---
title: "235/65r18 — Niche Verdict: Worth a look (53/100) | Amazon United States - Flapen"
canonical_url: "https://flapen.com/amazon/research/us/automotive/235-65r18"
last_updated: "2026-07-13T21:44:03.462Z"
locale: en
meta:
  description: "235/65r18 shows low returns (0.1%), but prices mostly outside the sweet spot ($84.22–$567.02) keeps it on the watch list."
  "og:description": "235/65r18 shows low returns (0.1%), but prices mostly outside the sweet spot ($84.22–$567.02) keeps it on the watch list."
  "og:title": "235/65r18 — Niche Verdict: Worth a look (53/100) | Amazon United States - Flapen"
---

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# **235/65r18**

**Worth a look**

Shows low returns (0.1%), but prices mostly outside the sweet spot ($84.22–$567.02) keeps it on the watch list.

Market size 47Growth 51Conversion 9Competition 69Returns 99Price range 3Avg price 45Brand share 76Review moat 68Quality gap 35

**Returns**

**Incredible****0.1%**

return rate — above 6% kills the launch gate

**Brand share**

**Great****59%**

top-5 brand share — no brand owns this niche

**Competition**

**Good****44%**

top-5 click share — leaders hold, buyers still browse

**Review moat**

**Good****778.43**

avg incumbent reviews — the moat a new listing must climb

**Growth**

**Good****+21.3%**

90-day search growth — must beat 0% to launch

**Market size**

**Okay****$257K**

$257K/yr · 165K searches

**Avg price**

**Okay****$207.64**

avg listing price — sweet spot $15–$100

**Quality gap**

**Okay****4.5★**

avg incumbent rating — lower means beatable quality

**Conversion**

**Bad****0.8%**

search→purchase rate — share of searches ending in a sale

**Price range**

**Bad****$84.22–$567.02**

cheapest to priciest tracked listing — scored on the share inside $15–$100

## **Competition**

The top 5 products take 44% of clicks — established leaders, but buyers still shop beyond them.

**Brands**

**22 **▼falling

**Sellers**

**32**

**Top-5 brand share**

**59%**

**Open market**

**35%**

- Fullway28% - Mastertrack8% - Evoluxx8% - Achilles8% - TRAVELSTAR7% - Continental5%

## **Product shelf**

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%4%$10K8%$21K12%$31K16%$41K1101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 28 tracked products in this niche — three views at once, no toggling.

### **Top sellers**

by 90-day click share

[1![Fullway HP108 All-Season Truck/SUV Performance Radial Tire-235/65R18 235/65/18 235/65-18 106H Load Range SL 4-Ply BSW Black Side Wall UTQG 380AA](https://m.media-amazon.com/images/I/51vWRSdJ+iL.jpg)**Fullway HP108 All-Season Truck/SUV Performance Radial Tire-235/65R18 235/65/18 235/65-18 106H Load Range SL 4-Ply BSW Black Side Wall UTQG 380AA**Fullway**$101.55**4.5★13,514 rev](https://www.amazon.com/dp/B08JQCWZ2T) [2![Set of 2 (TWO) Fullway HP108 All-Season Truck/SUV Performance Radial Tires-235/65R18 235/65/18 235/65-18 106H Load Range SL 4-Ply BSW Black Side Wall UTQG 380AA](https://m.media-amazon.com/images/I/51I+QxDjTTL.jpg)**Set of 2 (TWO) Fullway HP108 All-Season Truck/SUV Performance Radial Tires-235/65R18 235/65/18 235/65-18 106H Load Range SL 4-Ply BSW Black Side Wall UTQG 380AA**Fullway**$201.17**4.6★203 rev](https://www.amazon.com/dp/B08JQC74TZ) [3![Achilles Desert Hawk HT3 Highway 235/65R18 106H SUV/Crossover Tire](https://m.media-amazon.com/images/I/416aeazziwL.jpg)**Achilles Desert Hawk HT3 Highway 235/65R18 106H SUV/Crossover Tire**Achilles**$84.22**4.5★14 rev](https://www.amazon.com/dp/B0D38CPKBF) [4![Set of 4 (Four) Travelstar UN66 235/65R18 106H All-Season High Performance CUV/SUV Tires 235/65/18- Includes Three-Year Road Hazard Warranty UTQG 520AA (Tire Only)](https://m.media-amazon.com/images/I/5145dyjktbL.jpg)**Set of 4 (Four) Travelstar UN66 235/65R18 106H All-Season High Performance CUV/SUV Tires 235/65/18- Includes Three-Year Road Hazard Warranty UTQG 520AA (Tire Only)**TRAVELSTAR**$440.13**4.8★290 rev](https://www.amazon.com/dp/B0F53SKRSR) [5![Set of 4 (FOUR) Evoluxx Capricorn HP All-Season Truck/SUV Performance Radial Tires-235/65R18 235/65/18 235/65-18 106H Load Range SL 4-Ply BSW Black Side Wall UTQG 700AA](https://m.media-amazon.com/images/I/51PBHd4sX-L.jpg)**Set of 4 (FOUR) Evoluxx Capricorn HP All-Season Truck/SUV Performance Radial Tires-235/65R18 235/65/18 235/65-18 106H Load Range SL 4-Ply BSW Black Side Wall UTQG 700AA**Evoluxx**$380.66**2.4★4 rev](https://www.amazon.com/dp/B0GJSHL6VK)

**~~View all top sellers →~~**

### **Newest**

by launch date

[![Set of 4 (FOUR) Aplus Performax SUV/CUV Truck/SUV All-Season Highway Radial Tires-235/65R18 235/65/18 235/65-18 110H Load Range XL 4-Ply BSW Black Side Wall UTQG 620AA](https://m.media-amazon.com/images/I/51g5PpcF0-L.jpg)**Set of 4 (FOUR) Aplus Performax SUV/CUV Truck/SUV All-Season Highway Radial Tires-235/65R18 235/65/18 235/65-18 110H Load Range XL 4-Ply BSW Black Side Wall UTQG 620AA**Aplus**$373.98**6 rev5mo ago](https://www.amazon.com/dp/B0GKGJ1W3C) [![Set of 4 (FOUR) Evoluxx Capricorn HP All-Season Truck/SUV Performance Radial Tires-235/65R18 235/65/18 235/65-18 106H Load Range SL 4-Ply BSW Black Side Wall UTQG 700AA](https://m.media-amazon.com/images/I/51PBHd4sX-L.jpg)**Set of 4 (FOUR) Evoluxx Capricorn HP All-Season Truck/SUV Performance Radial Tires-235/65R18 235/65/18 235/65-18 106H Load Range SL 4-Ply BSW Black Side Wall UTQG 700AA**Evoluxx**$380.66**4 rev5mo ago](https://www.amazon.com/dp/B0GJSHL6VK) [![Ironman iMove PT Plus All Season 235/65R18 106H Passenger Tire](https://m.media-amazon.com/images/I/51PWW0Z3KkL.jpg)**Ironman iMove PT Plus All Season 235/65R18 106H Passenger Tire**Ironman**$104.15**1 rev11mo ago](https://www.amazon.com/dp/B0FJ2FV9QG) [![Set of 4 (Four) Travelstar UN66 235/65R18 106H All-Season High Performance CUV/SUV Tires 235/65/18- Includes Three-Year Road Hazard Warranty UTQG 520AA (Tire Only)](https://m.media-amazon.com/images/I/5145dyjktbL.jpg)**Set of 4 (Four) Travelstar UN66 235/65R18 106H All-Season High Performance CUV/SUV Tires 235/65/18- Includes Three-Year Road Hazard Warranty UTQG 520AA (Tire Only)**TRAVELSTAR**$440.13**290 rev1y ago](https://www.amazon.com/dp/B0F53SKRSR) [![Set of 4 (FOUR) Mastertrack M-TRAC CUV 235/65R18 106H Crossover CUV/SUV Tires 235/65/18-Includes 3-Year Road Hazard Warranty (Tire Only)](https://m.media-amazon.com/images/I/511YFp8ADrL.jpg)**Set of 4 (FOUR) Mastertrack M-TRAC CUV 235/65R18 106H Crossover CUV/SUV Tires 235/65/18-Includes 3-Year Road Hazard Warranty (Tire Only)**Mastertrack**$452.31**293 rev1y ago](https://www.amazon.com/dp/B0F4C8M61T)

**~~View all new products →~~**

### **Trending**

90-day click momentum

[![Bridgestone WEATHERPEAK 235/65R18 106H](https://m.media-amazon.com/images/I/51sNlObY2ZL.jpg)**Bridgestone WEATHERPEAK 235/65R18 106H**Bridgestone**$159.83**4.5★**▲ 162%**](https://www.amazon.com/dp/B0B95VV7H6) [![Ironman iMove PT Plus All Season 235/65R18 106H Passenger Tire](https://m.media-amazon.com/images/I/51PWW0Z3KkL.jpg)**Ironman iMove PT Plus All Season 235/65R18 106H Passenger Tire**Ironman**$104.15**5.0★**▲ 148%**](https://www.amazon.com/dp/B0FJ2FV9QG) [![Continental 235/65R18 106T CONTI CROSSCONTACT LX25 BW](https://m.media-amazon.com/images/I/51QvwpcXC-L.jpg)**Continental 235/65R18 106T CONTI CROSSCONTACT LX25 BW**Continental**$193.46**4.8★**▲ 140%**](https://www.amazon.com/dp/B00PUFLBAI) [![Set of 4 (FOUR) Aplus Performax SUV/CUV Truck/SUV All-Season Highway Radial Tires-235/65R18 235/65/18 235/65-18 110H Load Range XL 4-Ply BSW Black Side Wall UTQG 620AA](https://m.media-amazon.com/images/I/51g5PpcF0-L.jpg)**Set of 4 (FOUR) Aplus Performax SUV/CUV Truck/SUV All-Season Highway Radial Tires-235/65R18 235/65/18 235/65-18 110H Load Range XL 4-Ply BSW Black Side Wall UTQG 620AA**Aplus**$373.98**5.0★**▲ 134%**](https://www.amazon.com/dp/B0GKGJ1W3C) [![Achilles Desert Hawk HT3 Highway 235/65R18 106H SUV/Crossover Tire](https://m.media-amazon.com/images/I/416aeazziwL.jpg)**Achilles Desert Hawk HT3 Highway 235/65R18 106H SUV/Crossover Tire**Achilles**$84.22**4.5★**▲ 110%**](https://www.amazon.com/dp/B0D38CPKBF)

**~~View all trending →~~**

## **Demand & seasonality**

Weekly Amazon search volume, last 102 weeks — +21.3% search growth over the last 90 days.

4K3KSpike '25Prime Day '25Spike '26 seasonDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.5×

## **Reviews**

What buyers praise and complain about, mined from review topics.

### **What buyers love **

**Wheel Quality**44%

*“Good tires for the Price”*

**Quality-Overall**21%

*“Good affordable brand”*

**Value For Money**19%

*“Great tires for the money”*

**Assembly/Installation**4%

*“To say the least - I am very happy with my purchase and the installation”*

**Friction**4%

*“have good traction”*

**Advertised Vs Actual Product**4%

*“As advertised”*

**Functionality-Overall**2%

*“Ride smooth”*

**Size-Overall**1%

*“Fit our '24 Toyota Highlander XLE”*

### **What buyers complain about **

**Durability**44%

*“and they are coming apart on the sides”*

**Quality-Overall**13%

*“Garbage”*

**Thickness**13%

*“Tread not thick enough”*

**Value For Money**13%

*“It could have cost me my life”*

**Size-Overall**13%

*“Good looking tire only thing not my size”*

### **Top return reasons **

**Size-Overall**76%

**Advertised Vs Actual Product**10%

**Compatibility-Overall**7%

**Value For Money**3%

**Adhesion/Stickiness**2%

**Functionality-Overall**2%

**Tread Pattern Pitch**1%

**Product Condition**1%