---
title: "2017 subaru outback wiper blades — Niche Verdict: Skip it (39/100) | Amazon United States - Flapen"
canonical_url: "https://flapen.com/amazon/research/us/automotive/2017-subaru-outback-wiper-blades"
last_updated: "2026-07-14T01:49:31.362Z"
locale: en
meta:
  description: "soft demand (-29.0% this quarter) — 2017 subaru outback wiper blades doesn't clear our bar today."
  "og:description": "soft demand (-29.0% this quarter) — 2017 subaru outback wiper blades doesn't clear our bar today."
  "og:title": "2017 subaru outback wiper blades — Niche Verdict: Skip it (39/100) | Amazon United States - Flapen"
---

Back to Flapen home

# **2017 subaru outback wiper blades**

**Skip it**

Soft demand (-29.0% this quarter) — this niche doesn't clear our bar today.

Market size 20Growth 11Conversion 74Competition 17Returns 64Price range 95Avg price 95Brand share 31Review moat 22Quality gap 48

**Avg price**

**Incredible****$31.91**

avg listing price — sweet spot $15–$100

**Price range**

**Incredible****$20.09–$74.98**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Conversion**

**Good****6.8%**

search→purchase rate — share of searches ending in a sale

**Returns**

**Good****2.5%**

return rate — above 6% kills the launch gate

**Quality gap**

**Okay****4.5★**

avg incumbent rating — lower means beatable quality

**Brand share**

**Okay****87%**

top-5 brand share — brands hold most of the demand

**Review moat**

**Bad****9,735.38**

avg incumbent reviews — the moat a new listing must climb

**Market size**

**Bad****$80K**

$80K/yr · 37K searches

**Competition**

**Bad****80%**

top-5 click share — a locked-up shelf

**Growth**

**Bad****-29.0%**

90-day search growth — must beat 0% to launch

## **Competition**

The top 5 products capture 80% of clicks — a locked-up shelf that new listings rarely crack.

**Brands**

**10 **—flat

**Sellers**

**15**

**Top-5 brand share**

**87%**

**Open market**

**10%**

- ZIXMMO27% - 5 PLUS22% - AUTOBOO21% - Rooppa10% - Subaru7% - Bosch3% - Open — no brand owns it (4 brands, 10%)

## **Product shelf**

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%10%$8K20%$16K30%$24K40%$32K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 13 tracked products in this niche — three views at once, no toggling.

### **Top sellers**

by 90-day click share

[1![3 Factory Wiper Blade Replacement for 2025 2024 2023 2022 2021 2020 Subaru Outback Original Equipment Windshield Window Wiper Blades Set - 26/18/16(Set of 3) Top Lock](https://m.media-amazon.com/images/I/41K7hyAG55L.jpg)**3 Factory Wiper Blade Replacement for 2025 2024 2023 2022 2021 2020 Subaru Outback Original Equipment Windshield Window Wiper Blades Set - 26/18/16(Set of 3) Top Lock**ZIXMMO**$20.24**4.4★11,669 rev](https://www.amazon.com/dp/B09SCZGJPH) [2![AUTOBOO 3-Pack Windshield Wiper Blades for Subaru Outback 2020-2025 Original Equipment Replacement 26+18 Front and 16 Rear All-Weather Performance Easy One-Click Install](https://m.media-amazon.com/images/I/51PV891FLvL.jpg)**AUTOBOO 3-Pack Windshield Wiper Blades for Subaru Outback 2020-2025 Original Equipment Replacement 26+18 Front and 16 Rear All-Weather Performance Easy One-Click Install**AUTOBOO**$21.89**4.4★5,969 rev](https://www.amazon.com/dp/B0B85XL2LF) [3![5 PLUS Silicone Windshield Wiper Blades Replacement for 2024 2023 2022 2021 2020 SUBARU Outback Wiper Blades(Set of 3) Automotive Replacement Windshield Wiper Blades-26/18/16](https://m.media-amazon.com/images/I/41Ca4DxFQBL.jpg)**5 PLUS Silicone Windshield Wiper Blades Replacement for 2024 2023 2022 2021 2020 SUBARU Outback Wiper Blades(Set of 3) Automotive Replacement Windshield Wiper Blades-26/18/16**5 PLUS**$22.70**4.4★3,643 rev](https://www.amazon.com/dp/B0CLTMYJ7H) [4![3 wipers Replacement for 2012-2018 Subaru Forester/2015-2019 Subaru Outback Windshield Wiper Blades Original Equipment Replacement - 26/17/14 (Set of 3) U/J HOOK](https://m.media-amazon.com/images/I/51JaaFZlSzL.jpg)**3 wipers Replacement for 2012-2018 Subaru Forester/2015-2019 Subaru Outback Windshield Wiper Blades Original Equipment Replacement - 26/17/14 (Set of 3) U/J HOOK**Rooppa**$20.98**4.5★10,640 rev](https://www.amazon.com/dp/B0B67KYZ82) [5![Subaru 2020-2025 Outback Front & Rear Windshield Wiper Full Blade Set - SOA591B726 SOA591B718 SOA591R616 - Genuine OEM](https://m.media-amazon.com/images/I/31Iyl+GIkOL.jpg)**Subaru 2020-2025 Outback Front & Rear Windshield Wiper Full Blade Set - SOA591B726 SOA591B718 SOA591R616 - Genuine OEM**Subaru**$74.98**4.6★107 rev](https://www.amazon.com/dp/B0979JQJ9H)

**~~View all top sellers →~~**

### **Newest**

by launch date

[![A-Premium 26+18+16 Windshield Wiper Blades Compatible with Subaru Outback 2020 2021 2022 2023 2024 - Front Rear Wipers Blade Set Gen2V5/RL3 Arm with Wear Indicator & Towel (Pack of 3)](https://m.media-amazon.com/images/I/41t574Lnh1L.jpg)**A-Premium 26+18+16 Windshield Wiper Blades Compatible with Subaru Outback 2020 2021 2022 2023 2024 - Front Rear Wipers Blade Set Gen2V5/RL3 Arm with Wear Indicator & Towel (Pack of 3)**A-Premium**$32.31**19 rev9mo ago](https://www.amazon.com/dp/B0FVFPWMLS) [![Rain-X 820248 WeatherBeater Wiper Blades 26 and 17 Windshield Wipers (Pack of 2) Automotive Replacement Windshield Wiper Blades That Meet Or Exceed OEM Quality And Durability Standards](https://m.media-amazon.com/images/I/31USKii4Z1L.jpg)**Rain-X 820248 WeatherBeater Wiper Blades 26 and 17 Windshield Wipers (Pack of 2) Automotive Replacement Windshield Wiper Blades That Meet Or Exceed OEM Quality And Durability Standards**Rain-X**$28.23**66,706 rev1y ago](https://www.amazon.com/dp/B0D689WTZZ) [![5 PLUS Silicone Windshield Wipers Replacement for 2015-2019 SUBARU Outback 2014-2018 SUBARU Forester Wiper Blades(Set of 3) Automotive Replacement Windshield Wiper Blades For My Car-26/17/14](https://m.media-amazon.com/images/I/412TQwJ6LbL.jpg)**5 PLUS Silicone Windshield Wipers Replacement for 2015-2019 SUBARU Outback 2014-2018 SUBARU Forester Wiper Blades(Set of 3) Automotive Replacement Windshield Wiper Blades For My Car-26/17/14**5 PLUS**$22.17**3,643 rev2y ago](https://www.amazon.com/dp/B0D8Q6PJDJ) [![5 PLUS Silicone Windshield Wiper Blades Replacement for 2024 2023 2022 2021 2020 SUBARU Outback Wiper Blades(Set of 3) Automotive Replacement Windshield Wiper Blades-26/18/16](https://m.media-amazon.com/images/I/41Ca4DxFQBL.jpg)**5 PLUS Silicone Windshield Wiper Blades Replacement for 2024 2023 2022 2021 2020 SUBARU Outback Wiper Blades(Set of 3) Automotive Replacement Windshield Wiper Blades-26/18/16**5 PLUS**$22.70**3,643 rev2y ago](https://www.amazon.com/dp/B0CLTMYJ7H) [![26 18 16 Windshield Wiper Blades Replacement for Subaru Outback 2020 2021 2022 2023 2024 2025 Premium All Weather Front Rear Wipers Set - OEM Quality (Pack of 3)](https://m.media-amazon.com/images/I/41LePOOCVmL.jpg)**26 18 16 Windshield Wiper Blades Replacement for Subaru Outback 2020 2021 2022 2023 2024 2025 Premium All Weather Front Rear Wipers Set - OEM Quality (Pack of 3)**WINDSMILE**$20.43**7,916 rev3y ago](https://www.amazon.com/dp/B0C3LPKJ77)

**~~View all new products →~~**

### **Trending**

90-day click momentum

[![A-Premium 26+18+16 Windshield Wiper Blades Compatible with Subaru Outback 2020 2021 2022 2023 2024 - Front Rear Wipers Blade Set Gen2V5/RL3 Arm with Wear Indicator & Towel (Pack of 3)](https://m.media-amazon.com/images/I/41t574Lnh1L.jpg)**A-Premium 26+18+16 Windshield Wiper Blades Compatible with Subaru Outback 2020 2021 2022 2023 2024 - Front Rear Wipers Blade Set Gen2V5/RL3 Arm with Wear Indicator & Towel (Pack of 3)**A-Premium**$32.31**4.3★**▲ 198%**](https://www.amazon.com/dp/B0FVFPWMLS) [![Rain-X 820248 WeatherBeater Wiper Blades 26 and 17 Windshield Wipers (Pack of 2) Automotive Replacement Windshield Wiper Blades That Meet Or Exceed OEM Quality And Durability Standards](https://m.media-amazon.com/images/I/31USKii4Z1L.jpg)**Rain-X 820248 WeatherBeater Wiper Blades 26 and 17 Windshield Wipers (Pack of 2) Automotive Replacement Windshield Wiper Blades That Meet Or Exceed OEM Quality And Durability Standards**Rain-X**$28.23**4.5★**▲ 136%**](https://www.amazon.com/dp/B0D689WTZZ) [![5 PLUS Silicone Windshield Wipers Replacement for 2015-2019 SUBARU Outback 2014-2018 SUBARU Forester Wiper Blades(Set of 3) Automotive Replacement Windshield Wiper Blades For My Car-26/17/14](https://m.media-amazon.com/images/I/412TQwJ6LbL.jpg)**5 PLUS Silicone Windshield Wipers Replacement for 2015-2019 SUBARU Outback 2014-2018 SUBARU Forester Wiper Blades(Set of 3) Automotive Replacement Windshield Wiper Blades For My Car-26/17/14**5 PLUS**$22.17**4.4★**▲ 28%**](https://www.amazon.com/dp/B0D8Q6PJDJ) [![Subaru 2015-2019 Outback Front & Rear Windshield Wiper Full Blade Set - SOA591U526 SOA591U517 SOA591R614 - Genuine OEM](https://m.media-amazon.com/images/I/31ZQgM26gjL.jpg)**Subaru 2015-2019 Outback Front & Rear Windshield Wiper Full Blade Set - SOA591U526 SOA591U517 SOA591R614 - Genuine OEM**GENUINE SUBARU**$60.59**4.4★**▲ 20%**](https://www.amazon.com/dp/B07527Z1J5) [![3 Factory Wiper Blade Replacement for 2025 2024 2023 2022 2021 2020 Subaru Outback Original Equipment Windshield Window Wiper Blades Set - 26/18/16(Set of 3) Top Lock](https://m.media-amazon.com/images/I/41K7hyAG55L.jpg)**3 Factory Wiper Blade Replacement for 2025 2024 2023 2022 2021 2020 Subaru Outback Original Equipment Windshield Window Wiper Blades Set - 26/18/16(Set of 3) Top Lock**ZIXMMO**$20.24**4.4★**▲ 18%**](https://www.amazon.com/dp/B09SCZGJPH)

**~~View all trending →~~**

## **Demand & seasonality**

Weekly Amazon search volume, last 101 weeks — -29.0% search growth over the last 90 days.

1K750Spike '24Black Friday '24Spike '25Spike '26 seasonDecMarJunAugNovMarMay

Peak months: Jan, Feb, Nov, Dec · busiest ÷ quietest = 2.7×

## **Reviews**

What buyers praise and complain about, mined from review topics.

### **What buyers love **

**Size-Overall**23%

*“Product fits perfect as described”*

**Assembly/Installation**22%

*“fit and install perfectly with no issues”*

**Quality-Overall**15%

*“Excellent Product”*

**Value For Money**11%

*“Fantastic value”*

**Ease Of Cleaning**4%

*“They clean perfectly”*

**Advertised Vs Actual Product**3%

*“Product fits perfect as described”*

**Noise Level**3%

*“No noise and perfect fit”*

**Ease Of Use**3%

*“It was super easy”*

**Efficiency**2%

*“The wiper blades work as expected”*

**Durability**1%

*“Durable”*

### **What buyers complain about **

**Quality-Overall**13%

*“poor quality control”*

**Durability**12%

*“Fell apart”*

**Windshield Issues**11%

*“doesnt reach across windshield”*

**Size-Overall**8%

*“The front blade is too short”*

**Compatibility-Overall**7%

*“the wipers are not compatable”*

**Assembly/Installation**5%

*“Installation nightmare”*

**Value For Money**4%

*“Pricey”*

**Noise Level**4%

*“They squeak a little bit”*

**Functionality-Overall**3%

*“they skip like a broken record”*

**Advertised Vs Actual Product**3%

*“In the description it said it would fit”*

### **Top return reasons **

**Size-Overall**40%

**Compatibility-Overall**20%

**Windshield Issues**12%

**Defective Material/Parts**4%

**Add-Ons/Attachments**3%

**Assembly/Installation**3%

**Advertised Vs Actual Product**3%

**Connectivity-Overall**2%

**Value For Money**2%

**Product Condition**2%