---
title: "2013 f150 blower motor — Niche Verdict: Skip it (44/100) | Amazon United States - Flapen"
canonical_url: "https://flapen.com/amazon/research/us/automotive/2013-f150-blower-motor"
last_updated: "2026-07-14T02:45:41.363Z"
locale: en
meta:
  description: "a concentrated shelf (top 5 take 87% of clicks) — 2013 f150 blower motor doesn't clear our bar today."
  "og:description": "a concentrated shelf (top 5 take 87% of clicks) — 2013 f150 blower motor doesn't clear our bar today."
  "og:title": "2013 f150 blower motor — Niche Verdict: Skip it (44/100) | Amazon United States - Flapen"
---

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# **2013 f150 blower motor**

**Skip it**

A concentrated shelf (top 5 take 87% of clicks) — this niche doesn't clear our bar today.

Market size 29Growth 33Conversion 95Competition 11Returns 21Price range 95Avg price 95Brand share 31Review moat 48Quality gap 65

**Conversion**

**Incredible****12.0%**

search→purchase rate — share of searches ending in a sale

**Avg price**

**Incredible****$35.40**

avg listing price — sweet spot $15–$100

**Price range**

**Incredible****$30.00–$39.50**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Quality gap**

**Good****4.4★**

avg incumbent rating — lower means beatable quality

**Review moat**

**Okay****1,748**

avg incumbent reviews — the moat a new listing must climb

**Growth**

**Okay****+6.7%**

90-day search growth — must beat 0% to launch

**Brand share**

**Okay****87%**

top-5 brand share — brands hold most of the demand

**Market size**

**Okay****$126K**

$126K/yr · 30K searches

**Returns**

**Bad****6.9%**

return rate — above 6% kills the launch gate

**Competition**

**Bad****87%**

top-5 click share — a locked-up shelf

## **Competition**

The top 5 products capture 87% of clicks — a locked-up shelf that new listings rarely crack.

**Brands**

**9 **▲rising

**Sellers**

**13**

**Top-5 brand share**

**87%**

**Open market**

**10%**

- GVPART4U49% - A-Premium18% - SCITOO8% - OAW6% - Aeagle5% - CYTROBE4% - Open — no brand owns it (3 brands, 10%)

## **Product shelf**

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%15%$19K30%$38K45%$57K60%$76K1001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 9 tracked products in this niche — three views at once, no toggling.

### **Top sellers**

by 90-day click share

[1![GVPART4U Front Blower Motor 700237 for Ford 2009 2010 2011 2012 2013 2014 F150 2009-2014 2015 2016 2017 Ford Expedition Lincoln Navigator AC Heater Blower Motor](https://m.media-amazon.com/images/I/4104Q9OUHgL.jpg)**GVPART4U Front Blower Motor 700237 for Ford 2009 2010 2011 2012 2013 2014 F150 2009-2014 2015 2016 2017 Ford Expedition Lincoln Navigator AC Heater Blower Motor**GVPART4U**$36.74**4.5★1,130 rev](https://www.amazon.com/dp/B0C4T9BK8Y) [2![A-Premium Front HVAC Heater Blower Motor Compatible with Ford F-150 2009-2014 Expedition 2009-2017 & Lincoln Navigator 2009-2017 - with Fan Cage](https://m.media-amazon.com/images/I/41oB07rjSgL.jpg)**A-Premium Front HVAC Heater Blower Motor Compatible with Ford F-150 2009-2014 Expedition 2009-2017 & Lincoln Navigator 2009-2017 - with Fan Cage**A-Premium**$39.50**4.5★666 rev](https://www.amazon.com/dp/B07HVQ2VKF) [3![SCITOO HVAC Heater Blower Motor with Fan Cage Front 700237 For Ford For Expedition 2009-2017 For Ford For F-150 2009-2014 For Lincoln For Navigator 2009-2017](https://m.media-amazon.com/images/I/31Ujymf8NEL.jpg)**SCITOO HVAC Heater Blower Motor with Fan Cage Front 700237 For Ford For Expedition 2009-2017 For Ford For F-150 2009-2014 For Lincoln For Navigator 2009-2017**SCITOO**$30.58**4.6★1,267 rev](https://www.amazon.com/dp/B07HRMLHY2) [4![OAW F237 Made in Taiwan HVAC Blower Motor Fan for 2009-2017 Ford Expedition 2009-2014 F150 2009-2014 Lobo 2009-2017 Lincoln Navigator Replaces CL1Z19805A AL1Z19805A 700237](https://m.media-amazon.com/images/I/31xl0x3UjqL.jpg)**OAW F237 Made in Taiwan HVAC Blower Motor Fan for 2009-2017 Ford Expedition 2009-2014 F150 2009-2014 Lobo 2009-2017 Lincoln Navigator Replaces CL1Z19805A AL1Z19805A 700237**OAW**$35.00**4.1★527 rev](https://www.amazon.com/dp/B07WX1M7YR) [5![HVAC Heater Blower Motor Fan Fits for 2009-2014 Ford F150/ 2009-2017 Ford Expedition/ 2009-2014 Lincoln Navigator Replaces for 700237 CL1Z19805A](https://m.media-amazon.com/images/I/41zSTCus5xL.jpg)**HVAC Heater Blower Motor Fan Fits for 2009-2014 Ford F150/ 2009-2017 Ford Expedition/ 2009-2014 Lincoln Navigator Replaces for 700237 CL1Z19805A**Aeagle**$30.00**4.5★206 rev](https://www.amazon.com/dp/B08L392NMZ)

**~~View all top sellers →~~**

### **Newest**

by launch date

[![Marsflex Front Blower Motor 700237 for Ford 2009 2010 2011 2012 2013 2014 F150 2009-2014 2015 2016 2017 Ford Expedition Lincoln Navigator AC Heater Blower Motor Without Resistor](https://m.media-amazon.com/images/I/41F-S-WoA8L.jpg)**Marsflex Front Blower Motor 700237 for Ford 2009 2010 2011 2012 2013 2014 F150 2009-2014 2015 2016 2017 Ford Expedition Lincoln Navigator AC Heater Blower Motor Without Resistor**Marsflex**$35.70**239 rev2y ago](https://www.amazon.com/dp/B0CQL5SNQV) [![AC Heater Blower Motor HVAC with Fan Cage Compatible with 2009-2014 Ford F150 Ford Lobo 2009-2017 Ford Expedition 2009-2017 Lincoln Navigator Replaces PM9364 700237 AL1Z19805A CL1Z19805A 75873](https://m.media-amazon.com/images/I/41yIvo1otEL.jpg)**AC Heater Blower Motor HVAC with Fan Cage Compatible with 2009-2014 Ford F150 Ford Lobo 2009-2017 Ford Expedition 2009-2017 Lincoln Navigator Replaces PM9364 700237 AL1Z19805A CL1Z19805A 75873**CYTROBE**$38.63**185 rev2y ago](https://www.amazon.com/dp/B0CFW28YD6) [![GVPART4U Front Blower Motor 700237 for Ford 2009 2010 2011 2012 2013 2014 F150 2009-2014 2015 2016 2017 Ford Expedition Lincoln Navigator AC Heater Blower Motor](https://m.media-amazon.com/images/I/4104Q9OUHgL.jpg)**GVPART4U Front Blower Motor 700237 for Ford 2009 2010 2011 2012 2013 2014 F150 2009-2014 2015 2016 2017 Ford Expedition Lincoln Navigator AC Heater Blower Motor**GVPART4U**$36.74**1,130 rev2y ago](https://www.amazon.com/dp/B0C4T9BK8Y) [![HVAC Heater Blower Motor Fan Fits for 2009-2014 Ford F150/ 2009-2017 Ford Expedition/ 2009-2014 Lincoln Navigator Replaces for 700237 CL1Z19805A](https://m.media-amazon.com/images/I/41zSTCus5xL.jpg)**HVAC Heater Blower Motor Fan Fits for 2009-2014 Ford F150/ 2009-2017 Ford Expedition/ 2009-2014 Lincoln Navigator Replaces for 700237 CL1Z19805A**Aeagle**$30.00**206 rev6y ago](https://www.amazon.com/dp/B08L392NMZ) [![Front ABS Heater Blower Motor Fan Fits for 2009-2017 Ford Expedition /2009-2014 Ford F-150/2009-2014 Lincoln Navigator CL1Z 19805 A 700237 CL1Z19805A 615-00200 FO3126130](https://m.media-amazon.com/images/I/41ZCQao0iOL.jpg)**Front ABS Heater Blower Motor Fan Fits for 2009-2017 Ford Expedition /2009-2014 Ford F-150/2009-2014 Lincoln Navigator CL1Z 19805 A 700237 CL1Z19805A 615-00200 FO3126130**ILONPA**$33.88**323 rev6y ago](https://www.amazon.com/dp/B082SNKS85)

**~~View all new products →~~**

### **Trending**

90-day click momentum

[![Replacement AC Heater Blower Motor with Fan - Compatible with Ford & Lincoln Vehicles - 2009-2017 Expedition 2009-2014 F-150 2009-2017 Navigator - Replaces CL1Z19805A MM1094 PM9364 75873 700237](https://m.media-amazon.com/images/I/51WJbydjjXL.jpg)**Replacement AC Heater Blower Motor with Fan - Compatible with Ford & Lincoln Vehicles - 2009-2017 Expedition 2009-2014 F-150 2009-2017 Navigator - Replaces CL1Z19805A MM1094 PM9364 75873 700237**AA Ignition**$38.57**4.3★**▲ 133%**](https://www.amazon.com/dp/B07VX6ZSRD) [![HVAC Heater Blower Motor Fan Fits for 2009-2014 Ford F150/ 2009-2017 Ford Expedition/ 2009-2014 Lincoln Navigator Replaces for 700237 CL1Z19805A](https://m.media-amazon.com/images/I/41zSTCus5xL.jpg)**HVAC Heater Blower Motor Fan Fits for 2009-2014 Ford F150/ 2009-2017 Ford Expedition/ 2009-2014 Lincoln Navigator Replaces for 700237 CL1Z19805A**Aeagle**$30.00**4.5★**▲ 105%**](https://www.amazon.com/dp/B08L392NMZ) [![A-Premium Front HVAC Heater Blower Motor Compatible with Ford F-150 2009-2014 Expedition 2009-2017 & Lincoln Navigator 2009-2017 - with Fan Cage](https://m.media-amazon.com/images/I/41oB07rjSgL.jpg)**A-Premium Front HVAC Heater Blower Motor Compatible with Ford F-150 2009-2014 Expedition 2009-2017 & Lincoln Navigator 2009-2017 - with Fan Cage**A-Premium**$39.50**4.5★**▲ 86%**](https://www.amazon.com/dp/B07HVQ2VKF) [![SCITOO HVAC Heater Blower Motor with Fan Cage Front 700237 For Ford For Expedition 2009-2017 For Ford For F-150 2009-2014 For Lincoln For Navigator 2009-2017](https://m.media-amazon.com/images/I/31Ujymf8NEL.jpg)**SCITOO HVAC Heater Blower Motor with Fan Cage Front 700237 For Ford For Expedition 2009-2017 For Ford For F-150 2009-2014 For Lincoln For Navigator 2009-2017**SCITOO**$30.58**4.6★**▲ 24%**](https://www.amazon.com/dp/B07HRMLHY2) [![Front ABS Heater Blower Motor Fan Fits for 2009-2017 Ford Expedition /2009-2014 Ford F-150/2009-2014 Lincoln Navigator CL1Z 19805 A 700237 CL1Z19805A 615-00200 FO3126130](https://m.media-amazon.com/images/I/41ZCQao0iOL.jpg)**Front ABS Heater Blower Motor Fan Fits for 2009-2017 Ford Expedition /2009-2014 Ford F-150/2009-2014 Lincoln Navigator CL1Z 19805 A 700237 CL1Z19805A 615-00200 FO3126130**ILONPA**$33.88**4.2★**▲ 21%**](https://www.amazon.com/dp/B082SNKS85)

**~~View all trending →~~**

## **Demand & seasonality**

Weekly Amazon search volume, last 99 weeks — +6.7% search growth over the last 90 days.

700500Spike '24Holiday '24Spike '25Holiday '25Spike '26 seasonSepDecMarJunAugNovMarMay

Peak months: Jun, Jul · busiest ÷ quietest = 1.8×

## **Reviews**

What buyers praise and complain about, mined from review topics.

### **What buyers love **

**Size-Overall**28%

*“Good fit”*

**Value For Money**15%

*“worth the price”*

**Efficiency**11%

*“Functional and it works”*

**Advertised Vs Actual Product**8%

*“Does the job”*

**Assembly/Installation**6%

*“Easily installed”*

**Quality-Overall**4%

*“High quality”*

**Ease Of Use**4%

*“That is very convenient to me”*

**Noise Level**4%

*“Very quiet and blows hard”*

**Heating**3%

*“ac/heat is working marvelously”*

**Motor Power**2%

*“Perfect motor replacement”*

### **What buyers complain about **

**Noise Level**25%

*“noisy”*

**Durability**20%

*“breaks sooner”*

**Quality-Overall**11%

*“However, the quality control is lacking”*

**Motor Issues**4%

*“After that, the 1-3 fan speeds stopped working and now only fan speed 4 works”*

**Functionality-Overall**4%

*“does not work at all”*

**Ease Of Use**3%

*“Really disappointing as this was not easy to replace on my truck”*

**Maintenance And Repair**2%

*“Everything worked fine after installation however it failed after 5 months so I need to replace it again”*

**Advertised Vs Actual Product**1%

*“The description said it was inspected and looks like new. Sadly that was not the case”*

**Size-Overall**1%

*“isn't an exact fit”*

**Drop/Impact Protection**1%

*“the protection plan wont assist either”*

### **Top return reasons **

**Size-Overall**20%

**Defective Material/Parts**17%

**Noise Level**13%

**Functionality-Overall**11%

**Compatibility-Overall**10%

**Assembly/Installation**5%

**Motor Issues**4%

**Value For Money**4%

**Advertised Vs Actual Product**3%

**Connectivity-Overall**2%