---
title: "265/70r18 — Niche Verdict: Worth a look (50/100) | Amazon United States - Flapen"
canonical_url: "https://flapen.com/amazon/research/us/automotive/265-70r18"
last_updated: "2026-07-14T01:39:41.488Z"
locale: en
meta:
  description: "265/70r18 shows low returns (0.1%), but prices mostly outside the sweet spot ($103.35–$731.90) keeps it on the watch list."
  "og:description": "265/70r18 shows low returns (0.1%), but prices mostly outside the sweet spot ($103.35–$731.90) keeps it on the watch list."
  "og:title": "265/70r18 — Niche Verdict: Worth a look (50/100) | Amazon United States - Flapen"
---

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# **265/70r18**

**Worth a look**

Shows low returns (0.1%), but prices mostly outside the sweet spot ($103.35–$731.90) keeps it on the watch list.

Market size 30Growth 35Conversion 8Competition 80Returns 99Price range 0Avg price 35Brand share 88Review moat 91Quality gap 20

**Returns**

**Incredible****0.1%**

return rate — above 6% kills the launch gate

**Review moat**

**Great****186.19**

avg incumbent reviews — the moat a new listing must climb

**Brand share**

**Great****47%**

top-5 brand share — no brand owns this niche

**Competition**

**Great****35%**

top-5 click share — an open shelf

**Growth**

**Okay****+7.9%**

90-day search growth — must beat 0% to launch

**Avg price**

**Okay****$269.33**

avg listing price — sweet spot $15–$100

**Market size**

**Okay****$132K**

$132K/yr · 75K searches

**Quality gap**

**Bad****4.7★**

avg incumbent rating — lower means beatable quality

**Conversion**

**Bad****0.7%**

search→purchase rate — share of searches ending in a sale

**Price range**

**Bad****$103.35–$731.90**

cheapest to priciest tracked listing — scored on the share inside $15–$100

## **Competition**

Clicks spread well past the top 5 (35% combined) — an open shelf where new products get seen.

**Brands**

**26 **▼falling

**Sellers**

**33**

**Top-5 brand share**

**47%**

**Open market**

**46%**

- Atturo12% - Evoluxx10% - Falken9% - Mastertrack8% - TRAVELSTAR8% - Vantage7%

## **Product shelf**

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%3%$4K6%$8K9%$12K12%$16K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)3 products missing review or click data not plotted

All 47 tracked products in this niche — three views at once, no toggling.

### **Top sellers**

by 90-day click share

[1![ATTURO Trail Blade A/T All-Terrain Tire 265/70R18 116T](https://m.media-amazon.com/images/I/51mw1RkBdiL.jpg)**ATTURO Trail Blade A/T All-Terrain Tire 265/70R18 116T**Atturo**$135.67**4.5★429 rev](https://www.amazon.com/dp/B01G7AF1KA) [2![Vantage SUV 265/70R18 116T SUV/Crossover Tire](https://m.media-amazon.com/images/I/412l2+SHMvL.jpg)**Vantage SUV 265/70R18 116T SUV/Crossover Tire**Vantage**$116.10**5.0★3 rev](https://www.amazon.com/dp/B0DFYTHT59) [3![Set of 4 (Four) Travelstar Ecopath AT All Terrain LT265/70R18 10 Ply 124/121S Light Truck Radial Tire + Three-year Road Hazard Warranty Included 265/70/18 (Tire Only)](https://m.media-amazon.com/images/I/41fLhaJLqEL.jpg)**Set of 4 (Four) Travelstar Ecopath AT All Terrain LT265/70R18 10 Ply 124/121S Light Truck Radial Tire + Three-year Road Hazard Warranty Included 265/70/18 (Tire Only)**TRAVELSTAR**$711.74**4.6★440 rev](https://www.amazon.com/dp/B0D1V3KZNP) [4![Set of 4 (FOUR) Mastertrack BADLANDS AT All Terrain LT265/70R18 124/121S 10 Ply E SUV Light Truck Tires + 3-Year Road Hazard Warranty Included - 265/70/18 (Tire Only)](https://m.media-amazon.com/images/I/51MGo3cRvCL.jpg)**Set of 4 (FOUR) Mastertrack BADLANDS AT All Terrain LT265/70R18 124/121S 10 Ply E SUV Light Truck Tires + 3-Year Road Hazard Warranty Included - 265/70/18 (Tire Only)**Mastertrack**$731.90**4.7★594 rev](https://www.amazon.com/dp/B0D1VCLHR7) [5![Set of 4 (FOUR) Evoluxx Rotator A/T Truck/SUV All-Terrain Off-Road Radial Tires-265/70R18 265/70/18 265/70-18 116T Load Range SL 4-Ply OWL Outlined White Letters](https://m.media-amazon.com/images/I/51kIhjSu6uL.jpg)**Set of 4 (FOUR) Evoluxx Rotator A/T Truck/SUV All-Terrain Off-Road Radial Tires-265/70R18 265/70/18 265/70-18 116T Load Range SL 4-Ply OWL Outlined White Letters**Evoluxx**$563.91**5.0★3 rev](https://www.amazon.com/dp/B0GJSYTYG5)

**~~View all top sellers →~~**

### **Newest**

by launch date

[![Barkley Rammus X/T All-Terrain Mud Light Truck Radial Tire-LT265/70R18 265/70/18 265/70-18 124/121S 10Ply Load E Extreme Terrain Tire](https://m.media-amazon.com/images/I/410elqrkmRL.jpg)**Barkley Rammus X/T All-Terrain Mud Light Truck Radial Tire-LT265/70R18 265/70/18 265/70-18 124/121S 10Ply Load E Extreme Terrain Tire**Barkley**$159.52**43 rev4mo ago](https://www.amazon.com/dp/B0GQPLXK51) [![Set of 4 (FOUR) Aplus Performax SUV/CUV Truck/SUV All-Season Highway Radial Tires-265/70R18 265/70/18 265/70-18 116T Load Range SL 4-Ply BSW Black Side Wall UTQG 620AA](https://m.media-amazon.com/images/I/51g5PpcF0-L.jpg)**Set of 4 (FOUR) Aplus Performax SUV/CUV Truck/SUV All-Season Highway Radial Tires-265/70R18 265/70/18 265/70-18 116T Load Range SL 4-Ply BSW Black Side Wall UTQG 620AA**Aplus**$448.18**1 rev5mo ago](https://www.amazon.com/dp/B0GKGH97CH) [![Set of 4 (FOUR) Aplus Shredder AT A/T All-Terrain Off-Road Light Truck Radial Tires-LT265/70R18 265/70/18 265/70-18 124/121S Load Range E LRE 10-Ply BSW Black Side Wall](https://m.media-amazon.com/images/I/516mVmCoLyL.jpg)**Set of 4 (FOUR) Aplus Shredder AT A/T All-Terrain Off-Road Light Truck Radial Tires-LT265/70R18 265/70/18 265/70-18 124/121S Load Range E LRE 10-Ply BSW Black Side Wall**Aplus**$597.93**0 rev5mo ago](https://www.amazon.com/dp/B0GKGF3C6G) [![Set of 4 (FOUR) Evoluxx Rotator A/T Truck/SUV All-Terrain Off-Road Radial Tires-265/70R18 265/70/18 265/70-18 116T Load Range SL 4-Ply OWL Outlined White Letters](https://m.media-amazon.com/images/I/51kIhjSu6uL.jpg)**Set of 4 (FOUR) Evoluxx Rotator A/T Truck/SUV All-Terrain Off-Road Radial Tires-265/70R18 265/70/18 265/70-18 116T Load Range SL 4-Ply OWL Outlined White Letters**Evoluxx**$563.91**3 rev5mo ago](https://www.amazon.com/dp/B0GJSYTYG5) [![Set of 4 (FOUR) Evoluxx Rotator A/T All-Terrain Off-Road Light Truck Radial Tires-LT265/70R18 265/70/18 265/70-18 124/121S Load Range E LRE 10-Ply OWL Outlined White Letters](https://m.media-amazon.com/images/I/51kIhjSu6uL.jpg)**Set of 4 (FOUR) Evoluxx Rotator A/T All-Terrain Off-Road Light Truck Radial Tires-LT265/70R18 265/70/18 265/70-18 124/121S Load Range E LRE 10-Ply OWL Outlined White Letters**Evoluxx**$615.22**0 rev5mo ago](https://www.amazon.com/dp/B0GJSXPZKN)

**~~View all new products →~~**

### **Trending**

90-day click momentum

[![Barkley Rammus X/T All-Terrain Mud Light Truck Radial Tire-LT265/70R18 265/70/18 265/70-18 124/121S 10Ply Load E Extreme Terrain Tire](https://m.media-amazon.com/images/I/410elqrkmRL.jpg)**Barkley Rammus X/T All-Terrain Mud Light Truck Radial Tire-LT265/70R18 265/70/18 265/70-18 124/121S 10Ply Load E Extreme Terrain Tire**Barkley**$159.52**4.6★**▲ 278%**](https://www.amazon.com/dp/B0GQPLXK51) [![Sailun TerraMax HLT 265/70R18 116T BSW](https://m.media-amazon.com/images/I/41tw6rLpSeL.jpg)**Sailun TerraMax HLT 265/70R18 116T BSW**SAILUN**$103.35**5.0★**▲ 276%**](https://www.amazon.com/dp/B08KXG4XFX) [![Set of 4 (FOUR) Evoluxx Rotator A/T All-Terrain Off-Road Light Truck Radial Tires-LT265/70R18 265/70/18 265/70-18 124/121S Load Range E LRE 10-Ply OWL Outlined White Letters](https://m.media-amazon.com/images/I/51kIhjSu6uL.jpg)**Set of 4 (FOUR) Evoluxx Rotator A/T All-Terrain Off-Road Light Truck Radial Tires-LT265/70R18 265/70/18 265/70-18 124/121S Load Range E LRE 10-Ply OWL Outlined White Letters**Evoluxx**$615.22**0.0★**▲ 262%**](https://www.amazon.com/dp/B0GJSXPZKN) [![Prinx HiCountry A/T2 265/65R18 114T Light Truck Tire](https://m.media-amazon.com/images/I/515dwPnhIpL.jpg)**Prinx HiCountry A/T2 265/65R18 114T Light Truck Tire**Prinx**$134.08**4.6★**▲ 239%**](https://www.amazon.com/dp/B0FHWNQZXR) [![Nexen Roadian ATX 265/70R18 116T](https://m.media-amazon.com/images/I/419-Tf3+ZeL.jpg)**Nexen Roadian ATX 265/70R18 116T**NEXEN**$170.18**4.7★**▲ 213%**](https://www.amazon.com/dp/B0BCTSL579)

**~~View all trending →~~**

## **Demand & seasonality**

Weekly Amazon search volume, last 91 weeks — +7.9% search growth over the last 90 days.

2K2KSpike '25Black Friday '25Spike '26 seasonNovDecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Nov · busiest ÷ quietest = 1.5×

## **Reviews**

What buyers praise and complain about, mined from review topics.

### **What buyers love **

**Value For Money**35%

*“Good deal”*

**Wheel Quality**26%

*“Great tires”*

**Quality-Overall**9%

*“Good product”*

**Size-Overall**6%

*“Great job fit”*

**Design-Overall**6%

*“I like the tread design”*

**Durability**6%

*“dependable and reliable”*

**Friction**6%

*“Great traction”*

**Grip**3%

*“Great grip”*

### **What buyers complain about **

**Functionality-Overall**50%

*“IT WORKS BUT NOT THE PRETTIEST”*

**Advertised Vs Actual Product**25%

*“Pictures were somewhat deceiving”*

### **Top return reasons **

**Size-Overall**51%

**Compatibility-Overall**28%

**Advertised Vs Actual Product**12%

**Value For Money**5%

**Functionality-Overall**2%

**Product Condition**2%