--- title: "520 chain — Niche Verdict: Skip it (53/100) | Amazon United States - Flapen" canonical_url: "https://flapen.com/amazon/research/us/automotive/520-chain" last_updated: "2026-07-09T22:50:38.808Z" locale: en meta: description: "a small market ($163K/yr) — 520 chain doesn't clear our bar today." "og:description": "a small market ($163K/yr) — 520 chain doesn't clear our bar today." "og:title": "520 chain — Niche Verdict: Skip it (53/100) | Amazon United States - Flapen" --- Back to Flapen home # **520 chain** **Skip it****53/100 ** a small market ($163K/yr) — 520 chain doesn't clear our bar today. **Market/yr** **$163K** **Growth (1y)** **+240.6%** **Products** **44** **Brands** **15** was 14 a year ago **Sellers** **81** **Price range** **$9.04–$143.52** **Returns** **3.4%** **Rating** **4.5★** **Skip it** Scored 53/100 across market size, growth, competition, quality gap, and returns. Market sizeGrowthCompetitionQuality gapReturns Market size **8** ×0.30 Growth **81** ×0.30 Competition **75** ×0.20 Quality gap **42** ×0.10 Returns **73** ×0.10 ## **Demand** Weekly Amazon search volume, last 104 weeks — +240.6% year over year. 20K10KSpike '25Holiday '25Spike '26Jul '24Nov '24Mar '25Jul '25Nov '25Mar '26 ## **Seasonality** Monthly demand index across the year — 1.00 is average. JFMAMJJASOND Peak months: Jan, Apr, May, Dec · busiest ÷ quietest = 6.4× ## **Competition** - DID40% - Caltric15% - RK Racing Chain10% - Belleone9% - HILAKE7% - NICHE4% - Other (9 brands)16% Clicks spread well past the top 5 (38% combined) — an open shelf where new products get seen. 15 brands and 81 sellers compete here. **Brands** **15 **▲rising was 14 a year ago **Sellers** **81** **Top 5 brand share** **80%** #ProductBrandPriceRatingReviewsClick shareTrend 1 ![DID (520DZ-120) Gold 120 Link High Performance DZ2 Series Non-O-Ring Chain with Connecting Link](https://m.media-amazon.com/images/I/51vr0jR+iEL.jpg) [**DID (520DZ-120) Gold 120 Link High Performance DZ2 Series Non-O-Ring Chain with Connecting Link**](https://www.amazon.com/dp/B0065G36TU) DID$64.574.5★95113%▼falling 2 ![RK Racing Chain M520HD-120 (520 Series) 120-Links Standard Non O-Ring Chain with Connecting Link](https://m.media-amazon.com/images/I/41tGyA2dulL.jpg) [**RK Racing Chain M520HD-120 (520 Series) 120-Links Standard Non O-Ring Chain with Connecting Link**](https://www.amazon.com/dp/B00BV6VYV6) RK Racing Chain$42.154.6★3967%▼falling 3 ![Caltric 520-Pitch 120-Links Non-Oring Drive Chain Compatible with ATV/UTV/Quad/Side X Side/Motorcycle/Dirtbike/with Rivet and Clip on Master Links](https://m.media-amazon.com/images/I/51VVKcFViiL.jpg) [**Caltric 520-Pitch 120-Links Non-Oring Drive Chain Compatible with ATV/UTV/Quad/Side X Side/Motorcycle/Dirtbike/with Rivet and Clip on Master Links**](https://www.amazon.com/dp/B0BR83V8SM) Caltric$23.314.4★547%▲rising 4 ![D.I.D DID (520VO-112) Steel 112 Link Professional V Series O-Ring Chain with Connecting Link](https://m.media-amazon.com/images/I/41Uf00FBStL.jpg) [**D.I.D DID (520VO-112) Steel 112 Link Professional V Series O-Ring Chain with Connecting Link**](https://www.amazon.com/dp/B00TQQRQSS) DID$64.254.7★1166%—flat 5 ![Caltric Golden 520 Pitch 120-Links Non-Oring Drive Chain Compatible with ATV/UTV/Quad/Side X Side/Motorcycle/Dirtbike/with Rivet and Clip on Master Links](https://m.media-amazon.com/images/I/51mLbQmqZQL.jpg) [**Caltric Golden 520 Pitch 120-Links Non-Oring Drive Chain Compatible with ATV/UTV/Quad/Side X Side/Motorcycle/Dirtbike/with Rivet and Clip on Master Links**](https://www.amazon.com/dp/B0C2WPZZPS) Caltric$25.404.5★425%▲rising 6 ![Belleone 520 Gold Motorcycle Chain 120 Links with Chain Breaker 520 Standard Roller Chain with 5 Connecting Master Links](https://m.media-amazon.com/images/I/511AzexQjiL.jpg) [**Belleone 520 Gold Motorcycle Chain 120 Links with Chain Breaker 520 Standard Roller Chain with 5 Connecting Master Links**](https://www.amazon.com/dp/B0CYGVJ3LL) Belleone$37.724.2★1745%▲rising 7 ![DID (520VX3-120) Steel 120 Link High Performance VX Series X-Ring Chain with Connecting Link](https://m.media-amazon.com/images/I/414R-d-kMAL.jpg) [**DID (520VX3-120) Steel 120 Link High Performance VX Series X-Ring Chain with Connecting Link**](https://www.amazon.com/dp/B0068NVH32) DID$98.994.7★1,3534%▲rising 8 ![DID (520DZ-118) Gold 118 Link High Performance DZ2 Series Non-O-Ring Chain with Connecting Link](https://m.media-amazon.com/images/I/51Z7nmhl8OL.jpg) [**DID (520DZ-118) Gold 118 Link High Performance DZ2 Series Non-O-Ring Chain with Connecting Link**](https://www.amazon.com/dp/B00BUJAOVK) DID$62.724.5★9514%—flat 9 ![HILAKE 520 Motorcycle Chain 120 Links O-Ring with Connecting Master Link and Chain Breaker Heavy Duty Drive Chain for Motorcycle Bicycle Go Kart Mini Trail Bike](https://m.media-amazon.com/images/I/51KqsDYMrEL.jpg) [**HILAKE 520 Motorcycle Chain 120 Links O-Ring with Connecting Master Link and Chain Breaker Heavy Duty Drive Chain for Motorcycle Bicycle Go Kart Mini Trail Bike**](https://www.amazon.com/dp/B0BVQPYFJD) HILAKE$42.434.4★1303%▼falling 10 ![DID 520VX3 Gold X-Ring Chain 108 Link](https://m.media-amazon.com/images/I/51WnELoH38L.jpg) [**DID 520VX3 Gold X-Ring Chain 108 Link**](https://www.amazon.com/dp/B07JDQ46RX) DID$97.924.7★1,3533%▲rising 11 ![DID 520ERVT-120 Gold High Performance 120-Link X-Ring Chain with Connecting Link](https://m.media-amazon.com/images/I/41gdxNXlV0L.jpg) [**DID 520ERVT-120 Gold High Performance 120-Link X-Ring Chain with Connecting Link**](https://www.amazon.com/dp/B07QDWHSDY) DID$127.125.0★883%▲rising 12 ![LKSM Gold 520 O-Ring Motorcycle Chain 120 Links](https://m.media-amazon.com/images/I/41xMEY99vUL.jpg) [**LKSM Gold 520 O-Ring Motorcycle Chain 120 Links**](https://www.amazon.com/dp/B0DP574FLJ) LKSM$34.374.7★43%▲rising 13 ![DID (520VX3GB-112) Gold 112 Link High Performance VX Series X-Ring Chain with Connecting Link](https://m.media-amazon.com/images/I/41UzS+Hr4oL.jpg) [**DID (520VX3GB-112) Gold 112 Link High Performance VX Series X-Ring Chain with Connecting Link**](https://www.amazon.com/dp/B07JDQ4MJC) DID$93.294.7★1,3533%▼falling 14 ![RK Racing Chain 520-SO-106 (520 Series) Steel 106 Link Traditional Street and Off-Road O-Ring Chain with Connecting Link](https://m.media-amazon.com/images/I/41pX9sEdyHL.jpg) [**RK Racing Chain 520-SO-106 (520 Series) Steel 106 Link Traditional Street and Off-Road O-Ring Chain with Connecting Link**](https://www.amazon.com/dp/B007A8OJX4) RK Racing Chain$58.724.6★1,4772%▲rising 15 ![Caltric Balck 520-Pitch 120-Links Non-Oring Drive Chain Compatible with ATV/UTV/Quad/Side X Side/Motorcycle/Dirtbike/with Rivet and Clip on Master Links](https://m.media-amazon.com/images/I/51GFjzda2hL.jpg) [**Caltric Balck 520-Pitch 120-Links Non-Oring Drive Chain Compatible with ATV/UTV/Quad/Side X Side/Motorcycle/Dirtbike/with Rivet and Clip on Master Links**](https://www.amazon.com/dp/B0C3M97RD1) Caltric$24.254.4★272%—flat **~~Showing 15 of 44 — show all ~~** ## **Product shelf** All 44 tracked products in this niche. Top sellersNewestTrending [![DID (520DZ-120) Gold 120 Link High Performance DZ2 Series Non-O-Ring Chain with Connecting Link](https://m.media-amazon.com/images/I/51vr0jR+iEL.jpg)**DID (520DZ-120) Gold 120 Link High Performance DZ2 Series Non-O-Ring Chain with Connecting Link** DID**$64.57**4.5★951 reviews](https://www.amazon.com/dp/B0065G36TU) [![RK Racing Chain M520HD-120 (520 Series) 120-Links Standard Non O-Ring Chain with Connecting Link](https://m.media-amazon.com/images/I/41tGyA2dulL.jpg)**RK Racing Chain M520HD-120 (520 Series) 120-Links Standard Non O-Ring Chain with Connecting Link** RK Racing Chain**$42.15**4.6★396 reviews](https://www.amazon.com/dp/B00BV6VYV6) [![Caltric 520-Pitch 120-Links Non-Oring Drive Chain Compatible with ATV/UTV/Quad/Side X Side/Motorcycle/Dirtbike/with Rivet and Clip on Master Links](https://m.media-amazon.com/images/I/51VVKcFViiL.jpg)**Caltric 520-Pitch 120-Links Non-Oring Drive Chain Compatible with ATV/UTV/Quad/Side X Side/Motorcycle/Dirtbike/with Rivet and Clip on Master Links** Caltric**$23.31**4.4★54 reviews](https://www.amazon.com/dp/B0BR83V8SM) [![D.I.D DID (520VO-112) Steel 112 Link Professional V Series O-Ring Chain with Connecting Link](https://m.media-amazon.com/images/I/41Uf00FBStL.jpg)**D.I.D DID (520VO-112) Steel 112 Link Professional V Series O-Ring Chain with Connecting Link** DID**$64.25**4.7★116 reviews](https://www.amazon.com/dp/B00TQQRQSS) [![Caltric Golden 520 Pitch 120-Links Non-Oring Drive Chain Compatible with ATV/UTV/Quad/Side X Side/Motorcycle/Dirtbike/with Rivet and Clip on Master Links](https://m.media-amazon.com/images/I/51mLbQmqZQL.jpg)**Caltric Golden 520 Pitch 120-Links Non-Oring Drive Chain Compatible with ATV/UTV/Quad/Side X Side/Motorcycle/Dirtbike/with Rivet and Clip on Master Links** Caltric**$25.40**4.5★42 reviews](https://www.amazon.com/dp/B0C2WPZZPS) [![Belleone 520 Gold Motorcycle Chain 120 Links with Chain Breaker 520 Standard Roller Chain with 5 Connecting Master Links](https://m.media-amazon.com/images/I/511AzexQjiL.jpg)**Belleone 520 Gold Motorcycle Chain 120 Links with Chain Breaker 520 Standard Roller Chain with 5 Connecting Master Links** Belleone**$37.72**4.2★174 reviews](https://www.amazon.com/dp/B0CYGVJ3LL) [![DID (520VX3-120) Steel 120 Link High Performance VX Series X-Ring Chain with Connecting Link](https://m.media-amazon.com/images/I/414R-d-kMAL.jpg)**DID (520VX3-120) Steel 120 Link High Performance VX Series X-Ring Chain with Connecting Link** DID**$98.99**4.7★1,353 reviews](https://www.amazon.com/dp/B0068NVH32) [![DID (520DZ-118) Gold 118 Link High Performance DZ2 Series Non-O-Ring Chain with Connecting Link](https://m.media-amazon.com/images/I/51Z7nmhl8OL.jpg)**DID (520DZ-118) Gold 118 Link High Performance DZ2 Series Non-O-Ring Chain with Connecting Link** DID**$62.72**4.5★951 reviews](https://www.amazon.com/dp/B00BUJAOVK) ## **Reviews** What buyers praise and complain about, mined from review topics. ### **What buyers love ** **Quality-Overall**33% *“The quality of these chains can be called THE BEST you can get”* **Size-Overall**20% *“Good fit”* **Value For Money**16% *“well worth the money”* **Durability**7% *“great deal & pretty durable too”* **Advertised Vs Actual Product**6% *“Does the job”* **Maintenance And Repair**2% *“Great fix”* **Design-Overall**2% *“Visually looks good”* **Weight Heavy**2% *“Heavy duty for hard riding”* **Efficiency**2% *“Works great”* **Color**2% *“Another benefit is the great look of the bronze color”* ### **What buyers complain about ** **Durability**38% *“Breaks easily”* **Quality-Overall**19% *“performed terribly”* **Stretchability/Expandability/Elasticity**16% *“it stretched bad”* **Product Condition**6% *“Chain is clearly used and has already been installed and cut off”* **Assembly/Installation**6% *“I can not install it”* **Strength**6% *“To weak”* **Compatibility-Overall**6% *“Does not fit harley davidson”* **Lubrication**2% *“Everything, including your fingers, is covered in grease”* #### **Top return reasons**- Size-Overall48% - Advertised Vs Actual Product14% - Compatibility-Overall6% - Defective Material/Parts6% - Product Condition5% - Value For Money4% - Width3% - Quality-Overall1% - Functionality-Overall1% - Connectivity-Overall1%