---
title: "black wheel paint — Niche Verdict: Skip it (41/100) | Amazon United States - Flapen"
canonical_url: "https://flapen.com/amazon/research/us/automotive/black-wheel-paint"
last_updated: "2026-07-10T02:37:29.907Z"
locale: en
meta:
  description: "a small market ($56K/yr) — black wheel paint doesn't clear our bar today."
  "og:description": "a small market ($56K/yr) — black wheel paint doesn't clear our bar today."
  "og:title": "black wheel paint — Niche Verdict: Skip it (41/100) | Amazon United States - Flapen"
---

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# **black wheel paint**

**Skip it****41/100 **

a small market ($56K/yr) — black wheel paint doesn't clear our bar today.

**Market/yr**

**$56K**

**Growth (1y)**

**+108.7%**

**Products**

**18**

**Brands**

**9**

was 13 a year ago

**Sellers**

**53**

**Price range**

**$8.31–$49.12**

**Returns**

**0.7%**

**Rating**

**4.4★**

**Skip it**

Scored 41/100 across market size, growth, competition, quality gap, and returns.

Market sizeGrowthCompetitionQuality gapReturns

Market size

**3**

 ×0.30

Growth

**66**

 ×0.30

Competition

**27**

 ×0.20

Quality gap

**50**

 ×0.10

Returns

**94**

 ×0.10

## **Demand**

Weekly Amazon search volume, last 97 weeks — +108.7% year over year.

743371.5Spike '25Spike '26Jul '24Dec '24Apr '25Aug '25Nov '25Mar '26

## **Seasonality**

Monthly demand index across the year — 1.00 is average.

JFMAMJJASOND

Peak months: Aug · busiest ÷ quietest = 1.9×

## **Competition**

- Rust-Oleum43% - Dupli-Color19% - NADAMOO10% - SYOAUTO10% - cocomfix6% - SMAPHY5% - Other (3 brands)7%

The top 5 products capture 72% of clicks — a locked-up shelf that new listings rarely crack. 9 brands and 53 sellers compete here.

**Brands**

**9 **▼falling

was 13 a year ago

**Sellers**

**53**

**Top 5 brand share**

**88%**

#ProductBrandPriceRatingReviewsClick shareTrend

1
![Rust-Oleum 368076 High Performance Wheel Spray Paint 11 oz Gloss Black](https://m.media-amazon.com/images/I/41o6DSTcoAL.jpg) [**Rust-Oleum 368076 High Performance Wheel Spray Paint 11 oz Gloss Black**](https://www.amazon.com/dp/B0C826RNMX)

Rust-Oleum$8.354.2★1,18921%▲rising

2
![Dupli-Color HWP108 High Performance Wheel Paint - Gloss Black - 12 oz Aerosol Can](https://m.media-amazon.com/images/I/3163xbDvwwL.jpg) [**Dupli-Color HWP108 High Performance Wheel Paint - Gloss Black - 12 oz Aerosol Can**](https://www.amazon.com/dp/B07K7CLFPH)

Dupli-Color$12.744.5★5,71317%▼falling

3
![Rust-Oleum 366438 High Performance Wheel Spray Paint 11 oz Matte Black](https://m.media-amazon.com/images/I/31W3HjurWAL.jpg) [**Rust-Oleum 366438 High Performance Wheel Spray Paint 11 oz Matte Black**](https://www.amazon.com/dp/B0C829WXPL)

Rust-Oleum$8.314.2★1,18915%▲rising

4
![NADAMOO Aluminum Wheel Spray Paint Car Rim Aerosol Paint for Recolor and Protection of Metal Surface Semi-gloss Black 4 Cans 13 Oz Per Can](https://m.media-amazon.com/images/I/51vOZJlbfwL.jpg) [**NADAMOO Aluminum Wheel Spray Paint Car Rim Aerosol Paint for Recolor and Protection of Metal Surface Semi-gloss Black 4 Cans 13 Oz Per Can**](https://www.amazon.com/dp/B0CB64GGDX)

NADAMOO$49.124.5★1,0707%▲rising

5
![SYOAUTO Matte Black Rim Touch Up Paint Car Wheel Scratch Repair Touch Up Paint Pen Universal Color Rim Wheel Paint (Matte Black)](https://m.media-amazon.com/images/I/41vdB1AdU3L.jpg) [**SYOAUTO Matte Black Rim Touch Up Paint Car Wheel Scratch Repair Touch Up Paint Pen Universal Color Rim Wheel Paint (Matte Black)**](https://www.amazon.com/dp/B0B7W2DK95)

SYOAUTO$9.994.4★2,1996%—flat

6
![cocomfix Gloss Black Rim Touch Up Paint Rim Paint Pen Car Wheel Scratch Repair Kit for Curb Rash & Scratches Universal Gloss Black Enamel paint for Alloy/Metal rims (1 fl oz) Scratch Resistant Covers 1 Sq Ft](https://m.media-amazon.com/images/I/51AiHFRIsPL.jpg) [**cocomfix Gloss Black Rim Touch Up Paint Rim Paint Pen Car Wheel Scratch Repair Kit for Curb Rash & Scratches Universal Gloss Black Enamel paint for Alloy/Metal rims (1 fl oz) Scratch Resistant Covers 1 Sq Ft**](https://www.amazon.com/dp/B09WJWP2V8)

cocomfix$12.204.4★1,2806%▼falling

7
![SYOAUTO Gloss Black Rim Touch Up Paint Car Wheel Scratch Repair Touch Up Paint Pen Universal Color Rim Wheel Paint (Gloss Black)](https://m.media-amazon.com/images/I/41WlzN9gUHL.jpg) [**SYOAUTO Gloss Black Rim Touch Up Paint Car Wheel Scratch Repair Touch Up Paint Pen Universal Color Rim Wheel Paint (Gloss Black)**](https://www.amazon.com/dp/B0B7W5MFGP)

SYOAUTO$10.004.4★2,1994%▼falling

8
![VHT Poly Wheel Gloss Black](https://m.media-amazon.com/images/I/41OZ214jHnL.jpg) [**VHT Poly Wheel Gloss Black**](https://www.amazon.com/dp/B000CPJLLM)

VHT$15.534.6★1,6984%—flat

9
![Rust-Oleum 368076-6PK High Performance Wheel Spray Paint 11 oz Gloss Black 6 Pack](https://m.media-amazon.com/images/I/51i4YlLi+DL.jpg) [**Rust-Oleum 368076-6PK High Performance Wheel Spray Paint 11 oz Gloss Black 6 Pack**](https://www.amazon.com/dp/B0C829HCZL)

Rust-Oleum$47.884.2★1,1894%▲rising

10

![SMAPHY Matte Black Rim Touch Up Paint Matte Black Paint Pen for Metal Enamel Car Wheel Scratch Flat Black Wheel Paint Pen Universal Satin Matte Black for rims Black Car Rim paint for Wheel Curb Rash Scratches](https://m.media-amazon.com/images/I/411ZqYyRM0L.jpg) [**SMAPHY Matte Black Rim Touch Up Paint Matte Black Paint Pen for Metal Enamel Car Wheel Scratch Flat Black Wheel Paint Pen Universal Satin Matte Black for rims Black Car Rim paint for Wheel Curb Rash Scratches**](https://www.amazon.com/dp/B0BGSWB9X4)

SMAPHY$10.934.4★1,4863%▼falling

11

![Rust-Oleum 2X Automotive Enamel Custom Spray 5-in-1 Spray Paint 12 oz Gloss Black](https://m.media-amazon.com/images/I/41dakbTSKsL.jpg) [**Rust-Oleum 2X Automotive Enamel Custom Spray 5-in-1 Spray Paint 12 oz Gloss Black**](https://www.amazon.com/dp/B0DVWZ28WF)

Rust-Oleum$9.894.6★1,6042%—flat

12

![Gloss Black Rim Touch Up Paint Rim Paint for Curb Rash & Scratch Car Wheel Scratch Repair Kit for Alloy Enamel Metal Universal Black Automotive Touch Up Paint Pen (1 fl oz)](https://m.media-amazon.com/images/I/51xmz5OiX6L.jpg) [**Gloss Black Rim Touch Up Paint Rim Paint for Curb Rash & Scratch Car Wheel Scratch Repair Kit for Alloy Enamel Metal Universal Black Automotive Touch Up Paint Pen (1 fl oz)**](https://www.amazon.com/dp/B0BGRYVYYB)

SMAPHY$11.024.4★1,4862%▼falling

13

![Dupli-Color HWP104 High Performance Wheel Paint - Black - 12 oz Aerosol Can](https://m.media-amazon.com/images/I/41IJ0VNZ0QL.jpg) [**Dupli-Color HWP104 High Performance Wheel Paint - Black - 12 oz Aerosol Can**](https://www.amazon.com/dp/B002MB8TQ2)

Dupli-Color$15.194.5★5,7132%▼falling

14

![NADAMOO Aluminum Wheel Spray Paint Aerosol Paint for Car Rim Recolor and Protection of Metal Surface Gloss Black 2 Cans 13 Oz Per Can](https://m.media-amazon.com/images/I/41sH1lbGknL.jpg) [**NADAMOO Aluminum Wheel Spray Paint Aerosol Paint for Car Rim Recolor and Protection of Metal Surface Gloss Black 2 Cans 13 Oz Per Can**](https://www.amazon.com/dp/B0CKXD3JQD)

NADAMOO$30.304.5★1,0702%▲rising

15

![Qnofuit Gloss Black Rim Touch Up Paint 2-in-1 Brush & Tip 0.4 fl oz - Universal Black Rim Curb Rash Repair Kit for Scratches Scuffs on Alloy/Metal Wheels OEM Color Match Quick-Dry & Long-Lasting](https://m.media-amazon.com/images/I/51FYpOGJeUL.jpg) [**Qnofuit Gloss Black Rim Touch Up Paint 2-in-1 Brush & Tip 0.4 fl oz - Universal Black Rim Curb Rash Repair Kit for Scratches Scuffs on Alloy/Metal Wheels OEM Color Match Quick-Dry & Long-Lasting**](https://www.amazon.com/dp/B0GGH4CCKY)

Qnofuit$12.284.4★1142%▲rising

**~~Showing 15 of 18 — show all ~~**

## **Product shelf**

All 18 tracked products in this niche.

Top sellersNewestTrending

[![Rust-Oleum 368076 High Performance Wheel Spray Paint 11 oz Gloss Black](https://m.media-amazon.com/images/I/41o6DSTcoAL.jpg)**Rust-Oleum 368076 High Performance Wheel Spray Paint 11 oz Gloss Black** Rust-Oleum**$8.35**4.2★1,189 reviews](https://www.amazon.com/dp/B0C826RNMX) [![Dupli-Color HWP108 High Performance Wheel Paint - Gloss Black - 12 oz Aerosol Can](https://m.media-amazon.com/images/I/3163xbDvwwL.jpg)**Dupli-Color HWP108 High Performance Wheel Paint - Gloss Black - 12 oz Aerosol Can** Dupli-Color**$12.74**4.5★5,713 reviews](https://www.amazon.com/dp/B07K7CLFPH) [![Rust-Oleum 366438 High Performance Wheel Spray Paint 11 oz Matte Black](https://m.media-amazon.com/images/I/31W3HjurWAL.jpg)**Rust-Oleum 366438 High Performance Wheel Spray Paint 11 oz Matte Black** Rust-Oleum**$8.31**4.2★1,189 reviews](https://www.amazon.com/dp/B0C829WXPL) [![NADAMOO Aluminum Wheel Spray Paint Car Rim Aerosol Paint for Recolor and Protection of Metal Surface Semi-gloss Black 4 Cans 13 Oz Per Can](https://m.media-amazon.com/images/I/51vOZJlbfwL.jpg)**NADAMOO Aluminum Wheel Spray Paint Car Rim Aerosol Paint for Recolor and Protection of Metal Surface Semi-gloss Black 4 Cans 13 Oz Per Can** NADAMOO**$49.12**4.5★1,070 reviews](https://www.amazon.com/dp/B0CB64GGDX) [![SYOAUTO Matte Black Rim Touch Up Paint Car Wheel Scratch Repair Touch Up Paint Pen Universal Color Rim Wheel Paint (Matte Black)](https://m.media-amazon.com/images/I/41vdB1AdU3L.jpg)**SYOAUTO Matte Black Rim Touch Up Paint Car Wheel Scratch Repair Touch Up Paint Pen Universal Color Rim Wheel Paint (Matte Black)** SYOAUTO**$9.99**4.4★2,199 reviews](https://www.amazon.com/dp/B0B7W2DK95) [![cocomfix Gloss Black Rim Touch Up Paint Rim Paint Pen Car Wheel Scratch Repair Kit for Curb Rash & Scratches Universal Gloss Black Enamel paint for Alloy/Metal rims (1 fl oz) Scratch Resistant Covers 1 Sq Ft](https://m.media-amazon.com/images/I/51AiHFRIsPL.jpg)**cocomfix Gloss Black Rim Touch Up Paint Rim Paint Pen Car Wheel Scratch Repair Kit for Curb Rash & Scratches Universal Gloss Black Enamel paint for Alloy/Metal rims (1 fl oz) Scratch Resistant Covers 1 Sq Ft** cocomfix**$12.20**4.4★1,280 reviews](https://www.amazon.com/dp/B09WJWP2V8) [![SYOAUTO Gloss Black Rim Touch Up Paint Car Wheel Scratch Repair Touch Up Paint Pen Universal Color Rim Wheel Paint (Gloss Black)](https://m.media-amazon.com/images/I/41WlzN9gUHL.jpg)**SYOAUTO Gloss Black Rim Touch Up Paint Car Wheel Scratch Repair Touch Up Paint Pen Universal Color Rim Wheel Paint (Gloss Black)** SYOAUTO**$10.00**4.4★2,199 reviews](https://www.amazon.com/dp/B0B7W5MFGP) [![VHT Poly Wheel Gloss Black](https://m.media-amazon.com/images/I/41OZ214jHnL.jpg)**VHT Poly Wheel Gloss Black** VHT**$15.53**4.6★1,698 reviews](https://www.amazon.com/dp/B000CPJLLM)

## **Reviews**

What buyers praise and complain about, mined from review topics.

### **What buyers love **

**Quality-Overall**15%

*“Great quality and easy application for an affordable price”*

**Ease Of Use**12%

*“Easy to use”*

**Scratch Resistance**10%

*“Perfect for touching up the little scratches and dings”*

**Paint Quality**9%

*“the paint has held up very well”*

**Efficiency**9%

*“Practical”*

**Color**8%

*“good color match”*

**Advertised Vs Actual Product**7%

*“As advertised”*

**Spray/Flow**7%

*“The different spray patterns come in handy”*

**Value For Money**4%

*“Its worth the money”*

**Brightness/Shine/Glow**2%

*“Sé ven bien brilloso me gusto.”*

### **What buyers complain about **

**Paint Quality**22%

*“Horrible spray paint”*

**Quality-Overall**9%

*“Absolute garbage”*

**Color**9%

*“not more black”*

**Durability**6%

*“Not very durable at all”*

**Functionality-Overall**5%

*“Did not do the job for me”*

**Adhesion/Stickiness**5%

*“Horrible adhesion”*

**Spray/Flow**5%

*“I had to remove the spray from the first rim I sprayed”*

**Advertised Vs Actual Product**3%

*“Doesnt do what is says”*

**Value For Money**3%

*“Expensive nail polish”*

**Wheel Quality**3%

*“Does not at all match glossy GM wheels”*

#### **Top return reasons**- Paint Quality33% - Color29% - Functionality-Overall8% - Advertised Vs Actual Product8% - Value For Money4% - Size-Overall4% - Leak-Proof4% - Display Colors2% - Product Condition2% - Defective Material/Parts1%