--- title: "custom decal — Niche Verdict: Skip it (52/100) | Amazon United States - Flapen" canonical_url: "https://flapen.com/amazon/research/us/automotive/custom-decal" last_updated: "2026-07-09T21:45:46.842Z" locale: en meta: description: "a small market ($373K/yr) — custom decal doesn't clear our bar today." "og:description": "a small market ($373K/yr) — custom decal doesn't clear our bar today." "og:title": "custom decal — Niche Verdict: Skip it (52/100) | Amazon United States - Flapen" --- Back to Flapen home # **custom decal** **Skip it****52/100 ** a small market ($373K/yr) — custom decal doesn't clear our bar today. **Market/yr** **$373K** **Growth (1y)** **+159.3%** **Products** **20** **Brands** **17** was 16 a year ago **Sellers** **16** **Price range** **$13.02–$40.47** **Returns** **0.0%** **Rating** **4.4★** **Skip it** Scored 52/100 across market size, growth, competition, quality gap, and returns. Market sizeGrowthCompetitionQuality gapReturns Market size **19** ×0.30 Growth **72** ×0.30 Competition **49** ×0.20 Quality gap **53** ×0.10 Returns **100** ×0.10 ## **Demand** Weekly Amazon search volume, last 104 weeks — +159.3% year over year. 18K9KSpike '26Jul '24Nov '24Mar '25Jul '25Nov '25Mar '26 ## **Seasonality** Monthly demand index across the year — 1.00 is average. JFMAMJJASOND Peak months: Jul, Aug · busiest ÷ quietest = 1.7× ## **Competition** - CustomDecal US21% - VyoletShop11% - AnewDecals10% - Senge Graphics Inc.9% - SUNSHINE STICKERS7% - Rapid Vinyl7% - Other (11 brands)35% The top 5 products take 58% of clicks — established leaders, but buyers still shop beyond them. 17 brands and 16 sellers compete here. **Brands** **17 **▲rising was 16 a year ago **Sellers** **16** **Top 5 brand share** **58%** #ProductBrandPriceRatingReviewsClick shareTrend 1 ![Personalized Custom Vinyl Lettering (Any Color Any Size) for Business Cars Trucks Boats Marine MC DOT Doors Windows Glass Signs Windshields Letters Numbers Clipart Image Social Media Decal Bumper Stickers](https://m.media-amazon.com/images/I/51nCKlpYjgL.jpg) [**Personalized Custom Vinyl Lettering (Any Color Any Size) for Business Cars Trucks Boats Marine MC DOT Doors Windows Glass Signs Windshields Letters Numbers Clipart Image Social Media Decal Bumper Stickers**](https://www.amazon.com/dp/B0CTQ5WDPG) CustomDecal US$16.504.7★1,08421%▼falling 2 ![Custom Vinyl Decals | Your Own Personalized Decal | Car Auto Glass Window Business Letters Numbers | Any Design Text Image or Logo](https://m.media-amazon.com/images/I/41+7rOi554L.jpg) [**Custom Vinyl Decals | Your Own Personalized Decal | Car Auto Glass Window Business Letters Numbers | Any Design Text Image or Logo**](https://www.amazon.com/dp/B081HT52TV) VyoletShop$14.614.1★1,87111%▼falling 3 ![Personalized Design Your Own Name - Custom Vinyl Sticker Car Window - Boat - Lettering JDM Automotive Windshield Graphic Name Letter Auto Vehicle Door Banner - Custom Vinyl Decal](https://m.media-amazon.com/images/I/51DyNjqYgiL.jpg) [**Personalized Design Your Own Name - Custom Vinyl Sticker Car Window - Boat - Lettering JDM Automotive Windshield Graphic Name Letter Auto Vehicle Door Banner - Custom Vinyl Decal**](https://www.amazon.com/dp/B0929CTV96) AnewDecals$14.154.4★6,26610%▲rising 4 ![Custom Stickers and Custom Decals. Upload Your Photo Text Logo or Image. UV & Fade Resistant Dishwasher Safe Vinyl w/Air Release Adhesive for Bubble Free Installation. Choose Quantity Senge](https://m.media-amazon.com/images/I/519rN-y9xEL.jpg) [**Custom Stickers and Custom Decals. Upload Your Photo Text Logo or Image. UV & Fade Resistant Dishwasher Safe Vinyl w/Air Release Adhesive for Bubble Free Installation. Choose Quantity Senge**](https://www.amazon.com/dp/B0CHN8728X) Senge Graphics Inc.$29.214.7★1,5419%▼falling 5 ![Rapid Vinyl - Custom Vinyl Lettering & Numbers Your Size and Color. Gloss & Matte Options for Auto Business Window Boat Car Door Sign Truck Windshield & Vehicle](https://m.media-amazon.com/images/I/51zw9BQ611L.jpg) [**Rapid Vinyl - Custom Vinyl Lettering & Numbers Your Size and Color. Gloss & Matte Options for Auto Business Window Boat Car Door Sign Truck Windshield & Vehicle**](https://www.amazon.com/dp/B0DL3T4DR9) Rapid Vinyl$17.704.6★3767%▲rising 6 ![Personalized Car Decal Sticker Custom Your Vinyl Vehicle Door Decal for Car Truck SUV Pickup Van Window Waterproof Outdoor Durable](https://m.media-amazon.com/images/I/51F2LQrrdWL.jpg) [**Personalized Car Decal Sticker Custom Your Vinyl Vehicle Door Decal for Car Truck SUV Pickup Van Window Waterproof Outdoor Durable**](https://www.amazon.com/dp/B0GSLKX9N2) AOK$21.123.6★796%▲rising 7 ![VulgrCo Custom Stickers Image or Text- Vinyl Custom Labels Stickers Personalized - Waterproof Dishwasher Safe Fade Resistant UV Protected Business Labels](https://m.media-amazon.com/images/I/31T623qhJRL.jpg) [**VulgrCo Custom Stickers Image or Text- Vinyl Custom Labels Stickers Personalized - Waterproof Dishwasher Safe Fade Resistant UV Protected Business Labels**](https://www.amazon.com/dp/B095FWMDJX) VulgrCo$29.524.6★5,6865%—flat 8 ![Custom Vinyl Lettering (Any Size & Color)](https://m.media-amazon.com/images/I/41pk+yMA5dL.jpg) [**Custom Vinyl Lettering (Any Size & Color)**](https://www.amazon.com/dp/B0DP5QRWZ2) 1060 Graphics$20.334.4★10,4034%▲rising 9 ![Sunshine Stickers Custom Waterproof Vinyl Stickers with Your Image Photo Text or Logo | Personalized Dishwasher Safe Label for Business Logo](https://m.media-amazon.com/images/I/41XlG+OhDML.jpg) [**Sunshine Stickers Custom Waterproof Vinyl Stickers with Your Image Photo Text or Logo | Personalized Dishwasher Safe Label for Business Logo**](https://www.amazon.com/dp/B0B4FQ3THS) SUNSHINE STICKERS$26.014.6★3,2864%▼falling 10 ![Custom Design Your Own Waterproof Die-Cut Vinyl Stickers Labels - Personalized with Image Photo Text or Logo Dishwasher Safe Fade & UV Resistant.](https://m.media-amazon.com/images/I/41GS49rA16L.jpg) [**Custom Design Your Own Waterproof Die-Cut Vinyl Stickers Labels - Personalized with Image Photo Text or Logo Dishwasher Safe Fade & UV Resistant.**](https://www.amazon.com/dp/B0BZ3Y38VS) SUNSHINE STICKERS$40.474.5★5073%▲rising 11 ![Custom Business Logo Decal for Walls & Windows Personalize & Build Your Brand with Durable Weather-Resistant Waterproof Custom Stickers for Business Commercial Advertising Home Office & Corporate](https://m.media-amazon.com/images/I/51D0rSodj9L.jpg) [**Custom Business Logo Decal for Walls & Windows Personalize & Build Your Brand with Durable Weather-Resistant Waterproof Custom Stickers for Business Commercial Advertising Home Office & Corporate**](https://www.amazon.com/dp/B09C415KML) Sweetums Signatures$33.284.1★8313%▲rising 12 ![Custom Business Decals Stickers Vinyl - Personalized Logo Decal Vinyl Signs - Customized Window Decal with Logo - Waterproof Custom Stickers for Business Home Office](https://m.media-amazon.com/images/I/51MEIIDkNdL.jpg) [**Custom Business Decals Stickers Vinyl - Personalized Logo Decal Vinyl Signs - Customized Window Decal with Logo - Waterproof Custom Stickers for Business Home Office**](https://www.amazon.com/dp/B0DPG41TFC) SolowayDecor$27.903.7★2733%—flat 13 ![Design Your Own Custom Vinyl Lettering Decal Sticker - 20 Fonts & 20 Colors - Car Business Boat Truck Door Trailer Windshield - Personalized Stickers Names Numbers Window Decals & More](https://m.media-amazon.com/images/I/41iXAR3gt1L.jpg) [**Design Your Own Custom Vinyl Lettering Decal Sticker - 20 Fonts & 20 Colors - Car Business Boat Truck Door Trailer Windshield - Personalized Stickers Names Numbers Window Decals & More**](https://www.amazon.com/dp/B0C2ZMRJWZ) SweetAnnOk$15.324.3★5102%▼falling 14 ![Design Your Own Custom Decal Text Name Sticker Compatible with Tumbler Cup Laptop RV Cars Trucks Phones Boats Helmets Bottles Cars and Vehicles (Glitter Colors Available)](https://m.media-amazon.com/images/I/417JKiZz2lL.jpg) [**Design Your Own Custom Decal Text Name Sticker Compatible with Tumbler Cup Laptop RV Cars Trucks Phones Boats Helmets Bottles Cars and Vehicles (Glitter Colors Available)**](https://www.amazon.com/dp/B09HV9BZ9X) Eggleston Design Co$13.024.5★1,0182%▲rising 15 ![Custom Text Decal/Custom Vinyl Graphic/Premium Vinyl Lettering/Car Truck Van Boat Window Wall Sticker CTDP](https://m.media-amazon.com/images/I/511nLenoyCL.jpg) [**Custom Text Decal/Custom Vinyl Graphic/Premium Vinyl Lettering/Car Truck Van Boat Window Wall Sticker CTDP**](https://www.amazon.com/dp/B09Q7V5NCW) Bermuda Shorts Graphics$14.374.7★3452%▲rising **~~Showing 15 of 20 — show all ~~** ## **Product shelf** All 20 tracked products in this niche. Top sellersNewestTrending [![Personalized Custom Vinyl Lettering (Any Color Any Size) for Business Cars Trucks Boats Marine MC DOT Doors Windows Glass Signs Windshields Letters Numbers Clipart Image Social Media Decal Bumper Stickers](https://m.media-amazon.com/images/I/51nCKlpYjgL.jpg)**Personalized Custom Vinyl Lettering (Any Color Any Size) for Business Cars Trucks Boats Marine MC DOT Doors Windows Glass Signs Windshields Letters Numbers Clipart Image Social Media Decal Bumper Stickers** CustomDecal US**$16.50**4.7★1,084 reviews](https://www.amazon.com/dp/B0CTQ5WDPG) [![Custom Vinyl Decals | Your Own Personalized Decal | Car Auto Glass Window Business Letters Numbers | Any Design Text Image or Logo](https://m.media-amazon.com/images/I/41+7rOi554L.jpg)**Custom Vinyl Decals | Your Own Personalized Decal | Car Auto Glass Window Business Letters Numbers | Any Design Text Image or Logo** VyoletShop**$14.61**4.1★1,871 reviews](https://www.amazon.com/dp/B081HT52TV) [![Personalized Design Your Own Name - Custom Vinyl Sticker Car Window - Boat - Lettering JDM Automotive Windshield Graphic Name Letter Auto Vehicle Door Banner - Custom Vinyl Decal](https://m.media-amazon.com/images/I/51DyNjqYgiL.jpg)**Personalized Design Your Own Name - Custom Vinyl Sticker Car Window - Boat - Lettering JDM Automotive Windshield Graphic Name Letter Auto Vehicle Door Banner - Custom Vinyl Decal** AnewDecals**$14.15**4.4★6,266 reviews](https://www.amazon.com/dp/B0929CTV96) [![Custom Stickers and Custom Decals. Upload Your Photo Text Logo or Image. UV & Fade Resistant Dishwasher Safe Vinyl w/Air Release Adhesive for Bubble Free Installation. Choose Quantity Senge](https://m.media-amazon.com/images/I/519rN-y9xEL.jpg)**Custom Stickers and Custom Decals. Upload Your Photo Text Logo or Image. UV & Fade Resistant Dishwasher Safe Vinyl w/Air Release Adhesive for Bubble Free Installation. Choose Quantity Senge** Senge Graphics Inc.**$29.21**4.7★1,541 reviews](https://www.amazon.com/dp/B0CHN8728X) [![Rapid Vinyl - Custom Vinyl Lettering & Numbers Your Size and Color. Gloss & Matte Options for Auto Business Window Boat Car Door Sign Truck Windshield & Vehicle](https://m.media-amazon.com/images/I/51zw9BQ611L.jpg)**Rapid Vinyl - Custom Vinyl Lettering & Numbers Your Size and Color. Gloss & Matte Options for Auto Business Window Boat Car Door Sign Truck Windshield & Vehicle** Rapid Vinyl**$17.70**4.6★376 reviews](https://www.amazon.com/dp/B0DL3T4DR9) [![Personalized Car Decal Sticker Custom Your Vinyl Vehicle Door Decal for Car Truck SUV Pickup Van Window Waterproof Outdoor Durable](https://m.media-amazon.com/images/I/51F2LQrrdWL.jpg)**Personalized Car Decal Sticker Custom Your Vinyl Vehicle Door Decal for Car Truck SUV Pickup Van Window Waterproof Outdoor Durable** AOK**$21.12**3.6★79 reviews](https://www.amazon.com/dp/B0GSLKX9N2) [![VulgrCo Custom Stickers Image or Text- Vinyl Custom Labels Stickers Personalized - Waterproof Dishwasher Safe Fade Resistant UV Protected Business Labels](https://m.media-amazon.com/images/I/31T623qhJRL.jpg)**VulgrCo Custom Stickers Image or Text- Vinyl Custom Labels Stickers Personalized - Waterproof Dishwasher Safe Fade Resistant UV Protected Business Labels** VulgrCo**$29.52**4.6★5,686 reviews](https://www.amazon.com/dp/B095FWMDJX) [![Custom Vinyl Lettering (Any Size & Color)](https://m.media-amazon.com/images/I/41pk+yMA5dL.jpg)**Custom Vinyl Lettering (Any Size & Color)** 1060 Graphics**$20.33**4.4★10,403 reviews](https://www.amazon.com/dp/B0DP5QRWZ2) ## **Reviews** What buyers praise and complain about, mined from review topics. ### **What buyers love ** **Quality-Overall**43% *“AMAZING QUALITY”* **Advertised Vs Actual Product**13% *“As advertised”* **Adhesion/Stickiness**6% *“Sticks very well”* **Value For Money**5% *“fair price”* **Ease Of Use**4% *“Easy peasy”* **Color**4% *“Color is accurate”* **Size-Overall**3% *“The size was accurate”* **Print Quality**3% *“Great prints”* **Design-Overall**2% *“Solid designs”* **Durability**2% *“Quality and durable”* ### **What buyers complain about ** **Size-Overall**19% *“Bad fit”* **Quality-Overall**18% *“Bad quality”* **Value For Money**9% *“expensive”* **Adhesion/Stickiness**8% *“Bad adhesive”* **Advertised Vs Actual Product**7% *“Not as described”* **Color**4% *“Faded and turned a different color quickly”* **Functionality-Overall**4% *“unfortunately it never worked properly”* **Print Quality**3% *“Print was fuzzy”* **Ease Of Use**3% *“couldn't even use”* **Durability**2% *“so it breaks”* #### **Top return reasons**- Size-Overall100%