--- title: "army license plate frame — Niche Verdict: Skip it (50/100) | Amazon United States - Flapen" canonical_url: "https://flapen.com/amazon/research/us/automotive/army-license-plate-frame" last_updated: "2026-07-10T20:13:16.554Z" locale: en meta: description: "a small market ($63K/yr) — army license plate frame doesn't clear our bar today." "og:description": "a small market ($63K/yr) — army license plate frame doesn't clear our bar today." "og:title": "army license plate frame — Niche Verdict: Skip it (50/100) | Amazon United States - Flapen" --- Back to Flapen home # **army license plate frame** **Skip it****50/100 ** a small market ($63K/yr) — army license plate frame doesn't clear our bar today. **Market/yr** **$63K** **Growth (1y)** **+209.1%** **Products** **41** **Brands** **19** was 18 a year ago **Sellers** **43** **Price range** **$8.35–$37.12** **Returns** **2.3%** **Rating** **4.6★** **Skip it** Scored 50/100 across market size, growth, competition, quality gap, and returns. Market sizeGrowthCompetitionQuality gapReturns Market size **3** ×0.30 Growth **78** ×0.30 Competition **76** ×0.20 Quality gap **28** ×0.10 Returns **82** ×0.10 ## **Demand** Weekly Amazon search volume, last 104 weeks — +209.1% year over year. 2K1KSpike '25Spike '26Jul '24Nov '24Mar '25Jul '25Nov '25Mar '26 ## **Seasonality** Monthly demand index across the year — 1.00 is average. JFMAMJJASOND No pronounced peak months · busiest ÷ quietest = 1.4× ## **Competition** - BOARLIDA18% - BestLicensePlateFrames15% - ZYEEXHB13% - FDCHTUNGS10% - HIBUFAN8% - XHuiZio7% - Other (13 brands)29% Clicks spread well past the top 5 (37% combined) — an open shelf where new products get seen. 19 brands and 43 sellers compete here. **Brands** **19 **▲rising was 18 a year ago **Sellers** **43** **Top 5 brand share** **64%** #ProductBrandPriceRatingReviewsClick shareTrend 1 ![BOARLIDA Veteran US Army Design License Plate Frame Army Decorative Stainless Steel Car License Plate Cover for Men Women Boys Girls Fans 12 X 6 Inch](https://m.media-amazon.com/images/I/51+6BnAJbML.jpg) [**BOARLIDA Veteran US Army Design License Plate Frame Army Decorative Stainless Steel Car License Plate Cover for Men Women Boys Girls Fans 12 X 6 Inch**](https://www.amazon.com/dp/B0C9X1WCFP) BOARLIDA$11.634.7★59613%▼falling 2 ![2 Pcs Aluminum Veteran License Plate Frame for US Army 4-Hole Matte Black for United States Army Car Licenses Plate Covers Holders Frames for Plates with Screw Caps](https://m.media-amazon.com/images/I/51vk0V3FC0L.jpg) [**2 Pcs Aluminum Veteran License Plate Frame for US Army 4-Hole Matte Black for United States Army Car Licenses Plate Covers Holders Frames for Plates with Screw Caps**](https://www.amazon.com/dp/B0DR795SDL) ZYEEXHB$20.094.7★2607%▲rising 3 ![[Officially Licensed Product] - Veteran U.S. Army with Star Logo - Domed Custom-Made Personalized Narrow (Thin) Top 4 Hole Metal Car License Plate Frame with Free caps - Black (Quantity: 1 Frame)](https://m.media-amazon.com/images/I/41Dzh4iRwiL.jpg) [**\[Officially Licensed Product\] - Veteran U.S. Army with Star Logo - Domed Custom-Made Personalized Narrow (Thin) Top 4 Hole Metal Car License Plate Frame with Free caps - Black (Quantity: 1 Frame)**](https://www.amazon.com/dp/B0CFZQRCWV) BestLicensePlateFrames$37.114.8★3937%▲rising 4 ![XHuiZio Patriotic American Flag Veteran US Army License Plate Frame for Women/Men UV Print Stainless Steel License Plate Frame 2 Holes & Screws for Car 12x6 Inch Fits Standard US/CA](https://m.media-amazon.com/images/I/31VN5f7WG+L.jpg) [**XHuiZio Patriotic American Flag Veteran US Army License Plate Frame for Women/Men UV Print Stainless Steel License Plate Frame 2 Holes & Screws for Car 12x6 Inch Fits Standard US/CA**](https://www.amazon.com/dp/B0BMFCZ2DF) XHuiZio$16.694.8★775%—flat 5 ![2 Pack License Plate Frames for U.S. Army Universal Aluminum Front and Rear License Plate for United States Army (Black)](https://m.media-amazon.com/images/I/51YNmrLfP+L.jpg) [**2 Pack License Plate Frames for U.S. Army Universal Aluminum Front and Rear License Plate for United States Army (Black)**](https://www.amazon.com/dp/B0CNRZ5Y44) HIBUFAN$19.884.5★3525%▼falling 6 ![2 Pcs Aluminum Veteran License Plate Frame for U.S. Army 4-Hole Matte Black for United States Army Retired Car Licenses Plate Covers Holders Frames for Plates with Screw Caps](https://m.media-amazon.com/images/I/41zIE30d7vL.jpg) [**2 Pcs Aluminum Veteran License Plate Frame for U.S. Army 4-Hole Matte Black for United States Army Retired Car Licenses Plate Covers Holders Frames for Plates with Screw Caps**](https://www.amazon.com/dp/B0DMLD9NND) ZYEEXHB$19.854.7★2604%—flat 7 ![KEATOU License Plate Frame Veteran U.S. Army License Plate Frame America Military Badge Rust-Proof Waterproof Stainless Steel with Screws for Men Women 12.2 x 6 Inches](https://m.media-amazon.com/images/I/41njJTYZb-L.jpg) [**KEATOU License Plate Frame Veteran U.S. Army License Plate Frame America Military Badge Rust-Proof Waterproof Stainless Steel with Screws for Men Women 12.2 x 6 Inches**](https://www.amazon.com/dp/B0CM6WX7V9) KEATOU$13.394.5★1294%▼falling 8 ![2 PCS for US Army Veteran License Plate Frames Matte Black Aluminum Veteran License Plate Holder License Plate](https://m.media-amazon.com/images/I/61wFyN6eqxL.jpg) [**2 PCS for US Army Veteran License Plate Frames Matte Black Aluminum Veteran License Plate Holder License Plate**](https://www.amazon.com/dp/B0FGWFL433) FDCHTUNGS$18.864.3★1074%▲rising 9 ![TAG FRAMES (MILITARY) US Army License Plate Frame](https://m.media-amazon.com/images/I/41-AjuLoAtL.jpg) [**TAG FRAMES (MILITARY) US Army License Plate Frame**](https://www.amazon.com/dp/B000772HUW) TAG FRAMES (MILITARY)$22.894.7★3303%—flat 10 ![[Officially Licensed Product] - U.S. Army Veteran - Domed Custom-Made Personalized Narrow (Thin) Top 4 Hole Metal Car License Plate Frame with Free caps - Black (Quantity: 1 Frame)](https://m.media-amazon.com/images/I/41Ry7KQkPTL.jpg) [**\[Officially Licensed Product\] - U.S. Army Veteran - Domed Custom-Made Personalized Narrow (Thin) Top 4 Hole Metal Car License Plate Frame with Free caps - Black (Quantity: 1 Frame)**](https://www.amazon.com/dp/B08DL7N1F3) BestLicensePlateFrames$36.994.8★3933%▼falling 11 ![NJECT US Army Est. 1775 License Plate Frame Black](https://m.media-amazon.com/images/I/31N5oYE46QL.jpg) [**NJECT US Army Est. 1775 License Plate Frame Black**](https://www.amazon.com/dp/B0FMTFMVGN) NJECT$17.285.0★53%▲rising 12 ![BOARLIDA Veteran Us Army License Plate Frame Us Navy Stainless Steel Car License Plate Cover for Men Women Fans 12 X 6 Inch](https://m.media-amazon.com/images/I/41KtB6eHRXL.jpg) [**BOARLIDA Veteran Us Army License Plate Frame Us Navy Stainless Steel Car License Plate Cover for Men Women Fans 12 X 6 Inch**](https://www.amazon.com/dp/B0FZ2FM6NF) BOARLIDA$10.144.7★1343%▲rising 13 ![U.S. Air Force Veteran Chrome License Plate Frame](https://m.media-amazon.com/images/I/51RCXhziQ3L.jpg) [**U.S. Air Force Veteran Chrome License Plate Frame**](https://www.amazon.com/dp/B01JAYDQ0C) License Plates Online$9.344.6★8242%—flat 14 ![2 PCS for US Army Veteran License Plate Frames Matte Black Aluminum Veteran License Plate Holder License Plate](https://m.media-amazon.com/images/I/61Rn6UlK7TL.jpg) [**2 PCS for US Army Veteran License Plate Frames Matte Black Aluminum Veteran License Plate Holder License Plate**](https://www.amazon.com/dp/B0FGWDRMQ3) FDCHTUNGS$19.124.3★1072%▲rising 15 ![2 PCS for US Army Veteran License Plate Frames Matte Black Aluminum Veteran License Plate Holder License Plate](https://m.media-amazon.com/images/I/617AZ4t-rJL.jpg) [**2 PCS for US Army Veteran License Plate Frames Matte Black Aluminum Veteran License Plate Holder License Plate**](https://www.amazon.com/dp/B0FR8N5GM5) FDCHTUNGS$19.134.3★1072%▲rising **~~Showing 15 of 41 — show all ~~** ## **Product shelf** All 41 tracked products in this niche. Top sellersNewestTrending [![BOARLIDA Veteran US Army Design License Plate Frame Army Decorative Stainless Steel Car License Plate Cover for Men Women Boys Girls Fans 12 X 6 Inch](https://m.media-amazon.com/images/I/51+6BnAJbML.jpg)**BOARLIDA Veteran US Army Design License Plate Frame Army Decorative Stainless Steel Car License Plate Cover for Men Women Boys Girls Fans 12 X 6 Inch** BOARLIDA**$11.63**4.7★596 reviews](https://www.amazon.com/dp/B0C9X1WCFP) [![2 Pcs Aluminum Veteran License Plate Frame for US Army 4-Hole Matte Black for United States Army Car Licenses Plate Covers Holders Frames for Plates with Screw Caps](https://m.media-amazon.com/images/I/51vk0V3FC0L.jpg)**2 Pcs Aluminum Veteran License Plate Frame for US Army 4-Hole Matte Black for United States Army Car Licenses Plate Covers Holders Frames for Plates with Screw Caps** ZYEEXHB**$20.09**4.7★260 reviews](https://www.amazon.com/dp/B0DR795SDL) [![[Officially Licensed Product] - Veteran U.S. Army with Star Logo - Domed Custom-Made Personalized Narrow (Thin) Top 4 Hole Metal Car License Plate Frame with Free caps - Black (Quantity: 1 Frame)](https://m.media-amazon.com/images/I/41Dzh4iRwiL.jpg)**\[Officially Licensed Product\] - Veteran U.S. Army with Star Logo - Domed Custom-Made Personalized Narrow (Thin) Top 4 Hole Metal Car License Plate Frame with Free caps - Black (Quantity: 1 Frame)** BestLicensePlateFrames**$37.11**4.8★393 reviews](https://www.amazon.com/dp/B0CFZQRCWV) [![XHuiZio Patriotic American Flag Veteran US Army License Plate Frame for Women/Men UV Print Stainless Steel License Plate Frame 2 Holes & Screws for Car 12x6 Inch Fits Standard US/CA](https://m.media-amazon.com/images/I/31VN5f7WG+L.jpg)**XHuiZio Patriotic American Flag Veteran US Army License Plate Frame for Women/Men UV Print Stainless Steel License Plate Frame 2 Holes & Screws for Car 12x6 Inch Fits Standard US/CA** XHuiZio**$16.69**4.8★77 reviews](https://www.amazon.com/dp/B0BMFCZ2DF) [![2 Pack License Plate Frames for U.S. Army Universal Aluminum Front and Rear License Plate for United States Army (Black)](https://m.media-amazon.com/images/I/51YNmrLfP+L.jpg)**2 Pack License Plate Frames for U.S. Army Universal Aluminum Front and Rear License Plate for United States Army (Black)** HIBUFAN**$19.88**4.5★352 reviews](https://www.amazon.com/dp/B0CNRZ5Y44) [![2 Pcs Aluminum Veteran License Plate Frame for U.S. Army 4-Hole Matte Black for United States Army Retired Car Licenses Plate Covers Holders Frames for Plates with Screw Caps](https://m.media-amazon.com/images/I/41zIE30d7vL.jpg)**2 Pcs Aluminum Veteran License Plate Frame for U.S. Army 4-Hole Matte Black for United States Army Retired Car Licenses Plate Covers Holders Frames for Plates with Screw Caps** ZYEEXHB**$19.85**4.7★260 reviews](https://www.amazon.com/dp/B0DMLD9NND) [![KEATOU License Plate Frame Veteran U.S. Army License Plate Frame America Military Badge Rust-Proof Waterproof Stainless Steel with Screws for Men Women 12.2 x 6 Inches](https://m.media-amazon.com/images/I/41njJTYZb-L.jpg)**KEATOU License Plate Frame Veteran U.S. Army License Plate Frame America Military Badge Rust-Proof Waterproof Stainless Steel with Screws for Men Women 12.2 x 6 Inches** KEATOU**$13.39**4.5★129 reviews](https://www.amazon.com/dp/B0CM6WX7V9) [![2 PCS for US Army Veteran License Plate Frames Matte Black Aluminum Veteran License Plate Holder License Plate](https://m.media-amazon.com/images/I/61wFyN6eqxL.jpg)**2 PCS for US Army Veteran License Plate Frames Matte Black Aluminum Veteran License Plate Holder License Plate** FDCHTUNGS**$18.86**4.3★107 reviews](https://www.amazon.com/dp/B0FGWFL433) ## **Reviews** What buyers praise and complain about, mined from review topics. ### **What buyers love ** **Quality-Overall**28% *“Great quality and easy to install”* **Value For Money**10% *“Worth it”* **Size-Overall**9% *“Fits perfect”* **Assembly/Installation**8% *“Easy installation”* **Advertised Vs Actual Product**8% *“Beautiful, as advertised”* **Durability**5% *“they are durable”* **Design-Overall**4% *“Love the design”* **Material Quality**3% *“made of durable material”* **Shape/Style**3% *“just the right amount of style to show your pride”* **Strength**3% *“Solid”* ### **What buyers complain about ** **Quality-Overall**18% *“Feels cheap”* **Durability**15% *“Broke in 2 months”* **Material Quality**15% *“Material is aluminum look but a composite plastic.”* **Thickness**11% *“Thin”* **Size-Overall**7% *“This does not fit NYS plates appropriately”* **Mounting**4% *“Screws do not match my holes for mounting the frame”* **Advertised Vs Actual Product**4% *“Not what I expected”* **Rusts/Corrodes**4% *“They rust overtime”* **Value For Money**2% *“I was a little hesitant at first due to the low price”* **Compatibility-Overall**1% *“This does not fit NYS plates appropriately”* #### **Top return reasons**- Size-Overall32% - Color8% - Compatibility-Overall7% - Certifications7% - Advertised Vs Actual Product6% - Quality-Overall6% - Material Quality5% - Functionality-Overall3% - Thickness3% - Defective Material/Parts2%