--- title: "black rim touch up paint — Niche Verdict: Skip it (44/100) | Amazon United States - Flapen" canonical_url: "https://flapen.com/amazon/research/us/automotive/black-rim-touch-up-paint" last_updated: "2026-07-10T02:50:18.637Z" locale: en meta: description: "a concentrated shelf (top 5 take 86% of clicks) — black rim touch up paint doesn't clear our bar today." "og:description": "a concentrated shelf (top 5 take 86% of clicks) — black rim touch up paint doesn't clear our bar today." "og:title": "black rim touch up paint — Niche Verdict: Skip it (44/100) | Amazon United States - Flapen" --- Back to Flapen home # **black rim touch up paint** **Skip it****44/100 ** a concentrated shelf (top 5 take 86% of clicks) — black rim touch up paint doesn't clear our bar today. **Market/yr** **$245K** **Growth (1y)** **+229.6%** **Products** **10** **Brands** **8** was 10 a year ago **Sellers** **15** **Price range** **$5.04–$18.47** **Returns** **1.0%** **Rating** **4.3★** **Skip it** Scored 44/100 across market size, growth, competition, quality gap, and returns. Market sizeGrowthCompetitionQuality gapReturns Market size **12** ×0.30 Growth **80** ×0.30 Competition **6** ×0.20 Quality gap **61** ×0.10 Returns **92** ×0.10 ## **Demand** Weekly Amazon search volume, last 104 weeks — +229.6% year over year. 5K2KSpike '24Spike '25Spike '26Jul '24Nov '24Mar '25Jul '25Nov '25Mar '26 ## **Seasonality** Monthly demand index across the year — 1.00 is average. JFMAMJJASOND Peak months: May · busiest ÷ quietest = 2.0× ## **Competition** - cocomfix35% - SMAPHY26% - SYOAUTO19% - Wheel Scratch Fix8% - Qnofuit4% - Evlisrtpk3% - Other (2 brands)5% The top 5 products capture 86% of clicks — a locked-up shelf that new listings rarely crack. 8 brands and 15 sellers compete here. **Brands** **8 **▼falling was 10 a year ago **Sellers** **15** **Top 5 brand share** **93%** #ProductBrandPriceRatingReviewsClick shareTrend 1 ![cocomfix Gloss Black Rim Touch Up Paint Rim Paint Pen Car Wheel Scratch Repair Kit for Curb Rash & Scratches Universal Gloss Black Enamel paint for Alloy/Metal rims (1 fl oz) Scratch Resistant Covers 1 Sq Ft](https://m.media-amazon.com/images/I/51AiHFRIsPL.jpg) [**cocomfix Gloss Black Rim Touch Up Paint Rim Paint Pen Car Wheel Scratch Repair Kit for Curb Rash & Scratches Universal Gloss Black Enamel paint for Alloy/Metal rims (1 fl oz) Scratch Resistant Covers 1 Sq Ft**](https://www.amazon.com/dp/B09WJWP2V8) cocomfix$12.204.4★1,28035%▼falling 2 ![Gloss Black Rim Touch Up Paint Rim Paint for Curb Rash & Scratch Car Wheel Scratch Repair Kit for Alloy Enamel Metal Universal Black Automotive Touch Up Paint Pen (1 fl oz)](https://m.media-amazon.com/images/I/51xmz5OiX6L.jpg) [**Gloss Black Rim Touch Up Paint Rim Paint for Curb Rash & Scratch Car Wheel Scratch Repair Kit for Alloy Enamel Metal Universal Black Automotive Touch Up Paint Pen (1 fl oz)**](https://www.amazon.com/dp/B0BGRYVYYB) SMAPHY$11.024.4★1,48617%▲rising 3 ![SYOAUTO Gloss Black Rim Touch Up Paint Car Wheel Scratch Repair Touch Up Paint Pen Universal Color Rim Wheel Paint (Gloss Black)](https://m.media-amazon.com/images/I/41WlzN9gUHL.jpg) [**SYOAUTO Gloss Black Rim Touch Up Paint Car Wheel Scratch Repair Touch Up Paint Pen Universal Color Rim Wheel Paint (Gloss Black)**](https://www.amazon.com/dp/B0B7W5MFGP) SYOAUTO$10.004.4★2,19916%▼falling 4 ![SMAPHY Wheel Scratch Repair Kit Gloss Black Rim Repair Kit Curb Rash DIY Alloy Wheel Repair Kit Car Wheel Rim Scratch Repair Kit Rim Paint Pen for Wheel Repair Universal Color Black Wheel Paint (Gloss Black)](https://m.media-amazon.com/images/I/51srn2ua84L.jpg) [**SMAPHY Wheel Scratch Repair Kit Gloss Black Rim Repair Kit Curb Rash DIY Alloy Wheel Repair Kit Car Wheel Rim Scratch Repair Kit Rim Paint Pen for Wheel Repair Universal Color Black Wheel Paint (Gloss Black)**](https://www.amazon.com/dp/B09X2GS7LD) SMAPHY$13.413.8★1,2069%▼falling 5 ![Wheel Scratch Fix Gloss Black Touch Up Paint for Cars - DIY Alloy Wheel Repair Kit Curb Rash Remover with Fast-Drying Pen - Long-Lasting OEM Finish Car Rim Paint for Scuffs and Chips at Home (Gloss Black)](https://m.media-amazon.com/images/I/51OYDSs8rYL.jpg) [**Wheel Scratch Fix Gloss Black Touch Up Paint for Cars - DIY Alloy Wheel Repair Kit Curb Rash Remover with Fast-Drying Pen - Long-Lasting OEM Finish Car Rim Paint for Scuffs and Chips at Home (Gloss Black)**](https://www.amazon.com/dp/B07VD9R7QH) Wheel Scratch Fix$18.474.0★4,1538%▲rising 6 ![Qnofuit Gloss Black Rim Touch Up Paint 2-in-1 Brush & Tip 0.4 fl oz - Universal Black Rim Curb Rash Repair Kit for Scratches Scuffs on Alloy/Metal Wheels OEM Color Match Quick-Dry & Long-Lasting](https://m.media-amazon.com/images/I/51FYpOGJeUL.jpg) [**Qnofuit Gloss Black Rim Touch Up Paint 2-in-1 Brush & Tip 0.4 fl oz - Universal Black Rim Curb Rash Repair Kit for Scratches Scuffs on Alloy/Metal Wheels OEM Color Match Quick-Dry & Long-Lasting**](https://www.amazon.com/dp/B0GGH4CCKY) Qnofuit$12.284.4★1144%▲rising 7 ![SYOAUTO Matte Black Rim Touch Up Paint Car Wheel Scratch Repair Touch Up Paint Pen Universal Color Rim Wheel Paint (Matte Black)](https://m.media-amazon.com/images/I/41vdB1AdU3L.jpg) [**SYOAUTO Matte Black Rim Touch Up Paint Car Wheel Scratch Repair Touch Up Paint Pen Universal Color Rim Wheel Paint (Matte Black)**](https://www.amazon.com/dp/B0B7W2DK95) SYOAUTO$9.994.4★2,1993%▲rising 8 ![Gloss Black Rim Touch Up Paint - Wheel Scratch Repair Kit for Curb Rash & Scratches Quick and Easy Rim Paint for Wheel Repair Universal Gloss Black](https://m.media-amazon.com/images/I/51trTOC1brL.jpg) [**Gloss Black Rim Touch Up Paint - Wheel Scratch Repair Kit for Curb Rash & Scratches Quick and Easy Rim Paint for Wheel Repair Universal Gloss Black**](https://www.amazon.com/dp/B0GS6JVTWM) Evlisrtpk$11.994.6★193%▲rising 9 ![Gloss Black Rim Touch Up Paint - Wheel Repair Kit Curb Rash Quick And Easy Wheel Scratch Repair Rim Paint For Car Wheel Repair (Gloss Black)](https://m.media-amazon.com/images/I/51yHni-lBCL.jpg) [**Gloss Black Rim Touch Up Paint - Wheel Repair Kit Curb Rash Quick And Easy Wheel Scratch Repair Rim Paint For Car Wheel Repair (Gloss Black)**](https://www.amazon.com/dp/B0CKLW4NM6) Jietamaseo$8.474.3★7543%▲rising 10 ![SCUARI Touch Up Paint for Cars Wheel Paint Car Accessories Car Paint Scratch Repair Car Paint Pen Car Scratch Remover Pen Wheel Scratch Fix Touch Up Paint Pen Fit for Car Rim Scratch Repair (Black)](https://m.media-amazon.com/images/I/412lJou8+hL.jpg) [**SCUARI Touch Up Paint for Cars Wheel Paint Car Accessories Car Paint Scratch Repair Car Paint Pen Car Scratch Remover Pen Wheel Scratch Fix Touch Up Paint Pen Fit for Car Rim Scratch Repair (Black)**](https://www.amazon.com/dp/B0DG2H613F) SCUARI$5.044.2★1062%—flat ## **Product shelf** All 10 tracked products in this niche. Top sellersNewestTrending [![cocomfix Gloss Black Rim Touch Up Paint Rim Paint Pen Car Wheel Scratch Repair Kit for Curb Rash & Scratches Universal Gloss Black Enamel paint for Alloy/Metal rims (1 fl oz) Scratch Resistant Covers 1 Sq Ft](https://m.media-amazon.com/images/I/51AiHFRIsPL.jpg)**cocomfix Gloss Black Rim Touch Up Paint Rim Paint Pen Car Wheel Scratch Repair Kit for Curb Rash & Scratches Universal Gloss Black Enamel paint for Alloy/Metal rims (1 fl oz) Scratch Resistant Covers 1 Sq Ft** cocomfix**$12.20**4.4★1,280 reviews](https://www.amazon.com/dp/B09WJWP2V8) [![Gloss Black Rim Touch Up Paint Rim Paint for Curb Rash & Scratch Car Wheel Scratch Repair Kit for Alloy Enamel Metal Universal Black Automotive Touch Up Paint Pen (1 fl oz)](https://m.media-amazon.com/images/I/51xmz5OiX6L.jpg)**Gloss Black Rim Touch Up Paint Rim Paint for Curb Rash & Scratch Car Wheel Scratch Repair Kit for Alloy Enamel Metal Universal Black Automotive Touch Up Paint Pen (1 fl oz)** SMAPHY**$11.02**4.4★1,486 reviews](https://www.amazon.com/dp/B0BGRYVYYB) [![SYOAUTO Gloss Black Rim Touch Up Paint Car Wheel Scratch Repair Touch Up Paint Pen Universal Color Rim Wheel Paint (Gloss Black)](https://m.media-amazon.com/images/I/41WlzN9gUHL.jpg)**SYOAUTO Gloss Black Rim Touch Up Paint Car Wheel Scratch Repair Touch Up Paint Pen Universal Color Rim Wheel Paint (Gloss Black)** SYOAUTO**$10.00**4.4★2,199 reviews](https://www.amazon.com/dp/B0B7W5MFGP) [![SMAPHY Wheel Scratch Repair Kit Gloss Black Rim Repair Kit Curb Rash DIY Alloy Wheel Repair Kit Car Wheel Rim Scratch Repair Kit Rim Paint Pen for Wheel Repair Universal Color Black Wheel Paint (Gloss Black)](https://m.media-amazon.com/images/I/51srn2ua84L.jpg)**SMAPHY Wheel Scratch Repair Kit Gloss Black Rim Repair Kit Curb Rash DIY Alloy Wheel Repair Kit Car Wheel Rim Scratch Repair Kit Rim Paint Pen for Wheel Repair Universal Color Black Wheel Paint (Gloss Black)** SMAPHY**$13.41**3.8★1,206 reviews](https://www.amazon.com/dp/B09X2GS7LD) [![Wheel Scratch Fix Gloss Black Touch Up Paint for Cars - DIY Alloy Wheel Repair Kit Curb Rash Remover with Fast-Drying Pen - Long-Lasting OEM Finish Car Rim Paint for Scuffs and Chips at Home (Gloss Black)](https://m.media-amazon.com/images/I/51OYDSs8rYL.jpg)**Wheel Scratch Fix Gloss Black Touch Up Paint for Cars - DIY Alloy Wheel Repair Kit Curb Rash Remover with Fast-Drying Pen - Long-Lasting OEM Finish Car Rim Paint for Scuffs and Chips at Home (Gloss Black)** Wheel Scratch Fix**$18.47**4.0★4,153 reviews](https://www.amazon.com/dp/B07VD9R7QH) [![Qnofuit Gloss Black Rim Touch Up Paint 2-in-1 Brush & Tip 0.4 fl oz - Universal Black Rim Curb Rash Repair Kit for Scratches Scuffs on Alloy/Metal Wheels OEM Color Match Quick-Dry & Long-Lasting](https://m.media-amazon.com/images/I/51FYpOGJeUL.jpg)**Qnofuit Gloss Black Rim Touch Up Paint 2-in-1 Brush & Tip 0.4 fl oz - Universal Black Rim Curb Rash Repair Kit for Scratches Scuffs on Alloy/Metal Wheels OEM Color Match Quick-Dry & Long-Lasting** Qnofuit**$12.28**4.4★114 reviews](https://www.amazon.com/dp/B0GGH4CCKY) [![SYOAUTO Matte Black Rim Touch Up Paint Car Wheel Scratch Repair Touch Up Paint Pen Universal Color Rim Wheel Paint (Matte Black)](https://m.media-amazon.com/images/I/41vdB1AdU3L.jpg)**SYOAUTO Matte Black Rim Touch Up Paint Car Wheel Scratch Repair Touch Up Paint Pen Universal Color Rim Wheel Paint (Matte Black)** SYOAUTO**$9.99**4.4★2,199 reviews](https://www.amazon.com/dp/B0B7W2DK95) [![Gloss Black Rim Touch Up Paint - Wheel Scratch Repair Kit for Curb Rash & Scratches Quick and Easy Rim Paint for Wheel Repair Universal Gloss Black](https://m.media-amazon.com/images/I/51trTOC1brL.jpg)**Gloss Black Rim Touch Up Paint - Wheel Scratch Repair Kit for Curb Rash & Scratches Quick and Easy Rim Paint for Wheel Repair Universal Gloss Black** Evlisrtpk**$11.99**4.6★19 reviews](https://www.amazon.com/dp/B0GS6JVTWM) ## **Reviews** What buyers praise and complain about, mined from review topics. ### **What buyers love ** **Quality-Overall**17% *“Great quality and easy application for an affordable price”* **Ease Of Use**15% *“Easy to use”* **Scratch Resistance**15% *“Perfect for touching up the little scratches and dings”* **Paint Quality**11% *“Blends well with paint”* **Color**8% *“color is good”* **Efficiency**8% *“Practical”* **Advertised Vs Actual Product**6% *“As advertised”* **Value For Money**5% *“Cheaper than a repair shop for sure”* **Size-Overall**1% *“matches perfectly”* **Design-Overall**1% *“it works and looks amazing”* ### **What buyers complain about ** **Paint Quality**22% *“not enough paint”* **Functionality-Overall**7% *“Did not do the job for me”* **Quality-Overall**6% *“Feels like poor quality control”* **Thickness**6% *“Paint is too thick”* **Color**6% *“Matte Black is not really matte black”* **Value For Money**6% *“Not worth the money”* **Advertised Vs Actual Product**6% *“Doesnt do what is says”* **Durability**5% *“Disappointed in the durability”* **Ease Of Use**5% *“Impossible”* **Wheel Quality**5% *“the wheel repair photos in advertisement are clearly doctored. repaired wheel looks nothing like the photos”* #### **Top return reasons**- Paint Quality37% - Color25% - Functionality-Overall9% - Advertised Vs Actual Product5% - Leak-Proof4% - Value For Money3% - Size-Overall3% - Defective Material/Parts3% - Quality-Overall2% - Product Condition2%