--- title: "custom license plate frame — Niche Verdict: Skip it (53/100) | Amazon United States - Flapen" canonical_url: "https://flapen.com/amazon/research/us/automotive/custom-license-plate-frame" last_updated: "2026-07-10T00:01:52.090Z" locale: en meta: description: "a small market ($126K/yr) — custom license plate frame doesn't clear our bar today." "og:description": "a small market ($126K/yr) — custom license plate frame doesn't clear our bar today." "og:title": "custom license plate frame — Niche Verdict: Skip it (53/100) | Amazon United States - Flapen" --- Back to Flapen home # **custom license plate frame** **Skip it****53/100 ** a small market ($126K/yr) — custom license plate frame doesn't clear our bar today. **Market/yr** **$126K** **Growth (1y)** **+164.7%** **Products** **38** **Brands** **24** was 25 a year ago **Sellers** **38** **Price range** **$4.57–$37.54** **Returns** **2.1%** **Rating** **4.4★** **Skip it** Scored 53/100 across market size, growth, competition, quality gap, and returns. Market sizeGrowthCompetitionQuality gapReturns Market size **6** ×0.30 Growth **73** ×0.30 Competition **77** ×0.20 Quality gap **51** ×0.10 Returns **83** ×0.10 ## **Demand** Weekly Amazon search volume, last 104 weeks — +164.7% year over year. 7K4KSpike '24Holiday '24Spike '25Holiday '25Spike '26Jul '24Nov '24Mar '25Jul '25Nov '25Mar '26 ## **Seasonality** Monthly demand index across the year — 1.00 is average. JFMAMJJASOND No pronounced peak months · busiest ÷ quietest = 1.4× ## **Competition** - Generic20% - My Sign Center13% - HOPELF7% - BLVD-LPF OBEY YOUR LUXURY7% - BestLicensePlateFrames6% - ViVi Love6% - Other (18 brands)40% Clicks spread well past the top 5 (36% combined) — an open shelf where new products get seen. 24 brands and 38 sellers compete here. **Brands** **24 **▼falling was 25 a year ago **Sellers** **38** **Top 5 brand share** **54%** #ProductBrandPriceRatingReviewsClick shareTrend 1 ![Custom License Plate Frame Personalized Text License Plate Holders Metal for Front Car Colors Tag 6.5 x 12.5 Inch Weather Resistant Made in USA My Sign Center](https://m.media-amazon.com/images/I/41xjcaphm7L.jpg) [**Custom License Plate Frame Personalized Text License Plate Holders Metal for Front Car Colors Tag 6.5 x 12.5 Inch Weather Resistant Made in USA My Sign Center**](https://www.amazon.com/dp/B0FNDQ5Q71) My Sign Center$14.994.0★14913%▲rising 2 ![2 X Custom Personalized Black License Plate Frame with Your Own Text Including Mounting Hardware](https://m.media-amazon.com/images/I/41V2+VDFpSL.jpg) [**2 X Custom Personalized Black License Plate Frame with Your Own Text Including Mounting Hardware**](https://www.amazon.com/dp/B0CY63T86C) BLVD-LPF OBEY YOUR LUXURY$14.874.4★3747%▼falling 3 ![Custom License Plate Frame Personalized License Plate framewith Your Unique Text & Designcustomized Aluminum Metal car tag frameswith Text Photo Logo](https://m.media-amazon.com/images/I/417MJ72xxvL.jpg) [**Custom License Plate Frame Personalized License Plate framewith Your Unique Text & Designcustomized Aluminum Metal car tag frameswith Text Photo Logo**](https://www.amazon.com/dp/B0FJY65TWY) Generic$10.854.3★666%▲rising 4 ![VulgrCo Custom License Plate Frame for Car Truck SUV Vehicle - 12 1/4 x 6 3/8 Inch - Universal Fit Personalized Text Number Customizable UV Print Image Photo Logo Plate Auto Accessory (Black)](https://m.media-amazon.com/images/I/51FKGt-CQxL.jpg) [**VulgrCo Custom License Plate Frame for Car Truck SUV Vehicle - 12 1/4 x 6 3/8 Inch - Universal Fit Personalized Text Number Customizable UV Print Image Photo Logo Plate Auto Accessory (Black)**](https://www.amazon.com/dp/B0FPJH135M) VulgrCo$21.453.7★785%—flat 5 ![Omijnuhbgt Customized Aluminum License Plate Frame 2 Holes Upload Your Own Text Image Logo Personalized a Pair License Plate Holders Including Screws PureBlack 6.3x12.3](https://m.media-amazon.com/images/I/41jAXnVqtgL.jpg) [**Omijnuhbgt Customized Aluminum License Plate Frame 2 Holes Upload Your Own Text Image Logo Personalized a Pair License Plate Holders Including Screws PureBlack 6.3x12.3**](https://www.amazon.com/dp/B0DKF8JLFX) Omijnuhbgt$9.104.2★315%▼falling 6 ![Stainless Steel Custom License Plate Frame - Rust-Proof Metal Car License Plate Holder for Front or Rear - Automotive Exterior Car Accessories for Women and Men - Including Screws (Sliver)](https://m.media-amazon.com/images/I/41B7FPgGilL.jpg) [**Stainless Steel Custom License Plate Frame - Rust-Proof Metal Car License Plate Holder for Front or Rear - Automotive Exterior Car Accessories for Women and Men - Including Screws (Sliver)**](https://www.amazon.com/dp/B0DJRKWCVR) HOPELF$19.604.6★9755%▲rising 7 ![License Plate Frames for Cars Make Your Own Text Custom License Plate Frame Holder Message Designs Metal Decorative Customizable Personalized](https://m.media-amazon.com/images/I/514+2zvVChS.jpg) [**License Plate Frames for Cars Make Your Own Text Custom License Plate Frame Holder Message Designs Metal Decorative Customizable Personalized**](https://www.amazon.com/dp/B096W9Y2HR) ViVi Love$17.164.3★1,9405%▼falling 8 ![Custom License Plate Frame Add Your Text Image Logo Personalized License Plate Frame Custom License Plate Frames for Cars](https://m.media-amazon.com/images/I/41JGCkjQz9L.jpg) [**Custom License Plate Frame Add Your Text Image Logo Personalized License Plate Frame Custom License Plate Frames for Cars**](https://www.amazon.com/dp/B0CGGYCW69) Generic$12.334.5★943%▲rising 9 ![Personalized License Plate Frame Stainless Steel Car License Plate Accessory Decorative 2 Holes and Screws Fits US Standard License Plates Size: 12.2 x 6.3 in](https://m.media-amazon.com/images/I/4180JLLkAkL.jpg) [**Personalized License Plate Frame Stainless Steel Car License Plate Accessory Decorative 2 Holes and Screws Fits US Standard License Plates Size: 12.2 x 6.3 in**](https://www.amazon.com/dp/B0GHRPPP2T) Oppsie$9.865.0★53%▲rising 10 ![Personalized Custom License Plate Frame Durable Aluminum Metal Frame with Custom Design Text Photo & Logo](https://m.media-amazon.com/images/I/41AAN5XEDYL.jpg) [**Personalized Custom License Plate Frame Durable Aluminum Metal Frame with Custom Design Text Photo & Logo**](https://www.amazon.com/dp/B0GQB795KV) Generic$12.313.0★43%▲rising 11 ![Custom License Plate Frame Personalized Car Tag Frame with Text Photo Logo & Custom Pattern Design](https://m.media-amazon.com/images/I/41j6-GVaqUL.jpg) [**Custom License Plate Frame Personalized Car Tag Frame with Text Photo Logo & Custom Pattern Design**](https://www.amazon.com/dp/B0GQ9GHQFP) Generic$10.224.4★103%▲rising 12 ![Metal Custom License Plate Frame - Rust-Proof Aluminum Car License Plate Holder for Front or Rear - Automotive Exterior Car Accessories for Women and Men - Including Screws (Black)](https://m.media-amazon.com/images/I/41kT0WvhIbL.jpg) [**Metal Custom License Plate Frame - Rust-Proof Aluminum Car License Plate Holder for Front or Rear - Automotive Exterior Car Accessories for Women and Men - Including Screws (Black)**](https://www.amazon.com/dp/B0DDXYWQCL) HOPELF$19.964.6★9753%▼falling 13 ![Custom License Plate Frame Personalized License Plate Holder with Photo & Text Rust-Proof Aluminum Car Tag Cover for Front/Rear Car Accessory for Men & Women 12x6 (4 Holes)](https://m.media-amazon.com/images/I/41MrMKFV51L.jpg) [**Custom License Plate Frame Personalized License Plate Holder with Photo & Text Rust-Proof Aluminum Car Tag Cover for Front/Rear Car Accessory for Men & Women 12x6 (4 Holes)**](https://www.amazon.com/dp/B0F4C4H54H) PersonalArtistry$19.234.5★812%▼falling 14 ![Custom License Plate Frame Personalized License Plate Holder Add Your Text Photo Image Logo License Plate Cover 4 Hole Design Car Accessory Aluminum Metal Car Tag Frame New Car Gift for Men Women](https://m.media-amazon.com/images/I/51DNAkAWjHL.jpg) [**Custom License Plate Frame Personalized License Plate Holder Add Your Text Photo Image Logo License Plate Cover 4 Hole Design Car Accessory Aluminum Metal Car Tag Frame New Car Gift for Men Women**](https://www.amazon.com/dp/B0DFM14BN5) Ten-Miles Wind$17.064.5★1302%▼falling 15 ![Custom Personalized Black Powder-Coated Metal Laser Engraved Standard Size - Car/Automobile License Plate Frame with Free caps - Steel/Black Text (Qty: 1 Frame)](https://m.media-amazon.com/images/I/41wulqaXFdL.jpg) [**Custom Personalized Black Powder-Coated Metal Laser Engraved Standard Size - Car/Automobile License Plate Frame with Free caps - Steel/Black Text (Qty: 1 Frame)**](https://www.amazon.com/dp/B078PT8PQJ) BestLicensePlateFrames$37.124.7★2,0932%▼falling **~~Showing 15 of 38 — show all ~~** ## **Product shelf** All 38 tracked products in this niche. Top sellersNewestTrending [![Custom License Plate Frame Personalized Text License Plate Holders Metal for Front Car Colors Tag 6.5 x 12.5 Inch Weather Resistant Made in USA My Sign Center](https://m.media-amazon.com/images/I/41xjcaphm7L.jpg)**Custom License Plate Frame Personalized Text License Plate Holders Metal for Front Car Colors Tag 6.5 x 12.5 Inch Weather Resistant Made in USA My Sign Center** My Sign Center**$14.99**4.0★149 reviews](https://www.amazon.com/dp/B0FNDQ5Q71) [![2 X Custom Personalized Black License Plate Frame with Your Own Text Including Mounting Hardware](https://m.media-amazon.com/images/I/41V2+VDFpSL.jpg)**2 X Custom Personalized Black License Plate Frame with Your Own Text Including Mounting Hardware** BLVD-LPF OBEY YOUR LUXURY**$14.87**4.4★374 reviews](https://www.amazon.com/dp/B0CY63T86C) [![Custom License Plate Frame Personalized License Plate framewith Your Unique Text & Designcustomized Aluminum Metal car tag frameswith Text Photo Logo](https://m.media-amazon.com/images/I/417MJ72xxvL.jpg)**Custom License Plate Frame Personalized License Plate framewith Your Unique Text & Designcustomized Aluminum Metal car tag frameswith Text Photo Logo** Generic**$10.85**4.3★66 reviews](https://www.amazon.com/dp/B0FJY65TWY) [![VulgrCo Custom License Plate Frame for Car Truck SUV Vehicle - 12 1/4 x 6 3/8 Inch - Universal Fit Personalized Text Number Customizable UV Print Image Photo Logo Plate Auto Accessory (Black)](https://m.media-amazon.com/images/I/51FKGt-CQxL.jpg)**VulgrCo Custom License Plate Frame for Car Truck SUV Vehicle - 12 1/4 x 6 3/8 Inch - Universal Fit Personalized Text Number Customizable UV Print Image Photo Logo Plate Auto Accessory (Black)** VulgrCo**$21.45**3.7★78 reviews](https://www.amazon.com/dp/B0FPJH135M) [![Omijnuhbgt Customized Aluminum License Plate Frame 2 Holes Upload Your Own Text Image Logo Personalized a Pair License Plate Holders Including Screws PureBlack 6.3x12.3](https://m.media-amazon.com/images/I/41jAXnVqtgL.jpg)**Omijnuhbgt Customized Aluminum License Plate Frame 2 Holes Upload Your Own Text Image Logo Personalized a Pair License Plate Holders Including Screws PureBlack 6.3x12.3** Omijnuhbgt**$9.10**4.2★31 reviews](https://www.amazon.com/dp/B0DKF8JLFX) [![Stainless Steel Custom License Plate Frame - Rust-Proof Metal Car License Plate Holder for Front or Rear - Automotive Exterior Car Accessories for Women and Men - Including Screws (Sliver)](https://m.media-amazon.com/images/I/41B7FPgGilL.jpg)**Stainless Steel Custom License Plate Frame - Rust-Proof Metal Car License Plate Holder for Front or Rear - Automotive Exterior Car Accessories for Women and Men - Including Screws (Sliver)** HOPELF**$19.60**4.6★975 reviews](https://www.amazon.com/dp/B0DJRKWCVR) [![License Plate Frames for Cars Make Your Own Text Custom License Plate Frame Holder Message Designs Metal Decorative Customizable Personalized](https://m.media-amazon.com/images/I/514+2zvVChS.jpg)**License Plate Frames for Cars Make Your Own Text Custom License Plate Frame Holder Message Designs Metal Decorative Customizable Personalized** ViVi Love**$17.16**4.3★1,940 reviews](https://www.amazon.com/dp/B096W9Y2HR) [![Custom License Plate Frame Add Your Text Image Logo Personalized License Plate Frame Custom License Plate Frames for Cars](https://m.media-amazon.com/images/I/41JGCkjQz9L.jpg)**Custom License Plate Frame Add Your Text Image Logo Personalized License Plate Frame Custom License Plate Frames for Cars** Generic**$12.33**4.5★94 reviews](https://www.amazon.com/dp/B0CGGYCW69) ## **Reviews** What buyers praise and complain about, mined from review topics. ### **What buyers love ** **Quality-Overall**28% *“it has good quality hardware”* **Advertised Vs Actual Product**14% *“As advertised”* **Size-Overall**10% *“Fit is good”* **Assembly/Installation**8% *“Easy install”* **Value For Money**6% *“fair price”* **Ease Of Use**4% *“Easy to use”* **Design-Overall**3% *“give it a nice look”* **Durability**3% *“wont break easily”* **Strength**3% *“Sturdy Upgrade”* **Color**2% *“the color is bright”* ### **What buyers complain about ** **Quality-Overall**15% *“The quality is really cheap”* **Size-Overall**10% *“Too big”* **Rusts/Corrodes**10% *“Will rust”* **Color**6% *“Color is not as shown”* **Advertised Vs Actual Product**5% *“Not as Described”* **Durability**5% *“may not be very durable”* **Paint Quality**5% *“Paint”* **Value For Money**4% *“way too expensive for what you're getting”* **Material Quality**4% *“Cheap material”* **Strength**3% *“Very flimsy”* #### **Top return reasons**- Size-Overall36% - Advertised Vs Actual Product8% - Compatibility-Overall7% - Material Quality5% - Value For Money5% - Strength5% - Color5% - Mounting4% - Quality-Overall3% - Defective Material/Parts3%