---
title: "255/55r18 — Niche Verdict: Skip it (45/100) | Amazon United States - Flapen"
canonical_url: "https://flapen.com/amazon/research/us/automotive/255-55r18"
last_updated: "2026-07-13T23:04:55.087Z"
locale: en
meta:
  description: "prices mostly outside the sweet spot ($77.69–$570.74) — 255/55r18 doesn't clear our bar today."
  "og:description": "prices mostly outside the sweet spot ($77.69–$570.74) — 255/55r18 doesn't clear our bar today."
  "og:title": "255/55r18 — Niche Verdict: Skip it (45/100) | Amazon United States - Flapen"
---

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# **255/55r18**

**Skip it**

Prices mostly outside the sweet spot ($77.69–$570.74) — this niche doesn't clear our bar today.

Market size 19Growth 30Conversion 7Competition 70Returns 97Price range 5Avg price 48Brand share 80Review moat 70Quality gap 21

**Returns**

**Incredible****0.7%**

return rate — above 6% kills the launch gate

**Brand share**

**Great****55%**

top-5 brand share — no brand owns this niche

**Competition**

**Good****43%**

top-5 click share — leaders hold, buyers still browse

**Review moat**

**Good****700.83**

avg incumbent reviews — the moat a new listing must climb

**Avg price**

**Okay****$188.86**

avg listing price — sweet spot $15–$100

**Growth**

**Okay****+4.4%**

90-day search growth — must beat 0% to launch

**Quality gap**

**Bad****4.7★**

avg incumbent rating — lower means beatable quality

**Market size**

**Bad****$78K**

$78K/yr · 71K searches

**Conversion**

**Bad****0.6%**

search→purchase rate — share of searches ending in a sale

**Price range**

**Bad****$77.69–$570.74**

cheapest to priciest tracked listing — scored on the share inside $15–$100

## **Competition**

The top 5 products take 43% of clicks — established leaders, but buyers still shop beyond them.

**Brands**

**30 **▲rising

**Sellers**

**34**

**Top-5 brand share**

**55%**

**Open market**

**39%**

- Landspider14% - Forceum14% - Landgolden12% - Milestar8% - Mastertrack8% - Goodyear5%

## **Product shelf**

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%3%$2K6%$5K9%$7K12%$9K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)3 products missing review or click data not plotted

All 42 tracked products in this niche — three views at once, no toggling.

### **Top sellers**

by 90-day click share

[1![Set of 2 (TWO) Forceum Heptagon SUV All-Season Truck/SUV Performance Radial Tires-255/55R18 255/55/18 255/55-18 109V Load Range XL 4-Ply BSW Black Side Wall](https://m.media-amazon.com/images/I/5129ZVOwpVL.jpg)**Set of 2 (TWO) Forceum Heptagon SUV All-Season Truck/SUV Performance Radial Tires-255/55R18 255/55/18 255/55-18 109V Load Range XL 4-Ply BSW Black Side Wall**Forceum**$206.86**4.6★88 rev](https://www.amazon.com/dp/B08355SCFP) [2![Set of 4 (FOUR) Landspider City Sport Truck/SUV All-Season Performance Radial Tires-255/55R18 255/55/18 255/55-18 109V Load Range XL 4-Ply BSW Black Side Wall UTQG 240AA](https://m.media-amazon.com/images/I/51Yv-eNnTlL.jpg)**Set of 4 (FOUR) Landspider City Sport Truck/SUV All-Season Performance Radial Tires-255/55R18 255/55/18 255/55-18 109V Load Range XL 4-Ply BSW Black Side Wall UTQG 240AA**Landspider**$396.35**5.0★4 rev](https://www.amazon.com/dp/B0GCDVGSRY) [3![Set of 4 (FOUR) Landgolden LG27 All-Season Truck/SUV High Performance Radial Tires-255/55R18 255/55ZR18 255/55/18 255/55-18 109W Load Range XL 4-Ply BSW Black Side Wall UTQG 500AA](https://m.media-amazon.com/images/I/51UM8By9R7L.jpg)**Set of 4 (FOUR) Landgolden LG27 All-Season Truck/SUV High Performance Radial Tires-255/55R18 255/55ZR18 255/55/18 255/55-18 109W Load Range XL 4-Ply BSW Black Side Wall UTQG 500AA**Landgolden**$397.53**5.0★6 rev](https://www.amazon.com/dp/B0G44GQ78G) [4![Milestar MS932 Sport 255/55R18 109V XL](https://m.media-amazon.com/images/I/51nS9nIWXaL.jpg)**Milestar MS932 Sport 255/55R18 109V XL**Milestar**$125.60**4.5★9,203 rev](https://www.amazon.com/dp/B01N5IB71J) [5![Set of 4 (FOUR) Mastertrack BADLANDS ATX 255/55R18 109V XL All-Season All-Terrain SUV Tires 255/55/18-Includes 3-Year Road Hazard Warranty & 5-Year Warranty (Tire Only)-UTQG 620AB](https://m.media-amazon.com/images/I/51SFztYXcLL.jpg)**Set of 4 (FOUR) Mastertrack BADLANDS ATX 255/55R18 109V XL All-Season All-Terrain SUV Tires 255/55/18-Includes 3-Year Road Hazard Warranty & 5-Year Warranty (Tire Only)-UTQG 620AB**Mastertrack**$570.74**4.7★136 rev](https://www.amazon.com/dp/B0F48366FV)

**~~View all top sellers →~~**

### **Newest**

by launch date

[![Barkley Veigar HT 255/55R18 109H XL All Season Tire UTQG 480AA / 50K Miles Warranty](https://m.media-amazon.com/images/I/41KC560hApL.jpg)**Barkley Veigar HT 255/55R18 109H XL All Season Tire UTQG 480AA / 50K Miles Warranty**Barkley**$94.47**9 rev4mo ago](https://www.amazon.com/dp/B0GQPX22D5) [![Set of 2 (TWO) Mastertrack BADLANDS ATX 255/55R18 109V XL All-Season All-Terrain SUV Tires 255/55/18-Includes 3-Year Road Hazard Warranty & 5-Year Warranty (Tire Only)-UTQG 620AB](https://m.media-amazon.com/images/I/51O1dziFPGL.jpg)**Set of 2 (TWO) Mastertrack BADLANDS ATX 255/55R18 109V XL All-Season All-Terrain SUV Tires 255/55/18-Includes 3-Year Road Hazard Warranty & 5-Year Warranty (Tire Only)-UTQG 620AB**Mastertrack**$286.42**4 rev5mo ago](https://www.amazon.com/dp/B0GLY49SL6) [![Set of 4 (FOUR) Aplus PRO Racing All Season Truck/SUV High Performance Radial Tires-255/55R18 255/55ZR18 255/55/18 255/55-18 109W Load Range XL 4-Ply BSW Black Side Wall UTQG 420AA](https://m.media-amazon.com/images/I/51Mp9AVhF+L.jpg)**Set of 4 (FOUR) Aplus PRO Racing All Season Truck/SUV High Performance Radial Tires-255/55R18 255/55ZR18 255/55/18 255/55-18 109W Load Range XL 4-Ply BSW Black Side Wall UTQG 420AA**Aplus**$372.45**0 rev5mo ago](https://www.amazon.com/dp/B0GKGH8LB9) [![Set of 4 (FOUR) Landspider City Sport Truck/SUV All-Season Performance Radial Tires-255/55R18 255/55/18 255/55-18 109V Load Range XL 4-Ply BSW Black Side Wall UTQG 240AA](https://m.media-amazon.com/images/I/51Yv-eNnTlL.jpg)**Set of 4 (FOUR) Landspider City Sport Truck/SUV All-Season Performance Radial Tires-255/55R18 255/55/18 255/55-18 109V Load Range XL 4-Ply BSW Black Side Wall UTQG 240AA**Landspider**$396.35**4 rev6mo ago](https://www.amazon.com/dp/B0GCDVGSRY) [![Set of 4 (FOUR) Landspider Citytraxx H/T All-Season Truck/SUV Highway Radial Tires-255/55R18 255/55/18 255/55-18 109H Load Range XL 4-Ply BSW Black Side Wall UTQG 480AA](https://m.media-amazon.com/images/I/51efOZntrlL.jpg)**Set of 4 (FOUR) Landspider Citytraxx H/T All-Season Truck/SUV Highway Radial Tires-255/55R18 255/55/18 255/55-18 109H Load Range XL 4-Ply BSW Black Side Wall UTQG 480AA**Landspider**$396.11**2 rev6mo ago](https://www.amazon.com/dp/B0GCDS6PFV)

**~~View all new products →~~**

### **Trending**

90-day click momentum

[![Set of 4 (FOUR) Leao Lion Sport HP3 All-Season Passenger Car Performance Radial Tires-225/55R18 225/55/18 225/55-18 98H Load Range SL 4-Ply BSW Black Side Wall UTQG 700AA](https://m.media-amazon.com/images/I/51j7Fr6aJVL.jpg)**Set of 4 (FOUR) Leao Lion Sport HP3 All-Season Passenger Car Performance Radial Tires-225/55R18 225/55/18 225/55-18 98H Load Range SL 4-Ply BSW Black Side Wall UTQG 700AA**WitPlayToy**$373.81**5.0★**▲ 287%**](https://www.amazon.com/dp/B08HZ4XB3P) [![Uniroyal Tiger Paw Touring A/S All Season Car Tire for Passenger Cars and Minivans - 255/55R18 105V](https://m.media-amazon.com/images/I/31vxDzcD4CL.jpg)**Uniroyal Tiger Paw Touring A/S All Season Car Tire for Passenger Cars and Minivans - 255/55R18 105V**Uniroyal**$160.99**0.0★**▲ 276%**](https://www.amazon.com/dp/B0BZ3M2CVN) [![Barkley Veigar HT 255/55R18 109H XL All Season Tire UTQG 480AA / 50K Miles Warranty](https://m.media-amazon.com/images/I/41KC560hApL.jpg)**Barkley Veigar HT 255/55R18 109H XL All Season Tire UTQG 480AA / 50K Miles Warranty**Barkley**$94.47**4.6★**▲ 272%**](https://www.amazon.com/dp/B0GQPX22D5) [![Ironman GR906 All Season 225/55R18 98H Passenger Tire](https://m.media-amazon.com/images/I/515cdu6H8xL.jpg)**Ironman GR906 All Season 225/55R18 98H Passenger Tire**Ironman**$77.69**4.6★**▲ 230%**](https://www.amazon.com/dp/B0CX9F2NXN) [![Hankook Ventus S1 evo2 SUV (K117A) 255/55R18 105W](https://m.media-amazon.com/images/I/41OoogZO-CL.jpg)**Hankook Ventus S1 evo2 SUV (K117A) 255/55R18 105W**HANKOOK**$116.50**4.3★**▲ 189%**](https://www.amazon.com/dp/B07MRSPZS2)

**~~View all trending →~~**

## **Demand & seasonality**

Weekly Amazon search volume, last 104 weeks — +4.4% search growth over the last 90 days.

2K1KBlack Friday '24Prime Day '25Spike '25Holiday '25 seasonSepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.4×

## **Reviews**

What buyers praise and complain about, mined from review topics.

### **What buyers love **

**Value For Money**30%

*“Great value”*

**Quality-Overall**26%

*“Excellent Value and good Performance”*

**Wheel Quality**19%

*“Great tires”*

**Tread Pattern Pitch**8%

*“Great tread”*

**Assembly/Installation**4%

*“Got them installed, balanced and aligned”*

**Size-Overall**4%

*“Fit my car perfectly”*

**Advertised Vs Actual Product**2%

*“As describe”*

**Durability**2%

*“they are very durable”*

**Product Condition**2%

*“they look brand new”*

**Design-Overall**1%

*“The sporty tread design looks great”*

### **What buyers complain about **

**Advertised Vs Actual Product**50%

*“Not what they say it is”*

**Durability**50%

*“Sidewall cords blew out in 5 months”*

### **Top return reasons **

**Size-Overall**86%

**Compatibility-Overall**6%

**Functionality-Overall**3%

**Advertised Vs Actual Product**3%

**Maintenance And Repair**1%

**Product Condition**1%