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title: "696854 briggs and stratton oil filter — Niche Verdict: Worth a look (52/100) | Amazon United States - Flapen"
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  description: "696854 briggs and stratton oil filter shows low returns (0.5%), but strong incumbent ratings (4.8★) keeps it on the watch list."
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# **696854 briggs and stratton oil filter**

**Worth a look**

Shows low returns (0.5%), but strong incumbent ratings (4.8★) keeps it on the watch list.

Market size 21Growth 84Conversion 92Competition 25Returns 97Price range 76Avg price 81Brand share 21Review moat 48Quality gap 16

**Returns**

**Incredible****0.5%**

return rate — above 6% kills the launch gate

**Conversion**

**Great****11.2%**

search→purchase rate — share of searches ending in a sale

**Growth**

**Great****+83.0%**

90-day search growth — must beat 0% to launch

**Avg price**

**Great****$17.51**

avg listing price — sweet spot $15–$100

**Price range**

**Great****$7.67–$38.76**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Review moat**

**Okay****1,656**

avg incumbent reviews — the moat a new listing must climb

**Competition**

**Bad****70%**

top-5 click share — a locked-up shelf

**Market size**

**Bad****$85K**

$85K/yr · 43K searches

**Brand share**

**Bad****91%**

top-5 brand share — brand-locked demand

**Quality gap**

**Bad****4.8★**

avg incumbent rating — lower means beatable quality

## **Competition**

The top 5 products capture 70% of clicks — a locked-up shelf that new listings rarely crack.

**Brands**

**7 **—flat

**Sellers**

**39**

**Top-5 brand share**

**91%**

**Open market**

**2%**

- Briggs & Stratton49% - HOODELL17% - Harbot10% - Venseri8% - Deflife8% - RALBDX7% - Open — no brand owns it (1 brand, 2%)

## **Product shelf**

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%10%$8K20%$17K30%$25K40%$34K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 11 tracked products in this niche — three views at once, no toggling.

### **Top sellers**

by 90-day click share

[1![Briggs & Stratton 696854 Pack of 2 Oil Filters](https://m.media-amazon.com/images/I/41UAvW-rJNL.jpg)**Briggs & Stratton 696854 Pack of 2 Oil Filters**Briggs & Stratton**$23.81**4.8★454 rev](https://www.amazon.com/dp/B0106PVVTM) [2![HOODELL 696854 Oil Filter with Gloves Compatible with John Deere AM125424 Kawasaki 49065 7007 Pro Performance Lawn Mower Oil Filter](https://m.media-amazon.com/images/I/413oPRK-gaL.jpg)**HOODELL 696854 Oil Filter with Gloves Compatible with John Deere AM125424 Kawasaki 49065 7007 Pro Performance Lawn Mower Oil Filter**HOODELL**$7.67**4.7★909 rev](https://www.amazon.com/dp/B07MVGG9GL) [3![Harbot 492932 Oil Filter for Brigs and Straton 492932S 696854 695396 John Deere AM125424 GY20577 LG492932S Kawasaki 49065-7007 49065-0721 (Pack of 2)](https://m.media-amazon.com/images/I/419P2CkEzLL.jpg)**Harbot 492932 Oil Filter for Brigs and Straton 492932S 696854 695396 John Deere AM125424 GY20577 LG492932S Kawasaki 49065-7007 49065-0721 (Pack of 2)**Harbot**$13.65**4.8★798 rev](https://www.amazon.com/dp/B07CPWR5JL) [4![792105 Air Filter Replacement 696854 492932S Oil Filter for BS 593435 593240 20hp 24hp 26hp 23hp Exntended Life Series D170 Z245 MIU11515 GY21057 Lawn Mower](https://m.media-amazon.com/images/I/41gK4Y3bnjL.jpg)**792105 Air Filter Replacement 696854 492932S Oil Filter for BS 593435 593240 20hp 24hp 26hp 23hp Exntended Life Series D170 Z245 MIU11515 GY21057 Lawn Mower**Venseri**$15.95**4.7★2,156 rev](https://www.amazon.com/dp/B07MFJ1WNT) [5![696854 Oil Filter Replacement for Models 79589 92134GS 92134 and 695396](https://m.media-amazon.com/images/I/41hrj0ZTZ2L.jpg)**696854 Oil Filter Replacement for Models 79589 92134GS 92134 and 695396**Deflife**$8.52**4.9★39 rev](https://www.amazon.com/dp/B0BBMKQK3L)

**~~View all top sellers →~~**

### **Newest**

by launch date

[![696854 Oil Filter Replacement for Models 79589 92134GS 92134 and 695396](https://m.media-amazon.com/images/I/41hrj0ZTZ2L.jpg)**696854 Oil Filter Replacement for Models 79589 92134GS 92134 and 695396**Deflife**$8.52**39 rev3y ago](https://www.amazon.com/dp/B0BBMKQK3L) [![RALBDX 2-1/4 Oil Filter 492932S 492932 795890 695396 492932B 492056 696854 842921 Compatible with Kawasaki Kohler Lawn Mower 5076 492056](https://m.media-amazon.com/images/I/31sPBYFPasL.jpg)**RALBDX 2-1/4 Oil Filter 492932S 492932 795890 695396 492932B 492056 696854 842921 Compatible with Kawasaki Kohler Lawn Mower 5076 492056**RALBDX**$9.52**329 rev4y ago](https://www.amazon.com/dp/B09YYV3C4P) [![Briggs & Stratton 66 oz SAE 30 Oil Change Kit w/ 696854 Filter and Fuel Treatment](https://m.media-amazon.com/images/I/51NcC7Ip-xL.jpg)**Briggs & Stratton 66 oz SAE 30 Oil Change Kit w/ 696854 Filter and Fuel Treatment**Briggs & Stratton**$38.76**61 rev4y ago](https://www.amazon.com/dp/B09WCDPQBS) [![HOODELL 792105 Air Filter 696854 Oil Filter Kit Compatible with 407777 445877 Engine John Deere D170 Z425 Lawn Mower Replace MIU11515 Air Filter](https://m.media-amazon.com/images/I/41IePLrZ6zL.jpg)**HOODELL 792105 Air Filter 696854 Oil Filter Kit Compatible with 407777 445877 Engine John Deere D170 Z425 Lawn Mower Replace MIU11515 Air Filter**HOODELL**$14.46**5,629 rev5y ago](https://www.amazon.com/dp/B092S2TC91) [![HOODELL 696854 Oil Filter with Gloves Compatible with John Deere AM125424 Kawasaki 49065 7007 Pro Performance Lawn Mower Oil Filter](https://m.media-amazon.com/images/I/413oPRK-gaL.jpg)**HOODELL 696854 Oil Filter with Gloves Compatible with John Deere AM125424 Kawasaki 49065 7007 Pro Performance Lawn Mower Oil Filter**HOODELL**$7.67**909 rev7y ago](https://www.amazon.com/dp/B07MVGG9GL)

**~~View all new products →~~**

### **Trending**

90-day click momentum

[![Briggs & Stratton 66 oz SAE 30 Oil Change Kit w/ 696854 Filter and Fuel Treatment](https://m.media-amazon.com/images/I/51NcC7Ip-xL.jpg)**Briggs & Stratton 66 oz SAE 30 Oil Change Kit w/ 696854 Filter and Fuel Treatment**Briggs & Stratton**$38.76**4.7★**▲ 56%**](https://www.amazon.com/dp/B09WCDPQBS) [![HOODELL 792105 Air Filter 696854 Oil Filter Kit Compatible with 407777 445877 Engine John Deere D170 Z425 Lawn Mower Replace MIU11515 Air Filter](https://m.media-amazon.com/images/I/41IePLrZ6zL.jpg)**HOODELL 792105 Air Filter 696854 Oil Filter Kit Compatible with 407777 445877 Engine John Deere D170 Z425 Lawn Mower Replace MIU11515 Air Filter**HOODELL**$14.46**4.7★**▲ 34%**](https://www.amazon.com/dp/B092S2TC91) [![HOODELL 696854 Oil Filter with Gloves Compatible with John Deere AM125424 Kawasaki 49065 7007 Pro Performance Lawn Mower Oil Filter](https://m.media-amazon.com/images/I/413oPRK-gaL.jpg)**HOODELL 696854 Oil Filter with Gloves Compatible with John Deere AM125424 Kawasaki 49065 7007 Pro Performance Lawn Mower Oil Filter**HOODELL**$7.67**4.7★**▲ 19%**](https://www.amazon.com/dp/B07MVGG9GL) [![Briggs & Stratton OEM 696854 696854-3 Oil Filters (3 Pack) 21R802-0029-F1 21R802-0030-F1 21R802-0050-G1 21R802-0052-G1 21R806-0031-F1 21R806-0038-F1 21R806-0047-F1 21R806-0057-F1 21R806-0063-G1](https://m.media-amazon.com/images/I/41w78lqeMCL.jpg)**Briggs & Stratton OEM 696854 696854-3 Oil Filters (3 Pack) 21R802-0029-F1 21R802-0030-F1 21R802-0050-G1 21R802-0052-G1 21R806-0031-F1 21R806-0038-F1 21R806-0047-F1 21R806-0057-F1 21R806-0063-G1**Briggs & Stratton**$32.62**4.7★**▲ 16%**](https://www.amazon.com/dp/B01M3ML3MX) [![RALBDX 2-1/4 Oil Filter 492932S 492932 795890 695396 492932B 492056 696854 842921 Compatible with Kawasaki Kohler Lawn Mower 5076 492056](https://m.media-amazon.com/images/I/31sPBYFPasL.jpg)**RALBDX 2-1/4 Oil Filter 492932S 492932 795890 695396 492932B 492056 696854 842921 Compatible with Kawasaki Kohler Lawn Mower 5076 492056**RALBDX**$9.52**4.7★**▲ 15%**](https://www.amazon.com/dp/B09YYV3C4P)

**~~View all trending →~~**

## **Demand & seasonality**

Weekly Amazon search volume, last 104 weeks — +83.0% search growth over the last 90 days.

6K4KSpike '24Black Friday '24Spike '25Spike '26 seasonSepDecMarJunAugNovMarMay

Peak months: Mar, Apr, May · busiest ÷ quietest = 9.6×

## **Reviews**

What buyers praise and complain about, mined from review topics.

### **What buyers love **

**Size-Overall**31%

*“Fit great”*

**Quality-Overall**18%

*“Good quality”*

**Value For Money**18%

*“Worth the buy”*

**Advertised Vs Actual Product**14%

*“As advertised”*

**Filtration**6%

*“Great Filter For What I Needed It for”*

**Correct Contents**3%

*“Parts”*

**Leak-Proof**2%

*“No leaks”*

**Efficiency**2%

*“Works well”*

**Ease Of Use**1%

*“Simple and easy”*

**Assembly/Installation**1%

*“Easy to install”*

### **What buyers complain about **

**Filtration**29%

*“I will look for a longer filter as the short filter is almost impossible to remove”*

**Leak-Proof**13%

*“A hairline crack which leaked gasoline”*

**Size-Overall**12%

*“was shorter than one on the mower”*

**Socket/Port/Plug**7%

*“Spark plugs no good”*

**Functionality-Overall**7%

*“0 how about this every year for my lawn mower it's very good except the spark plugs you really don't work”*

**Metal Quality**2%

*“Also the filter metal is so thin the strap or plier type tools crush the filter”*

**Value For Money**2%

*“Only small letdown is the price feels a bit high for something this simple”*

**Ease Of Use**2%

*“difficult to remove”*

**Jamming/Clogging**2%

*“I see a LOT of glue again at the bottom, substantially more than needed, which risks breaking off and clogging things”*

**Quality-Overall**2%

*“Not OEM quality”*

### **Top return reasons **

**Size-Overall**50%

**Filtration**25%

**Compatibility-Overall**8%

**Advertised Vs Actual Product**8%

**Product Condition**3%

**Defective Material/Parts**3%

**Functionality-Overall**1%

**Value For Money**1%

**Shape/Style**1%

**Maintenance And Repair**1%