---
title: "245/40/18 — Niche Verdict: Skip it (49/100) | Amazon United States - Flapen"
canonical_url: "https://flapen.com/amazon/research/us/automotive/245-40-18"
last_updated: "2026-07-13T22:54:44.185Z"
locale: en
meta:
  description: "prices mostly outside the sweet spot ($72.04–$371.63) — 245/40/18 doesn't clear our bar today."
  "og:description": "prices mostly outside the sweet spot ($72.04–$371.63) — 245/40/18 doesn't clear our bar today."
  "og:title": "245/40/18 — Niche Verdict: Skip it (49/100) | Amazon United States - Flapen"
---

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# **245/40/18**

**Skip it**

Prices mostly outside the sweet spot ($72.04–$371.63) — this niche doesn't clear our bar today.

Market size 43Growth 35Conversion 15Competition 57Returns 100Price range 9Avg price 57Brand share 70Review moat 69Quality gap 32

**Returns**

**Incredible****0.1%**

return rate — above 6% kills the launch gate

**Brand share**

**Good****63%**

top-5 brand share — brands hold most of the demand

**Review moat**

**Good****755.93**

avg incumbent reviews — the moat a new listing must climb

**Competition**

**Good****51%**

top-5 click share — leaders hold, buyers still browse

**Avg price**

**Good****$153.79**

avg listing price — sweet spot $15–$100

**Market size**

**Okay****$229K**

$229K/yr · 121K searches

**Growth**

**Okay****+7.8%**

90-day search growth — must beat 0% to launch

**Quality gap**

**Okay****4.6★**

avg incumbent rating — lower means beatable quality

**Conversion**

**Bad****1.2%**

search→purchase rate — share of searches ending in a sale

**Price range**

**Bad****$72.04–$371.63**

cheapest to priciest tracked listing — scored on the share inside $15–$100

## **Competition**

The top 5 products take 51% of clicks — established leaders, but buyers still shop beyond them.

**Brands**

**23 **▲rising

**Sellers**

**37**

**Top-5 brand share**

**63%**

**Open market**

**32%**

- Fullway27% - Nokian Tyres12% - Forceum11% - Continental7% - Aplus6% - Kenda5%

## **Product shelf**

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%5%$11K10%$23K15%$34K20%$46K1101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 30 tracked products in this niche — three views at once, no toggling.

### **Top sellers**

by 90-day click share

[1![Fullway HP108 All-Season Passenger Car High Performance Radial Tire-245/40R18 245/40ZR18 245/40/18 245/40-18 97W Load Range XL 4-Ply BSW Black Side Wall UTQG 380AA](https://m.media-amazon.com/images/I/514uTsu9aAL.jpg)**Fullway HP108 All-Season Passenger Car High Performance Radial Tire-245/40R18 245/40ZR18 245/40/18 245/40-18 97W Load Range XL 4-Ply BSW Black Side Wall UTQG 380AA**Fullway**$78.74**4.5★13,514 rev](https://www.amazon.com/dp/B07Y223HK1) [2![Ironman imove gen2 as P245/40R18 98W bsw all-season tire](https://m.media-amazon.com/images/I/51ZH-VKw90L.jpg)**Ironman imove gen2 as P245/40R18 98W bsw all-season tire**Nokian Tyres**$80.34**4.6★100 rev](https://www.amazon.com/dp/B077Z6KJZS) [3![Set of 2 (TWO) Fullway HP108 All-Season Passenger Car High Performance Radial Tires-245/40R18 245/40ZR18 245/40/18 245/40-18 97W Load Range XL 4-Ply BSW Black Side Wall UTQG 380AA](https://m.media-amazon.com/images/I/51YkYvpFceL.jpg)**Set of 2 (TWO) Fullway HP108 All-Season Passenger Car High Performance Radial Tires-245/40R18 245/40ZR18 245/40/18 245/40-18 97W Load Range XL 4-Ply BSW Black Side Wall UTQG 380AA**Fullway**$155.97**4.6★439 rev](https://www.amazon.com/dp/B084JDXYV7) [4![Continental ExtremeContact DWS06 PLUS UHP All Season 245/40ZR18 97Y XL Passenger Tire](https://m.media-amazon.com/images/I/51Ly15qB6GL.jpg)**Continental ExtremeContact DWS06 PLUS UHP All Season 245/40ZR18 97Y XL Passenger Tire**Continental**$194.05**4.7★939 rev](https://www.amazon.com/dp/B08TQVHYJB) [5![Kenda Vezda UHP Summer (KR20A) Racing P245/40ZR18 97W XL Passenger Tire](https://m.media-amazon.com/images/I/51ptyV1iOZL.jpg)**Kenda Vezda UHP Summer (KR20A) Racing P245/40ZR18 97W XL Passenger Tire**Kenda**$135.64**5.0★13 rev](https://www.amazon.com/dp/B0CZS4KT49)

**~~View all top sellers →~~**

### **Newest**

by launch date

[![HORSESHOE SLEIPNIR 2 New 245/40ZR18 245/40R18 97Y XL Andalusia Ultra High Performance Radial Tires 245 40 18 Load Range XL 4-Ply BSW M/S UHP All Season (2 245/40ZR18 97Y XL)](https://m.media-amazon.com/images/I/41xEIkvuRQL.jpg)**HORSESHOE SLEIPNIR 2 New 245/40ZR18 245/40R18 97Y XL Andalusia Ultra High Performance Radial Tires 245 40 18 Load Range XL 4-Ply BSW M/S UHP All Season (2 245/40ZR18 97Y XL)**HORSESHOE**$152.12**1 rev1mo ago](https://www.amazon.com/dp/B0H1VW94FD) [![Set of 4 Mastertrack M-TRAC HP 245/40R18 97Y XL High Performance All Season Passenger Tires 245/40/18 + 3-Year Road Hazard Warranty Included (Tire Only)-UTQG 420AA](https://m.media-amazon.com/images/I/41sN+FH2bUL.jpg)**Set of 4 Mastertrack M-TRAC HP 245/40R18 97Y XL High Performance All Season Passenger Tires 245/40/18 + 3-Year Road Hazard Warranty Included (Tire Only)-UTQG 420AA**Mastertrack**$371.63**170 rev4mo ago](https://www.amazon.com/dp/B0GRGMN5PJ) [![Set of 2 Mastertrack M-TRAC HP 245/40R18 97Y XL High Performance All Season Passenger Tires 245/40/18 + 3-Year Road Hazard Warranty Included (Tire Only)-UTQG 420AA](https://m.media-amazon.com/images/I/51BC8GLrQ-L.jpg)**Set of 2 Mastertrack M-TRAC HP 245/40R18 97Y XL High Performance All Season Passenger Tires 245/40/18 + 3-Year Road Hazard Warranty Included (Tire Only)-UTQG 420AA**Mastertrack**$185.79**149 rev4mo ago](https://www.amazon.com/dp/B0GRGFN18H) [![Barkley Aphelios UHP 245/40R18 97W XL All Season Tire](https://m.media-amazon.com/images/I/41UVfkHNCHL.jpg)**Barkley Aphelios UHP 245/40R18 97W XL All Season Tire**Barkley**$72.66**30 rev4mo ago](https://www.amazon.com/dp/B0GPN1T58V) [![Set of 4 (FOUR) Aplus PRO Racing All Season Passenger High Performance Radial Tires-245/40R18 245/40ZR18 245/40/18 245/40-18 97W Load Range XL 4-Ply BSW Black Side Wall UTQG 420AA](https://m.media-amazon.com/images/I/51Mp9AVhF+L.jpg)**Set of 4 (FOUR) Aplus PRO Racing All Season Passenger High Performance Radial Tires-245/40R18 245/40ZR18 245/40/18 245/40-18 97W Load Range XL 4-Ply BSW Black Side Wall UTQG 420AA**Aplus**$303.25**2 rev5mo ago](https://www.amazon.com/dp/B0GKG9SY7P)

**~~View all new products →~~**

### **Trending**

90-day click momentum

[![Forceum Set of 4 (FOUR) Hexa-R All-Season Radial Tires-245/40ZR18 97Y](https://m.media-amazon.com/images/I/51ANdypwr9L.jpg)**Forceum Set of 4 (FOUR) Hexa-R All-Season Radial Tires-245/40ZR18 97Y**Forceum**$346.53**4.5★**▲ 283%**](https://www.amazon.com/dp/B07YCLX3WL) [![HORSESHOE SLEIPNIR 2 New 245/40ZR18 245/40R18 97Y XL Andalusia Ultra High Performance Radial Tires 245 40 18 Load Range XL 4-Ply BSW M/S UHP All Season (2 245/40ZR18 97Y XL)](https://m.media-amazon.com/images/I/41xEIkvuRQL.jpg)**HORSESHOE SLEIPNIR 2 New 245/40ZR18 245/40R18 97Y XL Andalusia Ultra High Performance Radial Tires 245 40 18 Load Range XL 4-Ply BSW M/S UHP All Season (2 245/40ZR18 97Y XL)**HORSESHOE**$152.12**5.0★**▲ 283%**](https://www.amazon.com/dp/B0H1VW94FD) [![Set of 4 Mastertrack M-TRAC HP 245/40R18 97Y XL High Performance All Season Passenger Tires 245/40/18 + 3-Year Road Hazard Warranty Included (Tire Only)-UTQG 420AA](https://m.media-amazon.com/images/I/41sN+FH2bUL.jpg)**Set of 4 Mastertrack M-TRAC HP 245/40R18 97Y XL High Performance All Season Passenger Tires 245/40/18 + 3-Year Road Hazard Warranty Included (Tire Only)-UTQG 420AA**Mastertrack**$371.63**4.8★**▲ 251%**](https://www.amazon.com/dp/B0GRGMN5PJ) [![Set of 2 Mastertrack M-TRAC HP 245/40R18 97Y XL High Performance All Season Passenger Tires 245/40/18 + 3-Year Road Hazard Warranty Included (Tire Only)-UTQG 420AA](https://m.media-amazon.com/images/I/51BC8GLrQ-L.jpg)**Set of 2 Mastertrack M-TRAC HP 245/40R18 97Y XL High Performance All Season Passenger Tires 245/40/18 + 3-Year Road Hazard Warranty Included (Tire Only)-UTQG 420AA**Mastertrack**$185.79**4.6★**▲ 211%**](https://www.amazon.com/dp/B0GRGFN18H) [![Barkley Aphelios UHP 245/40R18 97W XL All Season Tire](https://m.media-amazon.com/images/I/41UVfkHNCHL.jpg)**Barkley Aphelios UHP 245/40R18 97W XL All Season Tire**Barkley**$72.66**4.8★**▲ 186%**](https://www.amazon.com/dp/B0GPN1T58V)

**~~View all trending →~~**

## **Demand & seasonality**

Weekly Amazon search volume, last 103 weeks — +7.8% search growth over the last 90 days.

3K2KSpike '25Prime Day '25Spike '26 seasonDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.3×

## **Reviews**

What buyers praise and complain about, mined from review topics.

### **What buyers love **

**Wheel Quality**28%

*“Great tires”*

**Value For Money**27%

*“Great value”*

**Quality-Overall**25%

*“Good quality”*

**Grip**5%

*“They handle corners pretty nicely”*

**Durability**4%

*“The tread design looks durable”*

**Size-Overall**4%

*“Fitment was good”*

**Friction**3%

*“dry traction is awesome compared to the Walmart Goodyears”*

**Comfort-Overall**1%

*“comfortable”*

### **What buyers complain about **

**Quality-Overall**21%

*“is not the greatest”*

**Smell**21%

*“rear tires smelling like burnt rubber”*

**Pressure**14%

*“low pressure”*

**Friction**7%

*“Traction is not good”*

**Product Condition**7%

*“older tires not brand new”*

**Size-Overall**5%

*“- Tire size appear one size smaller”*

### **Top return reasons **

**Size-Overall**75%

**Compatibility-Overall**6%

**Value For Money**6%

**Advertised Vs Actual Product**4%

**Functionality-Overall**4%

**Quality-Overall**2%

**Product Condition**1%

**Grip**1%

**Durability**1%