---
title: "active grille shutter — Niche Verdict: Worth a look (52/100) | Amazon United States - Flapen"
canonical_url: "https://flapen.com/amazon/research/us/automotive/active-grille-shutter"
last_updated: "2026-07-13T21:42:38.986Z"
locale: en
meta:
  description: "active grille shutter shows a thin review moat (35 avg reviews), but soft demand (-11.1% this quarter) keeps it on the watch list."
  "og:description": "active grille shutter shows a thin review moat (35 avg reviews), but soft demand (-11.1% this quarter) keeps it on the watch list."
  "og:title": "active grille shutter — Niche Verdict: Worth a look (52/100) | Amazon United States - Flapen"
---

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# **active grille shutter**

**Worth a look**

Shows a thin review moat (35 avg reviews), but soft demand (-11.1% this quarter) keeps it on the watch list.

Market size 21Growth 19Conversion 26Competition 83Returns 21Price range 41Avg price 75Brand share 89Review moat 98Quality gap 95

**Review moat**

**Incredible****35.12**

avg incumbent reviews — the moat a new listing must climb

**Quality gap**

**Incredible****4.0★**

avg incumbent rating — lower means beatable quality

**Brand share**

**Great****46%**

top-5 brand share — no brand owns this niche

**Competition**

**Great****32%**

top-5 click share — an open shelf

**Avg price**

**Great****$99.35**

avg listing price — sweet spot $15–$100

**Price range**

**Okay****$10.15–$219.83**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Conversion**

**Okay****2.1%**

search→purchase rate — share of searches ending in a sale

**Market size**

**Bad****$83K**

$83K/yr · 40K searches

**Returns**

**Bad****6.8%**

return rate — above 6% kills the launch gate

**Growth**

**Bad****-11.1%**

90-day search growth — must beat 0% to launch

## **Competition**

Clicks spread well past the top 5 (32% combined) — an open shelf where new products get seen.

**Brands**

**37 **▲rising

**Sellers**

**81**

**Top-5 brand share**

**46%**

**Open market**

**49%**

- Dorman13% - labwork9% - CarPartsDepot9% - DICMIC8% - MOTOKU7% - SMTRUILAN5%

## **Product shelf**

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%3%$2K6%$5K9%$7K12%$10K1101001K Reviews — right = deep review moatMarket share (90d) ≈ est. sales

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)3 products missing review or click data not plotted

All 51 tracked products in this niche — three views at once, no toggling.

### **Top sellers**

by 90-day click share

[1![labwork Active Grille Shutter 84363184 Replacement for Chevy Silverado 1500 Replacement for GMC Sierra 1500 2017-2019 with Motor](https://m.media-amazon.com/images/I/31lcT6m9+1L.jpg)**labwork Active Grille Shutter 84363184 Replacement for Chevy Silverado 1500 Replacement for GMC Sierra 1500 2017-2019 with Motor**labwork**$167.95**4.2★36 rev](https://www.amazon.com/dp/B0DF1B6T9W) [2![Dorman 601-374 Radiator Shutter Assembly Compatible with Select Chevrolet/GMC Models](https://m.media-amazon.com/images/I/41OBjVGZ-sL.jpg)**Dorman 601-374 Radiator Shutter Assembly Compatible with Select Chevrolet/GMC Models**Dorman**$173.26**3.8★222 rev](https://www.amazon.com/dp/B0C6N3S53B) [3![CarPartsDepot Front Active Grille Shutter w/Motor Compatible With 2017-2019 Chevrolet Silverado 1500 & 2017-2019 GMC Sierra 1500 GM1206119 84363184](https://m.media-amazon.com/images/I/41MhrLUkv+L.jpg)**CarPartsDepot Front Active Grille Shutter w/Motor Compatible With 2017-2019 Chevrolet Silverado 1500 & 2017-2019 GMC Sierra 1500 GM1206119 84363184**CarPartsDepot**$166.88**4.0★51 rev](https://www.amazon.com/dp/B0DL9ZF293) [4![Active Radiator Grille Shutter Actuator Motor Compatible with 2013-2018 Ram 1500 2019-2021 Ram 1500 Classic 3.0L 3.6L 4.7L 5.7L](https://m.media-amazon.com/images/I/31lTI73ca5L.jpg)**Active Radiator Grille Shutter Actuator Motor Compatible with 2013-2018 Ram 1500 2019-2021 Ram 1500 Classic 3.0L 3.6L 4.7L 5.7L**SMTRUILAN**$41.93**3.8★16 rev](https://www.amazon.com/dp/B0FG2KNFY9) [5![MOTOKU HVAC Blend Door Actuator Shutter Grille Air Actuator Motor for Nissan Rogue 2.0L 2.5L 2017-2020 Altima 2015-2018 Murano 2015-2023](https://m.media-amazon.com/images/I/31LmW-CJDxL.jpg)**MOTOKU HVAC Blend Door Actuator Shutter Grille Air Actuator Motor for Nissan Rogue 2.0L 2.5L 2017-2020 Altima 2015-2018 Murano 2015-2023**MOTOKU**$26.09**3.8★44 rev](https://www.amazon.com/dp/B0CM5BKWVQ)

**~~View all top sellers →~~**

### **Newest**

by launch date

[![601-374 Radiator Shutter Grill Shutter Grill Shutter Assembly Compatible with Chevrolet Chevy Silverado GMC Sierra 1500 2017 2018 2019 GM1206119 23300225 84363184](https://m.media-amazon.com/images/I/41dYewhruTL.jpg)**601-374 Radiator Shutter Grill Shutter Grill Shutter Assembly Compatible with Chevrolet Chevy Silverado GMC Sierra 1500 2017 2018 2019 GM1206119 23300225 84363184**Valkynx**$122.94**2 rev3mo ago](https://www.amazon.com/dp/B0GSFXLDWW) [![84375398 Front Grille Active Aero Shutter Motor Compatible with Chevy Traverse Suburban Equinox Colorado Tahoe 2018-2024Buick Enclave Envision LaCrosse 2012-2025Cadillac XT5 CT6 ATS CTS](https://m.media-amazon.com/images/I/31PTzmazCKL.jpg)**84375398 Front Grille Active Aero Shutter Motor Compatible with Chevy Traverse Suburban Equinox Colorado Tahoe 2018-2024Buick Enclave Envision LaCrosse 2012-2025Cadillac XT5 CT6 ATS CTS**Arokzn**$50.51**0 rev5mo ago](https://www.amazon.com/dp/B0GHV8NSYG) [![A24041153212 Shutter Grille Air Actuator Motor Compatible with Nissan Rogue 2017-2020 Replaces 110949107 1312-888-00025 17148245258 21421-4BC0A](https://m.media-amazon.com/images/I/31Nrnxug5dL.jpg)**A24041153212 Shutter Grille Air Actuator Motor Compatible with Nissan Rogue 2017-2020 Replaces 110949107 1312-888-00025 17148245258 21421-4BC0A**Arokzn**$22.10**0 rev5mo ago](https://www.amazon.com/dp/B0GHTNYD7Y) [![62330-9HS0A Active Radiator Grille Shutter Assembly with Air Actuator Motor for 2015-2018 Nissan Altima for 2015-2024 Murano # 623309HS0A 601-355 NI1206102](https://m.media-amazon.com/images/I/41kdQhq3jqL.jpg)**62330-9HS0A Active Radiator Grille Shutter Assembly with Air Actuator Motor for 2015-2018 Nissan Altima for 2015-2024 Murano # 623309HS0A 601-355 NI1206102**AnyDuck**$91.38**12 rev5mo ago](https://www.amazon.com/dp/B0GH4165KR) [![84375398 Front Grille Active Aero Shutter Actuator Replacement Compatible with Chevrolet GMC Buick Cadillac 2010-2025 Radiator Shutter Grille Air Actuator Motor Replace 84375398 Grille Shutter Motor](https://m.media-amazon.com/images/I/41gqQoQThhL.jpg)**84375398 Front Grille Active Aero Shutter Actuator Replacement Compatible with Chevrolet GMC Buick Cadillac 2010-2025 Radiator Shutter Grille Air Actuator Motor Replace 84375398 Grille Shutter Motor**SOASEMBE**$49.86**2 rev7mo ago](https://www.amazon.com/dp/B0G4WVKFMH)

**~~View all new products →~~**

### **Trending**

90-day click momentum

[![62330-9HS0A Active Radiator Grille Shutter Assembly with Air Actuator Motor for 2015-2018 Nissan Altima for 2015-2024 Murano # 623309HS0A 601-355 NI1206102](https://m.media-amazon.com/images/I/41kdQhq3jqL.jpg)**62330-9HS0A Active Radiator Grille Shutter Assembly with Air Actuator Motor for 2015-2018 Nissan Altima for 2015-2024 Murano # 623309HS0A 601-355 NI1206102**AnyDuck**$91.38**4.2★**▲ 252%**](https://www.amazon.com/dp/B0GH4165KR) [![A24041153212 Shutter Grille Air Actuator Motor Compatible with Nissan Rogue 2017-2020 Replaces 110949107 1312-888-00025 17148245258 21421-4BC0A](https://m.media-amazon.com/images/I/31Nrnxug5dL.jpg)**A24041153212 Shutter Grille Air Actuator Motor Compatible with Nissan Rogue 2017-2020 Replaces 110949107 1312-888-00025 17148245258 21421-4BC0A**Arokzn**$22.10**0.0★**▲ 248%**](https://www.amazon.com/dp/B0GHTNYD7Y) [![Active Grille Shutter Assembly Compatible with 2017-2018 Chevy Silverado 1500 2017-2018 GMC Sierra 1500 Air Intake Shutter W/Motor Replacement for 84363184](https://m.media-amazon.com/images/I/41gV8FOyxCL.jpg)**Active Grille Shutter Assembly Compatible with 2017-2018 Chevy Silverado 1500 2017-2018 GMC Sierra 1500 Air Intake Shutter W/Motor Replacement for 84363184**LOVELYNOV**$155.25**1.0★**▲ 248%**](https://www.amazon.com/dp/B0FYPPGQPF) [![601-374 Radiator Shutter Grill Shutter Grill Shutter Assembly Compatible with Chevrolet Chevy Silverado GMC Sierra 1500 2017 2018 2019 GM1206119 23300225 84363184](https://m.media-amazon.com/images/I/41dYewhruTL.jpg)**601-374 Radiator Shutter Grill Shutter Grill Shutter Assembly Compatible with Chevrolet Chevy Silverado GMC Sierra 1500 2017 2018 2019 GM1206119 23300225 84363184**Valkynx**$122.94**5.0★**▲ 248%**](https://www.amazon.com/dp/B0GSFXLDWW) [![84375398 Front Grille Active Aero Shutter Motor Compatible with Chevy Traverse Suburban Equinox Colorado Tahoe 2018-2024Buick Enclave Envision LaCrosse 2012-2025Cadillac XT5 CT6 ATS CTS](https://m.media-amazon.com/images/I/31PTzmazCKL.jpg)**84375398 Front Grille Active Aero Shutter Motor Compatible with Chevy Traverse Suburban Equinox Colorado Tahoe 2018-2024Buick Enclave Envision LaCrosse 2012-2025Cadillac XT5 CT6 ATS CTS**Arokzn**$50.51**0.0★**▲ 200%**](https://www.amazon.com/dp/B0GHV8NSYG)

**~~View all trending →~~**

## **Demand & seasonality**

Weekly Amazon search volume, last 92 weeks — -11.1% search growth over the last 90 days.

800600Black Friday '24Holiday '24Spike '25Spike '26 seasonNovDecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

No pronounced peak months · busiest ÷ quietest = 1.5×

## **Reviews**

What buyers praise and complain about, mined from review topics.

### **What buyers love **

**Size-Overall**34%

*“Perfect Fit”*

**Assembly/Installation**13%

*“I didn't actually have to install this”*

**Advertised Vs Actual Product**12%

*“As Advertised”*

**Quality-Overall**11%

*“Good quality decent delivery time”*

**Value For Money**7%

*“Great price”*

**Efficiency**6%

*“Works perfectly”*

**Heating**2%

*“Truck warmed up way faster”*

**Maintenance And Repair**2%

*“Easy fix”*

**Material Quality**2%

*“Good material”*

**Functionality-Overall**1%

*“No issues and got my truck back up and running”*

### **What buyers complain about **

**Durability**25%

*“Very disappointed in the durability”*

**Compatibility-Overall**9%

*“Not compatible”*

**Value For Money**9%

*“Cheap does not necessarily mean a good deal”*

**Quality-Overall**8%

*“Garbage”*

**Functionality-Overall**7%

*“did not work”*

**Motor Issues**5%

*“Had to reuse the old motor as the connector didnt fit”*

**Assembly/Installation**3%

*“Arrive Disassembled”*

**Noise Level**3%

*“it makes constant clicking noise for ten seconds”*

**Ease Of Use**3%

*“This is not easy as the front of the car has to b e removed”*

**Mounting**2%

*“wouldn't mount in my old unit”*

### **Top return reasons **

**Defective Material/Parts**19%

**Size-Overall**16%

**Compatibility-Overall**15%

**Functionality-Overall**15%

**Motor Issues**9%

**Advertised Vs Actual Product**4%

**Assembly/Installation**4%

**Windshield Issues**3%

**Connectivity-Overall**2%

**Value For Money**2%