---
title: "185/60r14 — Niche Verdict: Skip it (41/100) | Amazon United States - Flapen"
canonical_url: "https://flapen.com/amazon/research/us/automotive/185-60r14"
last_updated: "2026-07-14T02:42:23.386Z"
locale: en
meta:
  description: "a small market ($14K/yr) — 185/60r14 doesn't clear our bar today."
  "og:description": "a small market ($14K/yr) — 185/60r14 doesn't clear our bar today."
  "og:title": "185/60r14 — Niche Verdict: Skip it (41/100) | Amazon United States - Flapen"
---

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# **185/60r14**

**Skip it**

A small market ($14K/yr) — this niche doesn't clear our bar today.

Market size 4Growth 62Conversion 11Competition 37Returns 100Price range 39Avg price 84Brand share 34Review moat 61Quality gap 24

**Returns**

**Incredible****0.0%**

return rate — above 6% kills the launch gate

**Avg price**

**Great****$75.81**

avg listing price — sweet spot $15–$100

**Growth**

**Good****+39.1%**

90-day search growth — must beat 0% to launch

**Review moat**

**Good****1,075.56**

avg incumbent reviews — the moat a new listing must climb

**Price range**

**Okay****$45.14–$187.35**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Competition**

**Okay****63%**

top-5 click share — leaders hold, buyers still browse

**Brand share**

**Okay****85%**

top-5 brand share — brands hold most of the demand

**Quality gap**

**Bad****4.6★**

avg incumbent rating — lower means beatable quality

**Conversion**

**Bad****0.9%**

search→purchase rate — share of searches ending in a sale

**Market size**

**Bad****$14K**

$14K/yr · 20K searches

## **Competition**

The top 5 products take 63% of clicks — established leaders, but buyers still shop beyond them.

**Brands**

**11 **▼falling

**Sellers**

**26**

**Top-5 brand share**

**85%**

**Open market**

**12%**

- Ironman32% - Fullway28% - Landspider17% - Armstrong4% - Kenda4% - HANKOOK3% - Open — no brand owns it (5 brands, 12%)

## **Product shelf**

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%5%$70410%$1K15%$2K20%$3K1101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)2 products missing review or click data not plotted

All 16 tracked products in this niche — three views at once, no toggling.

### **Top sellers**

by 90-day click share

[1![Ironman iMove Gen 2 A/S 185/60R14 82H](https://m.media-amazon.com/images/I/51ZH-VKw90L.jpg)**Ironman iMove Gen 2 A/S 185/60R14 82H**Ironman**$47.79**4.6★1,505 rev](https://www.amazon.com/dp/B078W19SNX) [2![Set of 4 (FOUR) Fullway HP108 All-Season Passenger Car Performance Radial Tires-185/60R14 185/60/14 185/60-14 82H Load Range SL 4-Ply BSW Black Side Wall UTQG 380AA](https://m.media-amazon.com/images/I/51Wm++qAMJL.jpg)**Set of 4 (FOUR) Fullway HP108 All-Season Passenger Car Performance Radial Tires-185/60R14 185/60/14 185/60-14 82H Load Range SL 4-Ply BSW Black Side Wall UTQG 380AA**Fullway**$187.35**4.5★116 rev](https://www.amazon.com/dp/B0BRZVH212) [3![Set of 4 (FOUR) Landspider Citytraxx G/P Passenger Car All-Season Performance Radial Tires-185/60R14 185/60/14 185/60-14 82H Load Range SL 4-Ply BSW Black Side Wall UTQG 560AA](https://m.media-amazon.com/images/I/512HsFy9iLL.jpg)**Set of 4 (FOUR) Landspider Citytraxx G/P Passenger Car All-Season Performance Radial Tires-185/60R14 185/60/14 185/60-14 82H Load Range SL 4-Ply BSW Black Side Wall UTQG 560AA**Landspider**$185.62**5.0★2 rev](https://www.amazon.com/dp/B0GLPPDJ7Z) [4![Fullway HP108 All-Season Passenger Car Performance Radial Tire-185/60R14 185/60/14 185/60-14 82H Load Range SL 4-Ply BSW Black Side Wall UTQG 380AA](https://m.media-amazon.com/images/I/517l8v1iLUL.jpg)**Fullway HP108 All-Season Passenger Car Performance Radial Tire-185/60R14 185/60/14 185/60-14 82H Load Range SL 4-Ply BSW Black Side Wall UTQG 380AA**Fullway**$47.91**4.5★13,514 rev](https://www.amazon.com/dp/B0B1N179S3) [5![Ironman iMove Gen 3 A/S 185/60R14 82H](https://m.media-amazon.com/images/I/41wBLW-Y+KL.jpg)**Ironman iMove Gen 3 A/S 185/60R14 82H**Ironman**$47.34**4.5★9 rev](https://www.amazon.com/dp/B09RFD6ZHW)

**~~View all top sellers →~~**

### **Newest**

by launch date

[![Set of 4 (FOUR) Landspider Citytraxx G/P Passenger Car All-Season Performance Radial Tires-185/60R14 185/60/14 185/60-14 82H Load Range SL 4-Ply BSW Black Side Wall UTQG 560AA](https://m.media-amazon.com/images/I/512HsFy9iLL.jpg)**Set of 4 (FOUR) Landspider Citytraxx G/P Passenger Car All-Season Performance Radial Tires-185/60R14 185/60/14 185/60-14 82H Load Range SL 4-Ply BSW Black Side Wall UTQG 560AA**Landspider**$185.62**2 rev5mo ago](https://www.amazon.com/dp/B0GLPPDJ7Z) [![Set of 2 (TWO) Landspider Citytraxx G/P Passenger Car All-Season Performance Radial Tires-185/60R14 185/60/14 185/60-14 82H Load Range SL 4-Ply BSW Black Side Wall UTQG 560AA](https://m.media-amazon.com/images/I/51mSoxiyVCL.jpg)**Set of 2 (TWO) Landspider Citytraxx G/P Passenger Car All-Season Performance Radial Tires-185/60R14 185/60/14 185/60-14 82H Load Range SL 4-Ply BSW Black Side Wall UTQG 560AA**Landspider**$93.20**0 rev5mo ago](https://www.amazon.com/dp/B0GLPT3TMK) [![Westlake Foray RP218 All Season 185/60R14 82H Passenger Tire](https://m.media-amazon.com/images/I/41qA-6lGYzL.jpg)**Westlake Foray RP218 All Season 185/60R14 82H Passenger Tire**WESTLAKE**$46.60**0 rev11mo ago](https://www.amazon.com/dp/B0FJ2H7YP8) [![Set of 4 (FOUR) Fullway HP108 All-Season Passenger Car Performance Radial Tires-185/60R14 185/60/14 185/60-14 82H Load Range SL 4-Ply BSW Black Side Wall UTQG 380AA](https://m.media-amazon.com/images/I/51Wm++qAMJL.jpg)**Set of 4 (FOUR) Fullway HP108 All-Season Passenger Car Performance Radial Tires-185/60R14 185/60/14 185/60-14 82H Load Range SL 4-Ply BSW Black Side Wall UTQG 380AA**Fullway**$187.35**116 rev3y ago](https://www.amazon.com/dp/B0BRZVH212) [![Set of 2 (TWO) Fullway HP108 All-Season Passenger Car Performance Radial Tires-185/60R14 185/60/14 185/60-14 82H Load Range SL 4-Ply BSW Black Side Wall UTQG 380AA](https://m.media-amazon.com/images/I/51R6DTUSwHL.jpg)**Set of 2 (TWO) Fullway HP108 All-Season Passenger Car Performance Radial Tires-185/60R14 185/60/14 185/60-14 82H Load Range SL 4-Ply BSW Black Side Wall UTQG 380AA**Fullway**$94.49**31 rev3y ago](https://www.amazon.com/dp/B0BRZYKYS6)

**~~View all new products →~~**

### **Trending**

90-day click momentum

[![Westlake Foray RP218 All Season 185/60R14 82H Passenger Tire](https://m.media-amazon.com/images/I/41qA-6lGYzL.jpg)**Westlake Foray RP218 All Season 185/60R14 82H Passenger Tire**WESTLAKE**$46.60**0.0★**▲ 146%**](https://www.amazon.com/dp/B0FJ2H7YP8) [![Set of 2 (TWO) Landspider Citytraxx G/P Passenger Car All-Season Performance Radial Tires-185/60R14 185/60/14 185/60-14 82H Load Range SL 4-Ply BSW Black Side Wall UTQG 560AA](https://m.media-amazon.com/images/I/51mSoxiyVCL.jpg)**Set of 2 (TWO) Landspider Citytraxx G/P Passenger Car All-Season Performance Radial Tires-185/60R14 185/60/14 185/60-14 82H Load Range SL 4-Ply BSW Black Side Wall UTQG 560AA**Landspider**$93.20**0.0★**▲ 138%**](https://www.amazon.com/dp/B0GLPT3TMK) [![Set of 4 (FOUR) Landspider Citytraxx G/P Passenger Car All-Season Performance Radial Tires-185/60R14 185/60/14 185/60-14 82H Load Range SL 4-Ply BSW Black Side Wall UTQG 560AA](https://m.media-amazon.com/images/I/512HsFy9iLL.jpg)**Set of 4 (FOUR) Landspider Citytraxx G/P Passenger Car All-Season Performance Radial Tires-185/60R14 185/60/14 185/60-14 82H Load Range SL 4-Ply BSW Black Side Wall UTQG 560AA**Landspider**$185.62**5.0★**▲ 132%**](https://www.amazon.com/dp/B0GLPPDJ7Z) [![Ironman iMove Gen2 AS 185/60R14 82H BSW](https://m.media-amazon.com/images/I/51KvX4gvYvL.jpg)**Ironman iMove Gen2 AS 185/60R14 82H BSW**Ironman**$47.97**3.4★**▲ 83%**](https://www.amazon.com/dp/B01M3SHFCT) [![Starfire Solarus AS All-Season 185/60R14 82H Tire](https://m.media-amazon.com/images/I/41x4bYPxuSL.jpg)**Starfire Solarus AS All-Season 185/60R14 82H Tire**STARFIRE**$50.52**4.6★**▲ 74%**](https://www.amazon.com/dp/B07FSRSZMW)

**~~View all trending →~~**

## **Demand & seasonality**

Weekly Amazon search volume, last 103 weeks — +39.1% search growth over the last 90 days.

1K600Spike '25Prime Day '25Black Friday '25Spike '26 seasonDecMarJunAugNovMarMay

Peak months: May, Jun · busiest ÷ quietest = 2.3×

## **Reviews**

What buyers praise and complain about, mined from review topics.

### **What buyers love **

**Value For Money**42%

*“Price was right”*

**Wheel Quality**19%

*“Great tires”*

**Size-Overall**13%

*“Great fit”*

**Quality-Overall**13%

*“good quality tires”*

**Advertised Vs Actual Product**4%

*“the product better than expected”*

**Tread Pattern Pitch**4%

*“good thread pattern”*

**Grip**3%

*“handle well in different conditions”*

**Assembly/Installation**3%

*“Installation was smooth”*

### **What buyers complain about **

**Durability**60%

*“TWO of them have shown serious defects FAR BEFORE their useful life ended”*

**Tread Pattern Pitch**20%

*“almost no tread left”*

**Size-Overall**20%

*“I order the tires they were way too small”*

### **Top return reasons **

**Size-Overall**80%

**Advertised Vs Actual Product**11%

**Compatibility-Overall**5%

**Maintenance And Repair**2%

**Durability**2%

**Quality-Overall**1%

**Thin**1%