---
title: "185/70r14 tires — Niche Verdict: Skip it (47/100) | Amazon United States - Flapen"
canonical_url: "https://flapen.com/amazon/research/us/automotive/185-70r14-tires"
last_updated: "2026-07-14T07:26:45.220Z"
locale: en
meta:
  description: "a small market ($33K/yr) — 185/70r14 tires doesn't clear our bar today."
  "og:description": "a small market ($33K/yr) — 185/70r14 tires doesn't clear our bar today."
  "og:title": "185/70r14 tires — Niche Verdict: Skip it (47/100) | Amazon United States - Flapen"
---

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# **185/70r14 tires**

**Skip it**

A small market ($33K/yr) — this niche doesn't clear our bar today.

Market size 8Growth 51Conversion 11Competition 63Returns 100Price range 26Avg price 75Brand share 55Review moat 69Quality gap 35

**Returns**

**Incredible****0.0%**

return rate — above 6% kills the launch gate

**Avg price**

**Great****$100.11**

avg listing price — sweet spot $15–$100

**Review moat**

**Good****745.8**

avg incumbent reviews — the moat a new listing must climb

**Competition**

**Good****47%**

top-5 click share — leaders hold, buyers still browse

**Brand share**

**Good****72%**

top-5 brand share — brands hold most of the demand

**Growth**

**Good****+21.5%**

90-day search growth — must beat 0% to launch

**Quality gap**

**Okay****4.5★**

avg incumbent rating — lower means beatable quality

**Price range**

**Okay****$44.16–$260.09**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Conversion**

**Bad****0.9%**

search→purchase rate — share of searches ending in a sale

**Market size**

**Bad****$33K**

$33K/yr · 36K searches

## **Competition**

The top 5 products take 47% of clicks — established leaders, but buyers still shop beyond them.

**Brands**

**19 **▲rising

**Sellers**

**26**

**Top-5 brand share**

**72%**

**Open market**

**24%**

- Fullway25% - Forceum18% - HANKOOK11% - Armstrong9% - TRAVELSTAR9% - Zeetex4%

## **Product shelf**

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%4%$1K8%$3K12%$4K16%$5K1101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)4 products missing review or click data not plotted

All 35 tracked products in this niche — three views at once, no toggling.

### **Top sellers**

by 90-day click share

[1![Set of 4 (FOUR) Fullway HP108 All-Season Passenger Car Performance Radial Tires-185/70R14 185/70/14 185/70-14 88H Load Range SL 4-Ply BSW Black Side Wall UTQG 380AA](https://m.media-amazon.com/images/I/51Wm++qAMJL.jpg)**Set of 4 (FOUR) Fullway HP108 All-Season Passenger Car Performance Radial Tires-185/70R14 185/70/14 185/70-14 88H Load Range SL 4-Ply BSW Black Side Wall UTQG 380AA**Fullway**$215.45**4.5★59 rev](https://www.amazon.com/dp/B0C9MHCHJP) [2![Forceum Ecosa All-Season Passenger Car Touring Radial Tire-185/70R14 185/70/14 185/70-14 88H Load Range SL 4-Ply BSW Black Side Wall UTQG 400AA](https://m.media-amazon.com/images/I/51yR-Azfh0L.jpg)**Forceum Ecosa All-Season Passenger Car Touring Radial Tire-185/70R14 185/70/14 185/70-14 88H Load Range SL 4-Ply BSW Black Side Wall UTQG 400AA**Forceum**$50.67**4.5★651 rev](https://www.amazon.com/dp/B09CQ8XVSR) [3![Armstrong Blu-Trac PC All-Season Passenger Car Touring Radial Tire-185/70R14 185/70/14 185/70-14 88H Load Range SL 4-Ply BSW Black Side Wall UTQG 700AA](https://m.media-amazon.com/images/I/41NXNny9HNL.jpg)**Armstrong Blu-Trac PC All-Season Passenger Car Touring Radial Tire-185/70R14 185/70/14 185/70-14 88H Load Range SL 4-Ply BSW Black Side Wall UTQG 700AA**Armstrong**$49.16**4.8★417 rev](https://www.amazon.com/dp/B0B159BMC8) [4![Fullway HP108 All-Season Passenger Car Performance Radial Tire-185/70R14 185/70/14 185/70-14 88H Load Range SL 4-Ply BSW Black Side Wall UTQG 380AA](https://m.media-amazon.com/images/I/517l8v1iLUL.jpg)**Fullway HP108 All-Season Passenger Car Performance Radial Tire-185/70R14 185/70/14 185/70-14 88H Load Range SL 4-Ply BSW Black Side Wall UTQG 380AA**Fullway**$54.82**4.5★13,514 rev](https://www.amazon.com/dp/B0B28YT5FS) [5![Set of 4 (FOUR) Travelstar UN106 All Season 185/75R14 18mm White Wall Radial Passenger Car Tire- 185/75-14 89S + Three-Year Road Hazard Warranty Included 185/75/14 (Tire Only)](https://m.media-amazon.com/images/I/51hzTedbHxL.jpg)**Set of 4 (FOUR) Travelstar UN106 All Season 185/75R14 18mm White Wall Radial Passenger Car Tire- 185/75-14 89S + Three-Year Road Hazard Warranty Included 185/75/14 (Tire Only)**TRAVELSTAR**$247.01**4.8★134 rev](https://www.amazon.com/dp/B0F59LLLM1)

**~~View all top sellers →~~**

### **Newest**

by launch date

[![Set of 4 (FOUR) Forceum Ecosa All-Season Passenger Car Touring Radial Tires-185/70R14 185/70/14 185/70-14 88H Load Range SL 4-Ply BSW Black Side Wall UTQG 400AA](https://m.media-amazon.com/images/I/51RBoID3qAL.jpg)**Set of 4 (FOUR) Forceum Ecosa All-Season Passenger Car Touring Radial Tires-185/70R14 185/70/14 185/70-14 88H Load Range SL 4-Ply BSW Black Side Wall UTQG 400AA**Forceum**$203.04**1 rev2mo ago](https://www.amazon.com/dp/B0GZW3YJSZ) [![Set of 4 (FOUR) Forceum ATZ-R A/T Passenger Car All-Terrain Off-Road Radial Tires-185/70R14 185/70/14 185/70-14 88S Load Range SL 4-Ply BSW Black Side Wall UTQG 600AA](https://m.media-amazon.com/images/I/51tOfF4FrcL.jpg)**Set of 4 (FOUR) Forceum ATZ-R A/T Passenger Car All-Terrain Off-Road Radial Tires-185/70R14 185/70/14 185/70-14 88S Load Range SL 4-Ply BSW Black Side Wall UTQG 600AA**Forceum**$260.09**1 rev2mo ago](https://www.amazon.com/dp/B0GZW1DS9D) [![Zeetex ZT3000 185/70R14 88H Tire](https://m.media-amazon.com/images/I/41Sq+CXmp-L.jpg)**Zeetex ZT3000 185/70R14 88H Tire**Zeetex**$46.24**0 rev2mo ago](https://www.amazon.com/dp/B0GX7YJKBT) [![Set of 4 (FOUR) Aplus Comfort HP Passenger Car All-Season Radial Tires-185/70R14 185/70/14 185/70-14 88T Load Range SL 4-Ply BSW Black Side Wall UTQG 560AA](https://m.media-amazon.com/images/I/51BXJ6qWOoL.jpg)**Set of 4 (FOUR) Aplus Comfort HP Passenger Car All-Season Radial Tires-185/70R14 185/70/14 185/70-14 88T Load Range SL 4-Ply BSW Black Side Wall UTQG 560AA**Aplus**$191.07**0 rev5mo ago](https://www.amazon.com/dp/B0GKG6YWVR) [![Venom Power Grand AM Passenger Car All-Season Touring Radial Tire-185/75R14 185/75/14 185/75-14 89S Load Range SL 4-Ply WSW White Side Wall](https://m.media-amazon.com/images/I/41OXVb8-yRL.jpg)**Venom Power Grand AM Passenger Car All-Season Touring Radial Tire-185/75R14 185/75/14 185/75-14 89S Load Range SL 4-Ply WSW White Side Wall**VENOM POWER**$90.37**0 rev6mo ago](https://www.amazon.com/dp/B0GGBWP26T)

**~~View all new products →~~**

### **Trending**

90-day click momentum

[![Set of 4 (FOUR) Forceum ATZ-R A/T Passenger Car All-Terrain Off-Road Radial Tires-185/70R14 185/70/14 185/70-14 88S Load Range SL 4-Ply BSW Black Side Wall UTQG 600AA](https://m.media-amazon.com/images/I/51tOfF4FrcL.jpg)**Set of 4 (FOUR) Forceum ATZ-R A/T Passenger Car All-Terrain Off-Road Radial Tires-185/70R14 185/70/14 185/70-14 88S Load Range SL 4-Ply BSW Black Side Wall UTQG 600AA**Forceum**$260.09**5.0★**▲ 280%**](https://www.amazon.com/dp/B0GZW1DS9D) [![Set of 4 (FOUR) Forceum Ecosa All-Season Passenger Car Touring Radial Tires-185/70R14 185/70/14 185/70-14 88H Load Range SL 4-Ply BSW Black Side Wall UTQG 400AA](https://m.media-amazon.com/images/I/51RBoID3qAL.jpg)**Set of 4 (FOUR) Forceum Ecosa All-Season Passenger Car Touring Radial Tires-185/70R14 185/70/14 185/70-14 88H Load Range SL 4-Ply BSW Black Side Wall UTQG 400AA**Forceum**$203.04**5.0★**▲ 278%**](https://www.amazon.com/dp/B0GZW3YJSZ) [![Zeetex ZT3000 185/70R14 88H Tire](https://m.media-amazon.com/images/I/41Sq+CXmp-L.jpg)**Zeetex ZT3000 185/70R14 88H Tire**Zeetex**$46.24**0.0★**▲ 275%**](https://www.amazon.com/dp/B0GX7YJKBT) [![Venom Power Grand AM Passenger Car All-Season Touring Radial Tire-185/75R14 185/75/14 185/75-14 89S Load Range SL 4-Ply WSW White Side Wall](https://m.media-amazon.com/images/I/41OXVb8-yRL.jpg)**Venom Power Grand AM Passenger Car All-Season Touring Radial Tire-185/75R14 185/75/14 185/75-14 89S Load Range SL 4-Ply WSW White Side Wall**VENOM POWER**$90.37**0.0★**▲ 252%**](https://www.amazon.com/dp/B0GGBWP26T) [![Starfire Solarus AS All-Season 185/65R14 86H Tire](https://m.media-amazon.com/images/I/41x4bYPxuSL.jpg)**Starfire Solarus AS All-Season 185/65R14 86H Tire**STARFIRE**$46.82**4.6★**▲ 189%**](https://www.amazon.com/dp/B07FRNL475)

**~~View all trending →~~**

## **Demand & seasonality**

Weekly Amazon search volume, last 102 weeks — +21.5% search growth over the last 90 days.

1K600Spike '24Spike '25Black Friday '25Holiday '25Spike '26 seasonDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.5×

## **Reviews**

What buyers praise and complain about, mined from review topics.

### **What buyers love **

**Value For Money**33%

*“Great tires for the price”*

**Wheel Quality**31%

*“The tires ride smoothly”*

**Quality-Overall**21%

*“Good quality”*

**Advertised Vs Actual Product**5%

*“the product better than expected”*

**Grip**4%

*“They grip the road well”*

**Strength**3%

*“Its been a few hundred miles and theyre solid”*

**Size-Overall**2%

*“they fit my car”*

**Durability**1%

*“Last a good while compared to others”*

### **What buyers complain about **

**Quality-Overall**50%

*“Terrible product DO NOT WASTE YOUR Money low quality tires that are just delayed”*

**Size-Overall**17%

*“I order the tires they were way too small”*

**Durability**17%

*“on day 3 one literally popped”*

**Ease Of Cleaning**17%

*“I had to spend a lot of time cleaning”*

### **Top return reasons **

**Size-Overall**78%

**Compatibility-Overall**9%

**Advertised Vs Actual Product**6%

**Functionality-Overall**2%

**Quality-Overall**2%

**Value For Money**1%

**Durability**1%

**Ease Of Use**1%

**Instructions/User Manual/Troubleshooting**1%