--- title: "car paint — Niche Verdict: Skip it (47/100) | Amazon United States - Flapen" canonical_url: "https://flapen.com/amazon/research/us/automotive/car-paint" last_updated: "2026-07-10T04:33:50.856Z" locale: en meta: description: "a small market ($342K/yr) — car paint doesn't clear our bar today." "og:description": "a small market ($342K/yr) — car paint doesn't clear our bar today." "og:title": "car paint — Niche Verdict: Skip it (47/100) | Amazon United States - Flapen" --- Back to Flapen home # **car paint** **Skip it****47/100 ** a small market ($342K/yr) — car paint doesn't clear our bar today. **Market/yr** **$342K** **Growth (1y)** **+148.1%** **Products** **21** **Brands** **12** was 20 a year ago **Sellers** **83** **Price range** **$8.00–$128.79** **Returns** **1.3%** **Rating** **4.5★** **Skip it** Scored 47/100 across market size, growth, competition, quality gap, and returns. Market sizeGrowthCompetitionQuality gapReturns Market size **17** ×0.30 Growth **71** ×0.30 Competition **37** ×0.20 Quality gap **45** ×0.10 Returns **90** ×0.10 ## **Demand** Weekly Amazon search volume, last 104 weeks — +148.1% year over year. 26K13KSpike '25Spike '26Jul '24Nov '24Mar '25Jul '25Nov '25Mar '26 ## **Seasonality** Monthly demand index across the year — 1.00 is average. JFMAMJJASOND No pronounced peak months · busiest ÷ quietest = 1.6× ## **Competition** - Rust-Oleum40% - Dupli-Color25% - HIGH GROUND11% - xdotoar7% - Celepen3% - SYOAUTO3% - Other (6 brands)11% The top 5 products take 65% of clicks — established leaders, but buyers still shop beyond them. 12 brands and 83 sellers compete here. **Brands** **12 **▼falling was 20 a year ago **Sellers** **83** **Top 5 brand share** **86%** #ProductBrandPriceRatingReviewsClick shareTrend 1 ![Rust-Oleum 2X Automotive Enamel Custom Spray 5-in-1 Spray Paint 12 oz Gloss Black](https://m.media-amazon.com/images/I/41dakbTSKsL.jpg) [**Rust-Oleum 2X Automotive Enamel Custom Spray 5-in-1 Spray Paint 12 oz Gloss Black**](https://www.amazon.com/dp/B0DVWZ28WF) Rust-Oleum$9.894.6★1,60427%▲rising 2 ![Dupli-Color BSP200 Jet Black Paint Shop Finish System - 32 oz. single](https://m.media-amazon.com/images/I/51y8yZ04xAL.jpg) [**Dupli-Color BSP200 Jet Black Paint Shop Finish System - 32 oz. single**](https://www.amazon.com/dp/B0029818Q6) Dupli-Color$32.664.3★3,49717%▲rising 3 ![HIGH GROUND Custom Automotive Aerosol Spray Paint - Factory OEM Exterior Color Aerosol Cans - Perfect Match for Your Vehicle](https://m.media-amazon.com/images/I/31DdYfsJkOL.jpg) [**HIGH GROUND Custom Automotive Aerosol Spray Paint - Factory OEM Exterior Color Aerosol Cans - Perfect Match for Your Vehicle**](https://www.amazon.com/dp/B0DVBKHQV2) HIGH GROUND$41.404.5★7911%▲rising 4 ![Rust-Oleum 2X Automotive Enamel Custom Spray 5-in-1 Spray Paint 12 oz Gloss White](https://m.media-amazon.com/images/I/418OXH7gcfL.jpg) [**Rust-Oleum 2X Automotive Enamel Custom Spray 5-in-1 Spray Paint 12 oz Gloss White**](https://www.amazon.com/dp/B0DVXHNJTQ) Rust-Oleum$10.174.6★1,6047%▼falling 5 ![White Car Paint Touch Up Pen Color Accurate Touch Up Paint for Cars Professional Automotive Scratch Repair Lasting Auto Scratch Remover Fast Dry Easy to Use Safe and Washable Versatile Use](https://m.media-amazon.com/images/I/31CHgq2dBRL.jpg) [**White Car Paint Touch Up Pen Color Accurate Touch Up Paint for Cars Professional Automotive Scratch Repair Lasting Auto Scratch Remover Fast Dry Easy to Use Safe and Washable Versatile Use**](https://www.amazon.com/dp/B0D7C1XSZC) xdotoar$13.024.2★2,8474%▼falling 6 ![Dupli-Color EBUN01007 Perfect Match Universal Black 8 oz.](https://m.media-amazon.com/images/I/41vabu+WQEL.jpg) [**Dupli-Color EBUN01007 Perfect Match Universal Black 8 oz.**](https://www.amazon.com/dp/B004TBOGPG) Dupli-Color$15.884.2★41,3994%▼falling 7 ![Celepen Window Chalk Markers for Cars Glass Washable 8 Colors Jumbo Liquid Chalk Marker Pens with 10mm 3 in 1 Nib Wide Tip Chalkboard Markers Car Window Paint Pen for Auto Mirror Poster](https://m.media-amazon.com/images/I/51GHRtU9a7L.jpg) [**Celepen Window Chalk Markers for Cars Glass Washable 8 Colors Jumbo Liquid Chalk Marker Pens with 10mm 3 in 1 Nib Wide Tip Chalkboard Markers Car Window Paint Pen for Auto Mirror Poster**](https://www.amazon.com/dp/B0CT91YRWK) Celepen$13.324.6★1,0863%—flat 8 ![Black Touch Up Paint for Cars Color Accurate Car Touch Up Paint Professional Automotive Scratch Repair Lasting Auto Scratch Remover Quick Dry Easy to Use Safe and Waterproof Versatile Use](https://m.media-amazon.com/images/I/319tqazBnWL.jpg) [**Black Touch Up Paint for Cars Color Accurate Car Touch Up Paint Professional Automotive Scratch Repair Lasting Auto Scratch Remover Quick Dry Easy to Use Safe and Waterproof Versatile Use**](https://www.amazon.com/dp/B0D7C21GJ2) xdotoar$12.974.2★2,8473%▼falling 9 ![SYOAUTO Black Touch Up Paint for Cars Auto Touch Up Paint Black Scratch Repair Automotive Black Car Paint Pen 2 in 1 Car Touch Up Paint 0.4 oz](https://m.media-amazon.com/images/I/31eLrMiyCYL.jpg) [**SYOAUTO Black Touch Up Paint for Cars Auto Touch Up Paint Black Scratch Repair Automotive Black Car Paint Pen 2 in 1 Car Touch Up Paint 0.4 oz**](https://www.amazon.com/dp/B08Y6K3VQH) SYOAUTO$10.114.3★4,1203%—flat 10 ![Dupli-Color BSP204 Deep Blue Metallic Paint Shop Finish System - 32 oz.](https://m.media-amazon.com/images/I/51YbkWz7oaL.jpg) [**Dupli-Color BSP204 Deep Blue Metallic Paint Shop Finish System - 32 oz.**](https://www.amazon.com/dp/B002988GWU) Dupli-Color$38.664.3★3,4972%▼falling 11 ![Speedokote High Gloss Jet Black 2K Acrylic Urethane 3/4 Gallon Black and 1 Quart Activator SMR-9705-M](https://m.media-amazon.com/images/I/519f001fJVL.jpg) [**Speedokote High Gloss Jet Black 2K Acrylic Urethane 3/4 Gallon Black and 1 Quart Activator SMR-9705-M**](https://www.amazon.com/dp/B00TXDP85W) Speedokote$128.794.5★5422%—flat 12 ![Dupli-Color MC201 Metalcast Automotive Spray Paint - Blue Anodized Coating - 11 oz Aerosol Can](https://m.media-amazon.com/images/I/413MWo+zF6L.jpg) [**Dupli-Color MC201 Metalcast Automotive Spray Paint - Blue Anodized Coating - 11 oz Aerosol Can**](https://www.amazon.com/dp/B00099BJUC) Dupli-Color$15.054.4★8,6402%▼falling 13 ![Window Chalk Markers for Glass Washable 10 Colors Jumbo Liquid Chalk Marker with 10mm 3 in 1 Nib Thick Wide Tips Big Chalkboard Markers Car Paint Pen for Auto Bistro Mirror Poster Blackboards](https://m.media-amazon.com/images/I/51rjEL8c+XL.jpg) [**Window Chalk Markers for Glass Washable 10 Colors Jumbo Liquid Chalk Marker with 10mm 3 in 1 Nib Thick Wide Tips Big Chalkboard Markers Car Paint Pen for Auto Bistro Mirror Poster Blackboards**](https://www.amazon.com/dp/B0D7Q45XTP) SRUOLOC$15.314.5★1,1472%—flat 14 ![Rust-Oleum 271903 Acrylic Enamel 2X Spray Paint 12 oz Gloss Black (Pack of 1)](https://m.media-amazon.com/images/I/41HC4WHem+S.jpg) [**Rust-Oleum 271903 Acrylic Enamel 2X Spray Paint 12 oz Gloss Black (Pack of 1)**](https://www.amazon.com/dp/B07GL3CDCB) Rust-Oleum$8.384.7★4,6242%▼falling 15 ![SHERWIN WILLIAMS Finish 1 Automotive Refinish Ultimate Overall Clearcoat (FC720) 1 Gallon | Medium Universal Hardener (FH612) 1 Quart Included](https://m.media-amazon.com/images/I/5170AWqc+7L.jpg) [**SHERWIN WILLIAMS Finish 1 Automotive Refinish Ultimate Overall Clearcoat (FC720) 1 Gallon | Medium Universal Hardener (FH612) 1 Quart Included**](https://www.amazon.com/dp/B01MR96I32) SHERWIN WILLIAMS$89.834.7★2,2332%▲rising **~~Showing 15 of 21 — show all ~~** ## **Product shelf** All 21 tracked products in this niche. Top sellersNewestTrending [![Rust-Oleum 2X Automotive Enamel Custom Spray 5-in-1 Spray Paint 12 oz Gloss Black](https://m.media-amazon.com/images/I/41dakbTSKsL.jpg)**Rust-Oleum 2X Automotive Enamel Custom Spray 5-in-1 Spray Paint 12 oz Gloss Black** Rust-Oleum**$9.89**4.6★1,604 reviews](https://www.amazon.com/dp/B0DVWZ28WF) [![Dupli-Color BSP200 Jet Black Paint Shop Finish System - 32 oz. single](https://m.media-amazon.com/images/I/51y8yZ04xAL.jpg)**Dupli-Color BSP200 Jet Black Paint Shop Finish System - 32 oz. single** Dupli-Color**$32.66**4.3★3,497 reviews](https://www.amazon.com/dp/B0029818Q6) [![HIGH GROUND Custom Automotive Aerosol Spray Paint - Factory OEM Exterior Color Aerosol Cans - Perfect Match for Your Vehicle](https://m.media-amazon.com/images/I/31DdYfsJkOL.jpg)**HIGH GROUND Custom Automotive Aerosol Spray Paint - Factory OEM Exterior Color Aerosol Cans - Perfect Match for Your Vehicle** HIGH GROUND**$41.40**4.5★79 reviews](https://www.amazon.com/dp/B0DVBKHQV2) [![Rust-Oleum 2X Automotive Enamel Custom Spray 5-in-1 Spray Paint 12 oz Gloss White](https://m.media-amazon.com/images/I/418OXH7gcfL.jpg)**Rust-Oleum 2X Automotive Enamel Custom Spray 5-in-1 Spray Paint 12 oz Gloss White** Rust-Oleum**$10.17**4.6★1,604 reviews](https://www.amazon.com/dp/B0DVXHNJTQ) [![White Car Paint Touch Up Pen Color Accurate Touch Up Paint for Cars Professional Automotive Scratch Repair Lasting Auto Scratch Remover Fast Dry Easy to Use Safe and Washable Versatile Use](https://m.media-amazon.com/images/I/31CHgq2dBRL.jpg)**White Car Paint Touch Up Pen Color Accurate Touch Up Paint for Cars Professional Automotive Scratch Repair Lasting Auto Scratch Remover Fast Dry Easy to Use Safe and Washable Versatile Use** xdotoar**$13.02**4.2★2,847 reviews](https://www.amazon.com/dp/B0D7C1XSZC) [![Dupli-Color EBUN01007 Perfect Match Universal Black 8 oz.](https://m.media-amazon.com/images/I/41vabu+WQEL.jpg)**Dupli-Color EBUN01007 Perfect Match Universal Black 8 oz.** Dupli-Color**$15.88**4.2★41,399 reviews](https://www.amazon.com/dp/B004TBOGPG) [![Celepen Window Chalk Markers for Cars Glass Washable 8 Colors Jumbo Liquid Chalk Marker Pens with 10mm 3 in 1 Nib Wide Tip Chalkboard Markers Car Window Paint Pen for Auto Mirror Poster](https://m.media-amazon.com/images/I/51GHRtU9a7L.jpg)**Celepen Window Chalk Markers for Cars Glass Washable 8 Colors Jumbo Liquid Chalk Marker Pens with 10mm 3 in 1 Nib Wide Tip Chalkboard Markers Car Window Paint Pen for Auto Mirror Poster** Celepen**$13.32**4.6★1,086 reviews](https://www.amazon.com/dp/B0CT91YRWK) [![Black Touch Up Paint for Cars Color Accurate Car Touch Up Paint Professional Automotive Scratch Repair Lasting Auto Scratch Remover Quick Dry Easy to Use Safe and Waterproof Versatile Use](https://m.media-amazon.com/images/I/319tqazBnWL.jpg)**Black Touch Up Paint for Cars Color Accurate Car Touch Up Paint Professional Automotive Scratch Repair Lasting Auto Scratch Remover Quick Dry Easy to Use Safe and Waterproof Versatile Use** xdotoar**$12.97**4.2★2,847 reviews](https://www.amazon.com/dp/B0D7C21GJ2) ## **Reviews** What buyers praise and complain about, mined from review topics. ### **What buyers love ** **Quality-Overall**17% *“Excellent Product”* **Ease Of Use**14% *“Ease of use”* **Brightness/Shine/Glow**10% *“Good shine”* **Paint Quality**8% *“this paint did its job very well”* **Color**8% *“The colors are vibrant”* **Value For Money**7% *“Great deal”* **Advertised Vs Actual Product**5% *“As advertised”* **Efficiency**4% *“Works well”* **Spray/Flow**3% *“Great spray options”* **Ease Of Cleaning**2% *“Easy to clean off”* ### **What buyers complain about ** **Paint Quality**15% *“which could affect the paint”* **Color**10% *“not the correct color”* **Functionality-Overall**10% *“Didnt work very well”* **Quality-Overall**7% *“Bad quality”* **Spray/Flow**7% *“No spray pump”* **Advertised Vs Actual Product**4% *“Does not work as advertised”* **Value For Money**4% *“Should cheaper”* **Water Resistance**3% *“Not water resistant”* **Brightness/Shine/Glow**3% *“not as shiny as we had hoped”* **Durability**3% *“not durable”* #### **Top return reasons**- Paint Quality22% - Color21% - Functionality-Overall11% - Advertised Vs Actual Product8% - Value For Money6% - Display Colors5% - Leak-Proof5% - Size-Overall3% - Spray/Flow2% - Compatibility-Overall2%