---
title: "255/35/18 — Niche Verdict: Skip it (46/100) | Amazon United States - Flapen"
canonical_url: "https://flapen.com/amazon/research/us/automotive/255-35-18"
last_updated: "2026-07-13T22:54:58.530Z"
locale: en
meta:
  description: "weak search conversion (0.7%) — 255/35/18 doesn't clear our bar today."
  "og:description": "weak search conversion (0.7%) — 255/35/18 doesn't clear our bar today."
  "og:title": "255/35/18 — Niche Verdict: Skip it (46/100) | Amazon United States - Flapen"
---

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# **255/35/18**

**Skip it**

Weak search conversion (0.7%) — this niche doesn't clear our bar today.

Market size 13Growth 33Conversion 9Competition 73Returns 100Price range 9Avg price 59Brand share 72Review moat 72Quality gap 32

**Returns**

**Incredible****0.1%**

return rate — above 6% kills the launch gate

**Competition**

**Good****41%**

top-5 click share — leaders hold, buyers still browse

**Brand share**

**Good****62%**

top-5 brand share — brands hold most of the demand

**Review moat**

**Good****627.3**

avg incumbent reviews — the moat a new listing must climb

**Avg price**

**Good****$147.38**

avg listing price — sweet spot $15–$100

**Growth**

**Okay****+6.5%**

90-day search growth — must beat 0% to launch

**Quality gap**

**Okay****4.6★**

avg incumbent rating — lower means beatable quality

**Market size**

**Bad****$51K**

$51K/yr · 49K searches

**Conversion**

**Bad****0.7%**

search→purchase rate — share of searches ending in a sale

**Price range**

**Bad****$74.25–$353.64**

cheapest to priciest tracked listing — scored on the share inside $15–$100

## **Competition**

The top 5 products take 41% of clicks — established leaders, but buyers still shop beyond them.

**Brands**

**23 **▼falling

**Sellers**

**30**

**Top-5 brand share**

**62%**

**Open market**

**34%**

- Fullway21% - Aplus12% - Landgolden11% - COSMO9% - Goodyear9% - Ironman4%

## **Product shelf**

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%4%$2K8%$4K12%$6K16%$8K1101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

All 33 tracked products in this niche — three views at once, no toggling.

### **Top sellers**

by 90-day click share

[1![Fullway HP108 Passenger Car All-Season High Performance Radial Tire-255/35R18 255/35ZR18 255/35/18 255/35-18 94Y Load Range XL 4-Ply BSW Black Side Wall UTQG 380AA](https://m.media-amazon.com/images/I/514uTsu9aAL.jpg)**Fullway HP108 Passenger Car All-Season High Performance Radial Tire-255/35R18 255/35ZR18 255/35/18 255/35-18 94Y Load Range XL 4-Ply BSW Black Side Wall UTQG 380AA**Fullway**$85.99**4.5★13,514 rev](https://www.amazon.com/dp/B0FTDY15G1) [2![Set of 2 (TWO) Cosmo Tires MuchoMacho All-Season Passenger Car High Performance Radial Tires-255/35R18 255/35ZR18 255/35/18 255/35-18 94Y Load Range XL 4-Ply BSW Black Side Wall UTQG 300AAA](https://m.media-amazon.com/images/I/51joeUzKVDL.jpg)**Set of 2 (TWO) Cosmo Tires MuchoMacho All-Season Passenger Car High Performance Radial Tires-255/35R18 255/35ZR18 255/35/18 255/35-18 94Y Load Range XL 4-Ply BSW Black Side Wall UTQG 300AAA**COSMO**$169.50**4.4★108 rev](https://www.amazon.com/dp/B07QDZ1VN8) [3![Goodyear Eagle Sport All-Season Tire 255/35R18 Set of 1](https://m.media-amazon.com/images/I/51wgRK2lCnL.jpg)**Goodyear Eagle Sport All-Season Tire 255/35R18 Set of 1**Goodyear**$149.96**4.5★321 rev](https://www.amazon.com/dp/B07HK54S28) [4![Set of 2 (TWO) Fullway HP108 Passenger Car All-Season High Performance Radial Tires-255/35R18 255/35ZR18 255/35/18 255/35-18 94Y Load Range XL 4-Ply BSW Black Side Wall UTQG 380AA](https://m.media-amazon.com/images/I/51YkYvpFceL.jpg)**Set of 2 (TWO) Fullway HP108 Passenger Car All-Season High Performance Radial Tires-255/35R18 255/35ZR18 255/35/18 255/35-18 94Y Load Range XL 4-Ply BSW Black Side Wall UTQG 380AA**Fullway**$171.37**4.3★12 rev](https://www.amazon.com/dp/B0G35J3RV3) [5![Landgolden LG27 All-Season Passenger Car High Performance Radial Tire-255/35R18 255/35ZR18 255/35/18 255/35-18 94W Load Range XL 4-Ply BSW Black Side Wall UTQG 500AA](https://m.media-amazon.com/images/I/41UlakyQ0oL.jpg)**Landgolden LG27 All-Season Passenger Car High Performance Radial Tire-255/35R18 255/35ZR18 255/35/18 255/35-18 94W Load Range XL 4-Ply BSW Black Side Wall UTQG 500AA**Landgolden**$85.30**4.6★1,274 rev](https://www.amazon.com/dp/B0B18X9GM1)

**~~View all top sellers →~~**

### **Newest**

by launch date

[![Barkley Aphelios UHP 255/35R18 94W XL All Season Tire](https://m.media-amazon.com/images/I/41UVfkHNCHL.jpg)**Barkley Aphelios UHP 255/35R18 94W XL All Season Tire**Barkley**$75.60**20 rev3mo ago](https://www.amazon.com/dp/B0GVGTZ7PD) [![Set of 4 (FOUR) Aplus PRO Racing All Season Passenger High Performance Radial Tires-255/35R18 255/35ZR18 255/35/18 255/35-18 94W Load Range XL 4-Ply BSW Black Side Wall UTQG 420AA](https://m.media-amazon.com/images/I/512uW5Xh2NL.jpg)**Set of 4 (FOUR) Aplus PRO Racing All Season Passenger High Performance Radial Tires-255/35R18 255/35ZR18 255/35/18 255/35-18 94W Load Range XL 4-Ply BSW Black Side Wall UTQG 420AA**Aplus**$302.01**1 rev5mo ago](https://www.amazon.com/dp/B0GKGHG6PM) [![Set of 2 (TWO) Aplus PRO Racing All Season Passenger High Performance Radial Tires-255/35R18 255/35ZR18 255/35/18 255/35-18 94W Load Range XL 4-Ply BSW Black Side Wall UTQG 420AA](https://m.media-amazon.com/images/I/51lg3WSsWvL.jpg)**Set of 2 (TWO) Aplus PRO Racing All Season Passenger High Performance Radial Tires-255/35R18 255/35ZR18 255/35/18 255/35-18 94W Load Range XL 4-Ply BSW Black Side Wall UTQG 420AA**Aplus**$153.77**5 rev5mo ago](https://www.amazon.com/dp/B0GKGBVZKS) [![Set of 2 (TWO) Landgolden LG27 All-Season Passenger Car High Performance Radial Tires-255/35R18 255/35ZR18 255/35/18 255/35-18 94W Load Range XL 4-Ply BSW Black Side Wall UTQG 500AA](https://m.media-amazon.com/images/I/51zJ+0Hv9-L.jpg)**Set of 2 (TWO) Landgolden LG27 All-Season Passenger Car High Performance Radial Tires-255/35R18 255/35ZR18 255/35/18 255/35-18 94W Load Range XL 4-Ply BSW Black Side Wall UTQG 500AA**Landgolden**$153.99**3 rev7mo ago](https://www.amazon.com/dp/B0G3XJWZNP) [![Set of 4 (FOUR) Fullway HP108 Passenger Car All-Season High Performance Radial Tires-255/35R18 255/35ZR18 255/35/18 255/35-18 94Y Load Range XL 4-Ply BSW Black Side Wall UTQG 380AA](https://m.media-amazon.com/images/I/61FmSwAUSdL.jpg)**Set of 4 (FOUR) Fullway HP108 Passenger Car All-Season High Performance Radial Tires-255/35R18 255/35ZR18 255/35/18 255/35-18 94Y Load Range XL 4-Ply BSW Black Side Wall UTQG 380AA**Fullway**$353.64**0 rev7mo ago](https://www.amazon.com/dp/B0G39P4622)

**~~View all new products →~~**

### **Trending**

90-day click momentum

[![Barkley Aphelios UHP 255/35R18 94W XL All Season Tire](https://m.media-amazon.com/images/I/41UVfkHNCHL.jpg)**Barkley Aphelios UHP 255/35R18 94W XL All Season Tire**Barkley**$75.60**4.9★**▲ 258%**](https://www.amazon.com/dp/B0GVGTZ7PD) [![Set of 2 (TWO) Landgolden LG27 All-Season Passenger Car High Performance Radial Tires-255/35R18 255/35ZR18 255/35/18 255/35-18 94W Load Range XL 4-Ply BSW Black Side Wall UTQG 500AA](https://m.media-amazon.com/images/I/51zJ+0Hv9-L.jpg)**Set of 2 (TWO) Landgolden LG27 All-Season Passenger Car High Performance Radial Tires-255/35R18 255/35ZR18 255/35/18 255/35-18 94W Load Range XL 4-Ply BSW Black Side Wall UTQG 500AA**Landgolden**$153.99**5.0★**▲ 210%**](https://www.amazon.com/dp/B0G3XJWZNP) [![Set of 4 (FOUR) Aplus PRO Racing All Season Passenger High Performance Radial Tires-255/35R18 255/35ZR18 255/35/18 255/35-18 94W Load Range XL 4-Ply BSW Black Side Wall UTQG 420AA](https://m.media-amazon.com/images/I/512uW5Xh2NL.jpg)**Set of 4 (FOUR) Aplus PRO Racing All Season Passenger High Performance Radial Tires-255/35R18 255/35ZR18 255/35/18 255/35-18 94W Load Range XL 4-Ply BSW Black Side Wall UTQG 420AA**Aplus**$302.01**5.0★**▲ 203%**](https://www.amazon.com/dp/B0GKGHG6PM) [![Goodyear Eagle Exhilarate 255/35ZR18 94Y Tire](https://m.media-amazon.com/images/I/51HVTZjGglL.jpg)**Goodyear Eagle Exhilarate 255/35ZR18 94Y Tire**Goodyear**$147.04**4.4★**▲ 171%**](https://www.amazon.com/dp/B07X2ZCHDD) [![Set of 2 (TWO) Aplus PRO Racing All Season Passenger High Performance Radial Tires-255/35R18 255/35ZR18 255/35/18 255/35-18 94W Load Range XL 4-Ply BSW Black Side Wall UTQG 420AA](https://m.media-amazon.com/images/I/51lg3WSsWvL.jpg)**Set of 2 (TWO) Aplus PRO Racing All Season Passenger High Performance Radial Tires-255/35R18 255/35ZR18 255/35/18 255/35-18 94W Load Range XL 4-Ply BSW Black Side Wall UTQG 420AA**Aplus**$153.77**4.6★**▲ 122%**](https://www.amazon.com/dp/B0GKGBVZKS)

**~~View all trending →~~**

## **Demand & seasonality**

Weekly Amazon search volume, last 104 weeks — +6.5% search growth over the last 90 days.

1K800Spike '24Spike '25Prime Day '25Spike '26 seasonSepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.2×

## **Reviews**

What buyers praise and complain about, mined from review topics.

### **What buyers love **

**Quality-Overall**27%

*“Good tires”*

**Value For Money**22%

*“Great value for the money”*

**Wheel Quality**22%

*“Great tires smooth quiet ride”*

**Durability**6%

*“Durability will be revealed in time”*

**Friction**5%

*“Good for drifting”*

**Size-Overall**5%

*“It fit perfectly”*

**Advertised Vs Actual Product**5%

*“As expected”*

**Assembly/Installation**2%

*“no regrets after installing them”*

**Grip**2%

*“Good grip attraction would definitely recommend to buy again”*

### **What buyers complain about **

**Quality-Overall**37%

*“They are cheap”*

**Pressure**30%

*“PSI was not low”*

**Assembly/Installation**7%

*“though the installers did have a little problem mounting them”*

**Durability**7%

*“I dont know how long they will last”*

### **Top return reasons **

**Size-Overall**70%

**Compatibility-Overall**11%

**Assembly/Installation**5%

**Quality-Overall**3%

**Value For Money**3%

**Functionality-Overall**3%

**Advertised Vs Actual Product**3%

**Maintenance And Repair**2%

**Pressure**2%