---
title: "68157291aa — Niche Verdict: Skip it (49/100) | Amazon United States - Flapen"
canonical_url: "https://flapen.com/amazon/research/us/automotive/68157291aa"
last_updated: "2026-07-13T23:06:24.368Z"
locale: en
meta:
  description: "soft demand (-35.9% this quarter) — 68157291aa doesn't clear our bar today."
  "og:description": "soft demand (-35.9% this quarter) — 68157291aa doesn't clear our bar today."
  "og:title": "68157291aa — Niche Verdict: Skip it (49/100) | Amazon United States - Flapen"
---

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# **68157291aa**

**Skip it**

Soft demand (-35.9% this quarter) — this niche doesn't clear our bar today.

Market size 44Growth 7Conversion 76Competition 37Returns 94Price range 74Avg price 90Brand share 39Review moat 71Quality gap 33

**Returns**

**Great****1.0%**

return rate — above 6% kills the launch gate

**Avg price**

**Great****$60.06**

avg listing price — sweet spot $15–$100

**Conversion**

**Great****7.3%**

search→purchase rate — share of searches ending in a sale

**Price range**

**Good****$14.00–$129.55**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Review moat**

**Good****671.35**

avg incumbent reviews — the moat a new listing must climb

**Market size**

**Okay****$232K**

$232K/yr · 53K searches

**Brand share**

**Okay****82%**

top-5 brand share — brands hold most of the demand

**Competition**

**Okay****63%**

top-5 click share — leaders hold, buyers still browse

**Quality gap**

**Okay****4.5★**

avg incumbent rating — lower means beatable quality

**Growth**

**Bad****-35.9%**

90-day search growth — must beat 0% to launch

## **Competition**

The top 5 products take 63% of clicks — established leaders, but buyers still shop beyond them.

**Brands**

**10 **▼falling

**Sellers**

**27**

**Top-5 brand share**

**82%**

**Open market**

**13%**

- Mopar55% - Doc's Diesel8% - Doc's Auto Parts7% - BZANPAR6% - RARAYC5% - ATRACYPART5% - Open — no brand owns it (4 brands, 13%)

## **Product shelf**

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%10%$23K20%$46K30%$70K40%$93K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 20 tracked products in this niche — three views at once, no toggling.

### **Top sellers**

by 90-day click share

[1![Mopar Genuine OEM Filters Bundle Dodge Ram 6.7L Cummins Diesel Filter set; Fuel/Water Separator Filter Kit Fuel Filter & Engine Oil Filter. Fits 2013-2019 Ram 2500 and 3500](https://m.media-amazon.com/images/I/41NetpDoUAL.jpg)**Mopar Genuine OEM Filters Bundle Dodge Ram 6.7L Cummins Diesel Filter set; Fuel/Water Separator Filter Kit Fuel Filter & Engine Oil Filter. Fits 2013-2019 Ram 2500 and 3500**Mopar**$127.74**4.4★462 rev](https://www.amazon.com/dp/B0DJPMQVK4) [2![Fuel Filters 68157291AA and 68436631AA for a 2019-2024 Ram Truck 6.7L Cummins Diesel](https://m.media-amazon.com/images/I/41lC+1E7P6L.jpg)**Fuel Filters 68157291AA and 68436631AA for a 2019-2024 Ram Truck 6.7L Cummins Diesel**Mopar**$117.29**4.7★711 rev](https://www.amazon.com/dp/B08BYYT2YL) [3![Mopar - Fuel Filter 68157291AA](https://m.media-amazon.com/images/I/416kDJVGjTL.jpg)**Mopar - Fuel Filter 68157291AA**Mopar**$63.60**4.6★831 rev](https://www.amazon.com/dp/B00OW312PS) [4![Mopar Genuine OEM Filters Bundle Dodge Ram 6.7L Cummins Diesel Filter set; Fuel/Water Separator Filter Kit Fuel Filter & Engine Oil Filter. Fits 2020-2024 Ram 2500 and 3500](https://m.media-amazon.com/images/I/41TqNOIIF2L.jpg)**Mopar Genuine OEM Filters Bundle Dodge Ram 6.7L Cummins Diesel Filter set; Fuel/Water Separator Filter Kit Fuel Filter & Engine Oil Filter. Fits 2020-2024 Ram 2500 and 3500**Mopar**$129.55**4.8★135 rev](https://www.amazon.com/dp/B0FPYVKC9D) [5![Docs Diesel Fuel/Water Separator DGF430+DGF401 | Compatible with RAM 6.7L Cummins 2500 3500 4500 5500 2019-2024 | Replaces 68157291AA 68436631AA](https://m.media-amazon.com/images/I/41QQ5GQOUkL.jpg)**Docs Diesel Fuel/Water Separator DGF430+DGF401 | Compatible with RAM 6.7L Cummins 2500 3500 4500 5500 2019-2024 | Replaces 68157291AA 68436631AA**Doc's Diesel**$77.87**4.7★592 rev](https://www.amazon.com/dp/B08KGSJ964)

**~~View all top sellers →~~**

### **Newest**

by launch date

[![RARAYC 6.7L Cummins Fuel Filter Kit for 2019-2024 Ram Turbo Diesel Engines 68157291AA 68436631AA and Oil Filter 5083285AA Air filter 43034051AB Cabin Air Fitler 68406048AA](https://m.media-amazon.com/images/I/51VXFifx9-L.jpg)**RARAYC 6.7L Cummins Fuel Filter Kit for 2019-2024 Ram Turbo Diesel Engines 68157291AA 68436631AA and Oil Filter 5083285AA Air filter 43034051AB Cabin Air Fitler 68406048AA**RARAYC**$69.97**139 rev1y ago](https://www.amazon.com/dp/B0DFLZ2DBB) [![BZANPAR Fuel Filters for Ram 2500 3500 4500 5500 6.7 Cummins Diesel Fuel Filter for 2019 2020 2021 2022 2023 2024 Dodge Ram 6.7 Diesel Fuel Filter Water Separator Set Replace 68157291AA 68436631AA](https://m.media-amazon.com/images/I/41ITTAsUvKL.jpg)**BZANPAR Fuel Filters for Ram 2500 3500 4500 5500 6.7 Cummins Diesel Fuel Filter for 2019 2020 2021 2022 2023 2024 Dodge Ram 6.7 Diesel Fuel Filter Water Separator Set Replace 68157291AA 68436631AA**BZANPAR**$28.91**133 rev2y ago](https://www.amazon.com/dp/B0CXK9H4F1) [![BZANPAR Fuel Filters for Ram 2500 3500 4500 5500 6.7 Cummins Diesel Fuel Filter for 2013 2014 2015 2016 2017 2018 Dodge Ram 6.7 Diesel Fuel Filter Water Separator Set Replace 68157291AA 68197867AA](https://m.media-amazon.com/images/I/41fNTebud0L.jpg)**BZANPAR Fuel Filters for Ram 2500 3500 4500 5500 6.7 Cummins Diesel Fuel Filter for 2013 2014 2015 2016 2017 2018 Dodge Ram 6.7 Diesel Fuel Filter Water Separator Set Replace 68157291AA 68197867AA**BZANPAR**$29.93**125 rev2y ago](https://www.amazon.com/dp/B0CP6F77T9) [![(Upgrade) 6.7L Cummins Fuel Filter Water Separator set for 2019 2020 2021 2022 2023 2024 Ram Turbo Diesel Engines 68157291AA and 68436631AA](https://m.media-amazon.com/images/I/41kFBWeCBkL.jpg)**(Upgrade) 6.7L Cummins Fuel Filter Water Separator set for 2019 2020 2021 2022 2023 2024 Ram Turbo Diesel Engines 68157291AA and 68436631AA**RARAYC**$34.75**660 rev2y ago](https://www.amazon.com/dp/B0CBPCRNBR) [![Docs Diesel Filter Set DGF410+DGF401+D5335 | Compatible with RAM 6.7L Cummins 2500 3500 4500 5500 2013-2018 | Replaces 68197867AA 68157291AA 05083285AA](https://m.media-amazon.com/images/I/417NnnLB-zL.jpg)**Docs Diesel Filter Set DGF410+DGF401+D5335 | Compatible with RAM 6.7L Cummins 2500 3500 4500 5500 2013-2018 | Replaces 68197867AA 68157291AA 05083285AA**Doc's Auto Parts**$91.11**81 rev3y ago](https://www.amazon.com/dp/B08KHKZ49S)

**~~View all new products →~~**

### **Trending**

90-day click momentum

[![Docs Diesel Filter Set DGF410+DGF401+D5335 | Compatible with RAM 6.7L Cummins 2500 3500 4500 5500 2013-2018 | Replaces 68197867AA 68157291AA 05083285AA](https://m.media-amazon.com/images/I/417NnnLB-zL.jpg)**Docs Diesel Filter Set DGF410+DGF401+D5335 | Compatible with RAM 6.7L Cummins 2500 3500 4500 5500 2013-2018 | Replaces 68197867AA 68157291AA 05083285AA**Doc's Auto Parts**$91.11**4.6★**▲ 91%**](https://www.amazon.com/dp/B08KHKZ49S) [![RARAYC 6.7L Cummins Fuel Filter Kit for 2019-2024 Ram Turbo Diesel Engines 68157291AA 68436631AA and Oil Filter 5083285AA Air filter 43034051AB Cabin Air Fitler 68406048AA](https://m.media-amazon.com/images/I/51VXFifx9-L.jpg)**RARAYC 6.7L Cummins Fuel Filter Kit for 2019-2024 Ram Turbo Diesel Engines 68157291AA 68436631AA and Oil Filter 5083285AA Air filter 43034051AB Cabin Air Fitler 68406048AA**RARAYC**$69.97**3.8★**▲ 85%**](https://www.amazon.com/dp/B0DFLZ2DBB) [![BZANPAR Fuel Filters for Ram 2500 3500 4500 5500 6.7 Cummins Diesel Fuel Filter for 2019 2020 2021 2022 2023 2024 Dodge Ram 6.7 Diesel Fuel Filter Water Separator Set Replace 68157291AA 68436631AA](https://m.media-amazon.com/images/I/41ITTAsUvKL.jpg)**BZANPAR Fuel Filters for Ram 2500 3500 4500 5500 6.7 Cummins Diesel Fuel Filter for 2019 2020 2021 2022 2023 2024 Dodge Ram 6.7 Diesel Fuel Filter Water Separator Set Replace 68157291AA 68436631AA**BZANPAR**$28.91**4.6★**▲ 68%**](https://www.amazon.com/dp/B0CXK9H4F1) [![6.7L Cummins Fuel Filter Water Separator | Replacement for 2010-2020 Dodge Ram 2500 3500 4500 5500 6.7 Diesel Engines | Replaces# 68157291AA](https://m.media-amazon.com/images/I/31RgccVoH-L.jpg)**6.7L Cummins Fuel Filter Water Separator | Replacement for 2010-2020 Dodge Ram 2500 3500 4500 5500 6.7 Diesel Engines | Replaces# 68157291AA**ATRACYPART**$18.92**4.8★**▲ 49%**](https://www.amazon.com/dp/B0B31MK92K) [![Mopar Genuine OEM Filters Bundle Dodge Ram 6.7L Cummins Diesel Filter set; Fuel/Water Separator Filter Kit Fuel Filter & Engine Oil Filter. Fits 2020-2024 Ram 2500 and 3500](https://m.media-amazon.com/images/I/41TqNOIIF2L.jpg)**Mopar Genuine OEM Filters Bundle Dodge Ram 6.7L Cummins Diesel Filter set; Fuel/Water Separator Filter Kit Fuel Filter & Engine Oil Filter. Fits 2020-2024 Ram 2500 and 3500**Mopar**$129.55**4.8★**▲ 27%**](https://www.amazon.com/dp/B0FPYVKC9D)

**~~View all trending →~~**

## **Demand & seasonality**

Weekly Amazon search volume, last 104 weeks — -35.9% search growth over the last 90 days.

4K3KPrime Day '25Spike '25Spike '26 seasonSepDecMarJunAugNovMarMay

Peak months: Feb, Oct · busiest ÷ quietest = 3.0×

## **Reviews**

What buyers praise and complain about, mined from review topics.

### **What buyers love **

**Filtration**22%

*“Great quality filter for a reasonable price”*

**Value For Money**22%

*“Great value”*

**Size-Overall**20%

*“Fit perfect”*

**Quality-Overall**13%

*“The build quality feels solid”*

**Advertised Vs Actual Product**8%

*“As advertised”*

**Assembly/Installation**4%

*“I had no issues installing the filter”*

**Fuel Efficiency**2%

*“Perfect Fit and Reliable Fuel Filtration”*

**Efficiency**1%

*“truck runs fine”*

**Durability**1%

*“The filters seem to hold up”*

**Ease Of Use**0%

*“Very convenient”*

### **What buyers complain about **

**Filtration**38%

*“BAD FILTERS”*

**Quality-Overall**16%

*“Poor Quality Control”*

**Fuel Efficiency**8%

*“did not allow fuel to the motor”*

**Functionality-Overall**6%

*“Doesn't work or fit properly”*

**Value For Money**5%

*“expensive”*

**Compatibility-Overall**3%

*“Does not fit 2024 ram 6.7”*

**Size-Overall**3%

*“Cabin air filter doesn't fit”*

**Defective Material/Parts**2%

*“on diesel engine its major issue”*

**Assembly/Installation**2%

*“Can not install”*

**Metal Quality**2%

*“Not the metal canister that my truck required”*

### **Top return reasons **

**Filtration**33%

**Size-Overall**15%

**Compatibility-Overall**13%

**Advertised Vs Actual Product**12%

**Defective Material/Parts**10%

**Value For Money**7%

**Functionality-Overall**3%

**Quality-Overall**2%

**Fuel Efficiency**1%

**Leak-Proof**1%