---
title: "68rfe thermal bypass — Niche Verdict: Worth a look (52/100) | Amazon United States - Flapen"
canonical_url: "https://flapen.com/amazon/research/us/automotive/68rfe-thermal-bypass"
last_updated: "2026-07-14T05:12:32.071Z"
locale: en
meta:
  description: "68rfe thermal bypass shows a thin review moat (49 avg reviews), but a small market ($21K/yr) keeps it on the watch list."
  "og:description": "68rfe thermal bypass shows a thin review moat (49 avg reviews), but a small market ($21K/yr) keeps it on the watch list."
  "og:title": "68rfe thermal bypass — Niche Verdict: Worth a look (52/100) | Amazon United States - Flapen"
---

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# **68rfe thermal bypass**

**Worth a look**

Shows a thin review moat (49 avg reviews), but a small market ($21K/yr) keeps it on the watch list.

Market size 5Growth 63Conversion 27Competition 45Returns 53Price range 76Avg price 90Brand share 54Review moat 98Quality gap 82

**Review moat**

**Incredible****48.86**

avg incumbent reviews — the moat a new listing must climb

**Avg price**

**Great****$57.79**

avg listing price — sweet spot $15–$100

**Quality gap**

**Great****4.2★**

avg incumbent rating — lower means beatable quality

**Price range**

**Great****$28.22–$122.33**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Growth**

**Good****+41.1%**

90-day search growth — must beat 0% to launch

**Brand share**

**Good****73%**

top-5 brand share — brands hold most of the demand

**Returns**

**Good****2.9%**

return rate — above 6% kills the launch gate

**Competition**

**Okay****58%**

top-5 click share — leaders hold, buyers still browse

**Conversion**

**Okay****2.1%**

search→purchase rate — share of searches ending in a sale

**Market size**

**Bad****$21K**

$21K/yr · 17K searches

## **Competition**

The top 5 products take 58% of clicks — established leaders, but buyers still shop beyond them.

**Brands**

**16 **▲rising

**Sellers**

**30**

**Top-5 brand share**

**73%**

**Open market**

**23%**

- Piping Hot Art Works26% - ATS Diesel Performance18% - FQRANBO16% - Rev Max6% - RJSPHH6% - Dyno Racing4%

## **Product shelf**

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%10%$2K20%$4K30%$6K40%$8K1101001K Reviews — right = deep review moatMarket share (90d) ≈ est. sales

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 22 tracked products in this niche — three views at once, no toggling.

### **Top sellers**

by 90-day click share

[1![RevMax 68RFE ZeroStat Transmission Cooler Bypass Upgrade Kit for 20132018 Ram 2500/3500 6.7L Cummins - 87% Increased Flow - Billet 6061 Aluminum - Includes 2 O-Rings 2 Clips & Cleaning Cloth](https://m.media-amazon.com/images/I/510ej1AlvaL.jpg)**RevMax 68RFE ZeroStat Transmission Cooler Bypass Upgrade Kit for 20132018 Ram 2500/3500 6.7L Cummins - 87% Increased Flow - Billet 6061 Aluminum - Includes 2 O-Rings 2 Clips & Cleaning Cloth**Piping Hot Art Works**$107.41**4.4★42 rev](https://www.amazon.com/dp/B0D2YDZ17J) [2![ATS Diesel - 68RFE / AS69RC Thermal Bypass Valve Up-Grade (3100052392)](https://m.media-amazon.com/images/I/31g2WKEf03L.jpg)**ATS Diesel - 68RFE / AS69RC Thermal Bypass Valve Up-Grade (3100052392)**ATS Diesel Performance**$92.39**4.4★277 rev](https://www.amazon.com/dp/B07R24T5BN) [3![Transmission Cooler Thermostatic Bypass Valve Upgrade Fit for 2013 2014 2015 2016 2017 2018 Dodge 68RFE Ram 6.7L Cummins 2500 & 3500 Diesel (Black 2013-2018)](https://m.media-amazon.com/images/I/41tYEUBzetL.jpg)**Transmission Cooler Thermostatic Bypass Valve Upgrade Fit for 2013 2014 2015 2016 2017 2018 Dodge 68RFE Ram 6.7L Cummins 2500 & 3500 Diesel (Black 2013-2018)**FQRANBO**$29.48**3.8★56 rev](https://www.amazon.com/dp/B0DNMJ8694) [4![68RFE / AS69RC Transmission Cooler Thermostatic Bypass Upgrade For 2013-2018 Dodge Ram 6.7L Cummins Diesel Transmission Cooler Thermal Bypass Valve (TBV)](https://m.media-amazon.com/images/I/31S4c6mR0tL.jpg)**68RFE / AS69RC Transmission Cooler Thermostatic Bypass Upgrade For 2013-2018 Dodge Ram 6.7L Cummins Diesel Transmission Cooler Thermal Bypass Valve (TBV)**RJSPHH**$28.72**3.9★24 rev](https://www.amazon.com/dp/B0DMR89ND6) [5![RevMax 68RFE Thermal Bypass Valve Upgrade Kit for 20132018 Ram 2500/3500 6.7L Cummins - 87% Increased Cooler Flow - Includes 2 O-Rings 2 Clips & Cleaning Cloth](https://m.media-amazon.com/images/I/51hqSE-vwTL.jpg)**RevMax 68RFE Thermal Bypass Valve Upgrade Kit for 20132018 Ram 2500/3500 6.7L Cummins - 87% Increased Cooler Flow - Includes 2 O-Rings 2 Clips & Cleaning Cloth**Piping Hot Art Works**$106.24**4.0★9 rev](https://www.amazon.com/dp/B0FHQP98NG)

**~~View all top sellers →~~**

### **Newest**

by launch date

[![SPBREW Transmission Thermal Bypass Valve Upgrade Kits Fits for 2013-2018 Ram 2500 3500 6.7L Cummins Diesel with 68RFE / Aisin AS69RC](https://m.media-amazon.com/images/I/41nyLCuiN6L.jpg)**SPBREW Transmission Thermal Bypass Valve Upgrade Kits Fits for 2013-2018 Ram 2500 3500 6.7L Cummins Diesel with 68RFE / Aisin AS69RC**SPBREW**$73.52**17 rev4mo ago](https://www.amazon.com/dp/B0GK1T56B6) [![SPBREW Transmission Thermal Bypass Valve Upgrade Kits Fits for Ram 2500 3500 2019-2024 6.7L Cummins Diesel with 68RFE / Aisin AS69RC](https://m.media-amazon.com/images/I/41WnslmTBzL.jpg)**SPBREW Transmission Thermal Bypass Valve Upgrade Kits Fits for Ram 2500 3500 2019-2024 6.7L Cummins Diesel with 68RFE / Aisin AS69RC**SPBREW**$72.47**3 rev4mo ago](https://www.amazon.com/dp/B0GK1C9WY3) [![68RFE / AS69RC Transmission Cooler Thermostatic Bypass Upgrade Compatible with 2013-2018 Dodge Ram 6.7L Cummins Diesel Transmission Cooler Thermal Bypass Valve (TBV)](https://m.media-amazon.com/images/I/41VUVjkZXCL.jpg)**68RFE / AS69RC Transmission Cooler Thermostatic Bypass Upgrade Compatible with 2013-2018 Dodge Ram 6.7L Cummins Diesel Transmission Cooler Thermal Bypass Valve (TBV)**Achilioson**$36.29**3 rev6mo ago](https://www.amazon.com/dp/B0G9DTYDND) [![Transmission Cooler Thermostatic Bypass Upgrade For 6.7L Cummins 68RFE 2019+](https://m.media-amazon.com/images/I/31LXYfKQmhL.jpg)**Transmission Cooler Thermostatic Bypass Upgrade For 6.7L Cummins 68RFE 2019+**WnSEu**$34.96**4 rev8mo ago](https://www.amazon.com/dp/B0FXWYSSC5) [![Transmission Thermal Bypass Valve (TBV) Delete Kit for 2013-2018 Ram 2500 3500 with 6.7L Cummins Diesel & 68RFE/AS69RC Transmission](https://m.media-amazon.com/images/I/41HG9hwuXML.jpg)**Transmission Thermal Bypass Valve (TBV) Delete Kit for 2013-2018 Ram 2500 3500 with 6.7L Cummins Diesel & 68RFE/AS69RC Transmission**Permabrace**$35.20**8 rev10mo ago](https://www.amazon.com/dp/B0FQS8CW57)

**~~View all new products →~~**

### **Trending**

90-day click momentum

[![Transmission Cooler Thermostatic Bypass Upgrade For 6.7L Cummins 68RFE 2019+](https://m.media-amazon.com/images/I/31LXYfKQmhL.jpg)**Transmission Cooler Thermostatic Bypass Upgrade For 6.7L Cummins 68RFE 2019+**WnSEu**$34.96**4.7★**▲ 88%**](https://www.amazon.com/dp/B0FXWYSSC5) [![SPBREW Transmission Thermal Bypass Valve Upgrade Kits Fits for 2013-2018 Ram 2500 3500 6.7L Cummins Diesel with 68RFE / Aisin AS69RC](https://m.media-amazon.com/images/I/41nyLCuiN6L.jpg)**SPBREW Transmission Thermal Bypass Valve Upgrade Kits Fits for 2013-2018 Ram 2500 3500 6.7L Cummins Diesel with 68RFE / Aisin AS69RC**SPBREW**$73.52**4.0★**▲ 86%**](https://www.amazon.com/dp/B0GK1T56B6) [![ZLPTEAM Thermal Bypass Valve Upgrade with Billet Filter Coupler Compatible with 2019+ Dodge Cummins 6.7L with 68RFE or Aisin AS69RC Transmission](https://m.media-amazon.com/images/I/41c+A91jBmL.jpg)**ZLPTEAM Thermal Bypass Valve Upgrade with Billet Filter Coupler Compatible with 2019+ Dodge Cummins 6.7L with 68RFE or Aisin AS69RC Transmission**ZLPTEAM**$33.40**3.9★**▲ 86%**](https://www.amazon.com/dp/B0DSVH9WSG) [![BD Diesel Cooler Bypass Delete for Dodge RAM 66RFE/68RFE/66RC/69RC 2500/3500/4500/5500 2013-18 by BD Diesel Performance](https://m.media-amazon.com/images/I/41aiNqyQTAL.jpg)**BD Diesel Cooler Bypass Delete for Dodge RAM 66RFE/68RFE/66RC/69RC 2500/3500/4500/5500 2013-18 by BD Diesel Performance**East Coast Diesel**$122.33**5.0★**▲ 76%**](https://www.amazon.com/dp/B0FJQMNMTB) [![Transmission Thermal Bypass Valve (TBV) Delete Kit for 2013-2018 Ram 2500 3500 with 6.7L Cummins Diesel & 68RFE/AS69RC Transmission](https://m.media-amazon.com/images/I/41HG9hwuXML.jpg)**Transmission Thermal Bypass Valve (TBV) Delete Kit for 2013-2018 Ram 2500 3500 with 6.7L Cummins Diesel & 68RFE/AS69RC Transmission**Permabrace**$35.20**4.1★**▲ 74%**](https://www.amazon.com/dp/B0FQS8CW57)

**~~View all trending →~~**

## **Demand**

Weekly Amazon search volume, last 10 weeks — +41.1% search growth over the last 90 days.

600400Spike '26May '26May '26May '26May '26May '26Jun '26Jun '26Jun '26Jun '26Jul '26

## **Reviews**

What buyers praise and complain about, mined from review topics.

### **What buyers love **

**Size-Overall**19%

*“Fit well”*

**Quality-Overall**17%

*“Amazing quality”*

**Advertised Vs Actual Product**12%

*“As advertised”*

**Assembly/Installation**11%

*“Very easy to install”*

**Leak-Proof**8%

*“I havent noticed any leaks”*

**Heating**4%

*“This is by far the highest quality thermal bypass Ive seen”*

**Value For Money**4%

*“Great value part”*

**Coolant**3%

*“Trans temps run quite a bit cooler now”*

**Efficiency**3%

*“Works well”*

**Spray/Flow**2%

*“Its nice knowing fluid is always flowing through the cooler instead of relying on the factory bypass that can stick”*

### **What buyers complain about **

**Leak-Proof**26%

*“Leaked right out the box”*

**Size-Overall**11%

*“Wouldnt fit pulled it off”*

**Maintenance And Repair**6%

*“Lower maintenance”*

**Value For Money**5%

*“Costed me transmission oil”*

**Heating**5%

*“Do not buy this thermal bypass because the O ring pinch”*

**Quality-Overall**5%

*“Cheapo product”*

**Assembly/Installation**5%

*“The connections and mounting points didnt line up with the factory setup on my truck, making installation impossible”*

**Design-Overall**4%

*“Poor Design”*

**Metal Quality**4%

*“Metal shavings inside valve”*

**Compatibility-Overall**4%

*“Does not fit 5th generation Rams”*

### **Top return reasons **

**Size-Overall**26%

**Compatibility-Overall**25%

**Leak-Proof**12%

**Defective Material/Parts**10%

**Coolant**5%

**Functionality-Overall**4%

**Value For Money**4%

**Advertised Vs Actual Product**4%

**Quality-Overall**2%

**Assembly/Installation**1%