---
title: "255/65r18 tires — Niche Verdict: Skip it (48/100) | Amazon United States - Flapen"
canonical_url: "https://flapen.com/amazon/research/us/automotive/255-65r18-tires"
last_updated: "2026-07-13T18:44:18.612Z"
locale: en
meta:
  description: "prices mostly outside the sweet spot ($101.22–$567.30) — 255/65r18 tires doesn't clear our bar today."
  "og:description": "prices mostly outside the sweet spot ($101.22–$567.30) — 255/65r18 tires doesn't clear our bar today."
  "og:title": "255/65r18 tires — Niche Verdict: Skip it (48/100) | Amazon United States - Flapen"
---

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# **255/65r18 tires**

**Skip it**

Prices mostly outside the sweet spot ($101.22–$567.30) — this niche doesn't clear our bar today.

Market size 27Growth 29Conversion 7Competition 78Returns 99Price range 0Avg price 44Brand share 87Review moat 85Quality gap 22

**Returns**

**Incredible****0.1%**

return rate — above 6% kills the launch gate

**Brand share**

**Great****48%**

top-5 brand share — no brand owns this niche

**Review moat**

**Great****290.56**

avg incumbent reviews — the moat a new listing must climb

**Competition**

**Great****37%**

top-5 click share — an open shelf

**Avg price**

**Okay****$217.01**

avg listing price — sweet spot $15–$100

**Growth**

**Okay****+3.2%**

90-day search growth — must beat 0% to launch

**Market size**

**Okay****$117K**

$117K/yr · 102K searches

**Quality gap**

**Bad****4.7★**

avg incumbent rating — lower means beatable quality

**Conversion**

**Bad****0.5%**

search→purchase rate — share of searches ending in a sale

**Price range**

**Bad****$101.22–$567.30**

cheapest to priciest tracked listing — scored on the share inside $15–$100

## **Competition**

Clicks spread well past the top 5 (37% combined) — an open shelf where new products get seen.

**Brands**

**29 **▼falling

**Sellers**

**27**

**Top-5 brand share**

**48%**

**Open market**

**46%**

- Atturo11% - Aplus11% - Evoluxx9% - Goodyear9% - TRAVELSTAR8% - Accelera6%

## **Product shelf**

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%3%$4K6%$7K9%$11K12%$14K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)6 products missing review or click data not plotted

All 41 tracked products in this niche — three views at once, no toggling.

### **Top sellers**

by 90-day click share

[1![Atturo AZ600 All-Season Truck/SUV Touring Radial Tire-255/65R18 255/65/18 255/65-18 111H Load Range SL 4-Ply BSW Black Side Wall UTQG 560AA](https://m.media-amazon.com/images/I/513-jB9RG2L.jpg)**Atturo AZ600 All-Season Truck/SUV Touring Radial Tire-255/65R18 255/65/18 255/65-18 111H Load Range SL 4-Ply BSW Black Side Wall UTQG 560AA**Atturo**$113.98**4.6★351 rev](https://www.amazon.com/dp/B0CK48C8Z3) [2![Set of 4 (Four) Travelstar UN66 255/65R18 111H All-Season High Performance CUV/SUV Tires 255/65/18- Includes Three-Year Road Hazard Warranty UTQG 520AA (Tire Only)](https://m.media-amazon.com/images/I/5145dyjktbL.jpg)**Set of 4 (Four) Travelstar UN66 255/65R18 111H All-Season High Performance CUV/SUV Tires 255/65/18- Includes Three-Year Road Hazard Warranty UTQG 520AA (Tire Only)**TRAVELSTAR**$550.33**4.8★290 rev](https://www.amazon.com/dp/B0F53RNDNY) [3![Set of 4 (FOUR) Evoluxx Capricorn 4X4 HP All-Season Truck/SUV Performance Radial Tires-255/65R18 255/65/18 255/65-18 111H Load Range SL 4-Ply BSW Black Side Wall UTQG 480AA](https://m.media-amazon.com/images/I/512LdT8GapL.jpg)**Set of 4 (FOUR) Evoluxx Capricorn 4X4 HP All-Season Truck/SUV Performance Radial Tires-255/65R18 255/65/18 255/65-18 111H Load Range SL 4-Ply BSW Black Side Wall UTQG 480AA**Evoluxx**$438.12**5.0★3 rev](https://www.amazon.com/dp/B0GJT38XTL) [4![Set of 4 (FOUR) Aplus Performax SUV/CUV Truck/SUV All-Season Highway Radial Tires-255/65R18 255/65/18 255/65-18 111H Load Range SL 4-Ply BSW Black Side Wall UTQG 620AA](https://m.media-amazon.com/images/I/51g5PpcF0-L.jpg)**Set of 4 (FOUR) Aplus Performax SUV/CUV Truck/SUV All-Season Highway Radial Tires-255/65R18 255/65/18 255/65-18 111H Load Range SL 4-Ply BSW Black Side Wall UTQG 620AA**Aplus**$436.18**5.0★1 rev](https://www.amazon.com/dp/B0GKGSXVRV) [5![Accelera Iota ST68 All-Season Truck/SUV Performance Radial Tire-255/65R18 255/65/18 255/65-18 111H Load Range SL 4-Ply BSW Black Side Wall UTQG 400AA](https://m.media-amazon.com/images/I/41JYO-pkI6L.jpg)**Accelera Iota ST68 All-Season Truck/SUV Performance Radial Tire-255/65R18 255/65/18 255/65-18 111H Load Range SL 4-Ply BSW Black Side Wall UTQG 400AA**Accelera**$105.32**4.4★727 rev](https://www.amazon.com/dp/B0BL6XLYYG)

**~~View all top sellers →~~**

### **Newest**

by launch date

[![255/65R18 Brezza Touring A/S All Season Tire 111H BSW 70 000 Mileage Rating](https://m.media-amazon.com/images/I/41TabQR8HbL.jpg)**255/65R18 Brezza Touring A/S All Season Tire 111H BSW 70 000 Mileage Rating**BREZZA**$128.02**0 rev2mo ago](https://www.amazon.com/dp/B0GXC4QJJX) [![Set of 4 Finalist UN-CUV 255/65R18 111H All Season CUV SUV A/S High Performance Tire 255/65R18 (Tire Only)](https://m.media-amazon.com/images/I/41VN7OVgRML.jpg)**Set of 4 Finalist UN-CUV 255/65R18 111H All Season CUV SUV A/S High Performance Tire 255/65R18 (Tire Only)**Finalist**$551.76**71 rev4mo ago](https://www.amazon.com/dp/B0GQZL8SBP) [![Barkley Veigar HT 255/65R18 111H All Season Tire UTQG 480AA / 50K Miles Warranty](https://m.media-amazon.com/images/I/41KC560hApL.jpg)**Barkley Veigar HT 255/65R18 111H All Season Tire UTQG 480AA / 50K Miles Warranty**Barkley**$103.30**9 rev4mo ago](https://www.amazon.com/dp/B0GQPQTHZ9) [![Set of 4 (FOUR) Aplus Performax SUV/CUV Truck/SUV All-Season Highway Radial Tires-255/65R18 255/65/18 255/65-18 111H Load Range SL 4-Ply BSW Black Side Wall UTQG 620AA](https://m.media-amazon.com/images/I/51g5PpcF0-L.jpg)**Set of 4 (FOUR) Aplus Performax SUV/CUV Truck/SUV All-Season Highway Radial Tires-255/65R18 255/65/18 255/65-18 111H Load Range SL 4-Ply BSW Black Side Wall UTQG 620AA**Aplus**$436.18**1 rev5mo ago](https://www.amazon.com/dp/B0GKGSXVRV) [![Set of 4 (FOUR) Evoluxx Capricorn 4X4 HP All-Season Truck/SUV Performance Radial Tires-255/65R18 255/65/18 255/65-18 111H Load Range SL 4-Ply BSW Black Side Wall UTQG 480AA](https://m.media-amazon.com/images/I/512LdT8GapL.jpg)**Set of 4 (FOUR) Evoluxx Capricorn 4X4 HP All-Season Truck/SUV Performance Radial Tires-255/65R18 255/65/18 255/65-18 111H Load Range SL 4-Ply BSW Black Side Wall UTQG 480AA**Evoluxx**$438.12**3 rev5mo ago](https://www.amazon.com/dp/B0GJT38XTL)

**~~View all new products →~~**

### **Trending**

90-day click momentum

[![Set of 4 Finalist UN-CUV 255/65R18 111H All Season CUV SUV A/S High Performance Tire 255/65R18 (Tire Only)](https://m.media-amazon.com/images/I/41VN7OVgRML.jpg)**Set of 4 Finalist UN-CUV 255/65R18 111H All Season CUV SUV A/S High Performance Tire 255/65R18 (Tire Only)**Finalist**$551.76**4.7★**▲ 289%**](https://www.amazon.com/dp/B0GQZL8SBP) [![Aplus Performax SUV/CUV Highway 255/65R18 111H Passenger Tire](https://m.media-amazon.com/images/I/516rHyoC-NL.jpg)**Aplus Performax SUV/CUV Highway 255/65R18 111H Passenger Tire**Aplus**$101.22**5.0★**▲ 285%**](https://www.amazon.com/dp/B0FXXNV527) [![255/65R18 Brezza Touring A/S All Season Tire 111H BSW 70 000 Mileage Rating](https://m.media-amazon.com/images/I/41TabQR8HbL.jpg)**255/65R18 Brezza Touring A/S All Season Tire 111H BSW 70 000 Mileage Rating**BREZZA**$128.02**0.0★**▲ 283%**](https://www.amazon.com/dp/B0GXC4QJJX) [![Set of 2 (TWO) Evoluxx Capricorn 4X4 HP All-Season Truck/SUV Performance Radial Tires-255/65R18 255/65/18 255/65-18 111H Load Range SL 4-Ply BSW Black Side Wall UTQG 480AA](https://m.media-amazon.com/images/I/510dQe8t6AL.jpg)**Set of 2 (TWO) Evoluxx Capricorn 4X4 HP All-Season Truck/SUV Performance Radial Tires-255/65R18 255/65/18 255/65-18 111H Load Range SL 4-Ply BSW Black Side Wall UTQG 480AA**Evoluxx**$225.66**0.0★**▲ 273%**](https://www.amazon.com/dp/B0GJT5957X) [![ATTURO Trail Blade H/T Highway All-Season Tire 255/65R18 115H XL](https://m.media-amazon.com/images/I/51AxfaPfZ5L.jpg)**ATTURO Trail Blade H/T Highway All-Season Tire 255/65R18 115H XL**Atturo**$113.52**4.5★**▲ 265%**](https://www.amazon.com/dp/B0DWT526LZ)

**~~View all trending →~~**

## **Demand & seasonality**

Weekly Amazon search volume, last 103 weeks — +3.2% search growth over the last 90 days.

3K2KSpike '24Holiday '24Spike '25Spike '26 seasonDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.4×

## **Reviews**

What buyers praise and complain about, mined from review topics.

### **What buyers love **

**Quality-Overall**28%

*“Good tire and value”*

**Value For Money**27%

*“Great deal”*

**Wheel Quality**13%

*“nice tires”*

**Durability**10%

*“That's what I want good quality, durability and excellent price”*

**Size-Overall**7%

*“Fit right”*

**Friction**4%

*“Wear great, good traction in winter and water, no noise”*

**Ease Of Use**2%

*“feels great when driving”*

**Advertised Vs Actual Product**2%

*“Does the job”*

**Locally Manufactured**1%

*“Plus made in the USA”*

### **What buyers complain about **

**Quality-Overall**30%

*“These were the worst tires”*

**Product Condition**20%

*“are 3 years old”*

**Durability**15%

*“The bands broke”*

**Size-Overall**10%

*“just the wrong size from what I intended to ordee”*

### **Top return reasons **

**Size-Overall**78%

**Compatibility-Overall**6%

**Advertised Vs Actual Product**3%

**Value For Money**3%

**Quality-Overall**2%

**Thin**2%

**Assembly/Installation**2%

**Tread Pattern Pitch**2%

**Maintenance And Repair**1%

**Functionality-Overall**1%