---
title: "265/65 r18 — Niche Verdict: Worth a look (53/100) | Amazon United States - Flapen"
canonical_url: "https://flapen.com/amazon/research/us/automotive/265-65-r18"
last_updated: "2026-07-14T05:01:28.699Z"
locale: en
meta:
  description: "265/65 r18 shows low returns (0.2%), but prices mostly outside the sweet spot ($107.87–$654.61) keeps it on the watch list."
  "og:description": "265/65 r18 shows low returns (0.2%), but prices mostly outside the sweet spot ($107.87–$654.61) keeps it on the watch list."
  "og:title": "265/65 r18 — Niche Verdict: Worth a look (53/100) | Amazon United States - Flapen"
---

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# **265/65 r18**

**Worth a look**

Shows low returns (0.2%), but prices mostly outside the sweet spot ($107.87–$654.61) keeps it on the watch list.

Market size 50Growth 24Conversion 6Competition 84Returns 99Price range 0Avg price 37Brand share 95Review moat 84Quality gap 30

**Returns**

**Incredible****0.2%**

return rate — above 6% kills the launch gate

**Brand share**

**Incredible****38%**

top-5 brand share — no brand owns this niche

**Competition**

**Great****31%**

top-5 click share — an open shelf

**Review moat**

**Great****321.3**

avg incumbent reviews — the moat a new listing must climb

**Market size**

**Good****$280K**

$280K/yr · 226K searches

**Avg price**

**Okay****$258.47**

avg listing price — sweet spot $15–$100

**Quality gap**

**Okay****4.6★**

avg incumbent rating — lower means beatable quality

**Growth**

**Bad****-2.3%**

90-day search growth — must beat 0% to launch

**Conversion**

**Bad****0.5%**

search→purchase rate — share of searches ending in a sale

**Price range**

**Bad****$107.87–$654.61**

cheapest to priciest tracked listing — scored on the share inside $15–$100

## **Competition**

Clicks spread well past the top 5 (31% combined) — an open shelf where new products get seen.

**Brands**

**30 **▼falling

**Sellers**

**34**

**Top-5 brand share**

**38%**

**Open market**

**56%**

- Finalist9% - Mastertrack8% - Evoluxx8% - Goodyear7% - Prinx6% - SAILUN6%

## **Product shelf**

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%3%$8K6%$17K9%$25K12%$34K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)2 products missing review or click data not plotted

All 50 tracked products in this niche — three views at once, no toggling.

### **Top sellers**

by 90-day click share

[1![Set of 4 (FOUR) Finalist Terreno A/T 265/65R18 114H SUV All Season All Terrain Tires 265/65/18 + 3 Year Road Hazard Warranty Included 265/65/18 UTQG 520AB (Tire Only)](https://m.media-amazon.com/images/I/41DaHGrgDxL.jpg)**Set of 4 (FOUR) Finalist Terreno A/T 265/65R18 114H SUV All Season All Terrain Tires 265/65/18 + 3 Year Road Hazard Warranty Included 265/65/18 UTQG 520AB (Tire Only)**Finalist**$639.65**4.7★383 rev](https://www.amazon.com/dp/B0GS1L32VD) [2![Set of 4 (FOUR) Mastertrack BADLANDS AT All Terrain 265/65R18 114H SUV Tires+ 3-Year Road Hazard Warranty Included -265/65/18 (Tire Only)-UTQG 620AB](https://m.media-amazon.com/images/I/51MGo3cRvCL.jpg)**Set of 4 (FOUR) Mastertrack BADLANDS AT All Terrain 265/65R18 114H SUV Tires+ 3-Year Road Hazard Warranty Included -265/65/18 (Tire Only)-UTQG 620AB**Mastertrack**$642.63**4.7★594 rev](https://www.amazon.com/dp/B0DNQ6TY55) [3![Prinx HiCountry A/T2 265/65R18 114T Light Truck Tire](https://m.media-amazon.com/images/I/515dwPnhIpL.jpg)**Prinx HiCountry A/T2 265/65R18 114T Light Truck Tire**Prinx**$134.08**4.6★10 rev](https://www.amazon.com/dp/B0FHWNQZXR) [4![Set of 4 (FOUR) Fullway HP108 Truck/SUV All-Season Performance Radial Tires-265/65R18 265/65/18 265/65-18 114H Load Range SL 4-Ply BSW Black Side Wall UTQG 380AA](https://m.media-amazon.com/images/I/51Wm++qAMJL.jpg)**Set of 4 (FOUR) Fullway HP108 Truck/SUV All-Season Performance Radial Tires-265/65R18 265/65/18 265/65-18 114H Load Range SL 4-Ply BSW Black Side Wall UTQG 380AA**Fullway**$497.17**3.6★6 rev](https://www.amazon.com/dp/B0G39TPZHC) [5![Evoluxx Capricorn 4X4 HP All-Season Truck/SUV Performance Radial Tire-265/65R18 265/65/18 265/65-18 114H Load Range SL 4-Ply BSW Black Side Wall UTQG 480AA](https://m.media-amazon.com/images/I/51aQEGfWsxL.jpg)**Evoluxx Capricorn 4X4 HP All-Season Truck/SUV Performance Radial Tire-265/65R18 265/65/18 265/65-18 114H Load Range SL 4-Ply BSW Black Side Wall UTQG 480AA**Evoluxx**$111.67**4.6★849 rev](https://www.amazon.com/dp/B0BDG9DXL6)

**~~View all top sellers →~~**

### **Newest**

by launch date

[![Set of 4 (FOUR) Arisun Aresta A/T ZG06 Truck/SUV All-Terrain Off-Road Radial Tires-265/65R18 265/65/18 265/65-18 114T Load Range SL 4-Ply BSW Black Side Wall UTQG 500AA](https://m.media-amazon.com/images/I/51wnJ4Z9YYL.jpg)**Set of 4 (FOUR) Arisun Aresta A/T ZG06 Truck/SUV All-Terrain Off-Road Radial Tires-265/65R18 265/65/18 265/65-18 114T Load Range SL 4-Ply BSW Black Side Wall UTQG 500AA**Arisun**$526.46**0 rev2mo ago](https://www.amazon.com/dp/B0GZL5NC4M) [![Set of 4 (FOUR) Travelstar Ecopath H/T 265/65R18 114H High Performance All Season Highway Terrain SUV Tire 265/65/18- Includes Three-Year Road Hazard Warranty (Tire Only)](https://m.media-amazon.com/images/I/413ufv4VvUL.jpg)**Set of 4 (FOUR) Travelstar Ecopath H/T 265/65R18 114H High Performance All Season Highway Terrain SUV Tire 265/65/18- Includes Three-Year Road Hazard Warranty (Tire Only)**TRAVELSTAR**$573.22**28 rev3mo ago](https://www.amazon.com/dp/B0GSZ24NXJ) [![Set of 4 (FOUR) Finalist Terreno H/T 265/65R18 114H SL SUV All Season Highway Terrain Tires 265/65/18 Includes 3-Year Road Hazard Warranty (Tire Only) UTQG 500-A-B](https://m.media-amazon.com/images/I/41HxC9w9MCL.jpg)**Set of 4 (FOUR) Finalist Terreno H/T 265/65R18 114H SL SUV All Season Highway Terrain Tires 265/65/18 Includes 3-Year Road Hazard Warranty (Tire Only) UTQG 500-A-B**Finalist**$569.74**39 rev3mo ago](https://www.amazon.com/dp/B0GSZ6H41C) [![Set of 4 (FOUR) Finalist Terreno A/T 265/65R18 114H SUV All Season All Terrain Tires 265/65/18 + 3 Year Road Hazard Warranty Included 265/65/18 UTQG 520AB (Tire Only)](https://m.media-amazon.com/images/I/41DaHGrgDxL.jpg)**Set of 4 (FOUR) Finalist Terreno A/T 265/65R18 114H SUV All Season All Terrain Tires 265/65/18 + 3 Year Road Hazard Warranty Included 265/65/18 UTQG 520AB (Tire Only)**Finalist**$639.65**383 rev4mo ago](https://www.amazon.com/dp/B0GS1L32VD) [![Set of 4 (Four) Travelstar Ecopath AT All Terrain 265/65R18 114H SUV Radial Tire + Three-year Road Hazard Warranty Included 265/65R18 (Tire Only)-UTQG 520AB](https://m.media-amazon.com/images/I/51E8drnfgNL.jpg)**Set of 4 (Four) Travelstar Ecopath AT All Terrain 265/65R18 114H SUV Radial Tire + Three-year Road Hazard Warranty Included 265/65R18 (Tire Only)-UTQG 520AB**TRAVELSTAR**$626.12**440 rev4mo ago](https://www.amazon.com/dp/B0GRGRMN8G)

**~~View all new products →~~**

### **Trending**

90-day click momentum

[![Set of 4 (FOUR) Arisun Aresta A/T ZG06 Truck/SUV All-Terrain Off-Road Radial Tires-265/65R18 265/65/18 265/65-18 114T Load Range SL 4-Ply BSW Black Side Wall UTQG 500AA](https://m.media-amazon.com/images/I/51wnJ4Z9YYL.jpg)**Set of 4 (FOUR) Arisun Aresta A/T ZG06 Truck/SUV All-Terrain Off-Road Radial Tires-265/65R18 265/65/18 265/65-18 114T Load Range SL 4-Ply BSW Black Side Wall UTQG 500AA**Arisun**$526.46**0.0★**▲ 287%**](https://www.amazon.com/dp/B0GZL5NC4M) [![Kumho Road Venture AT51 All-Terrain Radial Tire-265/65R18 114T](https://m.media-amazon.com/images/I/51NLl2j0qhL.jpg)**Kumho Road Venture AT51 All-Terrain Radial Tire-265/65R18 114T**Kumho**$126.39**4.5★**▲ 283%**](https://www.amazon.com/dp/B01M5BQJMO) [![Barkley Veigar HT 265/65R18 114H All Season Tire UTQG 480AA / 50K Miles Warranty](https://m.media-amazon.com/images/I/41KC560hApL.jpg)**Barkley Veigar HT 265/65R18 114H All Season Tire UTQG 480AA / 50K Miles Warranty**Barkley**$107.87**4.6★**▲ 273%**](https://www.amazon.com/dp/B0GQPPC4L9) [![Set of 4 (FOUR) Travelstar Ecopath H/T 265/65R18 114H High Performance All Season Highway Terrain SUV Tire 265/65/18- Includes Three-Year Road Hazard Warranty (Tire Only)](https://m.media-amazon.com/images/I/413ufv4VvUL.jpg)**Set of 4 (FOUR) Travelstar Ecopath H/T 265/65R18 114H High Performance All Season Highway Terrain SUV Tire 265/65/18- Includes Three-Year Road Hazard Warranty (Tire Only)**TRAVELSTAR**$573.22**4.8★**▲ 262%**](https://www.amazon.com/dp/B0GSZ24NXJ) [![Set of 4 (FOUR) Finalist Terreno A/T 265/65R18 114H SUV All Season All Terrain Tires 265/65/18 + 3 Year Road Hazard Warranty Included 265/65/18 UTQG 520AB (Tire Only)](https://m.media-amazon.com/images/I/41DaHGrgDxL.jpg)**Set of 4 (FOUR) Finalist Terreno A/T 265/65R18 114H SUV All Season All Terrain Tires 265/65/18 + 3 Year Road Hazard Warranty Included 265/65/18 UTQG 520AB (Tire Only)**Finalist**$639.65**4.7★**▲ 253%**](https://www.amazon.com/dp/B0GS1L32VD)

**~~View all trending →~~**

## **Demand & seasonality**

Weekly Amazon search volume, last 103 weeks — -2.3% search growth over the last 90 days.

6K4KSpike '24Prime Day '25Spike '25Black Friday '25Spike '26 seasonDecMarJunAugNovMarMay

Peak months: Nov · busiest ÷ quietest = 1.5×

## **Reviews**

What buyers praise and complain about, mined from review topics.

### **What buyers love **

**Wheel Quality**38%

*“Good tires so far”*

**Value For Money**33%

*“Good tires for the price”*

**Quality-Overall**13%

*“Good quality tires👍highly recommend”*

**Friction**8%

*“Amazing traction”*

**Tread Pattern Pitch**2%

*“Great tires, even with the rugged tread Design they are surprisingly quiet”*

**Advertised Vs Actual Product**2%

*“They are what I ordered and wanted”*

**Size-Overall**1%

*“Good fit great in the snow”*

**Functionality-Overall**1%

*“Smooth ride for sure”*

### **What buyers complain about **

**Advertised Vs Actual Product**40%

*“I thought, by the advertising that these are Goodyear tires, he said no Sir, those are not tires sold by Goodyear”*

**Quality-Overall**20%

*“Cheap”*

**Durability**10%

*“2 year review, shakes horribly”*

**Value For Money**10%

*“waste of money”*

### **Top return reasons **

**Size-Overall**61%

**Advertised Vs Actual Product**19%

**Value For Money**11%

**Compatibility-Overall**9%

**Assembly/Installation**1%