---
title: "195/70/14 tires — Niche Verdict: Worth a look (50/100) | Amazon United States - Flapen"
canonical_url: "https://flapen.com/amazon/research/us/automotive/195-70-14-tires"
last_updated: "2026-07-13T22:59:58.212Z"
locale: en
meta:
  description: "195/70/14 tires shows low returns (0.0%), but weak search conversion (1.1%) keeps it on the watch list."
  "og:description": "195/70/14 tires shows low returns (0.0%), but weak search conversion (1.1%) keeps it on the watch list."
  "og:title": "195/70/14 tires — Niche Verdict: Worth a look (50/100) | Amazon United States - Flapen"
---

Back to Flapen home

# **195/70/14 tires**

**Worth a look**

Shows low returns (0.0%), but weak search conversion (1.1%) keeps it on the watch list.

Market size 19Growth 50Conversion 13Competition 71Returns 100Price range 24Avg price 78Brand share 60Review moat 79Quality gap 24

**Returns**

**Incredible****0.0%**

return rate — above 6% kills the launch gate

**Review moat**

**Great****415.09**

avg incumbent reviews — the moat a new listing must climb

**Avg price**

**Great****$92.68**

avg listing price — sweet spot $15–$100

**Competition**

**Good****42%**

top-5 click share — leaders hold, buyers still browse

**Brand share**

**Good****69%**

top-5 brand share — brands hold most of the demand

**Growth**

**Okay****+20.0%**

90-day search growth — must beat 0% to launch

**Quality gap**

**Bad****4.6★**

avg incumbent rating — lower means beatable quality

**Price range**

**Bad****$47.16–$266.24**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Market size**

**Bad****$74K**

$74K/yr · 76K searches

**Conversion**

**Bad****1.1%**

search→purchase rate — share of searches ending in a sale

## **Competition**

The top 5 products take 42% of clicks — established leaders, but buyers still shop beyond them.

**Brands**

**19 **▼falling

**Sellers**

**31**

**Top-5 brand share**

**69%**

**Open market**

**26%**

- Ironman21% - Fullway17% - HANKOOK14% - TRAVELSTAR12% - STARFIRE5% - Accelera5%

## **Product shelf**

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%4%$3K8%$6K12%$9K16%$12K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)4 products missing review or click data not plotted

All 32 tracked products in this niche — three views at once, no toggling.

### **Top sellers**

by 90-day click share

[1![Ironman iMove Gen 2 A/S 195/70R14 91T](https://m.media-amazon.com/images/I/417Sf8TgWgL.jpg)**Ironman iMove Gen 2 A/S 195/70R14 91T**Ironman**$55.02**4.6★1,505 rev](https://www.amazon.com/dp/B01N6P67GS) [2![Set of 4 (FOUR) Fullway PC369 All-Season Passenger Car Touring Radial Tires-195/70R14 195/70/14 195/70-14 91T Load Range SL 4-Ply BSW Black Side Wall UTQG 380AA](https://m.media-amazon.com/images/I/51KIVH30lsL.jpg)**Set of 4 (FOUR) Fullway PC369 All-Season Passenger Car Touring Radial Tires-195/70R14 195/70/14 195/70-14 91T Load Range SL 4-Ply BSW Black Side Wall UTQG 380AA**Fullway**$220.93**4.5★106 rev](https://www.amazon.com/dp/B0C9MJ48VM) [3![Set of 4 (FOUR) Travelstar UN106 All Season 195/75R14 18mm White Wall Radial Passenger Car Tire- 195/75-14 92S + Three-Year Road Hazard Warranty Included 195/75/14 (Tire Only)](https://m.media-amazon.com/images/I/51hzTedbHxL.jpg)**Set of 4 (FOUR) Travelstar UN106 All Season 195/75R14 18mm White Wall Radial Passenger Car Tire- 195/75-14 92S + Three-Year Road Hazard Warranty Included 195/75/14 (Tire Only)**TRAVELSTAR**$266.24**4.8★134 rev](https://www.amazon.com/dp/B0F58SCXP9) [4![Fullway PC369 All-Season Passenger Car Touring Radial Tire-195/70R14 195/70/14 195/70-14 91T Load Range SL 4-Ply BSW Black Side Wall UTQG 380AA](https://m.media-amazon.com/images/I/51KIVH30lsL.jpg)**Fullway PC369 All-Season Passenger Car Touring Radial Tire-195/70R14 195/70/14 195/70-14 91T Load Range SL 4-Ply BSW Black Side Wall UTQG 380AA**Fullway**$52.69**4.5★106 rev](https://www.amazon.com/dp/B0B291F4SQ) [5![Ironman iMove Gen2 AS 195/70R14 91T BSW](https://m.media-amazon.com/images/I/51KvX4gvYvL.jpg)**Ironman iMove Gen2 AS 195/70R14 91T BSW**Ironman**$51.80**5.0★4 rev](https://www.amazon.com/dp/B01MFAB3OD)

**~~View all top sellers →~~**

### **Newest**

by launch date

[![Set of 4 (FOUR) Forceum Ecosa All-Season Passenger Car Touring Radial Tires-195/70R14 195/70/14 195/70-14 91H Load Range SL 4-Ply BSW Black Side Wall UTQG 400AA](https://m.media-amazon.com/images/I/51RBoID3qAL.jpg)**Set of 4 (FOUR) Forceum Ecosa All-Season Passenger Car Touring Radial Tires-195/70R14 195/70/14 195/70-14 91H Load Range SL 4-Ply BSW Black Side Wall UTQG 400AA**Forceum**$215.89**0 rev2mo ago](https://www.amazon.com/dp/B0GZVZX4SH) [![Set of 2 (TWO) Forceum Ecosa All-Season Passenger Car Touring Radial Tires-195/70R14 195/70/14 195/70-14 91H Load Range SL 4-Ply BSW Black Side Wall UTQG 400AA](https://m.media-amazon.com/images/I/51G0F9KGLnL.jpg)**Set of 2 (TWO) Forceum Ecosa All-Season Passenger Car Touring Radial Tires-195/70R14 195/70/14 195/70-14 91H Load Range SL 4-Ply BSW Black Side Wall UTQG 400AA**Forceum**$108.48**0 rev2mo ago](https://www.amazon.com/dp/B0GZW1LMPT) [![Set of 2 (TWO) Aplus Comfort HP Passenger Car All-Season Radial Tires-195/70R14 195/70/14 195/70-14 91T Load Range SL 4-Ply BSW Black Side Wall UTQG 560AA](https://m.media-amazon.com/images/I/51088nYtXPL.jpg)**Set of 2 (TWO) Aplus Comfort HP Passenger Car All-Season Radial Tires-195/70R14 195/70/14 195/70-14 91T Load Range SL 4-Ply BSW Black Side Wall UTQG 560AA**Aplus**$107.15**1 rev5mo ago](https://www.amazon.com/dp/B0GKG9WMR9) [![Royal Black Touring HP Touring 195/70R14 91T Passenger Tire](https://m.media-amazon.com/images/I/51NVf0NciiL.jpg)**Royal Black Touring HP Touring 195/70R14 91T Passenger Tire**ROYALBLACK**$47.16**0 rev8mo ago](https://www.amazon.com/dp/B0FWD4MXRR) [![Westlake Foray RP218 All Season 195/70R14 91H Passenger Tire](https://m.media-amazon.com/images/I/41qA-6lGYzL.jpg)**Westlake Foray RP218 All Season 195/70R14 91H Passenger Tire**WESTLAKE**$56.79**0 rev11mo ago](https://www.amazon.com/dp/B0FJ2DGW3M)

**~~View all new products →~~**

### **Trending**

90-day click momentum

[![Set of 2 (TWO) Forceum Ecosa All-Season Passenger Car Touring Radial Tires-195/70R14 195/70/14 195/70-14 91H Load Range SL 4-Ply BSW Black Side Wall UTQG 400AA](https://m.media-amazon.com/images/I/51G0F9KGLnL.jpg)**Set of 2 (TWO) Forceum Ecosa All-Season Passenger Car Touring Radial Tires-195/70R14 195/70/14 195/70-14 91H Load Range SL 4-Ply BSW Black Side Wall UTQG 400AA**Forceum**$108.48**0.0★**▲ 235%**](https://www.amazon.com/dp/B0GZW1LMPT) [![Set of 4 (FOUR) Forceum Ecosa All-Season Passenger Car Touring Radial Tires-195/70R14 195/70/14 195/70-14 91H Load Range SL 4-Ply BSW Black Side Wall UTQG 400AA](https://m.media-amazon.com/images/I/51RBoID3qAL.jpg)**Set of 4 (FOUR) Forceum Ecosa All-Season Passenger Car Touring Radial Tires-195/70R14 195/70/14 195/70-14 91H Load Range SL 4-Ply BSW Black Side Wall UTQG 400AA**Forceum**$215.89**0.0★**▲ 230%**](https://www.amazon.com/dp/B0GZVZX4SH) [![Royal Black Touring HP Touring 195/70R14 91T Passenger Tire](https://m.media-amazon.com/images/I/51NVf0NciiL.jpg)**Royal Black Touring HP Touring 195/70R14 91T Passenger Tire**ROYALBLACK**$47.16**0.0★**▲ 225%**](https://www.amazon.com/dp/B0FWD4MXRR) [![Ironman iMove Gen2 AS 195/70R14 91T BSW](https://m.media-amazon.com/images/I/51KvX4gvYvL.jpg)**Ironman iMove Gen2 AS 195/70R14 91T BSW**Ironman**$51.80**5.0★**▲ 221%**](https://www.amazon.com/dp/B01MFAB3OD) [![Westlake Foray RP218 All Season 195/70R14 91H Passenger Tire](https://m.media-amazon.com/images/I/41qA-6lGYzL.jpg)**Westlake Foray RP218 All Season 195/70R14 91H Passenger Tire**WESTLAKE**$56.79**0.0★**▲ 187%**](https://www.amazon.com/dp/B0FJ2DGW3M)

**~~View all trending →~~**

## **Demand & seasonality**

Weekly Amazon search volume, last 104 weeks — +20.0% search growth over the last 90 days.

2K2KSpike '25Prime Day '25Black Friday '25Spike '26 seasonSepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.5×

## **Reviews**

What buyers praise and complain about, mined from review topics.

### **What buyers love **

**Value For Money**31%

*“Great value”*

**Wheel Quality**23%

*“Tires are nice”*

**Quality-Overall**22%

*“Good quality”*

**Size-Overall**8%

*“Perfect fit”*

**Advertised Vs Actual Product**5%

*“Just as advertised”*

**Friction**5%

*“Really good tires so far”*

**Color**3%

*“Color”*

**Design-Overall**1%

*“They have good tread design”*

**Tread Pattern Pitch**1%

*“They have good tread design”*

### **What buyers complain about **

**Size-Overall**100%

*“I order the tires they were way too small”*

### **Top return reasons **

**Size-Overall**80%

**Advertised Vs Actual Product**9%

**Compatibility-Overall**6%

**Product Condition**3%

**Durability**1%

**Functionality-Overall**1%