---
title: "deicer — Niche Verdict: Skip it (51/100) | Amazon United States - Flapen"
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last_updated: "2026-07-10T00:46:52.224Z"
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  description: "a small market ($179K/yr) — deicer doesn't clear our bar today."
  "og:description": "a small market ($179K/yr) — deicer doesn't clear our bar today."
  "og:title": "deicer — Niche Verdict: Skip it (51/100) | Amazon United States - Flapen"
---

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# **deicer**

**Skip it****51/100 **

a small market ($179K/yr) — deicer doesn't clear our bar today.

**Market/yr**

**$179K**

**Growth (1y)**

**+194.1%**

**Products**

**22**

**Brands**

**12**

was 13 a year ago

**Sellers**

**139**

**Price range**

**$5.82–$52.49**

**Returns**

**0.3%**

**Rating**

**4.3★**

**Skip it**

Scored 51/100 across market size, growth, competition, quality gap, and returns.

Market sizeGrowthCompetitionQuality gapReturns

Market size

**9**

 ×0.30

Growth

**76**

 ×0.30

Competition

**48**

 ×0.20

Quality gap

**64**

 ×0.10

Returns

**98**

 ×0.10

## **Demand**

Weekly Amazon search volume, last 104 weeks — +194.1% year over year.

102K51KPrime Day '24Spike '24Holiday '24Spike '25Black Friday '25Holiday '25Spike '26Jul '24Nov '24Mar '25Jul '25Nov '25Mar '26

## **Seasonality**

Monthly demand index across the year — 1.00 is average.

JFMAMJJASOND

Peak months: Jan, Feb, Nov, Dec · busiest ÷ quietest = 86.2×

## **Competition**

- Prestone56% - Polar Specialist Coatings10% - E·Z·R6% - Generic6% - CRC5% - CarPlan5% - Other (6 brands)13%

The top 5 products take 58% of clicks — established leaders, but buyers still shop beyond them. 12 brands and 139 sellers compete here.

**Brands**

**12 **▼falling

was 13 a year ago

**Sellers**

**139**

**Top 5 brand share**

**82%**

#ProductBrandPriceRatingReviewsClick shareTrend

1
![Prestone AS242 Windshield De-Icer - 11 oz. Aerosol 2 Pack](https://m.media-amazon.com/images/I/41F64wcnD+L.jpg) [**Prestone AS242 Windshield De-Icer - 11 oz. Aerosol 2 Pack**](https://www.amazon.com/dp/B0030MTZ4M)

Prestone$15.224.6★1,54221%▼falling

2
![Prestone AS250 De-Icer / Winter Windshield Washer Fluid 1 Gallon](https://m.media-amazon.com/images/I/41buXhlThuL.jpg) [**Prestone AS250 De-Icer / Winter Windshield Washer Fluid 1 Gallon**](https://www.amazon.com/dp/B001E1RVKQ)

Prestone$13.524.7★1,85914%▲rising

3
![Prestone AS247-6PK Trigger Spray Windshield De-Icer 32 oz. (Pack of 6)](https://m.media-amazon.com/images/I/41AA3OqrXML.jpg) [**Prestone AS247-6PK Trigger Spray Windshield De-Icer 32 oz. (Pack of 6)**](https://www.amazon.com/dp/B01BOGU3T6)

Prestone$40.234.6★2,7409%▲rising

4
![Polar De-Icer Spray for Car Windshield - 2 x 17 Fl Oz | Fast-Acting & Stops Re-Freezing | Instantly Melts Ice and Frost at 4F | Spray Deicer for Car Windscreens Mirrors Headlights Locks & Gates](https://m.media-amazon.com/images/I/41wFWyg3TxL.jpg) [**Polar De-Icer Spray for Car Windshield - 2 x 17 Fl Oz | Fast-Acting & Stops Re-Freezing | Instantly Melts Ice and Frost at 4F | Spray Deicer for Car Windscreens Mirrors Headlights Locks & Gates**](https://www.amazon.com/dp/B081TB1B1Z)

Polar Specialist Coatings$19.004.2★8098%▲rising

5
![Prestone AS244 De-Icer for Windshield Windows and Wipers 17 oz. Aerosol 6 pack](https://m.media-amazon.com/images/I/313RFvQ4NZL.jpg) [**Prestone AS244 De-Icer for Windshield Windows and Wipers 17 oz. Aerosol 6 pack**](https://www.amazon.com/dp/B00B99U6PK)

Prestone$32.754.7★8076%▼falling

6
![CRC Ice-Off Windshield Spray De-Icer 12 Wt Oz Pack of 1](https://m.media-amazon.com/images/I/41S3pq40wjL.jpg) [**CRC Ice-Off Windshield Spray De-Icer 12 Wt Oz Pack of 1**](https://www.amazon.com/dp/B000M8H65C)

CRC$9.724.5★1,8085%▼falling

7
![EZR Windshield De-Icer. Melt it! Instantly Melts Ice & Winter Frost For Car Windshields Windows Mirrors Key Locks & Latches Snow Melting Defrost Liquid For Car Window Cleaner 17 Fl Oz Spray](https://m.media-amazon.com/images/I/31YVOqt26sL.jpg) [**EZR Windshield De-Icer. Melt it! Instantly Melts Ice & Winter Frost For Car Windshields Windows Mirrors Key Locks & Latches Snow Melting Defrost Liquid For Car Window Cleaner 17 Fl Oz Spray**](https://www.amazon.com/dp/B0786NF1MM)

E·Z·R$16.794.2★1,1574%▼falling

8
![Defrosting Spray for Fridge Freezer Refrigerator Defrost Spray Freezer Defroster Spray Refrigerator Defrosting Deicer Spray Efficiently Fast Clear Ice Buildup (1pcs)](https://m.media-amazon.com/images/I/41v+3eIfx0L.jpg) [**Defrosting Spray for Fridge Freezer Refrigerator Defrost Spray Freezer Defroster Spray Refrigerator Defrosting Deicer Spray Efficiently Fast Clear Ice Buildup (1pcs)**](https://www.amazon.com/dp/B0GF8PHCDN)

PUNHAIL$12.413.3★144%▲rising

9
![CarPlan Blue Star De-Icer Spray 21 fl oz - Fast-Acting Aerosol Defroster for Car Windshield and Windows Works in Extreme Cold -20C](https://m.media-amazon.com/images/I/31D7173YO7L.jpg) [**CarPlan Blue Star De-Icer Spray 21 fl oz - Fast-Acting Aerosol Defroster for Car Windshield and Windows Works in Extreme Cold -20C**](https://www.amazon.com/dp/B000N2QCXY)

CarPlan$8.684.4★5,4213%—flat

10

![2PCS Defrosting Spray for Fridge Freezer 4fl.oz Refrigerator Defrosting Deicer Spray Efficiently Fast Removes Ice Buildup](https://m.media-amazon.com/images/I/41g-eNsERSL.jpg) [**2PCS Defrosting Spray for Fridge Freezer 4fl.oz Refrigerator Defrosting Deicer Spray Efficiently Fast Removes Ice Buildup**](https://www.amazon.com/dp/B0GHXXSBZ8)

Generic$21.282.9★73%▲rising

11

![Prestone AS242 Windshield De-Icer - 11 oz. Aerosol](https://m.media-amazon.com/images/I/41wqIauCcIL.jpg) [**Prestone AS242 Windshield De-Icer - 11 oz. Aerosol**](https://www.amazon.com/dp/B0002JN16Y)

Prestone$5.824.6★4513%▲rising

12

![Splash Red Hot De-icer Windshield Trigger Spray 32 Ounces (Pack of 3)](https://m.media-amazon.com/images/I/51xd2hTCisL.jpg) [**Splash Red Hot De-icer Windshield Trigger Spray 32 Ounces (Pack of 3)**](https://www.amazon.com/dp/B00POJ9VUW)

SPLASH$22.754.3★7913%▼falling

13

![Rain-X RX68106 PREM DE-ICER Washer Fluid](https://m.media-amazon.com/images/I/51amOJw1mfL.jpg) [**Rain-X RX68106 PREM DE-ICER Washer Fluid**](https://www.amazon.com/dp/B001DQA89S)

Rain-X$6.434.8★1,0112%▲rising

14

![Glass DE-ICER De-Icer for Car Windshield Defroster Window Snow Spray Window Defroster Windshield deicer Sprayer Ideal for Car Windscreens Winter Essentials](https://m.media-amazon.com/images/I/41XQNj6i2gL.jpg) [**Glass DE-ICER De-Icer for Car Windshield Defroster Window Snow Spray Window Defroster Windshield deicer Sprayer Ideal for Car Windscreens Winter Essentials**](https://www.amazon.com/dp/B0GJ672JVY)

Generic$11.513.1★32%▲rising

15

![Polar De-Icer Spray for Car Windshield - 6 x 17 oz | Fast-Acting & Stops Re-Freezing | Instantly Melts Ice and Frost at 4F | Spray Deicer for Car Windscreens Mirrors Headlights Locks & Gates](https://m.media-amazon.com/images/I/41+K0hyfyXL.jpg) [**Polar De-Icer Spray for Car Windshield - 6 x 17 oz | Fast-Acting & Stops Re-Freezing | Instantly Melts Ice and Frost at 4F | Spray Deicer for Car Windscreens Mirrors Headlights Locks & Gates**](https://www.amazon.com/dp/B0CHFCK3R3)

Polar Specialist Coatings$41.804.2★8092%▲rising

**~~Showing 15 of 22 — show all ~~**

## **Product shelf**

All 22 tracked products in this niche.

Top sellersNewestTrending

[![Prestone AS242 Windshield De-Icer - 11 oz. Aerosol 2 Pack](https://m.media-amazon.com/images/I/41F64wcnD+L.jpg)**Prestone AS242 Windshield De-Icer - 11 oz. Aerosol 2 Pack** Prestone**$15.22**4.6★1,542 reviews](https://www.amazon.com/dp/B0030MTZ4M) [![Prestone AS250 De-Icer / Winter Windshield Washer Fluid 1 Gallon](https://m.media-amazon.com/images/I/41buXhlThuL.jpg)**Prestone AS250 De-Icer / Winter Windshield Washer Fluid 1 Gallon** Prestone**$13.52**4.7★1,859 reviews](https://www.amazon.com/dp/B001E1RVKQ) [![Prestone AS247-6PK Trigger Spray Windshield De-Icer 32 oz. (Pack of 6)](https://m.media-amazon.com/images/I/41AA3OqrXML.jpg)**Prestone AS247-6PK Trigger Spray Windshield De-Icer 32 oz. (Pack of 6)** Prestone**$40.23**4.6★2,740 reviews](https://www.amazon.com/dp/B01BOGU3T6) [![Polar De-Icer Spray for Car Windshield - 2 x 17 Fl Oz | Fast-Acting & Stops Re-Freezing | Instantly Melts Ice and Frost at 4F | Spray Deicer for Car Windscreens Mirrors Headlights Locks & Gates](https://m.media-amazon.com/images/I/41wFWyg3TxL.jpg)**Polar De-Icer Spray for Car Windshield - 2 x 17 Fl Oz | Fast-Acting & Stops Re-Freezing | Instantly Melts Ice and Frost at 4F | Spray Deicer for Car Windscreens Mirrors Headlights Locks & Gates** Polar Specialist Coatings**$19.00**4.2★809 reviews](https://www.amazon.com/dp/B081TB1B1Z) [![Prestone AS244 De-Icer for Windshield Windows and Wipers 17 oz. Aerosol 6 pack](https://m.media-amazon.com/images/I/313RFvQ4NZL.jpg)**Prestone AS244 De-Icer for Windshield Windows and Wipers 17 oz. Aerosol 6 pack** Prestone**$32.75**4.7★807 reviews](https://www.amazon.com/dp/B00B99U6PK) [![CRC Ice-Off Windshield Spray De-Icer 12 Wt Oz Pack of 1](https://m.media-amazon.com/images/I/41S3pq40wjL.jpg)**CRC Ice-Off Windshield Spray De-Icer 12 Wt Oz Pack of 1** CRC**$9.72**4.5★1,808 reviews](https://www.amazon.com/dp/B000M8H65C) [![EZR Windshield De-Icer. Melt it! Instantly Melts Ice & Winter Frost For Car Windshields Windows Mirrors Key Locks & Latches Snow Melting Defrost Liquid For Car Window Cleaner 17 Fl Oz Spray](https://m.media-amazon.com/images/I/31YVOqt26sL.jpg)**EZR Windshield De-Icer. Melt it! Instantly Melts Ice & Winter Frost For Car Windshields Windows Mirrors Key Locks & Latches Snow Melting Defrost Liquid For Car Window Cleaner 17 Fl Oz Spray** E·Z·R**$16.79**4.2★1,157 reviews](https://www.amazon.com/dp/B0786NF1MM) [![Defrosting Spray for Fridge Freezer Refrigerator Defrost Spray Freezer Defroster Spray Refrigerator Defrosting Deicer Spray Efficiently Fast Clear Ice Buildup (1pcs)](https://m.media-amazon.com/images/I/41v+3eIfx0L.jpg)**Defrosting Spray for Fridge Freezer Refrigerator Defrost Spray Freezer Defroster Spray Refrigerator Defrosting Deicer Spray Efficiently Fast Clear Ice Buildup (1pcs)** PUNHAIL**$12.41**3.3★14 reviews](https://www.amazon.com/dp/B0GF8PHCDN)

## **Reviews**

What buyers praise and complain about, mined from review topics.

### **What buyers love **

**Advertised Vs Actual Product**19%

*“Exactly what I wanted”*

**Quality-Overall**19%

*“Great product, does exactly as advertised”*

**Efficiency**14%

*“does the job”*

**Ease Of Use**12%

*“Easy to use”*

**Value For Money**8%

*“Value for the money”*

**Spray/Flow**3%

*“Spray works immediately”*

**Ease Of Cleaning**3%

*“Cleans bugs and grime easily”*

**Safety Standards**3%

*“Safe and effective”*

**Functionality-Overall**2%

*“works great, concrete steps stay intact”*

**Sun Shade/Wind Shield**1%

*“Perfect for Icey windows on car”*

### **What buyers complain about **

**Spray/Flow**21%

*“Sprays very weak”*

**Value For Money**20%

*“a little bit more expensive”*

**Functionality-Overall**18%

*“Did not work for me”*

**Leak-Proof**6%

*“Leaking bottle”*

**Advertised Vs Actual Product**5%

*“NOT AS ADVERTISED”*

**Windshield Issues**4%

*“Windshield wiper fluid”*

**Size-Overall**4%

*“Small”*

**Quality-Overall**2%

*“Other brands do a better job and cheaper”*

**Water Resistance**1%

*“NOT SAFE FOR CONCRETE”*

**Material Quality**1%

*“Thin material of caps broke frequently when accessing product”*

#### **Top return reasons**- Value For Money24% - Size-Overall15% - Windshield Issues14% - Functionality-Overall12% - Advertised Vs Actual Product12% - Leak-Proof11% - Spray/Flow6% - Instructions/User Manual/Troubleshooting1% - Stain Resistance1% - Color1%