850CCA SLI AGM Automobile Replacement Battery for Cars SUVs Sedans Trucks (MTX-94R/H7)](https://m.media-amazon.com/images/I/41DiHTdndBL.jpg) [**Interstate Batteries Automotive Battery 12V 80Ah (Group Size H7 94R) 850CCA SLI AGM Automobile Replacement Battery for Cars SUVs Sedans Trucks (MTX-94R/H7)**](https://www.amazon.com/dp/B0BH8G6CSC) Interstate Batteries$276.184.5★4027%▼falling 5 ![Interstate Batteries Automotive Battery 12V 70Ah (Group Size H6 48) 760CCA SLI AGM Automobile Replacement Battery for Cars SUVs Sedans Trucks (MTX-48/H6)](https://m.media-amazon.com/images/I/41p8nQEIohL.jpg) [**Interstate Batteries Automotive Battery 12V 70Ah (Group Size H6 48) 760CCA SLI AGM Automobile Replacement Battery for Cars SUVs Sedans Trucks (MTX-48/H6)**](https://www.amazon.com/dp/B09G4J6ZV4) Interstate Batteries$275.654.5★4026%▼falling 6 ![Energizer EN5-12 12 Volt 5 Amp Hr Long Lasting Sealed Lead Acid AGM Rechargeable Battery Ideal for Use in Garage Door Alarm Panels Kids Ride On Backup Power and More](https://m.media-amazon.com/images/I/410EEY2y2lL.jpg) [**Energizer EN5-12 12 Volt 5 Amp Hr Long Lasting Sealed Lead Acid AGM Rechargeable Battery Ideal for Use in Garage Door Alarm Panels Kids Ride On Backup Power and More**](https://www.amazon.com/dp/B0F1PQCCL3) Energizer$29.504.6★1285%▲rising 7 ![Interstate Batteries Automotive Battery 12V 55Ah (Group Size 35) 650CCA SLI AGM Auto Battery Replacement for Cars SUVs Sedans Trucks (MTX-35)](https://m.media-amazon.com/images/I/418j5UkTetL.jpg) [**Interstate Batteries Automotive Battery 12V 55Ah (Group Size 35) 650CCA SLI AGM Auto Battery Replacement for Cars SUVs Sedans Trucks (MTX-35)**](https://www.amazon.com/dp/B00QDBT7MM) Interstate Batteries$275.464.5★4024%—flat 8 ![Interstate Batteries Automotive Battery 12V 70Ah (Group Size 24F) 710CCA SLI AGM Auto Battery Replacement for Cars SUVs Sedans Trucks (MTX-24F)](https://m.media-amazon.com/images/I/41DgBPGrc+L.jpg) [**Interstate Batteries Automotive Battery 12V 70Ah (Group Size 24F) 710CCA SLI AGM Auto Battery Replacement for Cars SUVs Sedans Trucks (MTX-24F)**](https://www.amazon.com/dp/B0CMWYG6YH) Interstate Batteries$277.294.5★4023%▼falling 9 ![Interstate Batteries Marine Deep Cycle Battery 12V 100Ah 925CCA (31-AGM5) Pure Matrix Power Commercial Battery Pure Lead AGM Replacement (Group 31) Auxiliary Units APU Starting Engines Heavy Duty](https://m.media-amazon.com/images/I/31zt+XjvDCL.jpg) [**Interstate Batteries Marine Deep Cycle Battery 12V 100Ah 925CCA (31-AGM5) Pure Matrix Power Commercial Battery Pure Lead AGM Replacement (Group 31) Auxiliary Units APU Starting Engines Heavy Duty**](https://www.amazon.com/dp/B0BHX3FBCQ) Interstate Batteries$280.374.1★553%—flat 10 ![Interstate Batteries Automotive Battery 12V 68Ah (Group Size 65) 750CCA SLI AGM Auto Battery Replacement for Cars SUVs Sedans Trucks (MTX-65)](https://m.media-amazon.com/images/I/41flY-Kb8oL.jpg) [**Interstate Batteries Automotive Battery 12V 68Ah (Group Size 65) 750CCA SLI AGM Auto Battery Replacement for Cars SUVs Sedans Trucks (MTX-65)**](https://www.amazon.com/dp/B0CMWXKNZW) Interstate Batteries$284.184.5★4023%—flat 11 ![Mighty Max Battery ML5-12 - 12 Volt 5 AH F1 Terminal Rechargeable SLA AGM Battery](https://m.media-amazon.com/images/I/41L69i-K-SL.jpg) [**Mighty Max Battery ML5-12 - 12 Volt 5 AH F1 Terminal Rechargeable SLA AGM Battery**](https://www.amazon.com/dp/B079ZCJYP3) Mighty Max Battery$17.534.6★10,4593%▲rising 12 ![Interstate Batteries Automotive Battery 12V 95Ah (Group Size H8 49) 900CCA SLI AGM Automobile Replacement Battery for Cars SUVs Sedans Trucks (MTX-49/H8)](https://m.media-amazon.com/images/I/410APLGLOAL.jpg) [**Interstate Batteries Automotive Battery 12V 95Ah (Group Size H8 49) 900CCA SLI AGM Automobile Replacement Battery for Cars SUVs Sedans Trucks (MTX-49/H8)**](https://www.amazon.com/dp/B0BH8D85S7) Interstate Batteries$299.364.5★4022%▲rising 13 ![Interstate Batteries Marine/RV Battery 12V 100Ah 925CCA (31M-AGM) Dual Purpose Power Pure Lead AGM RV & Marine Starting Replacement Battery (Group Size 31M) Boats RVs](https://m.media-amazon.com/images/I/41X2sSecGkL.jpg) [**Interstate Batteries Marine/RV Battery 12V 100Ah 925CCA (31M-AGM) Dual Purpose Power Pure Lead AGM RV & Marine Starting Replacement Battery (Group Size 31M) Boats RVs**](https://www.amazon.com/dp/B0BHTWXSY8) Interstate Batteries$454.474.4★232%▼falling 14 ![Interstate Batteries 12V 35Ah Battery (Flag Terminal) SLA AGM VRLA Rechargeable Replacement for UPS Backup Power Emergency Lighting Lawn Mower Solar Power (SLA1155)](https://m.media-amazon.com/images/I/41osCIMHcbL.jpg) [**Interstate Batteries 12V 35Ah Battery (Flag Terminal) SLA AGM VRLA Rechargeable Replacement for UPS Backup Power Emergency Lighting Lawn Mower Solar Power (SLA1155)**](https://www.amazon.com/dp/B000BPAGYY) Interstate Batteries$86.684.4★2552%—flat 15 ![Interstate Batteries AA Alkaline Battery (24 Pack) All-Purpose 1.5V High Performance Batteries - Workaholic (DRY0070)](https://m.media-amazon.com/images/I/41uCk51xieL.jpg) [**Interstate Batteries AA Alkaline Battery (24 Pack) All-Purpose 1.5V High Performance Batteries - Workaholic (DRY0070)**](https://www.amazon.com/dp/B00074PKUE) Interstate Batteries$17.454.6★1,1922%▼falling **~~Showing 15 of 45 — show all ~~** ## **Product shelf** All 45 tracked products in this niche. Top sellersNewestTrending [![Interstate Batteries Marine/RV Battery 12V 100Ah 825CCA Dual Purpose Power Pure Lead AGM RV & Marine Starting Replacement Battery (Group Size 31M) Boats RVs (8-31MAGMDC / 31M-AGM-A)](https://m.media-amazon.com/images/I/41CxQ3OUcHL.jpg)**Interstate Batteries Marine/RV Battery 12V 100Ah 825CCA Dual Purpose Power Pure Lead AGM RV & Marine Starting Replacement Battery (Group Size 31M) Boats RVs (8-31MAGMDC / 31M-AGM-A)** Interstate Batteries**$286.15**4.6★55 reviews](https://www.amazon.com/dp/B0BHTT7K4J) [![Interstate Batteries Marine/RV Battery 12V 70Ah 750CCA (24M-AGM) Dual Purpose Power Pure Lead AGM RV & Marine Starting Replacement Battery (Group Size 24) Boats RVs](https://m.media-amazon.com/images/I/415V9jWpIoL.jpg)**Interstate Batteries Marine/RV Battery 12V 70Ah 750CCA (24M-AGM) Dual Purpose Power Pure Lead AGM RV & Marine Starting Replacement Battery (Group Size 24) Boats RVs** Interstate Batteries**$256.08**4.6★36 reviews](https://www.amazon.com/dp/B0BHTWRDNQ) [![Interstate Batteries 12V 35AH Sealed Lead Acid (SLA) AGM Deep Cycle Battery (DCM0035) Insert Terminals](https://m.media-amazon.com/images/I/41YTlYD1AML.jpg)**Interstate Batteries 12V 35AH Sealed Lead Acid (SLA) AGM Deep Cycle Battery (DCM0035) Insert Terminals** Interstate Batteries**$106.29**4.4★1,796 reviews](https://www.amazon.com/dp/B005CLPOQM) [![Interstate Batteries Automotive Battery 12V 80Ah (Group Size H7 94R) 850CCA SLI AGM Automobile Replacement Battery for Cars SUVs Sedans Trucks (MTX-94R/H7)](https://m.media-amazon.com/images/I/41DiHTdndBL.jpg)**Interstate Batteries Automotive Battery 12V 80Ah (Group Size H7 94R) 850CCA SLI AGM Automobile Replacement Battery for Cars SUVs Sedans Trucks (MTX-94R/H7)** Interstate Batteries**$276.18**4.5★402 reviews](https://www.amazon.com/dp/B0BH8G6CSC) [![Interstate Batteries Automotive Battery 12V 70Ah (Group Size H6 48) 760CCA SLI AGM Automobile Replacement Battery for Cars SUVs Sedans Trucks (MTX-48/H6)](https://m.media-amazon.com/images/I/41p8nQEIohL.jpg)**Interstate Batteries Automotive Battery 12V 70Ah (Group Size H6 48) 760CCA SLI AGM Automobile Replacement Battery for Cars SUVs Sedans Trucks (MTX-48/H6)** Interstate Batteries**$275.65**4.5★402 reviews](https://www.amazon.com/dp/B09G4J6ZV4) [![Energizer EN5-12 12 Volt 5 Amp Hr Long Lasting Sealed Lead Acid AGM Rechargeable Battery Ideal for Use in Garage Door Alarm Panels Kids Ride On Backup Power and More](https://m.media-amazon.com/images/I/410EEY2y2lL.jpg)**Energizer EN5-12 12 Volt 5 Amp Hr Long Lasting Sealed Lead Acid AGM Rechargeable Battery Ideal for Use in Garage Door Alarm Panels Kids Ride On Backup Power and More** Energizer**$29.50**4.6★128 reviews](https://www.amazon.com/dp/B0F1PQCCL3) [![Interstate Batteries Automotive Battery 12V 55Ah (Group Size 35) 650CCA SLI AGM Auto Battery Replacement for Cars SUVs Sedans Trucks (MTX-35)](https://m.media-amazon.com/images/I/418j5UkTetL.jpg)**Interstate Batteries Automotive Battery 12V 55Ah (Group Size 35) 650CCA SLI AGM Auto Battery Replacement for Cars SUVs Sedans Trucks (MTX-35)** Interstate Batteries**$275.46**4.5★402 reviews](https://www.amazon.com/dp/B00QDBT7MM) [![Interstate Batteries Automotive Battery 12V 70Ah (Group Size 24F) 710CCA SLI AGM Auto Battery Replacement for Cars SUVs Sedans Trucks (MTX-24F)](https://m.media-amazon.com/images/I/41DgBPGrc+L.jpg)**Interstate Batteries Automotive Battery 12V 70Ah (Group Size 24F) 710CCA SLI AGM Auto Battery Replacement for Cars SUVs Sedans Trucks (MTX-24F)** Interstate Batteries**$277.29**4.5★402 reviews](https://www.amazon.com/dp/B0CMWYG6YH) ## **Reviews** What buyers praise and complain about, mined from review topics. ### **What buyers love ** **Battery Life**35% *“Mighty Max Battery”* **Size-Overall**15% *“Excellent fit”* **Value For Money**15% *“worth the money”* **Quality-Overall**9% *“Excellent product”* **Advertised Vs Actual Product**5% *“Product was as advertised”* **Assembly/Installation**4% *“Easy install”* **Durability**3% *“Strong & Lasting”* **Efficiency**2% *“Works perfectly”* **Charging**2% *“Fully charged it up”* **Ease Of Use**1% *“Easy to buy and use”* ### **What buyers complain about ** **Battery Life**30% *“Summary: Battery life is very poor”* **Durability**16% *“Did Not Last”* **Charging**15% *“Will not hold charge”* **Size-Overall**9% *“When I brought it to my snowmobile it was much larger”* **Quality-Overall**7% *“Poor quality”* **Advertised Vs Actual Product**3% *“Inaccurate listing information”* **Compatibility-Overall**3% *“The only downside — and the reason for the lower rating — is compatibility”* **Value For Money**3% *“Super expensive these days”* **Functionality-Overall**2% *“Started zero turn Bad Boy immediately”* **Weight Heavy**1% *“Way too heavy to carry”* #### **Top return reasons**- Size-Overall38% - Compatibility-Overall12% - Battery Life11% - Charging9% - Functionality-Overall7% - Defective Material/Parts4% - Value For Money4% - Advertised Vs Actual Product4% - Product Condition2% - Connectivity-Overall2%