--- title: "black enamel paint — Niche Verdict: Skip it (42/100) | Amazon United States - Flapen" canonical_url: "https://flapen.com/amazon/research/us/automotive/black-enamel-paint" last_updated: "2026-07-10T02:38:34.523Z" locale: en meta: description: "a small market ($40K/yr) — black enamel paint doesn't clear our bar today." "og:description": "a small market ($40K/yr) — black enamel paint doesn't clear our bar today." "og:title": "black enamel paint — Niche Verdict: Skip it (42/100) | Amazon United States - Flapen" --- Back to Flapen home # **black enamel paint** **Skip it****42/100 ** a small market ($40K/yr) — black enamel paint doesn't clear our bar today. **Market/yr** **$40K** **Growth (1y)** **+144.5%** **Products** **16** **Brands** **4** was 9 a year ago **Sellers** **92** **Price range** **$5.95–$72.90** **Returns** **0.4%** **Rating** **4.5★** **Skip it** Scored 42/100 across market size, growth, competition, quality gap, and returns. Market sizeGrowthCompetitionQuality gapReturns Market size **2** ×0.30 Growth **70** ×0.30 Competition **31** ×0.20 Quality gap **44** ×0.10 Returns **97** ×0.10 ## **Demand** Weekly Amazon search volume, last 104 weeks — +144.5% year over year. 22K11KSpike '24Spike '25Jul '24Nov '24Mar '25Jul '25Nov '25Mar '26 ## **Seasonality** Monthly demand index across the year — 1.00 is average. JFMAMJJASOND Peak months: Apr, Jun, Jul, Oct · busiest ÷ quietest = 7.6× ## **Competition** - Rust-Oleum63% - Quicksilver19% - SAMURAI13% - MERCURY5% The top 5 products take 70% of clicks — established leaders, but buyers still shop beyond them. 4 brands and 92 sellers compete here. **Brands** **4 **▼falling was 9 a year ago **Sellers** **92** **Top 5 brand share** **100%** #ProductBrandPriceRatingReviewsClick shareTrend 1 ![Rust-Oleum 7579838 Professional High Performance Enamel Spray Paint 15 oz Gloss Black (Pack of 1)](https://m.media-amazon.com/images/I/31JMmKo+R8L.jpg) [**Rust-Oleum 7579838 Professional High Performance Enamel Spray Paint 15 oz Gloss Black (Pack of 1)**](https://www.amazon.com/dp/B000PIK1YC) Rust-Oleum$9.894.7★13,46931%▲rising 2 ![Quicksilver 802878Q1 Phantom Black - Gloss Enamel Spray Paint](https://m.media-amazon.com/images/I/31mU6qdczfL.jpg) [**Quicksilver 802878Q1 Phantom Black - Gloss Enamel Spray Paint**](https://www.amazon.com/dp/B001447J5U) Quicksilver$16.204.7★1,26415%▼falling 3 ![Rust-Oleum 7579838-6PK Professional High Performance Enamel Spray Paint 15 oz Gloss Black 6 Pack](https://m.media-amazon.com/images/I/41zvc-Cc18L.jpg) [**Rust-Oleum 7579838-6PK Professional High Performance Enamel Spray Paint 15 oz Gloss Black 6 Pack**](https://www.amazon.com/dp/B01N5UWECM) Rust-Oleum$48.534.7★13,46911%▼falling 4 ![Samurai 2K Spray Paint for Marine - PU (Polyurethane) (SIGNAL WHITE Pack of 1 Can)](https://m.media-amazon.com/images/I/31xpsxXbtZL.jpg) [**Samurai 2K Spray Paint for Marine - PU (Polyurethane) (SIGNAL WHITE Pack of 1 Can)**](https://www.amazon.com/dp/B09L32W44T) SAMURAI$19.894.0★207%▲rising 5 ![SAMURAI Spray Paint for Marine 2-Part Polyurethane marine Spray Paint (WHITE Pack of 3 Cans)](https://m.media-amazon.com/images/I/41Xv5F103tL.jpg) [**SAMURAI Spray Paint for Marine 2-Part Polyurethane marine Spray Paint (WHITE Pack of 3 Cans)**](https://www.amazon.com/dp/B09L36M7CC) SAMURAI$55.653.3★276%▲rising 6 ![Rust-Oleum 241526 Comfort Grip Black 2 in x 7.25 in](https://m.media-amazon.com/images/I/41V4mvoLkXL.jpg) [**Rust-Oleum 241526 Comfort Grip Black 2 in x 7.25 in**](https://www.amazon.com/dp/B0015RJ41I) Rust-Oleum$10.434.6★8,9845%▲rising 7 ![Quicksilver 802878A16 Mariner Gray Enamel Paint 12 Oz. Spray Can](https://m.media-amazon.com/images/I/31yprQnQyiL.jpg) [**Quicksilver 802878A16 Mariner Gray Enamel Paint 12 Oz. Spray Can**](https://www.amazon.com/dp/B00N6DH33U) Quicksilver$19.384.5★574%▲rising 8 ![Rust-Oleum 279176-6PK Camouflage 2X Ultra Cover Spray Paint Army Green 12 Ounce (Pack of 6)](https://m.media-amazon.com/images/I/41RA5TkLfPL.jpg) [**Rust-Oleum 279176-6PK Camouflage 2X Ultra Cover Spray Paint Army Green 12 Ounce (Pack of 6)**](https://www.amazon.com/dp/B0BLZP4FT9) Rust-Oleum$30.744.6★5,0523%▲rising 9 ![Rust-Oleum 279176 Camouflage 2X Ultra Cover Spray Paint 12 oz Army Green](https://m.media-amazon.com/images/I/41e74Ti7maL.jpg) [**Rust-Oleum 279176 Camouflage 2X Ultra Cover Spray Paint 12 oz Army Green**](https://www.amazon.com/dp/B00OFBB572) Rust-Oleum$5.954.6★5,0523%▼falling 10 ![Rust-Oleum 7578838-6PK Professional High Performance Enamel Spray Paint 15 oz Flat Black 6 Pack](https://m.media-amazon.com/images/I/41YOVgztOXL.jpg) [**Rust-Oleum 7578838-6PK Professional High Performance Enamel Spray Paint 15 oz Flat Black 6 Pack**](https://www.amazon.com/dp/B01MZFKX8B) Rust-Oleum$47.524.7★13,4693%▼falling 11 ![MERCURY 8028781 Phantom Black Enamel Spray Paint and MerCruiser 12 oz Spray Can](https://m.media-amazon.com/images/I/319Osl9MF5L.jpg) [**MERCURY 8028781 Phantom Black Enamel Spray Paint and MerCruiser 12 oz Spray Can**](https://www.amazon.com/dp/B003901R78) MERCURY$22.164.6★5243%▼falling 12 ![Rust-Oleum 242256 White Professional Oil-Based High Performance Protective Enamel 100 VOC 1 Gal](https://m.media-amazon.com/images/I/21qNcTKvGtL.jpg) [**Rust-Oleum 242256 White Professional Oil-Based High Performance Protective Enamel 100 VOC 1 Gal**](https://www.amazon.com/dp/B002ZXDZJS) Rust-Oleum$68.974.0★332%▲rising 13 ![Rust-Oleum 242253 Black Professional Oil-Based High Performance Protective Enamel 100 VOC 1 Gal](https://m.media-amazon.com/images/I/51j4xZjvf6L.jpg) [**Rust-Oleum 242253 Black Professional Oil-Based High Performance Protective Enamel 100 VOC 1 Gal**](https://www.amazon.com/dp/B000ZYKEUW) Rust-Oleum$72.904.4★1312%▲rising 14 ![MERCURY/Mercruiser Phantom Black OEM Engine Primer Spray Paint Clear Coat Kit](https://m.media-amazon.com/images/I/51OfIZlNHBL.jpg) [**MERCURY/Mercruiser Phantom Black OEM Engine Primer Spray Paint Clear Coat Kit**](https://www.amazon.com/dp/B08NKBNR14) MERCURY$64.924.5★502%▲rising 15 ![Rust-Oleum 7582838 Professional Primer Spray 15 oz Flat Gray](https://m.media-amazon.com/images/I/3135hDNRpSS.jpg) [**Rust-Oleum 7582838 Professional Primer Spray 15 oz Flat Gray**](https://www.amazon.com/dp/B00106IZLO) Rust-Oleum$10.144.7★3,0412%▼falling **~~Showing 15 of 16 — show all ~~** ## **Product shelf** All 16 tracked products in this niche. Top sellersNewestTrending [![Rust-Oleum 7579838 Professional High Performance Enamel Spray Paint 15 oz Gloss Black (Pack of 1)](https://m.media-amazon.com/images/I/31JMmKo+R8L.jpg)**Rust-Oleum 7579838 Professional High Performance Enamel Spray Paint 15 oz Gloss Black (Pack of 1)** Rust-Oleum**$9.89**4.7★13,469 reviews](https://www.amazon.com/dp/B000PIK1YC) [![Quicksilver 802878Q1 Phantom Black - Gloss Enamel Spray Paint](https://m.media-amazon.com/images/I/31mU6qdczfL.jpg)**Quicksilver 802878Q1 Phantom Black - Gloss Enamel Spray Paint** Quicksilver**$16.20**4.7★1,264 reviews](https://www.amazon.com/dp/B001447J5U) [![Rust-Oleum 7579838-6PK Professional High Performance Enamel Spray Paint 15 oz Gloss Black 6 Pack](https://m.media-amazon.com/images/I/41zvc-Cc18L.jpg)**Rust-Oleum 7579838-6PK Professional High Performance Enamel Spray Paint 15 oz Gloss Black 6 Pack** Rust-Oleum**$48.53**4.7★13,469 reviews](https://www.amazon.com/dp/B01N5UWECM) [![Samurai 2K Spray Paint for Marine - PU (Polyurethane) (SIGNAL WHITE Pack of 1 Can)](https://m.media-amazon.com/images/I/31xpsxXbtZL.jpg)**Samurai 2K Spray Paint for Marine - PU (Polyurethane) (SIGNAL WHITE Pack of 1 Can)** SAMURAI**$19.89**4.0★20 reviews](https://www.amazon.com/dp/B09L32W44T) [![SAMURAI Spray Paint for Marine 2-Part Polyurethane marine Spray Paint (WHITE Pack of 3 Cans)](https://m.media-amazon.com/images/I/41Xv5F103tL.jpg)**SAMURAI Spray Paint for Marine 2-Part Polyurethane marine Spray Paint (WHITE Pack of 3 Cans)** SAMURAI**$55.65**3.3★27 reviews](https://www.amazon.com/dp/B09L36M7CC) [![Rust-Oleum 241526 Comfort Grip Black 2 in x 7.25 in](https://m.media-amazon.com/images/I/41V4mvoLkXL.jpg)**Rust-Oleum 241526 Comfort Grip Black 2 in x 7.25 in** Rust-Oleum**$10.43**4.6★8,984 reviews](https://www.amazon.com/dp/B0015RJ41I) [![Quicksilver 802878A16 Mariner Gray Enamel Paint 12 Oz. Spray Can](https://m.media-amazon.com/images/I/31yprQnQyiL.jpg)**Quicksilver 802878A16 Mariner Gray Enamel Paint 12 Oz. Spray Can** Quicksilver**$19.38**4.5★57 reviews](https://www.amazon.com/dp/B00N6DH33U) [![Rust-Oleum 279176-6PK Camouflage 2X Ultra Cover Spray Paint Army Green 12 Ounce (Pack of 6)](https://m.media-amazon.com/images/I/41RA5TkLfPL.jpg)**Rust-Oleum 279176-6PK Camouflage 2X Ultra Cover Spray Paint Army Green 12 Ounce (Pack of 6)** Rust-Oleum**$30.74**4.6★5,052 reviews](https://www.amazon.com/dp/B0BLZP4FT9) ## **Reviews** What buyers praise and complain about, mined from review topics. ### **What buyers love ** **Quality-Overall**15% *“Good quality used on over 15 cans”* **Ease Of Use**14% *“Ease of use”* **Value For Money**10% *“You Definitely get your moneys worth”* **Spray/Flow**9% *“nice smooth spray”* **Efficiency**8% *“Trigger works great”* **Paint Quality**8% *“This paint is a beautiful color”* **Advertised Vs Actual Product**7% *“As advertised”* **Grip**4% *“Comfort Grip”* **Comfort-Overall**3% *“Comfortable”* **Color**2% *“This is about my favorite of the colors”* ### **What buyers complain about ** **Color**17% *“Not true color”* **Paint Quality**12% *“can't return since paint got on the inside”* **Functionality-Overall**7% *“Didn't work for me”* **Grip**6% *“did not grip can enough”* **Quality-Overall**5% *“These are absolute junk”* **Spray/Flow**5% *“causing the product to drip instead of spray”* **Leak-Proof**5% *“It drips”* **Value For Money**5% *“This one costs a little more”* **Rusts/Corrodes**4% *“I wish Rust-Oleum offered an OD green paint”* **Weight Light**3% *“It is way lighter than I would expect for an olive drab green”* #### **Top return reasons**- Paint Quality22% - Size-Overall20% - Spray/Flow14% - Value For Money8% - Functionality-Overall8% - Advertised Vs Actual Product4% - Defective Material/Parts3% - Compatibility-Overall3% - Mechanism Issues2% - Grip2%