--- title: "black microfiber towel — Niche Verdict: Skip it (44/100) | Amazon United States - Flapen" canonical_url: "https://flapen.com/amazon/research/us/automotive/black-microfiber-towel" last_updated: "2026-07-10T02:37:47.141Z" locale: en meta: description: "a small market ($173K/yr) — black microfiber towel doesn't clear our bar today." "og:description": "a small market ($173K/yr) — black microfiber towel doesn't clear our bar today." "og:title": "black microfiber towel — Niche Verdict: Skip it (44/100) | Amazon United States - Flapen" --- Back to Flapen home # **black microfiber towel** **Skip it****44/100 ** a small market ($173K/yr) — black microfiber towel doesn't clear our bar today. **Market/yr** **$173K** **Growth (1y)** **+113.4%** **Products** **21** **Brands** **9** was 9 a year ago **Sellers** **13** **Price range** **$3.52–$33.18** **Returns** **1.1%** **Rating** **4.5★** **Skip it** Scored 44/100 across market size, growth, competition, quality gap, and returns. Market sizeGrowthCompetitionQuality gapReturns Market size **9** ×0.30 Growth **67** ×0.30 Competition **40** ×0.20 Quality gap **41** ×0.10 Returns **91** ×0.10 ## **Demand** Weekly Amazon search volume, last 103 weeks — +113.4% year over year. 3K1KPrime Day '25Jul '24Nov '24Mar '25Jul '25Nov '25Mar '26 ## **Seasonality** Monthly demand index across the year — 1.00 is average. JFMAMJJASOND No pronounced peak months · busiest ÷ quietest = 1.2× ## **Competition** - HOMEXCEL57% - MR.SIGA16% - AIDEA15% - GLIMGLINT3% - Chemical Guys3% - CYCLXY2% - Other (3 brands)4% The top 5 products take 63% of clicks — established leaders, but buyers still shop beyond them. 9 brands and 13 sellers compete here. **Brands** **9 **—flat was 9 a year ago **Sellers** **13** **Top 5 brand share** **94%** #ProductBrandPriceRatingReviewsClick shareTrend 1 ![HOMEXCEL Black Microfiber Cleaning Cloth 12 Pack Premium Microfiber Towels for Cars Lint Free Scratch-Free Highly Absorbent Reusable Cleaning Rags for Car Household Kitchen Window 11.5X11.5](https://m.media-amazon.com/images/I/61qWYw63orL.jpg) [**HOMEXCEL Black Microfiber Cleaning Cloth 12 Pack Premium Microfiber Towels for Cars Lint Free Scratch-Free Highly Absorbent Reusable Cleaning Rags for Car Household Kitchen Window 11.5X11.5**](https://www.amazon.com/dp/B0C22XLBDM) HOMEXCEL$8.984.5★47,51517%▼falling 2 ![MR.SIGA Microfiber Cleaning Cloth All-Purpose Microfiber Towels Streak Free Cleaning Rags Pack of 12 Black Size 32 x 32 cm(12.6 x 12.6 inch)](https://m.media-amazon.com/images/I/51We0sXv84L.jpg) [**MR.SIGA Microfiber Cleaning Cloth All-Purpose Microfiber Towels Streak Free Cleaning Rags Pack of 12 Black Size 32 x 32 cm(12.6 x 12.6 inch)**](https://www.amazon.com/dp/B09573GMW6) MR.SIGA$16.574.7★103,84516%▲rising 3 ![HOMEXCEL Black Microfiber Cleaning Cloth 12 Pack 12.5 x 12.5 inch Microfiber Towels for Cars Ultra Absorbent Car Washing Cloth Lint Free Streak Free Cleaning Rags for Car Kitchen and Window](https://m.media-amazon.com/images/I/51CccBtD9JL.jpg) [**HOMEXCEL Black Microfiber Cleaning Cloth 12 Pack 12.5 x 12.5 inch Microfiber Towels for Cars Ultra Absorbent Car Washing Cloth Lint Free Streak Free Cleaning Rags for Car Kitchen and Window**](https://www.amazon.com/dp/B0CYSYXW7N) HOMEXCEL$6.394.5★10,30016%▲rising 4 ![AIDEA Microfiber Cleaning Cloth-12PK Soft Microfiber Towels for Cars Absorbent Cleaning Rags Lint-Free Streak-Free Wash Cloths for House Kitchen Window(12in.x12in) Black](https://m.media-amazon.com/images/I/41jG6V0sJCL.jpg) [**AIDEA Microfiber Cleaning Cloth-12PK Soft Microfiber Towels for Cars Absorbent Cleaning Rags Lint-Free Streak-Free Wash Cloths for House Kitchen Window(12in.x12in) Black**](https://www.amazon.com/dp/B0DZGSLFL9) AIDEA$5.754.5★44,3139%▼falling 5 ![AIDEA Microfiber Cleaning Cloth Black 10PK Microfiber Towels for Cars Premium Wash Cloths Dusting Cloth Lint Free Cleaning Rags for SUVs House Kitchen Window Cleaning Supplies1212](https://m.media-amazon.com/images/I/41i00TkGnLL.jpg) [**AIDEA Microfiber Cleaning Cloth Black 10PK Microfiber Towels for Cars Premium Wash Cloths Dusting Cloth Lint Free Cleaning Rags for SUVs House Kitchen Window Cleaning Supplies1212**](https://www.amazon.com/dp/B0DHVFMMMR) AIDEA$5.494.3★15,2256%▼falling 6 ![HOMEXCEL Black Microfiber Cleaning Cloth 50 Pack Cleaning Towels for Kitchen Lint Free Scratch-Free Highly Absorbent and Reusable Cleaning Rags for House Window and Glass Cars 11.5 X11.5 inch](https://m.media-amazon.com/images/I/41cEqAaLnHL.jpg) [**HOMEXCEL Black Microfiber Cleaning Cloth 50 Pack Cleaning Towels for Kitchen Lint Free Scratch-Free Highly Absorbent and Reusable Cleaning Rags for House Window and Glass Cars 11.5 X11.5 inch**](https://www.amazon.com/dp/B0DZBKVSD5) HOMEXCEL$16.494.5★47,5155%—flat 7 ![HOMEXCEL Black Microfiber Cleaning Cloth 24 Pack Cleaning Towels for Kitchen Lint Free Scratch-Free Highly Absorbent and Reusable Cleaning Rags for House Window and Glass Cars 11.5 X11.5 inch](https://m.media-amazon.com/images/I/412FpoheUIL.jpg) [**HOMEXCEL Black Microfiber Cleaning Cloth 24 Pack Cleaning Towels for Kitchen Lint Free Scratch-Free Highly Absorbent and Reusable Cleaning Rags for House Window and Glass Cars 11.5 X11.5 inch**](https://www.amazon.com/dp/B0FMF9VYXQ) HOMEXCEL$10.574.5★47,5155%▲rising 8 ![HOMEXCEL Black Microfiber Cleaning Cloth 50 Pack 12.5 x 12.5 inch Microfiber Towels for Cars Ultra Absorbent Car Washing Cloth Lint Free Streak Free Cleaning Rags for Car Kitchen and Window](https://m.media-amazon.com/images/I/41-EkXR9eKL.jpg) [**HOMEXCEL Black Microfiber Cleaning Cloth 50 Pack 12.5 x 12.5 inch Microfiber Towels for Cars Ultra Absorbent Car Washing Cloth Lint Free Streak Free Cleaning Rags for Car Kitchen and Window**](https://www.amazon.com/dp/B0DSJ6JFXP) HOMEXCEL$16.444.5★10,3004%▲rising 9 ![GLIMGLINT Black Microfiber Cleaning Cloth 150PK Reusable Cleaning Rags Highly Absorbent Shop Rags Bulk All-Purpose Car Cleaning Towels for TV Screen Kitchen Bathroom Restaurant Garage 14X12](https://m.media-amazon.com/images/I/41rKFiDEp5L.jpg) [**GLIMGLINT Black Microfiber Cleaning Cloth 150PK Reusable Cleaning Rags Highly Absorbent Shop Rags Bulk All-Purpose Car Cleaning Towels for TV Screen Kitchen Bathroom Restaurant Garage 14X12**](https://www.amazon.com/dp/B0DZHQV66F) GLIMGLINT$29.024.4★4313%▲rising 10 ![HOMEXCEL Microfiber Cleaning Cloths 12 Pack Premium 16 x 16 inch Microfiber Towel for Cars Ultra Absorbent Car Washing Cloth Lint Free Streak Free Wash Cloths for Car Kitchen and Window Black](https://m.media-amazon.com/images/I/51H2dijTPbL.jpg) [**HOMEXCEL Microfiber Cleaning Cloths 12 Pack Premium 16 x 16 inch Microfiber Towel for Cars Ultra Absorbent Car Washing Cloth Lint Free Streak Free Wash Cloths for Car Kitchen and Window Black**](https://www.amazon.com/dp/B0C236YJQM) HOMEXCEL$9.844.5★10,3003%▲rising 11 ![HOMEXCEL Microfiber Cleaning Cloth Premium Microfiber Towels for Cars Lint Free Scratch-Free Highly Absorbent Reusable Cleaning Rags for Car Household Kitchen Window(Black 5)](https://m.media-amazon.com/images/I/41QPvQhlA7L.jpg) [**HOMEXCEL Microfiber Cleaning Cloth Premium Microfiber Towels for Cars Lint Free Scratch-Free Highly Absorbent Reusable Cleaning Rags for Car Household Kitchen Window(Black 5)**](https://www.amazon.com/dp/B0GCDS88ZP) HOMEXCEL$3.524.4★1,2053%▲rising 12 ![HOMEXCEL Black Microfiber Cleaning Cloths 100 Pack Microfiber Towels for Cars Lint Free & Scratch-Free Bulk Cleaning Rags for House Kitchen Car and Shop Absorbent Cleaning Towels 11.5 x 11.5 inch](https://m.media-amazon.com/images/I/41cX2td2GnL.jpg) [**HOMEXCEL Black Microfiber Cleaning Cloths 100 Pack Microfiber Towels for Cars Lint Free & Scratch-Free Bulk Cleaning Rags for House Kitchen Car and Shop Absorbent Cleaning Towels 11.5 x 11.5 inch**](https://www.amazon.com/dp/B0FMF86ZYV) HOMEXCEL$20.984.3★2,8702%▲rising 13 ![12 Pack Sweat Absorbing Handkerchiefs Gym Workout Towels Microfiber Sweat Rags Towels for Men & Women Running Sports accessories Small Cloth for Face Hand Black Hankies (10 x 10)](https://m.media-amazon.com/images/I/31Tk27Fue9L.jpg) [**12 Pack Sweat Absorbing Handkerchiefs Gym Workout Towels Microfiber Sweat Rags Towels for Men & Women Running Sports accessories Small Cloth for Face Hand Black Hankies (10 x 10)**](https://www.amazon.com/dp/B0FCBPTBM2) CYCLXY$13.814.4★2812%▲rising 14 ![HOMEXCEL Black Microfiber Cleaning Cloth 24 Pack Absorbent Cleaning Rags Lint-Free Streak-Free Cleaning Towels for Car Kitchen House 12X11](https://m.media-amazon.com/images/I/41oU2RWxe4L.jpg) [**HOMEXCEL Black Microfiber Cleaning Cloth 24 Pack Absorbent Cleaning Rags Lint-Free Streak-Free Cleaning Towels for Car Kitchen House 12X11**](https://www.amazon.com/dp/B0FNC6CT6S) HOMEXCEL$7.164.5★3,0852%▲rising 15 ![Chemical Guys Workhorse Professional Grade Microfiber Towels for Cars - Black 16x16 Inch Microfiber Cleaning Cloths for Home & Pet Drying Soft & Scratch-Free Washing Drying & Cleaning 3 Pack](https://m.media-amazon.com/images/I/51qg56w9gWL.jpg) [**Chemical Guys Workhorse Professional Grade Microfiber Towels for Cars - Black 16x16 Inch Microfiber Cleaning Cloths for Home & Pet Drying Soft & Scratch-Free Washing Drying & Cleaning 3 Pack**](https://www.amazon.com/dp/B0102GRAUY) Chemical Guys$9.304.7★8,9592%▲rising **~~Showing 15 of 21 — show all ~~** ## **Product shelf** All 21 tracked products in this niche. Top sellersNewestTrending [![HOMEXCEL Black Microfiber Cleaning Cloth 12 Pack Premium Microfiber Towels for Cars Lint Free Scratch-Free Highly Absorbent Reusable Cleaning Rags for Car Household Kitchen Window 11.5X11.5](https://m.media-amazon.com/images/I/61qWYw63orL.jpg)**HOMEXCEL Black Microfiber Cleaning Cloth 12 Pack Premium Microfiber Towels for Cars Lint Free Scratch-Free Highly Absorbent Reusable Cleaning Rags for Car Household Kitchen Window 11.5X11.5** HOMEXCEL**$8.98**4.5★47,515 reviews](https://www.amazon.com/dp/B0C22XLBDM) [![MR.SIGA Microfiber Cleaning Cloth All-Purpose Microfiber Towels Streak Free Cleaning Rags Pack of 12 Black Size 32 x 32 cm(12.6 x 12.6 inch)](https://m.media-amazon.com/images/I/51We0sXv84L.jpg)**MR.SIGA Microfiber Cleaning Cloth All-Purpose Microfiber Towels Streak Free Cleaning Rags Pack of 12 Black Size 32 x 32 cm(12.6 x 12.6 inch)** MR.SIGA**$16.57**4.7★103,845 reviews](https://www.amazon.com/dp/B09573GMW6) [![HOMEXCEL Black Microfiber Cleaning Cloth 12 Pack 12.5 x 12.5 inch Microfiber Towels for Cars Ultra Absorbent Car Washing Cloth Lint Free Streak Free Cleaning Rags for Car Kitchen and Window](https://m.media-amazon.com/images/I/51CccBtD9JL.jpg)**HOMEXCEL Black Microfiber Cleaning Cloth 12 Pack 12.5 x 12.5 inch Microfiber Towels for Cars Ultra Absorbent Car Washing Cloth Lint Free Streak Free Cleaning Rags for Car Kitchen and Window** HOMEXCEL**$6.39**4.5★10,300 reviews](https://www.amazon.com/dp/B0CYSYXW7N) [![AIDEA Microfiber Cleaning Cloth-12PK Soft Microfiber Towels for Cars Absorbent Cleaning Rags Lint-Free Streak-Free Wash Cloths for House Kitchen Window(12in.x12in) Black](https://m.media-amazon.com/images/I/41jG6V0sJCL.jpg)**AIDEA Microfiber Cleaning Cloth-12PK Soft Microfiber Towels for Cars Absorbent Cleaning Rags Lint-Free Streak-Free Wash Cloths for House Kitchen Window(12in.x12in) Black** AIDEA**$5.75**4.5★44,313 reviews](https://www.amazon.com/dp/B0DZGSLFL9) [![AIDEA Microfiber Cleaning Cloth Black 10PK Microfiber Towels for Cars Premium Wash Cloths Dusting Cloth Lint Free Cleaning Rags for SUVs House Kitchen Window Cleaning Supplies1212](https://m.media-amazon.com/images/I/41i00TkGnLL.jpg)**AIDEA Microfiber Cleaning Cloth Black 10PK Microfiber Towels for Cars Premium Wash Cloths Dusting Cloth Lint Free Cleaning Rags for SUVs House Kitchen Window Cleaning Supplies1212** AIDEA**$5.49**4.3★15,225 reviews](https://www.amazon.com/dp/B0DHVFMMMR) [![HOMEXCEL Black Microfiber Cleaning Cloth 50 Pack Cleaning Towels for Kitchen Lint Free Scratch-Free Highly Absorbent and Reusable Cleaning Rags for House Window and Glass Cars 11.5 X11.5 inch](https://m.media-amazon.com/images/I/41cEqAaLnHL.jpg)**HOMEXCEL Black Microfiber Cleaning Cloth 50 Pack Cleaning Towels for Kitchen Lint Free Scratch-Free Highly Absorbent and Reusable Cleaning Rags for House Window and Glass Cars 11.5 X11.5 inch** HOMEXCEL**$16.49**4.5★47,515 reviews](https://www.amazon.com/dp/B0DZBKVSD5) [![HOMEXCEL Black Microfiber Cleaning Cloth 24 Pack Cleaning Towels for Kitchen Lint Free Scratch-Free Highly Absorbent and Reusable Cleaning Rags for House Window and Glass Cars 11.5 X11.5 inch](https://m.media-amazon.com/images/I/412FpoheUIL.jpg)**HOMEXCEL Black Microfiber Cleaning Cloth 24 Pack Cleaning Towels for Kitchen Lint Free Scratch-Free Highly Absorbent and Reusable Cleaning Rags for House Window and Glass Cars 11.5 X11.5 inch** HOMEXCEL**$10.57**4.5★47,515 reviews](https://www.amazon.com/dp/B0FMF9VYXQ) [![HOMEXCEL Black Microfiber Cleaning Cloth 50 Pack 12.5 x 12.5 inch Microfiber Towels for Cars Ultra Absorbent Car Washing Cloth Lint Free Streak Free Cleaning Rags for Car Kitchen and Window](https://m.media-amazon.com/images/I/41-EkXR9eKL.jpg)**HOMEXCEL Black Microfiber Cleaning Cloth 50 Pack 12.5 x 12.5 inch Microfiber Towels for Cars Ultra Absorbent Car Washing Cloth Lint Free Streak Free Cleaning Rags for Car Kitchen and Window** HOMEXCEL**$16.44**4.5★10,300 reviews](https://www.amazon.com/dp/B0DSJ6JFXP) ## **Reviews** What buyers praise and complain about, mined from review topics. ### **What buyers love ** **Ease Of Cleaning**16% *“they clean very well too thanks”* **Quality-Overall**13% *“No complaints over wise”* **Value For Money**11% *“Excellent value”* **Soft Feel**7% *“The material is super soft”* **Absorbency**6% *“They absorb well”* **Advertised Vs Actual Product**6% *“As advertised”* **Size-Overall**5% *“Just the right size”* **Durability**4% *“Durable”* **Thickness**3% *“Love these towels very thick and soft”* **Material Quality**3% *“Material is great”* ### **What buyers complain about ** **Thickness**23% *“Thinner material”* **Quality-Overall**14% *“Cheap product cheap quality”* **Color**10% *“The dye bleeds”* **Size-Overall**7% *“Hmmm 😞 Not true to size”* **Material Quality**6% *“the material should have been twice as thick”* **Thin**5% *“Thin material”* **Ease Of Cleaning**4% *“not great for cleaning”* **Hard Feel**4% *“not soft at all”* **Advertised Vs Actual Product**3% *“Not the same product”* **Stain Resistance**3% *“can stain whatever it is youre trying to clean”* #### **Top return reasons**- Size-Overall24% - Thin17% - Material Quality12% - Quality-Overall8% - Advertised Vs Actual Product7% - Value For Money5% - Color4% - Cleaning Modes4% - Thickness3% - Absorbency2%