---
title: "235/60r18 — Niche Verdict: Worth a look (57/100) | Amazon United States - Flapen"
canonical_url: "https://flapen.com/amazon/research/us/automotive/235-60r18"
last_updated: "2026-07-13T21:43:08.103Z"
locale: en
meta:
  description: "235/60r18 shows low returns (0.1%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list."
  "og:description": "235/60r18 shows low returns (0.1%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list."
  "og:title": "235/60r18 — Niche Verdict: Worth a look (57/100) | Amazon United States - Flapen"
---

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# **235/60r18**

**Worth a look**

Shows low returns (0.1%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 66Growth 43Conversion 13Competition 77Returns 100Price range 3Avg price 49Brand share 89Review moat 84Quality gap 23

**Returns**

**Incredible****0.1%**

return rate — above 6% kills the launch gate

**Brand share**

**Great****46%**

top-5 brand share — no brand owns this niche

**Review moat**

**Great****314.53**

avg incumbent reviews — the moat a new listing must climb

**Competition**

**Great****38%**

top-5 click share — an open shelf

**Market size**

**Good****$648K**

$648K/yr · 346K searches

**Avg price**

**Okay****$181.79**

avg listing price — sweet spot $15–$100

**Growth**

**Okay****+14.1%**

90-day search growth — must beat 0% to launch

**Quality gap**

**Bad****4.6★**

avg incumbent rating — lower means beatable quality

**Conversion**

**Bad****1.0%**

search→purchase rate — share of searches ending in a sale

**Price range**

**Bad****$84.37–$542.13**

cheapest to priciest tracked listing — scored on the share inside $15–$100

## **Competition**

Clicks spread well past the top 5 (38% combined) — an open shelf where new products get seen.

**Brands**

**29 **▼falling

**Sellers**

**39**

**Top-5 brand share**

**46%**

**Open market**

**49%**

- Mastertrack13% - MICHELIN9% - TRAVELSTAR9% - SUMMIT8% - Continental7% - WESTLAKE6%

## **Product shelf**

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%3%$19K6%$39K9%$58K12%$78K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

All 38 tracked products in this niche — three views at once, no toggling.

### **Top sellers**

by 90-day click share

[1![Set of 4 (FOUR) Mastertrack M-TRAC CUV 235/60R18 103V Crossover CUV/SUV Tires 235/60/18-Includes 3-Year Road Hazard Warranty (Tire Only)](https://m.media-amazon.com/images/I/511YFp8ADrL.jpg)**Set of 4 (FOUR) Mastertrack M-TRAC CUV 235/60R18 103V Crossover CUV/SUV Tires 235/60/18-Includes 3-Year Road Hazard Warranty (Tire Only)**Mastertrack**$432.13**4.7★293 rev](https://www.amazon.com/dp/B0F4CNJZZZ) [2![MICHELIN Defender2 All-Season Tire CUV SUV Cars and Minivans - 235/60R18/XL 107H](https://m.media-amazon.com/images/I/41OvNb-3jpL.jpg)**MICHELIN Defender2 All-Season Tire CUV SUV Cars and Minivans - 235/60R18/XL 107H**MICHELIN**$224.61**4.7★144 rev](https://www.amazon.com/dp/B0B4F62GKF) [3![Set of 4 (Four) Travelstar UN66 235/60R18 103V All-Season High Performance CUV/SUV Tires 235/60/18 - Includes Three-Year Road Hazard Warranty UTQG 520AA (Tire Only)](https://m.media-amazon.com/images/I/5145dyjktbL.jpg)**Set of 4 (Four) Travelstar UN66 235/60R18 103V All-Season High Performance CUV/SUV Tires 235/60/18 - Includes Three-Year Road Hazard Warranty UTQG 520AA (Tire Only)**TRAVELSTAR**$412.84**4.8★290 rev](https://www.amazon.com/dp/B0F53W2PFK) [4![Continental ProContact TX All Season 235/60R18 103H Passenger Tire](https://m.media-amazon.com/images/I/51+ArzPBG+L.jpg)**Continental ProContact TX All Season 235/60R18 103H Passenger Tire**Continental**$162.18**4.7★441 rev](https://www.amazon.com/dp/B00PUFOHTU) [5![Westlake Foray RP218 All Season 235/60R18 107V XL Passenger Tire](https://m.media-amazon.com/images/I/41qA-6lGYzL.jpg)**Westlake Foray RP218 All Season 235/60R18 107V XL Passenger Tire**WESTLAKE**$84.37**4.6★18 rev](https://www.amazon.com/dp/B0FJ2FZJ1J)

**~~View all top sellers →~~**

### **Newest**

by launch date

[![Set of 4 (FOUR) Arisun Aresta ZG02 All-Season Truck/SUV Touring Radial Tires-235/60R18 235/60/18 235/60-18 103V BSW Black Side Wall UTQG 500AA](https://m.media-amazon.com/images/I/51ukaPnyRjL.jpg)**Set of 4 (FOUR) Arisun Aresta ZG02 All-Season Truck/SUV Touring Radial Tires-235/60R18 235/60/18 235/60-18 103V BSW Black Side Wall UTQG 500AA**Arisun**$381.37**0 rev2mo ago](https://www.amazon.com/dp/B0GZL4CSDB) [![235/60R18 Brezza Touring A/S All Season Tire 107V BSW XL 70 000 Mileage Rating](https://m.media-amazon.com/images/I/41TabQR8HbL.jpg)**235/60R18 Brezza Touring A/S All Season Tire 107V BSW XL 70 000 Mileage Rating**BREZZA**$96.77**4 rev2mo ago](https://www.amazon.com/dp/B0GXBZ8S3G) [![Set of 4 (FOUR) Evoluxx Capricorn 4X4 HP All-Season Truck/SUV Performance Radial Tires-235/60R18 235/60/18 235/60-18 107V Load Range XL 4-Ply BSW Black Side Wall UTQG 480AA](https://m.media-amazon.com/images/I/512LdT8GapL.jpg)**Set of 4 (FOUR) Evoluxx Capricorn 4X4 HP All-Season Truck/SUV Performance Radial Tires-235/60R18 235/60/18 235/60-18 107V Load Range XL 4-Ply BSW Black Side Wall UTQG 480AA**Evoluxx**$384.56**3 rev5mo ago](https://www.amazon.com/dp/B0GLPSYMRH) [![Westlake Foray RP218 All Season 235/60R18 107V XL Passenger Tire](https://m.media-amazon.com/images/I/41qA-6lGYzL.jpg)**Westlake Foray RP218 All Season 235/60R18 107V XL Passenger Tire**WESTLAKE**$84.37**18 rev11mo ago](https://www.amazon.com/dp/B0FJ2FZJ1J) [![Ironman iMove PT Plus All Season 235/60R18 103H Passenger Tire](https://m.media-amazon.com/images/I/41TOwpf991L.jpg)**Ironman iMove PT Plus All Season 235/60R18 103H Passenger Tire**Ironman**$93.73**15 rev11mo ago](https://www.amazon.com/dp/B0FJ28CS8P)

**~~View all new products →~~**

### **Trending**

90-day click momentum

[![Set of 4 (FOUR) Arisun Aresta ZG02 All-Season Truck/SUV Touring Radial Tires-235/60R18 235/60/18 235/60-18 103V BSW Black Side Wall UTQG 500AA](https://m.media-amazon.com/images/I/51ukaPnyRjL.jpg)**Set of 4 (FOUR) Arisun Aresta ZG02 All-Season Truck/SUV Touring Radial Tires-235/60R18 235/60/18 235/60-18 103V BSW Black Side Wall UTQG 500AA**Arisun**$381.37**0.0★**▲ 248%**](https://www.amazon.com/dp/B0GZL4CSDB) [![235/60R18 Brezza Touring A/S All Season Tire 107V BSW XL 70 000 Mileage Rating](https://m.media-amazon.com/images/I/41TabQR8HbL.jpg)**235/60R18 Brezza Touring A/S All Season Tire 107V BSW XL 70 000 Mileage Rating**BREZZA**$96.77**5.0★**▲ 244%**](https://www.amazon.com/dp/B0GXBZ8S3G) [![Bridgestone WEATHERPEAK 235/60R18 103H](https://m.media-amazon.com/images/I/51MUFG9dtCL.jpg)**Bridgestone WEATHERPEAK 235/60R18 103H**Bridgestone**$162.39**4.5★**▲ 223%**](https://www.amazon.com/dp/B0B95M5JY2) [![Hankook Weatherflex GT (H755A) All Weather 235/60R18 107V XL Passenger Tire](https://m.media-amazon.com/images/I/512N7ztMUTL.jpg)**Hankook Weatherflex GT (H755A) All Weather 235/60R18 107V XL Passenger Tire**HANKOOK**$163.74**5.0★**▲ 215%**](https://www.amazon.com/dp/B0DTTGFNZ3) [![HANKOOK Ventus S1 evoZ AS X H129A 235/60R18 107W XL](https://m.media-amazon.com/images/I/51wTllHLH9L.jpg)**HANKOOK Ventus S1 evoZ AS X H129A 235/60R18 107W XL**HANKOOK**$118.64**5.0★**▲ 181%**](https://www.amazon.com/dp/B0C5RT5CKB)

**~~View all trending →~~**

## **Demand & seasonality**

Weekly Amazon search volume, last 104 weeks — +14.1% search growth over the last 90 days.

9K7KPrime Day '25Spike '25Black Friday '25Spike '26 seasonSepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.5×

## **Reviews**

What buyers praise and complain about, mined from review topics.

### **What buyers love **

**Quality-Overall**30%

*“Good Quality”*

**Value For Money**24%

*“Good value”*

**Wheel Quality**22%

*“Happy with this tires”*

**Size-Overall**5%

*“Perfect fit”*

**Strength**4%

*“Solid product”*

**Advertised Vs Actual Product**2%

*“Just as expected”*

**Friction**2%

*“Good tire”*

**Grip**1%

*“They grip very well on corners and overall handle very well in dry and wet conditions”*

**Tread Pattern Pitch**1%

*“Really good tread pattern for rainy conditions and pretty quiet”*

**Comfort-Overall**1%

*“Comfortable with the price”*

### **What buyers complain about **

**Quality-Overall**20%

*“So to have them go bad this fast makes it even worse on their quality”*

**Durability**13%

*“Didnt expect it to last this little”*

**Maintenance And Repair**13%

*“they need to be replaced soon”*

**Size-Overall**10%

*“Although one of the tires shipped was the incorrect size”*

**Grip**5%

*“stopping distance because these tires do not grip well while stopping on icy roads - you will slide for a bit”*

**Ease Of Cleaning**5%

*“got my hands dirty fee”*

**Pressure**5%

*“Worthless tire waste of money has no life constantly leaks pressure”*

### **Top return reasons **

**Size-Overall**64%

**Value For Money**17%

**Advertised Vs Actual Product**5%

**Compatibility-Overall**3%

**Assembly/Installation**3%

**Quality-Overall**2%

**Product Condition**2%

**Functionality-Overall**2%

**Comfort-Overall**1%

**Pressure**1%