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title: "atf 134 — Niche Verdict: Skip it (43/100) | Amazon United States - Flapen"
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last_updated: "2026-07-10T00:50:31.629Z"
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  description: "a small market ($78K/yr) — atf 134 doesn't clear our bar today."
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  "og:title": "atf 134 — Niche Verdict: Skip it (43/100) | Amazon United States - Flapen"
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# **atf 134**

**Skip it****43/100 **

a small market ($78K/yr) — atf 134 doesn't clear our bar today.

**Market/yr**

**$78K**

**Growth (1y)**

**+223.5%**

**Products**

**17**

**Brands**

**8**

was 12 a year ago

**Sellers**

**67**

**Price range**

**$6.94–$172.41**

**Returns**

**2.0%**

**Rating**

**4.8★**

**Skip it**

Scored 43/100 across market size, growth, competition, quality gap, and returns.

Market sizeGrowthCompetitionQuality gapReturns

Market size

**4**

 ×0.30

Growth

**79**

 ×0.30

Competition

**39**

 ×0.20

Quality gap

**20**

 ×0.10

Returns

**84**

 ×0.10

## **Competition**

- Shell30% - Pentosin18% - CRP Automotive17% - Valvoline17% - LAIPZ9% - Shell ATF 1346% - Other (2 brands)4%

The top 5 products take 64% of clicks — established leaders, but buyers still shop beyond them. 8 brands and 67 sellers compete here.

**Brands**

**8 **▼falling

was 12 a year ago

**Sellers**

**67**

**Top 5 brand share**

**90%**

#ProductBrandPriceRatingReviewsClick shareTrend

1
![Pentosin 1088117 ATF 134 Ultra High-Performance Automatic Transmission Fluid - Compatible with Select Mercedes-Benz Vehicles with 5 and 7 Speed Automatic Transmissions Red 1 Liter Pack of 1](https://m.media-amazon.com/images/I/41-dlynRPUL.jpg) [**Pentosin 1088117 ATF 134 Ultra High-Performance Automatic Transmission Fluid - Compatible with Select Mercedes-Benz Vehicles with 5 and 7 Speed Automatic Transmissions Red 1 Liter Pack of 1**](https://www.amazon.com/dp/B081P7KR95)

Pentosin$18.594.8★5318%▲rising

2
![Shell ATF 134 Mercedes Benz Transmission Fluid 236.14 236.12 x 6 Bottles](https://m.media-amazon.com/images/I/410F9ypCHhL.jpg) [**Shell ATF 134 Mercedes Benz Transmission Fluid 236.14 236.12 x 6 Bottles**](https://www.amazon.com/dp/B00NNYZ2TE)

Shell$56.054.8★24514%▲rising

3
![Pentosin 1089216 ATF 134 FE Premium Performance Low Viscosity Automatic Transmission Fluid for June 2010 and Newer Mercedes 7-Speed Automatics; Blue; 5 Liter](https://m.media-amazon.com/images/I/41viAEyK7hL.jpg) [**Pentosin 1089216 ATF 134 FE Premium Performance Low Viscosity Automatic Transmission Fluid for June 2010 and Newer Mercedes 7-Speed Automatics; Blue; 5 Liter**](https://www.amazon.com/dp/B077HTV1BN)

CRP Automotive$78.924.6★11713%▲rising

4
![Shell ATF 134 Transmission Fluid for Mercedes Benz MB 236.14 and 236.12 - 6 Count (1 QT./946 ml. each)](https://m.media-amazon.com/images/I/512SnftkeGL.jpg) [**Shell ATF 134 Transmission Fluid for Mercedes Benz MB 236.14 and 236.12 - 6 Count (1 QT./946 ml. each)**](https://www.amazon.com/dp/B00DWFSJLC)

Shell$57.634.8★41310%▲rising

5
![Valvoline MaxLife Multi-Vehicle ATF Full Synthetic Automatic Transmission Fluid 1 Gallon](https://m.media-amazon.com/images/I/41ybB16Yi0L.jpg) [**Valvoline MaxLife Multi-Vehicle ATF Full Synthetic Automatic Transmission Fluid 1 Gallon**](https://www.amazon.com/dp/B008QDV2JG)

Valvoline$25.024.8★11,2969%▼falling

6
![Shell ATF 134 Mercedes Benz Transmission Fluid 236.14 236.12 1 U.S. QT 946 mL](https://m.media-amazon.com/images/I/41dYE5I+icL.jpg) [**Shell ATF 134 Mercedes Benz Transmission Fluid 236.14 236.12 1 U.S. QT 946 mL**](https://www.amazon.com/dp/B009SW2ZLI)

Shell ATF 134$15.934.7★2116%▼falling

7
![Shell ATF 134 FE Automatic Transmission Fluid Blue Full Synthetic ATF for Mercedes-Benz 7-Speed NAG2FE+ Transmissions MB-Approval 236.15 1 Liter Bottle](https://m.media-amazon.com/images/I/31Vrs-XzPLL.jpg) [**Shell ATF 134 FE Automatic Transmission Fluid Blue Full Synthetic ATF for Mercedes-Benz 7-Speed NAG2FE+ Transmissions MB-Approval 236.15 1 Liter Bottle**](https://www.amazon.com/dp/B083RCKJ3N)

Shell$21.624.9★116%▼falling

8
![Transmission Service Kit: 6L ATF (Blue) Filter Gaskets Pan Bolts + Pump Laipz compatible with Mercedes 2011-2017 Select Models](https://m.media-amazon.com/images/I/41WRwAEx0kL.jpg) [**Transmission Service Kit: 6L ATF (Blue) Filter Gaskets Pan Bolts + Pump Laipz compatible with Mercedes 2011-2017 Select Models**](https://www.amazon.com/dp/B0BP98666V)

LAIPZ$172.414.8★535%—flat

9
![Pentosin 1088117 ATF 134 Ultra High-Performance Automatic Transmission Fluid - Compatible with Select Mercedes-Benz Vehicles with 5 and 7 Speed Automatic Transmissions; Red; 5 Liter](https://m.media-amazon.com/images/I/41XC-LbROcL.jpg) [**Pentosin 1088117 ATF 134 Ultra High-Performance Automatic Transmission Fluid - Compatible with Select Mercedes-Benz Vehicles with 5 and 7 Speed Automatic Transmissions; Red; 5 Liter**](https://www.amazon.com/dp/B081P7PPSH)

CRP Automotive$81.354.9★564%▼falling

10

![Valvoline Restore & Protect Full Synthetic Automatic Transmission Fluid ATF 1 Gallon](https://m.media-amazon.com/images/I/41MC8as9aXL.jpg) [**Valvoline Restore & Protect Full Synthetic Automatic Transmission Fluid ATF 1 Gallon**](https://www.amazon.com/dp/B0G3C8MLWD)

Valvoline$34.094.7★513%▲rising

11

![Castrol Transmax ATF/CVT Universal Automatic Transmission Fluid 1 Gallon](https://m.media-amazon.com/images/I/41vhJasue1S.jpg) [**Castrol Transmax ATF/CVT Universal Automatic Transmission Fluid 1 Gallon**](https://www.amazon.com/dp/B093R9YZ75)

Castrol$23.344.8★2,0592%▼falling

12

![Transmission Service Kit: 6L ATF (Blue) Filter Gaskets Pan Bolts (without pump) for Mercedes 2011-2017 Select Models](https://m.media-amazon.com/images/I/410m83WReXL.jpg) [**Transmission Service Kit: 6L ATF (Blue) Filter Gaskets Pan Bolts (without pump) for Mercedes 2011-2017 Select Models**](https://www.amazon.com/dp/B0DMQ7BX26)

LAIPZ$162.694.9★112%▲rising

13

![Valvoline Multi-Vehicle ATF Full Synthetic Automatic Transmission Fluid 1 Quart](https://m.media-amazon.com/images/I/41ooqFjZ9wL.jpg) [**Valvoline Multi-Vehicle ATF Full Synthetic Automatic Transmission Fluid 1 Quart**](https://www.amazon.com/dp/B000BOYCN6)

Valvoline$6.944.8★11,2962%—flat

14

![Automatic Transmission Fluid ATF (6 Liters) LIQUI MOLY MADE IN GERMANY for BMW](https://m.media-amazon.com/images/I/41BdW4HXr6L.jpg) [**Automatic Transmission Fluid ATF (6 Liters) LIQUI MOLY MADE IN GERMANY for BMW**](https://www.amazon.com/dp/B075MVSY96)

Liqui Moly$66.904.7★4091%▼falling

15

![Valvoline Import Multi-Vehicle (ATF) Full Synthetic Automatic Transmission Fluid 1 GA](https://m.media-amazon.com/images/I/41VWTU4H3LL.jpg) [**Valvoline Import Multi-Vehicle (ATF) Full Synthetic Automatic Transmission Fluid 1 GA**](https://www.amazon.com/dp/B071WKK7J4)

Valvoline$29.054.8★1,0331%▼falling

**~~Showing 15 of 17 — show all ~~**

## **Product shelf**

All 17 tracked products in this niche.

Top sellersNewestTrending

[![Pentosin 1088117 ATF 134 Ultra High-Performance Automatic Transmission Fluid - Compatible with Select Mercedes-Benz Vehicles with 5 and 7 Speed Automatic Transmissions Red 1 Liter Pack of 1](https://m.media-amazon.com/images/I/41-dlynRPUL.jpg)**Pentosin 1088117 ATF 134 Ultra High-Performance Automatic Transmission Fluid - Compatible with Select Mercedes-Benz Vehicles with 5 and 7 Speed Automatic Transmissions Red 1 Liter Pack of 1** Pentosin**$18.59**4.8★53 reviews](https://www.amazon.com/dp/B081P7KR95) [![Shell ATF 134 Mercedes Benz Transmission Fluid 236.14 236.12 x 6 Bottles](https://m.media-amazon.com/images/I/410F9ypCHhL.jpg)**Shell ATF 134 Mercedes Benz Transmission Fluid 236.14 236.12 x 6 Bottles** Shell**$56.05**4.8★245 reviews](https://www.amazon.com/dp/B00NNYZ2TE) [![Pentosin 1089216 ATF 134 FE Premium Performance Low Viscosity Automatic Transmission Fluid for June 2010 and Newer Mercedes 7-Speed Automatics; Blue; 5 Liter](https://m.media-amazon.com/images/I/41viAEyK7hL.jpg)**Pentosin 1089216 ATF 134 FE Premium Performance Low Viscosity Automatic Transmission Fluid for June 2010 and Newer Mercedes 7-Speed Automatics; Blue; 5 Liter** CRP Automotive**$78.92**4.6★117 reviews](https://www.amazon.com/dp/B077HTV1BN) [![Shell ATF 134 Transmission Fluid for Mercedes Benz MB 236.14 and 236.12 - 6 Count (1 QT./946 ml. each)](https://m.media-amazon.com/images/I/512SnftkeGL.jpg)**Shell ATF 134 Transmission Fluid for Mercedes Benz MB 236.14 and 236.12 - 6 Count (1 QT./946 ml. each)** Shell**$57.63**4.8★413 reviews](https://www.amazon.com/dp/B00DWFSJLC) [![Valvoline MaxLife Multi-Vehicle ATF Full Synthetic Automatic Transmission Fluid 1 Gallon](https://m.media-amazon.com/images/I/41ybB16Yi0L.jpg)**Valvoline MaxLife Multi-Vehicle ATF Full Synthetic Automatic Transmission Fluid 1 Gallon** Valvoline**$25.02**4.8★11,296 reviews](https://www.amazon.com/dp/B008QDV2JG) [![Shell ATF 134 Mercedes Benz Transmission Fluid 236.14 236.12 1 U.S. QT 946 mL](https://m.media-amazon.com/images/I/41dYE5I+icL.jpg)**Shell ATF 134 Mercedes Benz Transmission Fluid 236.14 236.12 1 U.S. QT 946 mL** Shell ATF 134**$15.93**4.7★211 reviews](https://www.amazon.com/dp/B009SW2ZLI) [![Shell ATF 134 FE Automatic Transmission Fluid Blue Full Synthetic ATF for Mercedes-Benz 7-Speed NAG2FE+ Transmissions MB-Approval 236.15 1 Liter Bottle](https://m.media-amazon.com/images/I/31Vrs-XzPLL.jpg)**Shell ATF 134 FE Automatic Transmission Fluid Blue Full Synthetic ATF for Mercedes-Benz 7-Speed NAG2FE+ Transmissions MB-Approval 236.15 1 Liter Bottle** Shell**$21.62**4.9★11 reviews](https://www.amazon.com/dp/B083RCKJ3N) [![Transmission Service Kit: 6L ATF (Blue) Filter Gaskets Pan Bolts + Pump Laipz compatible with Mercedes 2011-2017 Select Models](https://m.media-amazon.com/images/I/41WRwAEx0kL.jpg)**Transmission Service Kit: 6L ATF (Blue) Filter Gaskets Pan Bolts + Pump Laipz compatible with Mercedes 2011-2017 Select Models** LAIPZ**$172.41**4.8★53 reviews](https://www.amazon.com/dp/B0BP98666V)

## **Reviews**

What buyers praise and complain about, mined from review topics.

### **What buyers love **

**Value For Money**26%

*“GOOD PRICE”*

**Quality-Overall**23%

*“Excellent kit,car loves it”*

**Advertised Vs Actual Product**12%

*“As expected”*

**Efficiency**12%

*“it works flawlessly:”*

**Lubrication**5%

*“refill with 3.5 qts every so often so the transmission oil is fairly clean already”*

**Size-Overall**4%

*“One size fits all fluid”*

**Ease Of Use**2%

*“Easy to use”*

**Correct Contents**2%

*“Correct item”*

**Adjustability/Rotatability/Reclining**2%

*“Smooth shifting and no issues”*

**Ease Of Cleaning**2%

*“I use this in all my vehicles because it cleans so well”*

### **What buyers complain about **

**Leak-Proof**15%

*“oil leaked everywhere”*

**Lubrication**11%

*“Bad oil”*

**Value For Money**10%

*“how has this stuff doubled in price in the last 2 years”*

**Advertised Vs Actual Product**7%

*“False advertisement”*

**Compatibility-Overall**7%

*“Does not work well for Honda”*

**Quality-Overall**5%

*“damage and extra cost from low quality product”*

**Noise Level**5%

*“Its gonna let loose with a loud pop”*

**Grip**4%

*“After using the slipping went away”*

**Ease Of Cleaning**4%

*“It was so dirty”*

**Ethical Trade/Fair Trade**4%

*“Total scammy company”*

#### **Top return reasons**- Compatibility-Overall44% - Leak-Proof17% - Value For Money12% - Advertised Vs Actual Product7% - Functionality-Overall4% - Size-Overall2% - Certifications2% - Defective Material/Parts2% - Lubrication1% - Maintenance And Repair1%