---
title: "215/40/18 — Niche Verdict: Skip it (41/100) | Amazon United States - Flapen"
canonical_url: "https://flapen.com/amazon/research/us/automotive/215-40-18"
last_updated: "2026-07-14T01:39:33.419Z"
locale: en
meta:
  description: "a small market ($50K/yr) — 215/40/18 doesn't clear our bar today."
  "og:description": "a small market ($50K/yr) — 215/40/18 doesn't clear our bar today."
  "og:title": "215/40/18 — Niche Verdict: Skip it (41/100) | Amazon United States - Flapen"
---

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# **215/40/18**

**Skip it**

A small market ($50K/yr) — this niche doesn't clear our bar today.

Market size 12Growth 52Conversion 12Competition 17Returns 100Price range 14Avg price 58Brand share 36Review moat 91Quality gap 60

**Returns**

**Incredible****0.0%**

return rate — above 6% kills the launch gate

**Review moat**

**Great****181.18**

avg incumbent reviews — the moat a new listing must climb

**Quality gap**

**Good****4.4★**

avg incumbent rating — lower means beatable quality

**Avg price**

**Good****$150.75**

avg listing price — sweet spot $15–$100

**Growth**

**Good****+23.9%**

90-day search growth — must beat 0% to launch

**Brand share**

**Okay****84%**

top-5 brand share — brands hold most of the demand

**Competition**

**Bad****79%**

top-5 click share — a locked-up shelf

**Price range**

**Bad****$64.67–$322.67**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Market size**

**Bad****$50K**

$50K/yr · 36K searches

**Conversion**

**Bad****0.9%**

search→purchase rate — share of searches ending in a sale

## **Competition**

The top 5 products capture 79% of clicks — a locked-up shelf that new listings rarely crack.

**Brands**

**9 **▼falling

**Sellers**

**22**

**Top-5 brand share**

**84%**

**Open market**

**10%**

- Nokian Tyres42% - Arroyo19% - Forceum10% - VERCELLI6% - Aplus6% - Landgolden6% - Open — no brand owns it (3 brands, 10%)

## **Product shelf**

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%15%$7K30%$15K45%$22K60%$30K1101001K Reviews — right = deep review moatMarket share (90d) ≈ est. sales

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)2 products missing review or click data not plotted

All 11 tracked products in this niche — three views at once, no toggling.

### **Top sellers**

by 90-day click share

[1![Lexani LXUHP-207 215/40ZR18 89W XL](https://m.media-amazon.com/images/I/4182J6qTrJL.jpg)**Lexani LXUHP-207 215/40ZR18 89W XL**Nokian Tyres**$69.07**4.1★51 rev](https://www.amazon.com/dp/B07FYPN3VB) [2![Arroyo Grand Sport A/S 215/40ZR18 89W BSW Tire](https://m.media-amazon.com/images/I/41CaimBr9yL.jpg)**Arroyo Grand Sport A/S 215/40ZR18 89W BSW Tire**Arroyo**$65.12**4.5★835 rev](https://www.amazon.com/dp/B07MTFKH98) [3![Vercelli II 215/40R18 Tire 89W XL 215/40/18 215 40 18 BSW Black Side Wall All-Season Capabilities](https://m.media-amazon.com/images/I/412SRyaFFrL.jpg)**Vercelli II 215/40R18 Tire 89W XL 215/40/18 215 40 18 BSW Black Side Wall All-Season Capabilities**VERCELLI**$65.89**4.1★7 rev](https://www.amazon.com/dp/B0G66ZPG6B) [4![Forceum Hexa-R 215/40R18XL 89Y Tire](https://m.media-amazon.com/images/I/41ZyRxidZYL.jpg)**Forceum Hexa-R 215/40R18XL 89Y Tire**Forceum**$72.89**4.6★644 rev](https://www.amazon.com/dp/B09DXV9LYD) [5![Set of 4 (FOUR) Landgolden LG27 All-Season Passenger Car High Performance Radial Tires-215/40R18 215/40ZR18 215/40/18 215/40-18 89W Load Range XL 4-Ply BSW Black Side Wall UTQG 500AA](https://m.media-amazon.com/images/I/51UM8By9R7L.jpg)**Set of 4 (FOUR) Landgolden LG27 All-Season Passenger Car High Performance Radial Tires-215/40R18 215/40ZR18 215/40/18 215/40-18 89W Load Range XL 4-Ply BSW Black Side Wall UTQG 500AA**Landgolden**$282.28**5.0★4 rev](https://www.amazon.com/dp/B0G3X8PB5M)

**~~View all top sellers →~~**

### **Newest**

by launch date

[![Set of 4 (FOUR) Forceum Hexa-R All-Season Passenger Car High Performance Radial Tires-215/40R18 215/40/18 215/40-18 89Y Load Range XL 4-Ply BSW Black Side Wall UTQG 400AA](https://m.media-amazon.com/images/I/51ANdypwr9L.jpg)**Set of 4 (FOUR) Forceum Hexa-R All-Season Passenger Car High Performance Radial Tires-215/40R18 215/40/18 215/40-18 89Y Load Range XL 4-Ply BSW Black Side Wall UTQG 400AA**Forceum**$322.67**1 rev2mo ago](https://www.amazon.com/dp/B0GZW44HZD) [![Set of 4 (FOUR) Aplus PRO Racing All Season Passenger High Performance Radial Tires-215/40R18 215/40ZR18 215/40/18 215/40-18 89W Load Range XL 4-Ply BSW Black Side Wall UTQG 420AA](https://m.media-amazon.com/images/I/51Mp9AVhF+L.jpg)**Set of 4 (FOUR) Aplus PRO Racing All Season Passenger High Performance Radial Tires-215/40R18 215/40ZR18 215/40/18 215/40-18 89W Load Range XL 4-Ply BSW Black Side Wall UTQG 420AA**Aplus**$271.30**0 rev5mo ago](https://www.amazon.com/dp/B0GKG9Z9TH) [![Vercelli II 215/40R18 Tire 89W XL 215/40/18 215 40 18 BSW Black Side Wall All-Season Capabilities](https://m.media-amazon.com/images/I/412SRyaFFrL.jpg)**Vercelli II 215/40R18 Tire 89W XL 215/40/18 215 40 18 BSW Black Side Wall All-Season Capabilities**VERCELLI**$65.89**7 rev7mo ago](https://www.amazon.com/dp/B0G66ZPG6B) [![Aplus Pro Racing 215/40ZR18 89W XL Racing Tire](https://m.media-amazon.com/images/I/412jqTqPGjL.jpg)**Aplus Pro Racing 215/40ZR18 89W XL Racing Tire**Aplus**$64.67**269 rev11mo ago](https://www.amazon.com/dp/B0FKBNM27K) [![Lionhart Ramani A/S All Season 215/40ZR18 89W XL Passenger Tire](https://m.media-amazon.com/images/I/41ulVf4i0rL.jpg)**Lionhart Ramani A/S All Season 215/40ZR18 89W XL Passenger Tire**Lionhart**$72.47**0 rev11mo ago](https://www.amazon.com/dp/B0FJ2DPGDD)

**~~View all new products →~~**

### **Trending**

90-day click momentum

[![Set of 4 (FOUR) Forceum Hexa-R All-Season Passenger Car High Performance Radial Tires-215/40R18 215/40/18 215/40-18 89Y Load Range XL 4-Ply BSW Black Side Wall UTQG 400AA](https://m.media-amazon.com/images/I/51ANdypwr9L.jpg)**Set of 4 (FOUR) Forceum Hexa-R All-Season Passenger Car High Performance Radial Tires-215/40R18 215/40/18 215/40-18 89Y Load Range XL 4-Ply BSW Black Side Wall UTQG 400AA**Forceum**$322.67**5.0★**▲ 190%**](https://www.amazon.com/dp/B0GZW44HZD) [![Vercelli II 215/40R18 Tire 89W XL 215/40/18 215 40 18 BSW Black Side Wall All-Season Capabilities](https://m.media-amazon.com/images/I/412SRyaFFrL.jpg)**Vercelli II 215/40R18 Tire 89W XL 215/40/18 215 40 18 BSW Black Side Wall All-Season Capabilities**VERCELLI**$65.89**4.1★**▲ 117%**](https://www.amazon.com/dp/B0G66ZPG6B) [![Set of 4 (FOUR) Aplus PRO Racing All Season Passenger High Performance Radial Tires-215/40R18 215/40ZR18 215/40/18 215/40-18 89W Load Range XL 4-Ply BSW Black Side Wall UTQG 420AA](https://m.media-amazon.com/images/I/51Mp9AVhF+L.jpg)**Set of 4 (FOUR) Aplus PRO Racing All Season Passenger High Performance Radial Tires-215/40R18 215/40ZR18 215/40/18 215/40-18 89W Load Range XL 4-Ply BSW Black Side Wall UTQG 420AA**Aplus**$271.30**0.0★**▲ 98%**](https://www.amazon.com/dp/B0GKG9Z9TH) [![Aplus Pro Racing 215/40ZR18 89W XL Racing Tire](https://m.media-amazon.com/images/I/412jqTqPGjL.jpg)**Aplus Pro Racing 215/40ZR18 89W XL Racing Tire**Aplus**$64.67**4.6★**▲ 53%**](https://www.amazon.com/dp/B0FKBNM27K) [![Arroyo Grand Sport A/S 215/40ZR18 89W BSW Tire](https://m.media-amazon.com/images/I/41CaimBr9yL.jpg)**Arroyo Grand Sport A/S 215/40ZR18 89W BSW Tire**Arroyo**$65.12**4.5★**▲ 39%**](https://www.amazon.com/dp/B07MTFKH98)

**~~View all trending →~~**

## **Demand & seasonality**

Weekly Amazon search volume, last 102 weeks — +23.9% search growth over the last 90 days.

1K600Spike '25 seasonDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.5×

## **Reviews**

What buyers praise and complain about, mined from review topics.

### **What buyers love **

**Quality-Overall**38%

*“Great tire”*

**Size-Overall**25%

*“Fits perfectly”*

**Advertised Vs Actual Product**25%

*“Meet my expectations”*

**Grip**13%

*“Great grip”*

### **Top return reasons **

**Size-Overall**50%

**Functionality-Overall**25%

**Compatibility-Overall**8%

**Heating**8%

**Value For Money**8%