---
title: "235/65r16 — Niche Verdict: Skip it (48/100) | Amazon United States - Flapen"
canonical_url: "https://flapen.com/amazon/research/us/automotive/235-65r16"
last_updated: "2026-07-13T21:44:05.580Z"
locale: en
meta:
  description: "prices mostly outside the sweet spot ($73.13–$512.17) — 235/65r16 doesn't clear our bar today."
  "og:description": "prices mostly outside the sweet spot ($73.13–$512.17) — 235/65r16 doesn't clear our bar today."
  "og:title": "235/65r16 — Niche Verdict: Skip it (48/100) | Amazon United States - Flapen"
---

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# **235/65r16**

**Skip it**

Prices mostly outside the sweet spot ($73.13–$512.17) — this niche doesn't clear our bar today.

Market size 19Growth 46Conversion 8Competition 72Returns 100Price range 6Avg price 51Brand share 83Review moat 76Quality gap 21

**Returns**

**Incredible****0.0%**

return rate — above 6% kills the launch gate

**Brand share**

**Great****52%**

top-5 brand share — no brand owns this niche

**Review moat**

**Great****476.48**

avg incumbent reviews — the moat a new listing must climb

**Competition**

**Good****42%**

top-5 click share — leaders hold, buyers still browse

**Avg price**

**Good****$172.42**

avg listing price — sweet spot $15–$100

**Growth**

**Okay****+16.6%**

90-day search growth — must beat 0% to launch

**Quality gap**

**Bad****4.7★**

avg incumbent rating — lower means beatable quality

**Market size**

**Bad****$76K**

$76K/yr · 68K searches

**Conversion**

**Bad****0.7%**

search→purchase rate — share of searches ending in a sale

**Price range**

**Bad****$73.13–$512.17**

cheapest to priciest tracked listing — scored on the share inside $15–$100

## **Competition**

The top 5 products take 42% of clicks — established leaders, but buyers still shop beyond them.

**Brands**

**33 **▲rising

**Sellers**

**35**

**Top-5 brand share**

**52%**

**Open market**

**42%**

- Evoluxx15% - HANKOOK11% - TRAVELSTAR10% - STARFIRE8% - LEAO8% - Armstrong6%

## **Product shelf**

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%3%$2K6%$5K9%$7K12%$9K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

All 40 tracked products in this niche — three views at once, no toggling.

### **Top sellers**

by 90-day click share

[1![Hankook Kinergy ST H735 all_ Season Radial Tire-235/65R16 103T](https://m.media-amazon.com/images/I/51NhXfUu2RL.jpg)**Hankook Kinergy ST H735 all_ Season Radial Tire-235/65R16 103T**HANKOOK**$113.12**4.6★5,312 rev](https://www.amazon.com/dp/B07C7KFGQ9) [2![Set of 4 (Four) Travelstar UN99 All Season 235/65R16 103H All Season Radial Passenger Car Tire 235/65/16 - Includes Three-Year Road Hazard Warranty (Tire Only)](https://m.media-amazon.com/images/I/41Jofjzje0L.jpg)**Set of 4 (Four) Travelstar UN99 All Season 235/65R16 103H All Season Radial Passenger Car Tire 235/65/16 - Includes Three-Year Road Hazard Warranty (Tire Only)**TRAVELSTAR**$372.28**4.6★308 rev](https://www.amazon.com/dp/B0F5B8KG5W) [3![Starfire Solarus AS All-Season 235/65R16 103T Tire](https://m.media-amazon.com/images/I/41x4bYPxuSL.jpg)**Starfire Solarus AS All-Season 235/65R16 103T Tire**STARFIRE**$81.17**4.6★2,591 rev](https://www.amazon.com/dp/B07FRG8CKB) [4![LEAO WitPlayToy Lion Sport HP3 235/65R16 103H BSW](https://m.media-amazon.com/images/I/41aLYjIhFGL.jpg)**LEAO WitPlayToy Lion Sport HP3 235/65R16 103H BSW**LEAO**$73.13**4.6★61 rev](https://www.amazon.com/dp/B08B8VLK9Q) [5![Evoluxx Capricorn HP All-Season Truck/SUV Performance Radial Tire-235/65R16 235/65/16 235/65-16 103H Load Range SL 4-Ply BSW Black Side Wall UTQG 700AA](https://m.media-amazon.com/images/I/41jLqpXZTjL.jpg)**Evoluxx Capricorn HP All-Season Truck/SUV Performance Radial Tire-235/65R16 235/65/16 235/65-16 103H Load Range SL 4-Ply BSW Black Side Wall UTQG 700AA**Evoluxx**$81.49**4.6★779 rev](https://www.amazon.com/dp/B0BDGCDGSJ)

**~~View all top sellers →~~**

### **Newest**

by launch date

[![Set of 4 (FOUR) Travelstar EcoPath HTC 235/65R16C 121/119 Load Range E 10PR High Performance All Season Highway Terrain SUV/Light Truck Tire 235/65/16 (Tire Only)](https://m.media-amazon.com/images/I/51Vn8eq8yXL.jpg)**Set of 4 (FOUR) Travelstar EcoPath HTC 235/65R16C 121/119 Load Range E 10PR High Performance All Season Highway Terrain SUV/Light Truck Tire 235/65/16 (Tire Only)**TRAVELSTAR**$469.95**28 rev1mo ago](https://www.amazon.com/dp/B0H3387YWT) [![Barkley Everlast Plus 235/65R16 103T All Season Tire UTQG 560AA / 50K Miles Warranty](https://m.media-amazon.com/images/I/41WnZtwwGwL.jpg)**Barkley Everlast Plus 235/65R16 103T All Season Tire UTQG 560AA / 50K Miles Warranty**Barkley**$81.83**29 rev4mo ago](https://www.amazon.com/dp/B0GQPTTT1N) [![Set of 4 (FOUR) Evoluxx Capricorn HP All-Season Truck/SUV Performance Radial Tires-235/65R16 235/65/16 235/65-16 103H Load Range SL 4-Ply BSW Black Side Wall UTQG 700AA](https://m.media-amazon.com/images/I/51PBHd4sX-L.jpg)**Set of 4 (FOUR) Evoluxx Capricorn HP All-Season Truck/SUV Performance Radial Tires-235/65R16 235/65/16 235/65-16 103H Load Range SL 4-Ply BSW Black Side Wall UTQG 700AA**Evoluxx**$339.92**3 rev5mo ago](https://www.amazon.com/dp/B0GJSYB9KK) [![Set of 2 (TWO) Evoluxx Capricorn HP All-Season Truck/SUV Performance Radial Tires-235/65R16 235/65/16 235/65-16 103H Load Range SL 4-Ply BSW Black Side Wall UTQG 700AA](https://m.media-amazon.com/images/I/51xftwBlXCL.jpg)**Set of 2 (TWO) Evoluxx Capricorn HP All-Season Truck/SUV Performance Radial Tires-235/65R16 235/65/16 235/65-16 103H Load Range SL 4-Ply BSW Black Side Wall UTQG 700AA**Evoluxx**$171.02**3 rev5mo ago](https://www.amazon.com/dp/B0GJSNQGSH) [![Set of 4 (Four) Finalist UN109 All Season 235/65R16 103H SL Passenger Tires 235/65R16 (Tire Only)- Includes 3-Year Road Hazard Warranty (Tire Only)](https://m.media-amazon.com/images/I/411XvKAny4L.jpg)**Set of 4 (Four) Finalist UN109 All Season 235/65R16 103H SL Passenger Tires 235/65R16 (Tire Only)- Includes 3-Year Road Hazard Warranty (Tire Only)**Finalist**$372.02**71 rev10mo ago](https://www.amazon.com/dp/B0FPFWDV3J)

**~~View all new products →~~**

### **Trending**

90-day click momentum

[![Barkley Everlast Plus 235/65R16 103T All Season Tire UTQG 560AA / 50K Miles Warranty](https://m.media-amazon.com/images/I/41WnZtwwGwL.jpg)**Barkley Everlast Plus 235/65R16 103T All Season Tire UTQG 560AA / 50K Miles Warranty**Barkley**$81.83**4.7★**▲ 278%**](https://www.amazon.com/dp/B0GQPTTT1N) [![Set of 4 (FOUR) Travelstar EcoPath HTC 235/65R16C 121/119 Load Range E 10PR High Performance All Season Highway Terrain SUV/Light Truck Tire 235/65/16 (Tire Only)](https://m.media-amazon.com/images/I/51Vn8eq8yXL.jpg)**Set of 4 (FOUR) Travelstar EcoPath HTC 235/65R16C 121/119 Load Range E 10PR High Performance All Season Highway Terrain SUV/Light Truck Tire 235/65/16 (Tire Only)**TRAVELSTAR**$469.95**4.8★**▲ 271%**](https://www.amazon.com/dp/B0H3387YWT) [![SUMMIT ULTRAMAX A/S 2.0 103T 235/65R16](https://m.media-amazon.com/images/I/51l1bPVJtiL.jpg)**SUMMIT ULTRAMAX A/S 2.0 103T 235/65R16**SUMMIT**$78.31**5.0★**▲ 244%**](https://www.amazon.com/dp/B0DQPF7C9G) [![LEAO WitPlayToy Lion Sport HP3 235/65R16 103H BSW](https://m.media-amazon.com/images/I/41aLYjIhFGL.jpg)**LEAO WitPlayToy Lion Sport HP3 235/65R16 103H BSW**LEAO**$73.13**4.6★**▲ 192%**](https://www.amazon.com/dp/B08B8VLK9Q) [![Set of 4 (FOUR) Evoluxx Capricorn HP All-Season Truck/SUV Performance Radial Tires-235/65R16 235/65/16 235/65-16 103H Load Range SL 4-Ply BSW Black Side Wall UTQG 700AA](https://m.media-amazon.com/images/I/51PBHd4sX-L.jpg)**Set of 4 (FOUR) Evoluxx Capricorn HP All-Season Truck/SUV Performance Radial Tires-235/65R16 235/65/16 235/65-16 103H Load Range SL 4-Ply BSW Black Side Wall UTQG 700AA**Evoluxx**$339.92**5.0★**▲ 128%**](https://www.amazon.com/dp/B0GJSYB9KK)

**~~View all trending →~~**

## **Demand & seasonality**

Weekly Amazon search volume, last 102 weeks — +16.6% search growth over the last 90 days.

2K2KPrime Day '24Black Friday '24Prime Day '25Spike '25Spike '26 seasonDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.5×

## **Reviews**

What buyers praise and complain about, mined from review topics.

### **What buyers love **

**Value For Money**49%

*“Great tires for the money”*

**Wheel Quality**18%

*“These tire ride smooth. even without balancing.”*

**Quality-Overall**11%

*“have been much happier with both ride quality”*

**Durability**8%

*“For the price and durability, I probably will buy then again”*

**Size-Overall**5%

*“They fit”*

**Friction**2%

*“have good traction”*

**Design-Overall**2%

*“Very well built”*

**Tread Pattern Pitch**1%

*“tread design good for wet roads”*

**Comfort-Overall**1%

*“Comfortable ride quality”*

### **What buyers complain about **

**Size-Overall**18%

*“just the wrong size from what I intended to ordee”*

**Durability**17%

*“I dont know how much going to last”*

### **Top return reasons **

**Size-Overall**72%

**Compatibility-Overall**8%

**Quality-Overall**6%

**Advertised Vs Actual Product**5%

**Product Condition**2%

**Value For Money**2%

**Ease Of Use**1%

**Thin**1%

**Functionality-Overall**1%

**Pressure**1%