--- title: "car freshies — Niche Verdict: Worth a look (56/100) | Amazon United States - Flapen" canonical_url: "https://flapen.com/amazon/research/us/automotive/car-freshies" last_updated: "2026-07-10T20:15:06.764Z" locale: en meta: description: "car freshies shows low returns (0.6%), but a small market ($322K/yr) keeps it on the watch list." "og:description": "car freshies shows low returns (0.6%), but a small market ($322K/yr) keeps it on the watch list." "og:title": "car freshies — Niche Verdict: Worth a look (56/100) | Amazon United States - Flapen" --- Back to Flapen home # **car freshies** **Worth a look****56/100 ** car freshies shows low returns (0.6%), but a small market ($322K/yr) keeps it on the watch list. **Market/yr** **$322K** **Growth (1y)** **+167.9%** **Products** **27** **Brands** **9** was 6 a year ago **Sellers** **131** **Price range** **$3.13–$23.45** **Returns** **0.6%** **Rating** **4.2★** **Worth a look** Scored 56/100 across market size, growth, competition, quality gap, and returns. Market sizeGrowthCompetitionQuality gapReturns Market size **16** ×0.30 Growth **73** ×0.30 Competition **61** ×0.20 Quality gap **73** ×0.10 Returns **95** ×0.10 ## **Demand** Weekly Amazon search volume, last 104 weeks — +167.9% year over year. 23K11KSpike '24Holiday '24Spike '25Prime Day '25Holiday '25Spike '26Jul '24Nov '24Mar '25Jul '25Nov '25Mar '26 ## **Seasonality** Monthly demand index across the year — 1.00 is average. JFMAMJJASOND No pronounced peak months · busiest ÷ quietest = 1.6× ## **Competition** - Yankee Candle84% - MUBYOK4% - HoogaLife3% - FISWAFY2% - drift2% - C CLASSY PERSONALIZED JEWELRY2% - Other (3 brands)4% The top 5 products take 50% of clicks — established leaders, but buyers still shop beyond them. 9 brands and 131 sellers compete here. **Brands** **9 **▲rising was 6 a year ago **Sellers** **131** **Top 5 brand share** **95%** #ProductBrandPriceRatingReviewsClick shareTrend 1 ![Yankee Candle Car Jar Ultimate Multipack 5 Air Fresheners](https://m.media-amazon.com/images/I/51eOV+8ESIL.jpg) [**Yankee Candle Car Jar Ultimate Multipack 5 Air Fresheners**](https://www.amazon.com/dp/B0DF6VJBNG) Yankee Candle$15.994.1★13618%▲rising 2 ![Yankee Candle Hanging Car Jar Ultimate 3-Pack Air Fresheners Neutralizes Odors Up to 30 Days Includes: Beach Walk Pink Sands and Sun and Sand (Pack of 3)](https://m.media-amazon.com/images/I/41cHC6lHQmL.jpg) [**Yankee Candle Hanging Car Jar Ultimate 3-Pack Air Fresheners Neutralizes Odors Up to 30 Days Includes: Beach Walk Pink Sands and Sun and Sand (Pack of 3)**](https://www.amazon.com/dp/B071XWZWRY) Yankee Candle$10.474.1★24,27711%▼falling 3 ![Yankee Candle Smart Scent Vent Clip Car Air Freshener Odor Neutralizing Car Fragrance Midsummers Night (Pack of 1)](https://m.media-amazon.com/images/I/41kJaHk-MIL.jpg) [**Yankee Candle Smart Scent Vent Clip Car Air Freshener Odor Neutralizing Car Fragrance Midsummers Night (Pack of 1)**](https://www.amazon.com/dp/B00JJXT1MC) Yankee Candle$4.224.3★1,8177%▲rising 4 ![Yankee Candle Car Jar Ultimate Vanilla Black Cherry & Home Sweet Home Hanging Air Freshener Neutralizes Odors with Authentic Fragrance for Travel or Home 3 Units (Variety Pack)](https://m.media-amazon.com/images/I/41HCle8ixQL.jpg) [**Yankee Candle Car Jar Ultimate Vanilla Black Cherry & Home Sweet Home Hanging Air Freshener Neutralizes Odors with Authentic Fragrance for Travel or Home 3 Units (Variety Pack)**](https://www.amazon.com/dp/B071Y6GN9P) Yankee Candle$10.444.1★24,2777%▲rising 5 ![Yankee Candle Classic Paper Car Jar Air Freshener Hanging Car Freshener Long Lasting Car Fragrance Midsummers Night (Pack of 6)](https://m.media-amazon.com/images/I/41bnCwnQAgL.jpg) [**Yankee Candle Classic Paper Car Jar Air Freshener Hanging Car Freshener Long Lasting Car Fragrance Midsummers Night (Pack of 6)**](https://www.amazon.com/dp/B01FQ7P1SM) Yankee Candle$16.964.3★7,1006%—flat 6 ![Yankee Candle Car Jar Ultimate 3-Pack Leather MidSummers Night New Car Scent Hanging Auto Air Freshener Odor Neutralizing Up to 30 Days Freshness](https://m.media-amazon.com/images/I/41fBLWpkW1L.jpg) [**Yankee Candle Car Jar Ultimate 3-Pack Leather MidSummers Night New Car Scent Hanging Auto Air Freshener Odor Neutralizing Up to 30 Days Freshness**](https://www.amazon.com/dp/B07166QHKF) Yankee Candle$10.524.1★24,2776%▼falling 7 ![Yankee Candle Car Jar Ultimate Hanging Air Freshener Pink Sands Up to 30 Days Odor Neutralization](https://m.media-amazon.com/images/I/31+-0UM9pVL.jpg) [**Yankee Candle Car Jar Ultimate Hanging Air Freshener Pink Sands Up to 30 Days Odor Neutralization**](https://www.amazon.com/dp/B007XZGAE0) Yankee Candle$3.134.3★9,5326%▲rising 8 ![MUBYOK Handmade Car Air Freshener Cute Christmas Gift Car Accessories for Women Girls Glitter Hanging Air Freshie for Car Closet Bathroom Decor Blue Coffee Cup](https://m.media-amazon.com/images/I/41xk9TsQlBL.jpg) [**MUBYOK Handmade Car Air Freshener Cute Christmas Gift Car Accessories for Women Girls Glitter Hanging Air Freshie for Car Closet Bathroom Decor Blue Coffee Cup**](https://www.amazon.com/dp/B0G2M1282M) MUBYOK$13.073.6★54%▲rising 9 ![Yankee Candle Classic Paper Car Jar Air Freshener Hanging Car Freshener Long Lasting Car Fragrance Pink Sands (Pack of 6)](https://m.media-amazon.com/images/I/41nZtbAnqKL.jpg) [**Yankee Candle Classic Paper Car Jar Air Freshener Hanging Car Freshener Long Lasting Car Fragrance Pink Sands (Pack of 6)**](https://www.amazon.com/dp/B07K4RQCMG) Yankee Candle$14.754.3★7,1003%▲rising 10 ![Yankee Candle Car Jar Ultimate 3-Pack Bahama Breeze Black Coconut Turquoise Sky Hanging Air Freshener Neutralizes Odors Up to 30 Days](https://m.media-amazon.com/images/I/41MWbVZJwML.jpg) [**Yankee Candle Car Jar Ultimate 3-Pack Bahama Breeze Black Coconut Turquoise Sky Hanging Air Freshener Neutralizes Odors Up to 30 Days**](https://www.amazon.com/dp/B071XX5J28) Yankee Candle$9.544.1★24,2773%▲rising 11 ![Yankee Candle Paper Car Jar Midsummer Night (Pack of 3)](https://m.media-amazon.com/images/I/41NWRkRfTKL.jpg) [**Yankee Candle Paper Car Jar Midsummer Night (Pack of 3)**](https://www.amazon.com/dp/B01EZA4YMK) Yankee Candle$8.983.9★1,1923%▲rising 12 ![Yankee Candle Classic Paper Car Jar Air Freshener Hanging Car Freshener Long Lasting Car Fragrance Pink Sands (Pack of 3)](https://m.media-amazon.com/images/I/31kQYP9KO6L.jpg) [**Yankee Candle Classic Paper Car Jar Air Freshener Hanging Car Freshener Long Lasting Car Fragrance Pink Sands (Pack of 3)**](https://www.amazon.com/dp/B07HCB6PJ7) Yankee Candle$9.793.9★1,0393%▼falling 13 ![Yankee Candle Classic Paper Car Jar Air Freshener Hanging Car Freshener Long Lasting Odor Neutralizing Car Fragrance Sage & Citrus (Pack of 3)](https://m.media-amazon.com/images/I/41sB8kSf7qL.jpg) [**Yankee Candle Classic Paper Car Jar Air Freshener Hanging Car Freshener Long Lasting Odor Neutralizing Car Fragrance Sage & Citrus (Pack of 3)**](https://www.amazon.com/dp/B002QY9WIE) Yankee Candle$12.524.2★5312%▲rising 14 ![FISWAFY Pink Christian Car Air Freshener 4 Pcs Girly Pink Bow Floral Religious Hanging Air Freshener for Cars Closet Drawer Books Cute Preppy Christian Car Accessories Mirror Decor for Women](https://m.media-amazon.com/images/I/417ZnAg37QL.jpg) [**FISWAFY Pink Christian Car Air Freshener 4 Pcs Girly Pink Bow Floral Religious Hanging Air Freshener for Cars Closet Drawer Books Cute Preppy Christian Car Accessories Mirror Decor for Women**](https://www.amazon.com/dp/B0F78XK7L7) FISWAFY$9.364.4★2432%—flat 15 ![Yankee Candle Midsummers Night Smart Scent Car Vent Clip 2 Pack](https://m.media-amazon.com/images/I/41Lw6Xc1TwL.jpg) [**Yankee Candle Midsummers Night Smart Scent Car Vent Clip 2 Pack**](https://www.amazon.com/dp/B08T1N6MC3) Yankee Candle$14.234.5★3182%▼falling **~~Showing 15 of 27 — show all ~~** ## **Product shelf** All 27 tracked products in this niche. Top sellersNewestTrending [![Yankee Candle Car Jar Ultimate Multipack 5 Air Fresheners](https://m.media-amazon.com/images/I/51eOV+8ESIL.jpg)**Yankee Candle Car Jar Ultimate Multipack 5 Air Fresheners** Yankee Candle**$15.99**4.1★136 reviews](https://www.amazon.com/dp/B0DF6VJBNG) [![Yankee Candle Hanging Car Jar Ultimate 3-Pack Air Fresheners Neutralizes Odors Up to 30 Days Includes: Beach Walk Pink Sands and Sun and Sand (Pack of 3)](https://m.media-amazon.com/images/I/41cHC6lHQmL.jpg)**Yankee Candle Hanging Car Jar Ultimate 3-Pack Air Fresheners Neutralizes Odors Up to 30 Days Includes: Beach Walk Pink Sands and Sun and Sand (Pack of 3)** Yankee Candle**$10.47**4.1★24,277 reviews](https://www.amazon.com/dp/B071XWZWRY) [![Yankee Candle Smart Scent Vent Clip Car Air Freshener Odor Neutralizing Car Fragrance Midsummers Night (Pack of 1)](https://m.media-amazon.com/images/I/41kJaHk-MIL.jpg)**Yankee Candle Smart Scent Vent Clip Car Air Freshener Odor Neutralizing Car Fragrance Midsummers Night (Pack of 1)** Yankee Candle**$4.22**4.3★1,817 reviews](https://www.amazon.com/dp/B00JJXT1MC) [![Yankee Candle Car Jar Ultimate Vanilla Black Cherry & Home Sweet Home Hanging Air Freshener Neutralizes Odors with Authentic Fragrance for Travel or Home 3 Units (Variety Pack)](https://m.media-amazon.com/images/I/41HCle8ixQL.jpg)**Yankee Candle Car Jar Ultimate Vanilla Black Cherry & Home Sweet Home Hanging Air Freshener Neutralizes Odors with Authentic Fragrance for Travel or Home 3 Units (Variety Pack)** Yankee Candle**$10.44**4.1★24,277 reviews](https://www.amazon.com/dp/B071Y6GN9P) [![Yankee Candle Classic Paper Car Jar Air Freshener Hanging Car Freshener Long Lasting Car Fragrance Midsummers Night (Pack of 6)](https://m.media-amazon.com/images/I/41bnCwnQAgL.jpg)**Yankee Candle Classic Paper Car Jar Air Freshener Hanging Car Freshener Long Lasting Car Fragrance Midsummers Night (Pack of 6)** Yankee Candle**$16.96**4.3★7,100 reviews](https://www.amazon.com/dp/B01FQ7P1SM) [![Yankee Candle Car Jar Ultimate 3-Pack Leather MidSummers Night New Car Scent Hanging Auto Air Freshener Odor Neutralizing Up to 30 Days Freshness](https://m.media-amazon.com/images/I/41fBLWpkW1L.jpg)**Yankee Candle Car Jar Ultimate 3-Pack Leather MidSummers Night New Car Scent Hanging Auto Air Freshener Odor Neutralizing Up to 30 Days Freshness** Yankee Candle**$10.52**4.1★24,277 reviews](https://www.amazon.com/dp/B07166QHKF) [![Yankee Candle Car Jar Ultimate Hanging Air Freshener Pink Sands Up to 30 Days Odor Neutralization](https://m.media-amazon.com/images/I/31+-0UM9pVL.jpg)**Yankee Candle Car Jar Ultimate Hanging Air Freshener Pink Sands Up to 30 Days Odor Neutralization** Yankee Candle**$3.13**4.3★9,532 reviews](https://www.amazon.com/dp/B007XZGAE0) [![MUBYOK Handmade Car Air Freshener Cute Christmas Gift Car Accessories for Women Girls Glitter Hanging Air Freshie for Car Closet Bathroom Decor Blue Coffee Cup](https://m.media-amazon.com/images/I/41xk9TsQlBL.jpg)**MUBYOK Handmade Car Air Freshener Cute Christmas Gift Car Accessories for Women Girls Glitter Hanging Air Freshie for Car Closet Bathroom Decor Blue Coffee Cup** MUBYOK**$13.07**3.6★5 reviews](https://www.amazon.com/dp/B0G2M1282M) ## **Reviews** What buyers praise and complain about, mined from review topics. ### **What buyers love ** **Smell**64% *“Great fragrance”* **Quality-Overall**5% *“The quality feels solid”* **Value For Money**3% *“Good price”* **Advertised Vs Actual Product**2% *“Just what I was looking for”* **Durability**2% *“Lasts”* **Design-Overall**2% *“great smell and sleek design”* **Ease Of Use**1% *“Easy to use”* **Size-Overall**1% *“Fits well”* **Strength**1% *“Super strong”* **Assembly/Installation**1% *“Easy to install”* ### **What buyers complain about ** **Smell**56% *“Strong Smell”* **Durability**10% *“DOESN'T LAST”* **Value For Money**5% *“Unfortunately, this is definitely not worth the price”* **Leak-Proof**3% *“It leaked out”* **Strength**2% *“Not strong enough”* **Quality-Overall**2% *“Unfortunately, theres a clear decline in quality when ordered through Amazon”* **Functionality-Overall**2% *“Didnt work”* **Advertised Vs Actual Product**1% *“Nothing like the description”* **Size-Overall**1% *“the bottle might be small”* **Magnetic Strength/Adsorption**1% *“the magnet isnt strong enough to keep it on the mount”* #### **Top return reasons**- Smell72% - Advertised Vs Actual Product9% - Functionality-Overall4% - Leak-Proof3% - Size-Overall2% - Defective Material/Parts2% - Value For Money1% - Strength1% - Durability1% - Compatibility-Overall1%