---
title: "90430-12031 — Niche Verdict: Skip it (42/100) | Amazon United States - Flapen"
canonical_url: "https://flapen.com/amazon/research/us/automotive/90430-12031"
last_updated: "2026-07-14T01:39:42.206Z"
locale: en
meta:
  description: "a concentrated shelf (top 5 take 82% of clicks) — 90430-12031 doesn't clear our bar today."
  "og:description": "a concentrated shelf (top 5 take 82% of clicks) — 90430-12031 doesn't clear our bar today."
  "og:title": "90430-12031 — Niche Verdict: Skip it (42/100) | Amazon United States - Flapen"
---

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# **90430-12031**

**Skip it**

A concentrated shelf (top 5 take 82% of clicks) — this niche doesn't clear our bar today.

Market size 29Growth 36Conversion 96Competition 15Returns 98Price range 32Avg price 28Brand share 39Review moat 43Quality gap 21

**Returns**

**Incredible****0.4%**

return rate — above 6% kills the launch gate

**Conversion**

**Incredible****12.9%**

search→purchase rate — share of searches ending in a sale

**Review moat**

**Okay****2,205.11**

avg incumbent reviews — the moat a new listing must climb

**Brand share**

**Okay****82%**

top-5 brand share — brands hold most of the demand

**Growth**

**Okay****+8.7%**

90-day search growth — must beat 0% to launch

**Price range**

**Okay****$4.49–$20.05**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Market size**

**Okay****$127K**

$127K/yr · 105K searches

**Avg price**

**Okay****$9.36**

avg listing price — sweet spot $15–$100

**Quality gap**

**Bad****4.7★**

avg incumbent rating — lower means beatable quality

**Competition**

**Bad****82%**

top-5 click share — a locked-up shelf

## **Competition**

The top 5 products capture 82% of clicks — a locked-up shelf that new listings rarely crack.

**Brands**

**9 **▼falling

**Sellers**

**23**

**Top-5 brand share**

**82%**

**Open market**

**12%**

- Toyota33% - Biabari16% - KOROP AUTO PARTS15% - Dcoecue10% - BENEDETTO7% - AULDAY7% - Open — no brand owns it (3 brands, 12%)

## **Product shelf**

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%10%$13K20%$25K30%$38K40%$51K1001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 9 tracked products in this niche — three views at once, no toggling.

### **Top sellers**

by 90-day click share

[1![Genuine Toyota - Oil Drain Plug Gaskets (QTY10)](https://m.media-amazon.com/images/I/31eriblyBcL.jpg)**Genuine Toyota - Oil Drain Plug Gaskets (QTY10)**Toyota**$14.64**4.7★6,118 rev](https://www.amazon.com/dp/B007OW6MD6) [2![90430-12031 (26PCS) Oil Drain Plug Gasket Washer Premium Durable Aluminum Crush Washer - Leak-Proof OEM Replacement Fits Toyota/Lexus/Scion](https://m.media-amazon.com/images/I/41U6oZMVRCL.jpg)**90430-12031 (26PCS) Oil Drain Plug Gasket Washer Premium Durable Aluminum Crush Washer - Leak-Proof OEM Replacement Fits Toyota/Lexus/Scion**Biabari**$4.89**4.7★136 rev](https://www.amazon.com/dp/B0FR1NJ9KW) [3![90430-12031 (24Pcs) Aluminum Oil Drain Plug Gaskets Fits for Toyota Lexus Scion Crush Washer Seals Replaces# 9043012031](https://m.media-amazon.com/images/I/41zx05j8R6L.jpg)**90430-12031 (24Pcs) Aluminum Oil Drain Plug Gaskets Fits for Toyota Lexus Scion Crush Washer Seals Replaces# 9043012031**KOROP AUTO PARTS**$7.17**4.7★3,383 rev](https://www.amazon.com/dp/B08FDH28B2) [4![24PCS Dcoecue 90430-12031 Oil Drain Plug Gaskets](https://m.media-amazon.com/images/I/41kxSgloyEL.jpg)**24PCS Dcoecue 90430-12031 Oil Drain Plug Gaskets**Dcoecue**$4.49**4.7★268 rev](https://www.amazon.com/dp/B0FJYHVGTL) [5![[OEM Products] BENEDETTO Auto Service 10 PCS Oil Drain Plug gaskets/Crush washers Replacement for Toyota Drain Plug Washer Replaces# 90430-12031 Aluminum (QTY10)](https://m.media-amazon.com/images/I/4195qrx9yLL.jpg)**\[OEM Products\] BENEDETTO Auto Service 10 PCS Oil Drain Plug gaskets/Crush washers Replacement for Toyota Drain Plug Washer Replaces# 90430-12031 Aluminum (QTY10)**BENEDETTO**$13.98**4.6★138 rev](https://www.amazon.com/dp/B09NBQ8NBS)

**~~View all top sellers →~~**

### **Newest**

by launch date

[![90430-12031 (26PCS) Oil Drain Plug Gasket Washer Premium Durable Aluminum Crush Washer - Leak-Proof OEM Replacement Fits Toyota/Lexus/Scion](https://m.media-amazon.com/images/I/41U6oZMVRCL.jpg)**90430-12031 (26PCS) Oil Drain Plug Gasket Washer Premium Durable Aluminum Crush Washer - Leak-Proof OEM Replacement Fits Toyota/Lexus/Scion**Biabari**$4.89**136 rev10mo ago](https://www.amazon.com/dp/B0FR1NJ9KW) [![24PCS Dcoecue 90430-12031 Oil Drain Plug Gaskets](https://m.media-amazon.com/images/I/41kxSgloyEL.jpg)**24PCS Dcoecue 90430-12031 Oil Drain Plug Gaskets**Dcoecue**$4.49**268 rev11mo ago](https://www.amazon.com/dp/B0FJYHVGTL) [![25-PCS 90430-12031 M12 Oil Drain Plug Gasket Washer Crush Seal - Premium Aluminum Crush Washer Replaces OEM 90430-12031 for Toyota/Lexus/Scion Oil Pan Drain Plug Gasket](https://m.media-amazon.com/images/I/51wrZsL3gtL.jpg)**25-PCS 90430-12031 M12 Oil Drain Plug Gasket Washer Crush Seal - Premium Aluminum Crush Washer Replaces OEM 90430-12031 for Toyota/Lexus/Scion Oil Pan Drain Plug Gasket**DCWecher**$5.04**1,534 rev2y ago](https://www.amazon.com/dp/B0CLK86R12) [![100PCS Oil Drain Plug Gaskets Replacement for Toyota Lexus Scion Crush Washer Seals Replaces# 9043012031 Aluminum](https://m.media-amazon.com/images/I/41gTwlcbe3L.jpg)**100PCS Oil Drain Plug Gaskets Replacement for Toyota Lexus Scion Crush Washer Seals Replaces# 9043012031 Aluminum**AULDAY**$20.05**139 rev3y ago](https://www.amazon.com/dp/B09NXLBZBW) [![[OEM Products] BENEDETTO Auto Service 10 PCS Oil Drain Plug gaskets/Crush washers Replacement for Toyota Drain Plug Washer Replaces# 90430-12031 Aluminum (QTY10)](https://m.media-amazon.com/images/I/4195qrx9yLL.jpg)**\[OEM Products\] BENEDETTO Auto Service 10 PCS Oil Drain Plug gaskets/Crush washers Replacement for Toyota Drain Plug Washer Replaces# 90430-12031 Aluminum (QTY10)**BENEDETTO**$13.98**138 rev4y ago](https://www.amazon.com/dp/B09NBQ8NBS)

**~~View all new products →~~**

### **Trending**

90-day click momentum

[![90430-12031 (26PCS) Oil Drain Plug Gasket Washer Premium Durable Aluminum Crush Washer - Leak-Proof OEM Replacement Fits Toyota/Lexus/Scion](https://m.media-amazon.com/images/I/41U6oZMVRCL.jpg)**90430-12031 (26PCS) Oil Drain Plug Gasket Washer Premium Durable Aluminum Crush Washer - Leak-Proof OEM Replacement Fits Toyota/Lexus/Scion**Biabari**$4.89**4.7★**▲ 74%**](https://www.amazon.com/dp/B0FR1NJ9KW) [![24PCS Dcoecue 90430-12031 Oil Drain Plug Gaskets](https://m.media-amazon.com/images/I/41kxSgloyEL.jpg)**24PCS Dcoecue 90430-12031 Oil Drain Plug Gaskets**Dcoecue**$4.49**4.7★**▲ 31%**](https://www.amazon.com/dp/B0FJYHVGTL) [![(24Pcs) Oil Drain Plug Gaskets Replacement for Toyota Lexus Scion Crush Washer Seals Replaces# 9043012031 Aluminum](https://m.media-amazon.com/images/I/41bt0yYdBXL.jpg)**(24Pcs) Oil Drain Plug Gaskets Replacement for Toyota Lexus Scion Crush Washer Seals Replaces# 9043012031 Aluminum**RARAYC**$7.01**4.5★**— 8%**](https://www.amazon.com/dp/B08RW5BCGF) [![25-PCS 90430-12031 M12 Oil Drain Plug Gasket Washer Crush Seal - Premium Aluminum Crush Washer Replaces OEM 90430-12031 for Toyota/Lexus/Scion Oil Pan Drain Plug Gasket](https://m.media-amazon.com/images/I/51wrZsL3gtL.jpg)**25-PCS 90430-12031 M12 Oil Drain Plug Gasket Washer Crush Seal - Premium Aluminum Crush Washer Replaces OEM 90430-12031 for Toyota/Lexus/Scion Oil Pan Drain Plug Gasket**DCWecher**$5.04**4.7★**— 7%**](https://www.amazon.com/dp/B0CLK86R12) [![[OEM Products] BENEDETTO Auto Service 10 PCS Oil Drain Plug gaskets/Crush washers Replacement for Toyota Drain Plug Washer Replaces# 90430-12031 Aluminum (QTY10)](https://m.media-amazon.com/images/I/4195qrx9yLL.jpg)**\[OEM Products\] BENEDETTO Auto Service 10 PCS Oil Drain Plug gaskets/Crush washers Replacement for Toyota Drain Plug Washer Replaces# 90430-12031 Aluminum (QTY10)**BENEDETTO**$13.98**4.6★**— 5%**](https://www.amazon.com/dp/B09NBQ8NBS)

**~~View all trending →~~**

## **Demand & seasonality**

Weekly Amazon search volume, last 104 weeks — +8.7% search growth over the last 90 days.

3K2KSpike '25Black Friday '25 seasonSepDecMarJunAugNovMarMay

Peak months: May · busiest ÷ quietest = 1.7×

## **Reviews**

What buyers praise and complain about, mined from review topics.

### **What buyers love **

**Size-Overall**23%

*“Fit as expected”*

**Value For Money**20%

*“at a lower price point”*

**Quality-Overall**15%

*“Good product, it worked as advertised”*

**Advertised Vs Actual Product**14%

*“works as advertised”*

**Leak-Proof**14%

*“do not leak”*

**Lubrication**4%

*“Love the bundle for when I do my oil changes at home they work well”*

**Ease Of Use**2%

*“Easy to use”*

**Efficiency**2%

*“Work great”*

**Soft Feel**1%

*“Soft so They seal good”*

**Functionality-Overall**1%

*“Works ok, some appeared chipped and many were stuck together on arrival”*

### **What buyers complain about **

**Lubrication**18%

*“A quick lube oil change place nearly destroyed my engine in a Jiffy”*

**Quality-Overall**18%

*“Cheaply made”*

**Leak-Proof**13%

*“These washers may leak”*

**Ease Of Use**10%

*“No a good practice”*

**Advertised Vs Actual Product**9%

*“There pictures and description is deceptive”*

**Durability**7%

*“disintegrate within days”*

**Paint Quality**4%

*“Beware that the blue coating deteriorates”*

**Material Quality**4%

*“Its literally cardboard”*

**Compatibility-Overall**2%

*“Did not fit on my honda odyssey 08”*

**Size-Overall**2%

*“Did not fit”*

### **Top return reasons **

**Size-Overall**53%

**Compatibility-Overall**7%

**Advertised Vs Actual Product**7%

**Value For Money**6%

**Defective Material/Parts**5%

**Thin**4%

**Quality-Overall**3%

**Leak-Proof**3%

**Thickness**3%

**Functionality-Overall**2%