---
title: "cat oil filter — Niche Verdict: Skip it (47/100) | Amazon United States - Flapen"
canonical_url: "https://flapen.com/amazon/research/us/automotive/cat-oil-filter"
last_updated: "2026-07-13T21:43:27.152Z"
locale: en
meta:
  description: "soft demand (-1.2% this quarter) — cat oil filter doesn't clear our bar today."
  "og:description": "soft demand (-1.2% this quarter) — cat oil filter doesn't clear our bar today."
  "og:title": "cat oil filter — Niche Verdict: Skip it (47/100) | Amazon United States - Flapen"
---

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# **cat oil filter**

**Skip it**

Soft demand (-1.2% this quarter) — this niche doesn't clear our bar today.

Market size 28Growth 24Conversion 74Competition 29Returns 83Price range 66Avg price 88Brand share 27Review moat 91Quality gap 45

**Review moat**

**Great****185.47**

avg incumbent reviews — the moat a new listing must climb

**Avg price**

**Great****$65.06**

avg listing price — sweet spot $15–$100

**Returns**

**Great****1.6%**

return rate — above 6% kills the launch gate

**Conversion**

**Good****6.9%**

search→purchase rate — share of searches ending in a sale

**Price range**

**Good****$24.84–$139.20**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Quality gap**

**Okay****4.5★**

avg incumbent rating — lower means beatable quality

**Competition**

**Okay****68%**

top-5 click share — leaders hold, buyers still browse

**Market size**

**Okay****$118K**

$118K/yr · 26K searches

**Brand share**

**Okay****89%**

top-5 brand share — brands hold most of the demand

**Growth**

**Bad****-1.2%**

90-day search growth — must beat 0% to launch

## **Competition**

The top 5 products take 68% of clicks — established leaders, but buyers still shop beyond them.

**Brands**

**9 **▲rising

**Sellers**

**26**

**Top-5 brand share**

**89%**

**Open market**

**8%**

- CAT67% - Lesurey7% - DEEFILL6% - GETOPAUTO6% - EKZFAZA4% - AULDAY3% - Open — no brand owns it (3 brands, 8%)

## **Product shelf**

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%10%$12K20%$24K30%$36K40%$47K1101001K Reviews — right = deep review moatMarket share (90d) ≈ est. sales

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

All 15 tracked products in this niche — three views at once, no toggling.

### **Top sellers**

by 90-day click share

[1![Caterpillar 1R1807 1R-1807 Engine Oil Filter Advanced High Efficiency Multipack (Pack of 1)](https://m.media-amazon.com/images/I/41ZetH4KKGL.jpg)**Caterpillar 1R1807 1R-1807 Engine Oil Filter Advanced High Efficiency Multipack (Pack of 1)**CAT**$32.05**4.8★708 rev](https://www.amazon.com/dp/B01B27NAKQ) [2![Caterpillar 1R-1807 Oil Filter](https://m.media-amazon.com/images/I/41YRkwIGM7L.jpg)**Caterpillar 1R-1807 Oil Filter**CAT**$34.99**4.7★261 rev](https://www.amazon.com/dp/B008N0ISTE) [3![Caterpillar 1R-1807 Advanced High Efficiency Oil Filter (Pack of 3)](https://m.media-amazon.com/images/I/41a582vWBLL.jpg)**Caterpillar 1R-1807 Advanced High Efficiency Oil Filter (Pack of 3)**CAT**$85.29**4.8★708 rev](https://www.amazon.com/dp/B01B27NAOC) [4![Lesurey 2Pcs Oil Filter 1R1807 1R-1807 Compatible with CAT Caterpillar 235B 312D2 313D2 320B 320D 322C 324D 325C 312D 322B 325D 328D 329D 330D 3116 3126 3126B 3304 3306B](https://m.media-amazon.com/images/I/41HcpHXb4kL.jpg)**Lesurey 2Pcs Oil Filter 1R1807 1R-1807 Compatible with CAT Caterpillar 235B 312D2 313D2 320B 320D 322C 324D 325C 312D 322B 325D 328D 329D 330D 3116 3126 3126B 3304 3306B**Lesurey**$33.92**0.0★0 rev](https://www.amazon.com/dp/B0G6D6ZPQY) [5![DEEFILL Oil Filter Adapter 13/16-16 to 1 1/8-16 SUS304 Stainless Steel Compatible with Duramax CAT 1R-1807 VOLVO 478736 AGCO AG121853 BALDWIN B7225 NAPA 7791](https://m.media-amazon.com/images/I/41JfmqMjJoL.jpg)**DEEFILL Oil Filter Adapter 13/16-16 to 1 1/8-16 SUS304 Stainless Steel Compatible with Duramax CAT 1R-1807 VOLVO 478736 AGCO AG121853 BALDWIN B7225 NAPA 7791**DEEFILL**$24.84**5.0★6 rev](https://www.amazon.com/dp/B0GHDFH17N)

**~~View all top sellers →~~**

### **Newest**

by launch date

[![DEEFILL Oil Filter Adapter 13/16-16 to 1 1/8-16 SUS304 Stainless Steel Compatible with Duramax CAT 1R-1807 VOLVO 478736 AGCO AG121853 BALDWIN B7225 NAPA 7791](https://m.media-amazon.com/images/I/41JfmqMjJoL.jpg)**DEEFILL Oil Filter Adapter 13/16-16 to 1 1/8-16 SUS304 Stainless Steel Compatible with Duramax CAT 1R-1807 VOLVO 478736 AGCO AG121853 BALDWIN B7225 NAPA 7791**DEEFILL**$24.84**6 rev5mo ago](https://www.amazon.com/dp/B0GHDFH17N) [![Lesurey 2Pcs Oil Filter 1R1807 1R-1807 Compatible with CAT Caterpillar 235B 312D2 313D2 320B 320D 322C 324D 325C 312D 322B 325D 328D 329D 330D 3116 3126 3126B 3304 3306B](https://m.media-amazon.com/images/I/41HcpHXb4kL.jpg)**Lesurey 2Pcs Oil Filter 1R1807 1R-1807 Compatible with CAT Caterpillar 235B 312D2 313D2 320B 320D 322C 324D 325C 312D 322B 325D 328D 329D 330D 3116 3126 3126B 3304 3306B**Lesurey**$33.92**0 rev7mo ago](https://www.amazon.com/dp/B0G6D6ZPQY) [![Engine Oil Change Filter Kit 1R-1807 1R-0751 175-2949 Compatible with Select CAT Models](https://m.media-amazon.com/images/I/41CRC2rd6aL.jpg)**Engine Oil Change Filter Kit 1R-1807 1R-0751 175-2949 Compatible with Select CAT Models**Generic**$127.03**1 rev7mo ago](https://www.amazon.com/dp/B0G4XK9TH7) [![Caterpillar 1R-1808 (1R1808) Oil Filter (Pack of 2)](https://m.media-amazon.com/images/I/41cS8q-EUaL.jpg)**Caterpillar 1R-1808 (1R1808) Oil Filter (Pack of 2)**CAT**$100.88**5 rev12mo ago](https://www.amazon.com/dp/B0FHBPG7XT) [![3PCS 1R1808 Oil Filter Compatible with Caterpillar 1R-1808 Oil Filter CAT 3406B 3408 3412C 3412 3306B Excavator Replace 275-2604](https://m.media-amazon.com/images/I/41vk7SpMYLL.jpg)**3PCS 1R1808 Oil Filter Compatible with Caterpillar 1R-1808 Oil Filter CAT 3406B 3408 3412C 3412 3306B Excavator Replace 275-2604**AULDAY**$69.21**5 rev1y ago](https://www.amazon.com/dp/B0FC6F3KJX)

**~~View all new products →~~**

### **Trending**

90-day click momentum

[![DEEFILL Oil Filter Adapter 13/16-16 to 1 1/8-16 SUS304 Stainless Steel Compatible with Duramax CAT 1R-1807 VOLVO 478736 AGCO AG121853 BALDWIN B7225 NAPA 7791](https://m.media-amazon.com/images/I/41JfmqMjJoL.jpg)**DEEFILL Oil Filter Adapter 13/16-16 to 1 1/8-16 SUS304 Stainless Steel Compatible with Duramax CAT 1R-1807 VOLVO 478736 AGCO AG121853 BALDWIN B7225 NAPA 7791**DEEFILL**$24.84**5.0★**▲ 226%**](https://www.amazon.com/dp/B0GHDFH17N) [![CAT Filter Kit 256-8753 1R-0749 1R-1808 Fits Most Caterpillar 3406 C10 C11 C12 C13 C15 C16 Engines Fuel Oil & Water Separator Filters](https://m.media-amazon.com/images/I/41+H0if1fJL.jpg)**CAT Filter Kit 256-8753 1R-0749 1R-1808 Fits Most Caterpillar 3406 C10 C11 C12 C13 C15 C16 Engines Fuel Oil & Water Separator Filters**CAT**$139.20**4.5★**▲ 108%**](https://www.amazon.com/dp/B0FBZG42XV) [![Lesurey 2Pcs Oil Filter 1R1807 1R-1807 Compatible with CAT Caterpillar 235B 312D2 313D2 320B 320D 322C 324D 325C 312D 322B 325D 328D 329D 330D 3116 3126 3126B 3304 3306B](https://m.media-amazon.com/images/I/41HcpHXb4kL.jpg)**Lesurey 2Pcs Oil Filter 1R1807 1R-1807 Compatible with CAT Caterpillar 235B 312D2 313D2 320B 320D 322C 324D 325C 312D 322B 325D 328D 329D 330D 3116 3126 3126B 3304 3306B**Lesurey**$33.92**0.0★**▲ 79%**](https://www.amazon.com/dp/B0G6D6ZPQY) [![Engine Oil Change Filter Kit 1R-1807 1R-0751 175-2949 Compatible with Select CAT Models](https://m.media-amazon.com/images/I/41CRC2rd6aL.jpg)**Engine Oil Change Filter Kit 1R-1807 1R-0751 175-2949 Compatible with Select CAT Models**Generic**$127.03**5.0★**▲ 71%**](https://www.amazon.com/dp/B0G4XK9TH7) [![Caterpillar 1R-1807 Advanced High Efficiency Oil Filter (Pack of 3)](https://m.media-amazon.com/images/I/41a582vWBLL.jpg)**Caterpillar 1R-1807 Advanced High Efficiency Oil Filter (Pack of 3)**CAT**$85.29**4.8★**▲ 33%**](https://www.amazon.com/dp/B01B27NAOC)

**~~View all trending →~~**

## **Demand**

Weekly Amazon search volume, last 40 weeks — -1.2% search growth over the last 90 days.

600400Oct '25Nov '25Dec '25Feb '26Mar '26May '26Jun '26

## **Reviews**

What buyers praise and complain about, mined from review topics.

### **What buyers love **

**Filtration**34%

*“Fit and quality of filtering”*

**Advertised Vs Actual Product**17%

*“Works as advertised-great product”*

**Value For Money**17%

*“Great price”*

**Size-Overall**13%

*“Fits properly”*

**Quality-Overall**11%

*“Great product”*

**Assembly/Installation**3%

*“Very easy install”*

**Ease Of Use**2%

*“easy”*

### **What buyers complain about **

**Pressure**33%

*“lost 7 psi of oil pressure”*

**Filtration**17%

*“Last 2 I purchased had problems with fuel filter sucking air”*

**Paint Quality**17%

*“chipped paint”*

**Leak-Proof**17%

*“Leaks”*

### **Top return reasons **

**Size-Overall**50%

**Compatibility-Overall**19%

**Filtration**16%

**Advertised Vs Actual Product**4%

**Assembly/Installation**3%

**Defective Material/Parts**2%

**Functionality-Overall**2%

**Value For Money**2%

**Leak-Proof**1%

**Mechanism Issues**0%