---
title: "235/65r17 tires — Niche Verdict: Skip it (49/100) | Amazon United States - Flapen"
canonical_url: "https://flapen.com/amazon/research/us/automotive/235-65r17-tires"
last_updated: "2026-07-14T02:08:44.366Z"
locale: en
meta:
  description: "prices mostly outside the sweet spot ($80.74–$516.36) — 235/65r17 tires doesn't clear our bar today."
  "og:description": "prices mostly outside the sweet spot ($80.74–$516.36) — 235/65r17 tires doesn't clear our bar today."
  "og:title": "235/65r17 tires — Niche Verdict: Skip it (49/100) | Amazon United States - Flapen"
---

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# **235/65r17 tires**

**Skip it**

Prices mostly outside the sweet spot ($80.74–$516.36) — this niche doesn't clear our bar today.

Market size 54Growth 31Conversion 9Competition 66Returns 99Price range 4Avg price 48Brand share 78Review moat 69Quality gap 19

**Returns**

**Incredible****0.3%**

return rate — above 6% kills the launch gate

**Brand share**

**Great****57%**

top-5 brand share — no brand owns this niche

**Review moat**

**Good****730.48**

avg incumbent reviews — the moat a new listing must climb

**Competition**

**Good****46%**

top-5 click share — leaders hold, buyers still browse

**Market size**

**Good****$378K**

$378K/yr · 299K searches

**Avg price**

**Okay****$186.03**

avg listing price — sweet spot $15–$100

**Growth**

**Okay****+4.7%**

90-day search growth — must beat 0% to launch

**Quality gap**

**Bad****4.7★**

avg incumbent rating — lower means beatable quality

**Conversion**

**Bad****0.7%**

search→purchase rate — share of searches ending in a sale

**Price range**

**Bad****$80.74–$516.36**

cheapest to priciest tracked listing — scored on the share inside $15–$100

## **Competition**

The top 5 products take 46% of clicks — established leaders, but buyers still shop beyond them.

**Brands**

**21 **▼falling

**Sellers**

**30**

**Top-5 brand share**

**57%**

**Open market**

**37%**

- Fullway29% - Ironman9% - Evoluxx8% - TRAVELSTAR6% - Atlas6% - Mastertrack6%

## **Product shelf**

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%10%$38K20%$76K30%$113K40%$151K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

All 25 tracked products in this niche — three views at once, no toggling.

### **Top sellers**

by 90-day click share

[1![Set of 4 (FOUR) Fullway PC369 All-Season Truck/SUV Performance Radial Tires-235/65R17 235/65/17 235/65-17 108V Load Range XL 4-Ply BSW Black Side Wall UTQG 380AA](https://m.media-amazon.com/images/I/51CFosdSCaL.jpg)**Set of 4 (FOUR) Fullway PC369 All-Season Truck/SUV Performance Radial Tires-235/65R17 235/65/17 235/65-17 108V Load Range XL 4-Ply BSW Black Side Wall UTQG 380AA**Fullway**$357.04**4.6★202 rev](https://www.amazon.com/dp/B0C9MC8WPH) [2![Evoluxx Capricorn HP All-Season Truck/SUV Performance Radial Tire-235/65R17 235/65/17 235/65-17 104H Load Range SL 4-Ply BSW Black Side Wall UTQG 700AA](https://m.media-amazon.com/images/I/41jLqpXZTjL.jpg)**Evoluxx Capricorn HP All-Season Truck/SUV Performance Radial Tire-235/65R17 235/65/17 235/65-17 104H Load Range SL 4-Ply BSW Black Side Wall UTQG 700AA**Evoluxx**$83.54**4.6★779 rev](https://www.amazon.com/dp/B0BKTDWMPX) [3![Set of 4 (Four) Travelstar UN66 235/65R17 104H All-Season High Performance CUV/SUV Tires 235/65/17 - Includes Three-Year Road Hazard Warranty UTQG 520AA (Tire Only)](https://m.media-amazon.com/images/I/5145dyjktbL.jpg)**Set of 4 (Four) Travelstar UN66 235/65R17 104H All-Season High Performance CUV/SUV Tires 235/65/17 - Includes Three-Year Road Hazard Warranty UTQG 520AA (Tire Only)**TRAVELSTAR**$392.68**4.8★290 rev](https://www.amazon.com/dp/B0F53W4FHR) [4![Atlas Force HP All-Season Truck/SUV Performance Radial Tire-235/65R17 235/65/17 235/65-17 104H Load Range SL 4-Ply BSW Black Side Wall UTQG 700AA](https://m.media-amazon.com/images/I/41tYDNKL+WL.jpg)**Atlas Force HP All-Season Truck/SUV Performance Radial Tire-235/65R17 235/65/17 235/65-17 104H Load Range SL 4-Ply BSW Black Side Wall UTQG 700AA**Atlas**$88.26**4.6★66 rev](https://www.amazon.com/dp/B07GVZ6HNT) [5![Crossmax All Season 235/65R17 108V XL CHTS-1 Radial](https://m.media-amazon.com/images/I/41RsLaCp3VL.jpg)**Crossmax All Season 235/65R17 108V XL CHTS-1 Radial**Crossmax**$90.65**4.7★416 rev](https://www.amazon.com/dp/B0BKN417YB)

**~~View all top sellers →~~**

### **Newest**

by launch date

[![Set of 4 (FOUR) Armstrong Tru-Trac AT II Truck/SUV A/T All-Terrain Off-Road Radial Tires-235/65R17 235/65/17 235/65-17 108H Load Range XL 4-Ply BSW Black Side Wall](https://m.media-amazon.com/images/I/51KDaR+SqxL.jpg)**Set of 4 (FOUR) Armstrong Tru-Trac AT II Truck/SUV A/T All-Terrain Off-Road Radial Tires-235/65R17 235/65/17 235/65-17 108H Load Range XL 4-Ply BSW Black Side Wall**Armstrong**$414.81**1 rev2mo ago](https://www.amazon.com/dp/B0GZL2YFCF) [![235/65R17 Brezza Touring A/S All Season Tire 108H BSW XL 70 000 Mileage Rating](https://m.media-amazon.com/images/I/41TabQR8HbL.jpg)**235/65R17 Brezza Touring A/S All Season Tire 108H BSW XL 70 000 Mileage Rating**BREZZA**$87.84**0 rev2mo ago](https://www.amazon.com/dp/B0GXBZ8FBS) [![Barkley Everlast Plus 235/65R17 108H XL All Season Tire UTQG 560AA / 50K Miles Warranty](https://m.media-amazon.com/images/I/41WnZtwwGwL.jpg)**Barkley Everlast Plus 235/65R17 108H XL All Season Tire UTQG 560AA / 50K Miles Warranty**Barkley**$86.55**29 rev4mo ago](https://www.amazon.com/dp/B0GQPG9VSG) [![Set of 4 (Four) Travelstar UN66 235/65R17 104H All-Season High Performance CUV/SUV Tires 235/65/17 - Includes Three-Year Road Hazard Warranty UTQG 520AA (Tire Only)](https://m.media-amazon.com/images/I/5145dyjktbL.jpg)**Set of 4 (Four) Travelstar UN66 235/65R17 104H All-Season High Performance CUV/SUV Tires 235/65/17 - Includes Three-Year Road Hazard Warranty UTQG 520AA (Tire Only)**TRAVELSTAR**$392.68**290 rev1y ago](https://www.amazon.com/dp/B0F53W4FHR) [![Set of 4 (FOUR) Mastertrack M-TRAC CUV 235/65R17 104H Crossover CUV/SUV Tires 235/65/17-Includes 3-Year Road Hazard Warranty (Tire Only)](https://m.media-amazon.com/images/I/511YFp8ADrL.jpg)**Set of 4 (FOUR) Mastertrack M-TRAC CUV 235/65R17 104H Crossover CUV/SUV Tires 235/65/17-Includes 3-Year Road Hazard Warranty (Tire Only)**Mastertrack**$419.77**293 rev1y ago](https://www.amazon.com/dp/B0F4CLRRNG)

**~~View all new products →~~**

### **Trending**

90-day click momentum

[![235/65R17 Brezza Touring A/S All Season Tire 108H BSW XL 70 000 Mileage Rating](https://m.media-amazon.com/images/I/41TabQR8HbL.jpg)**235/65R17 Brezza Touring A/S All Season Tire 108H BSW XL 70 000 Mileage Rating**BREZZA**$87.84**0.0★**▲ 271%**](https://www.amazon.com/dp/B0GXBZ8FBS) [![Set of 4 (FOUR) Armstrong Tru-Trac AT II Truck/SUV A/T All-Terrain Off-Road Radial Tires-235/65R17 235/65/17 235/65-17 108H Load Range XL 4-Ply BSW Black Side Wall](https://m.media-amazon.com/images/I/51KDaR+SqxL.jpg)**Set of 4 (FOUR) Armstrong Tru-Trac AT II Truck/SUV A/T All-Terrain Off-Road Radial Tires-235/65R17 235/65/17 235/65-17 108H Load Range XL 4-Ply BSW Black Side Wall**Armstrong**$414.81**5.0★**▲ 269%**](https://www.amazon.com/dp/B0GZL2YFCF) [![Gladiator QR700-SUV P235/65R17 103T](https://m.media-amazon.com/images/I/51mnyqsDRQL.jpg)**Gladiator QR700-SUV P235/65R17 103T**Gladiator**$91.25**5.0★**▲ 180%**](https://www.amazon.com/dp/B0BF16ZWY4) [![Barkley Everlast Plus 235/65R17 108H XL All Season Tire UTQG 560AA / 50K Miles Warranty](https://m.media-amazon.com/images/I/41WnZtwwGwL.jpg)**Barkley Everlast Plus 235/65R17 108H XL All Season Tire UTQG 560AA / 50K Miles Warranty**Barkley**$86.55**4.7★**▲ 155%**](https://www.amazon.com/dp/B0GQPG9VSG) [![Leao Lion Sport HP3 235/65R17 104H BSW](https://m.media-amazon.com/images/I/41aLYjIhFGL.jpg)**Leao Lion Sport HP3 235/65R17 104H BSW**LEAO**$80.74**4.6★**▲ 152%**](https://www.amazon.com/dp/B08B8W78BM)

**~~View all trending →~~**

## **Demand & seasonality**

Weekly Amazon search volume, last 104 weeks — +4.7% search growth over the last 90 days.

7K5KPrime Day '25Spike '25Black Friday '25Spike '26 seasonSepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.4×

## **Reviews**

What buyers praise and complain about, mined from review topics.

### **What buyers love **

**Wheel Quality**34%

*“Very good tires for the price”*

**Quality-Overall**21%

*“well made”*

**Value For Money**21%

*“Good value”*

**Size-Overall**8%

*“Perfect fit”*

**Advertised Vs Actual Product**5%

*“As described”*

**Compatibility-Overall**2%

*“Perfect fit on a 2005 acura mdx”*

**Safety Standards**2%

*“Safe riding”*

**Strength**2%

*“Solid tire”*

**Product Condition**1%

*“Tires new”*

**Ease Of Use**1%

*“Easy to get put on”*

### **What buyers complain about **

**Quality-Overall**50%

*“These are cheap tires”*

**Durability**15%

*“Only lasted a month”*

**Size-Overall**10%

*“Tires were great just wrong size waiting for my refund so I can buy the right ones”*

**Value For Money**5%

*“I have wasted my money”*

**Shock Absorption**5%

*“Will not even withstand running over a rock”*

**Maintenance And Repair**5%

*“need to be changed”*

**Functionality-Overall**5%

*“The car rides very slowly”*

### **Top return reasons **

**Size-Overall**73%

**Advertised Vs Actual Product**8%

**Compatibility-Overall**5%

**Value For Money**5%

**Maintenance And Repair**2%

**Quality-Overall**2%

**Product Condition**2%

**Durability**1%

**Functionality-Overall**1%

**Strength**1%