---
title: "235/55r18 tires — Niche Verdict: Skip it (48/100) | Amazon United States - Flapen"
canonical_url: "https://flapen.com/amazon/research/us/automotive/235-55r18-tires"
last_updated: "2026-07-14T02:08:17.974Z"
locale: en
meta:
  description: "prices mostly outside the sweet spot ($76.21–$411.04) — 235/55r18 tires doesn't clear our bar today."
  "og:description": "prices mostly outside the sweet spot ($76.21–$411.04) — 235/55r18 tires doesn't clear our bar today."
  "og:title": "235/55r18 tires — Niche Verdict: Skip it (48/100) | Amazon United States - Flapen"
---

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# **235/55r18 tires**

**Skip it**

Prices mostly outside the sweet spot ($76.21–$411.04) — this niche doesn't clear our bar today.

Market size 46Growth 33Conversion 12Competition 65Returns 99Price range 7Avg price 50Brand share 71Review moat 62Quality gap 23

**Returns**

**Incredible****0.3%**

return rate — above 6% kills the launch gate

**Brand share**

**Good****63%**

top-5 brand share — brands hold most of the demand

**Competition**

**Good****46%**

top-5 click share — leaders hold, buyers still browse

**Review moat**

**Good****1,010.23**

avg incumbent reviews — the moat a new listing must climb

**Avg price**

**Good****$173.77**

avg listing price — sweet spot $15–$100

**Market size**

**Okay****$249K**

$249K/yr · 145K searches

**Growth**

**Okay****+6.5%**

90-day search growth — must beat 0% to launch

**Quality gap**

**Bad****4.6★**

avg incumbent rating — lower means beatable quality

**Conversion**

**Bad****1.0%**

search→purchase rate — share of searches ending in a sale

**Price range**

**Bad****$76.21–$411.04**

cheapest to priciest tracked listing — scored on the share inside $15–$100

## **Competition**

The top 5 products take 46% of clicks — established leaders, but buyers still shop beyond them.

**Brands**

**19 **▼falling

**Sellers**

**28**

**Top-5 brand share**

**63%**

**Open market**

**33%**

- Fullway30% - Evoluxx16% - Ironman7% - Landgolden5% - TRAVELSTAR4% - Finalist4%

## **Product shelf**

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%10%$25K20%$50K30%$75K40%$100K1101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 26 tracked products in this niche — three views at once, no toggling.

### **Top sellers**

by 90-day click share

[1![Set of 4 (FOUR) Fullway HP108 All-Season Truck/SUV High Performance Radial Tires-235/55R18 235/55ZR18 235/55/18 235/55-18 104W Load Range XL 4-Ply BSW Black Side Wall UTQG 380AA](https://m.media-amazon.com/images/I/51Wm++qAMJL.jpg)**Set of 4 (FOUR) Fullway HP108 All-Season Truck/SUV High Performance Radial Tires-235/55R18 235/55ZR18 235/55/18 235/55-18 104W Load Range XL 4-Ply BSW Black Side Wall UTQG 380AA**Fullway**$386.25**4.5★156 rev](https://www.amazon.com/dp/B0BRZYMMX4) [2![Evoluxx Capricorn 4X4 HP All-Season Truck/SUV Performance Radial Tire-235/55R18 235/55/18 235/55-18 104V Load Range XL 4-Ply BSW Black Side Wall UTQG 480AA](https://m.media-amazon.com/images/I/511pLKLgIJL.jpg)**Evoluxx Capricorn 4X4 HP All-Season Truck/SUV Performance Radial Tire-235/55R18 235/55/18 235/55-18 104V Load Range XL 4-Ply BSW Black Side Wall UTQG 480AA**Evoluxx**$84.74**4.6★849 rev](https://www.amazon.com/dp/B0BCZ62CNH) [3![Set of 4 (FOUR) Evoluxx Capricorn 4X4 HP All-Season Truck/SUV Performance Radial Tires-235/55R18 235/55/18 235/55-18 104V Load Range XL 4-Ply BSW Black Side Wall UTQG 480AA](https://m.media-amazon.com/images/I/51s875aqqPL.jpg)**Set of 4 (FOUR) Evoluxx Capricorn 4X4 HP All-Season Truck/SUV Performance Radial Tires-235/55R18 235/55/18 235/55-18 104V Load Range XL 4-Ply BSW Black Side Wall UTQG 480AA**Evoluxx**$346.17**4.8★6 rev](https://www.amazon.com/dp/B0GJSN3DGB) [4![Set of 2 (TWO) Fullway HP108 All-Season Truck/SUV High Performance Radial Tires-235/55R18 235/55ZR18 235/55/18 235/55-18 104W Load Range XL 4-Ply BSW Black Side Wall UTQG 380AA](https://m.media-amazon.com/images/I/51R6DTUSwHL.jpg)**Set of 2 (TWO) Fullway HP108 All-Season Truck/SUV High Performance Radial Tires-235/55R18 235/55ZR18 235/55/18 235/55-18 104W Load Range XL 4-Ply BSW Black Side Wall UTQG 380AA**Fullway**$195.70**4.6★43 rev](https://www.amazon.com/dp/B0BRZXS2XN) [5![Ironman iMove Gen 2 A/S 235/55R18 100V](https://m.media-amazon.com/images/I/417Sf8TgWgL.jpg)**Ironman iMove Gen 2 A/S 235/55R18 100V**Ironman**$93.47**4.6★1,505 rev](https://www.amazon.com/dp/B078VYY78B)

**~~View all top sellers →~~**

### **Newest**

by launch date

[![Barkley Aphelios UHP 235/55R18 104W XL All Season Tire](https://m.media-amazon.com/images/I/41UVfkHNCHL.jpg)**Barkley Aphelios UHP 235/55R18 104W XL All Season Tire**Barkley**$80.35**20 rev3mo ago](https://www.amazon.com/dp/B0GVGKG6CS) [![Barkley Veigar HT 235/55R18 104H XL All Season Tire UTQG 480AA / 50K Miles Warranty](https://m.media-amazon.com/images/I/41KC560hApL.jpg)**Barkley Veigar HT 235/55R18 104H XL All Season Tire UTQG 480AA / 50K Miles Warranty**Barkley**$82.12**9 rev4mo ago](https://www.amazon.com/dp/B0GQPP6HK3) [![Set of 4 (FOUR) Evoluxx Capricorn 4X4 HP All-Season Truck/SUV Performance Radial Tires-235/55R18 235/55/18 235/55-18 104V Load Range XL 4-Ply BSW Black Side Wall UTQG 480AA](https://m.media-amazon.com/images/I/51s875aqqPL.jpg)**Set of 4 (FOUR) Evoluxx Capricorn 4X4 HP All-Season Truck/SUV Performance Radial Tires-235/55R18 235/55/18 235/55-18 104V Load Range XL 4-Ply BSW Black Side Wall UTQG 480AA**Evoluxx**$346.17**6 rev5mo ago](https://www.amazon.com/dp/B0GJSN3DGB) [![Set of 4 (FOUR) Landgolden LGS87 All-Season Truck/SUV Performance Radial Tires-235/55R18 235/55/18 235/55-18 100V Load Range SL 4-Ply BSW Black Side Wall UTQG 500AA](https://m.media-amazon.com/images/I/51X7AMGFxBL.jpg)**Set of 4 (FOUR) Landgolden LGS87 All-Season Truck/SUV Performance Radial Tires-235/55R18 235/55/18 235/55-18 100V Load Range SL 4-Ply BSW Black Side Wall UTQG 500AA**Landgolden**$350.27**13 rev7mo ago](https://www.amazon.com/dp/B0G3XGNMKS) [![Royal Black Racing Trac Racing 235/55ZR18 104W XL Passenger Tire](https://m.media-amazon.com/images/I/515g1lSjIfL.jpg)**Royal Black Racing Trac Racing 235/55ZR18 104W XL Passenger Tire**ROYALBLACK**$78.86**43 rev8mo ago](https://www.amazon.com/dp/B0FY6GTSZ3)

**~~View all new products →~~**

### **Trending**

90-day click momentum

[![Barkley Aphelios UHP 235/55R18 104W XL All Season Tire](https://m.media-amazon.com/images/I/41UVfkHNCHL.jpg)**Barkley Aphelios UHP 235/55R18 104W XL All Season Tire**Barkley**$80.35**4.9★**▲ 315%**](https://www.amazon.com/dp/B0GVGKG6CS) [![Barkley Veigar HT 235/55R18 104H XL All Season Tire UTQG 480AA / 50K Miles Warranty](https://m.media-amazon.com/images/I/41KC560hApL.jpg)**Barkley Veigar HT 235/55R18 104H XL All Season Tire UTQG 480AA / 50K Miles Warranty**Barkley**$82.12**4.6★**▲ 309%**](https://www.amazon.com/dp/B0GQPP6HK3) [![Royal Black Racing Trac Racing 235/55ZR18 104W XL Passenger Tire](https://m.media-amazon.com/images/I/515g1lSjIfL.jpg)**Royal Black Racing Trac Racing 235/55ZR18 104W XL Passenger Tire**ROYALBLACK**$78.86**4.8★**▲ 155%**](https://www.amazon.com/dp/B0FY6GTSZ3) [![Armstrong Tru-Trac SU All-Season Truck/SUV High Performance Radial Tire-235/55R18 235/55/18 235/55-18 104W Load Range XL 4-Ply BSW Black Side Wall UTQG 440AA](https://m.media-amazon.com/images/I/41rK8F6qaoL.jpg)**Armstrong Tru-Trac SU All-Season Truck/SUV High Performance Radial Tire-235/55R18 235/55/18 235/55-18 104W Load Range XL 4-Ply BSW Black Side Wall UTQG 440AA**Armstrong**$84.09**4.5★**▲ 146%**](https://www.amazon.com/dp/B0B8SZQ5TV) [![Ironman iMove Gen 2 A/S 235/55R18 100V](https://m.media-amazon.com/images/I/417Sf8TgWgL.jpg)**Ironman iMove Gen 2 A/S 235/55R18 100V**Ironman**$93.47**4.6★**▲ 133%**](https://www.amazon.com/dp/B078VYY78B)

**~~View all trending →~~**

## **Demand & seasonality**

Weekly Amazon search volume, last 103 weeks — +6.5% search growth over the last 90 days.

4K3KSpike '25Spike '26 seasonDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.5×

## **Reviews**

What buyers praise and complain about, mined from review topics.

### **What buyers love **

**Value For Money**35%

*“Worth the price”*

**Wheel Quality**29%

*“Best tires for the price, smooth riding”*

**Size-Overall**13%

*“Fits great”*

**Quality-Overall**10%

*“Good quality tires”*

**Grip**2%

*“The tires fit great and have some very good grip and are great in rain sand dirt and gravel”*

**Assembly/Installation**2%

*“had it installed it was a great affordable purchase”*

**Strength**2%

*“Nice looking, strong, Great price”*

**Advertised Vs Actual Product**2%

*“The tire looked as pictured”*

**Tread Pattern Pitch**1%

*“Has a good treadwear, traction, and temp ratings comparable to the big name brands”*

### **What buyers complain about **

**Durability**50%

*“Poor Durability/Quality”*

**Quality-Overall**38%

*“Worst company and cheap, the tires looks cheap and their shipping is even worse”*

### **Top return reasons **

**Size-Overall**70%

**Compatibility-Overall**9%

**Advertised Vs Actual Product**7%

**Product Condition**5%

**Functionality-Overall**2%

**Assembly/Installation**2%

**Instructions/User Manual/Troubleshooting**2%

**Durability**2%