---
title: "10w40 motorcycle oil — Niche Verdict: Skip it (52/100) | Amazon United States - Flapen"
canonical_url: "https://flapen.com/amazon/research/us/automotive/10w40-motorcycle-oil"
last_updated: "2026-07-10T02:45:30.900Z"
locale: en
meta:
  description: "strong incumbent ratings (4.8★) — 10w40 motorcycle oil doesn't clear our bar today."
  "og:description": "strong incumbent ratings (4.8★) — 10w40 motorcycle oil doesn't clear our bar today."
  "og:title": "10w40 motorcycle oil — Niche Verdict: Skip it (52/100) | Amazon United States - Flapen"
---

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# **10w40 motorcycle oil**

**Skip it****52/100 **

strong incumbent ratings (4.8★) — 10w40 motorcycle oil doesn't clear our bar today.

**Market/yr**

**$940K**

**Growth (1y)**

**+177.3%**

**Products**

**21**

**Brands**

**10**

was 13 a year ago

**Sellers**

**115**

**Price range**

**$6.47–$73.48**

**Returns**

**0.5%**

**Rating**

**4.8★**

**Skip it**

Scored 52/100 across market size, growth, competition, quality gap, and returns.

Market sizeGrowthCompetitionQuality gapReturns

Market size

**32**

 ×0.30

Growth

**74**

 ×0.30

Competition

**43**

 ×0.20

Quality gap

**20**

 ×0.10

Returns

**96**

 ×0.10

## **Demand**

Weekly Amazon search volume, last 104 weeks — +177.3% year over year.

13K7KSpike '24Spike '25Prime Day '25Spike '26Jul '24Nov '24Mar '25Jul '25Nov '25Mar '26

## **Seasonality**

Monthly demand index across the year — 1.00 is average.

JFMAMJJASOND

Peak months: Apr, May · busiest ÷ quietest = 2.4×

## **Competition**

- Motul35% - Valvoline31% - Lucas Oil8% - Castrol6% - Liqui Moly5% - Triax5% - Other (4 brands)9%

The top 5 products take 62% of clicks — established leaders, but buyers still shop beyond them. 10 brands and 115 sellers compete here.

**Brands**

**10 **▼falling

was 13 a year ago

**Sellers**

**115**

**Top 5 brand share**

**86%**

#ProductBrandPriceRatingReviewsClick shareTrend

1
![Motul 7100 4T 10W-40 Full Synthetic Motorcycle Oil - Ester Technology - API SP JASO MA2 Wet Clutch Safe - Engine and Gearbox Protection for Street Sport Adventure 4L](https://m.media-amazon.com/images/I/41B4yMYdwyL.jpg) [**Motul 7100 4T 10W-40 Full Synthetic Motorcycle Oil - Ester Technology - API SP JASO MA2 Wet Clutch Safe - Engine and Gearbox Protection for Street Sport Adventure 4L**](https://www.amazon.com/dp/B00IKCY9RK)

Motul$62.334.9★7,72121%▲rising

2
![Valvoline 4-Stroke Motorcycle Full Synthetic 10W-40 Motor Oil 1 Quart](https://m.media-amazon.com/images/I/31ssKJX68bL.jpg) [**Valvoline 4-Stroke Motorcycle Full Synthetic 10W-40 Motor Oil 1 Quart**](https://www.amazon.com/dp/B00HJ6VFAW)

Valvoline$10.034.8★3,13618%▼falling

3
![Lucas Oil 10767 High Performance Conventional SAE 10W-40 Motorcycle Oil - 1 Quart](https://m.media-amazon.com/images/I/41G0tahnK7L.jpg) [**Lucas Oil 10767 High Performance Conventional SAE 10W-40 Motorcycle Oil - 1 Quart**](https://www.amazon.com/dp/B0041CDW08)

Lucas Oil$8.924.8★3218%▲rising

4
![Valvoline 4-Stroke Motorcycle 10W-40 Motor Oil 1 Quart](https://m.media-amazon.com/images/I/41SVGQ8+FnL.jpg) [**Valvoline 4-Stroke Motorcycle 10W-40 Motor Oil 1 Quart**](https://www.amazon.com/dp/B00C70TMLE)

Valvoline$6.474.8★6588%▲rising

5
![Motul 7100 4T 10W-40 Full Synthetic Motorcycle Oil - Ester Technology - API SP JASO MA2 Wet Clutch Safe - Engine and Gearbox Protection for Street Sport Adventure 1L](https://m.media-amazon.com/images/I/41IHKtNAq6L.jpg) [**Motul 7100 4T 10W-40 Full Synthetic Motorcycle Oil - Ester Technology - API SP JASO MA2 Wet Clutch Safe - Engine and Gearbox Protection for Street Sport Adventure 1L**](https://www.amazon.com/dp/B00C72MCUU)

Motul$18.984.8★9,3057%▼falling

6
![Liqui Moly 4T 10w-40 Street 4-Liter](https://m.media-amazon.com/images/I/519CcRO21uS.jpg) [**Liqui Moly 4T 10w-40 Street 4-Liter**](https://www.amazon.com/dp/B07DB1Y4MG)

Liqui Moly$41.624.9★7175%▼falling

7
![TRIAX XTerra 4T 10W-40 Full Synthetic 4 Stroke Engine Oil | For Motorcycles ATVs Quads & Snowmobiles | Exceeds JASO MA2 & API SL/SM/SN | True All Season | Race Ready (1 Gallon)](https://m.media-amazon.com/images/I/41xdEbuTt7L.jpg) [**TRIAX XTerra 4T 10W-40 Full Synthetic 4 Stroke Engine Oil | For Motorcycles ATVs Quads & Snowmobiles | Exceeds JASO MA2 & API SL/SM/SN | True All Season | Race Ready (1 Gallon)**](https://www.amazon.com/dp/B0945QK2C7)

Triax$35.134.8★3705%▲rising

8
![Valvoline 4-Stroke Motorcycle Full Synthetic SAE 10W-40 Motor Oil 1 QT Case of 6](https://m.media-amazon.com/images/I/31i93ng01wL.jpg) [**Valvoline 4-Stroke Motorcycle Full Synthetic SAE 10W-40 Motor Oil 1 QT Case of 6**](https://www.amazon.com/dp/B08126VWPM)

Valvoline$51.914.8★3,1364%—flat

9
![Castrol Power1 4T 10W-40 Full Synthetic Motorcycle Oil 1 Quart Pack of 6](https://m.media-amazon.com/images/I/41wQeS8cvSL.jpg) [**Castrol Power1 4T 10W-40 Full Synthetic Motorcycle Oil 1 Quart Pack of 6**](https://www.amazon.com/dp/B008MISDH4)

Castrol$58.704.8★2,2943%—flat

10

![Motul 7100 4T 10W-40 Full Synthetic Motorcycle Oil | Ester-Based Engine Protection Optimized Power Delivery & Race-Grade Gearbox Performance API SP/JASO MA2](https://m.media-amazon.com/images/I/41oZU3NEfBL.jpg) [**Motul 7100 4T 10W-40 Full Synthetic Motorcycle Oil | Ester-Based Engine Protection Optimized Power Delivery & Race-Grade Gearbox Performance API SP/JASO MA2**](https://www.amazon.com/dp/B009GHPB52)

Motul$66.294.9★2042%▼falling

11

![Kawasaki 4-Stroke Motorcycle Engine Oil 10W40 1 Gallon K61021-302](https://m.media-amazon.com/images/I/31LFJuDxhEL.jpg) [**Kawasaki 4-Stroke Motorcycle Engine Oil 10W40 1 Gallon K61021-302**](https://www.amazon.com/dp/B00C6MXLKQ)

Kawasaki$34.374.8★1,3272%▲rising

12

![Valvoline 4-Stroke ATV/UTV SAE 10W-40 Motor Oil 1 QT Case of 6](https://m.media-amazon.com/images/I/31ggIj5KFBL.jpg) [**Valvoline 4-Stroke ATV/UTV SAE 10W-40 Motor Oil 1 QT Case of 6**](https://www.amazon.com/dp/B00DJ4FKFY)

Valvoline$34.274.8★9862%▼falling

13

![MOBIL 1 RACING 4T FULL SYNTHETIC MOTOR OIL](https://m.media-amazon.com/images/I/31UYfnSPyVL.jpg) [**MOBIL 1 RACING 4T FULL SYNTHETIC MOTOR OIL**](https://www.amazon.com/dp/B01I5PDTVI)

Mobil$15.864.9★442%▲rising

14

![ULTRA 1PLUS 4T 10W-40 Motorcycle Oil Synthetic Blend API SL JASO MA2-10W40 Motor Oil 1 Gallon](https://m.media-amazon.com/images/I/4170yOaVpXL.jpg) [**ULTRA 1PLUS 4T 10W-40 Motorcycle Oil Synthetic Blend API SL JASO MA2-10W40 Motor Oil 1 Gallon**](https://www.amazon.com/dp/B0B5HQX8HC)

ULTRA 1PLUS$34.594.7★1352%▼falling

15

![Yamaha Yamalube 10W-40 Motorsports AP (All Purpose) Engine Oil- 1 Gallon #LUB-10W40-AP-04](https://m.media-amazon.com/images/I/41JF9VjzCFL.jpg) [**Yamaha Yamalube 10W-40 Motorsports AP (All Purpose) Engine Oil- 1 Gallon #LUB-10W40-AP-04**](https://www.amazon.com/dp/B0BLT1H6RL)

Yamaha Motor$36.084.8★1,2792%—flat

**~~Showing 15 of 21 — show all ~~**

## **Product shelf**

All 21 tracked products in this niche.

Top sellersNewestTrending

[![Motul 7100 4T 10W-40 Full Synthetic Motorcycle Oil - Ester Technology - API SP JASO MA2 Wet Clutch Safe - Engine and Gearbox Protection for Street Sport Adventure 4L](https://m.media-amazon.com/images/I/41B4yMYdwyL.jpg)**Motul 7100 4T 10W-40 Full Synthetic Motorcycle Oil - Ester Technology - API SP JASO MA2 Wet Clutch Safe - Engine and Gearbox Protection for Street Sport Adventure 4L** Motul**$62.33**4.9★7,721 reviews](https://www.amazon.com/dp/B00IKCY9RK) [![Valvoline 4-Stroke Motorcycle Full Synthetic 10W-40 Motor Oil 1 Quart](https://m.media-amazon.com/images/I/31ssKJX68bL.jpg)**Valvoline 4-Stroke Motorcycle Full Synthetic 10W-40 Motor Oil 1 Quart** Valvoline**$10.03**4.8★3,136 reviews](https://www.amazon.com/dp/B00HJ6VFAW) [![Lucas Oil 10767 High Performance Conventional SAE 10W-40 Motorcycle Oil - 1 Quart](https://m.media-amazon.com/images/I/41G0tahnK7L.jpg)**Lucas Oil 10767 High Performance Conventional SAE 10W-40 Motorcycle Oil - 1 Quart** Lucas Oil**$8.92**4.8★321 reviews](https://www.amazon.com/dp/B0041CDW08) [![Valvoline 4-Stroke Motorcycle 10W-40 Motor Oil 1 Quart](https://m.media-amazon.com/images/I/41SVGQ8+FnL.jpg)**Valvoline 4-Stroke Motorcycle 10W-40 Motor Oil 1 Quart** Valvoline**$6.47**4.8★658 reviews](https://www.amazon.com/dp/B00C70TMLE) [![Motul 7100 4T 10W-40 Full Synthetic Motorcycle Oil - Ester Technology - API SP JASO MA2 Wet Clutch Safe - Engine and Gearbox Protection for Street Sport Adventure 1L](https://m.media-amazon.com/images/I/41IHKtNAq6L.jpg)**Motul 7100 4T 10W-40 Full Synthetic Motorcycle Oil - Ester Technology - API SP JASO MA2 Wet Clutch Safe - Engine and Gearbox Protection for Street Sport Adventure 1L** Motul**$18.98**4.8★9,305 reviews](https://www.amazon.com/dp/B00C72MCUU) [![Liqui Moly 4T 10w-40 Street 4-Liter](https://m.media-amazon.com/images/I/519CcRO21uS.jpg)**Liqui Moly 4T 10w-40 Street 4-Liter** Liqui Moly**$41.62**4.9★717 reviews](https://www.amazon.com/dp/B07DB1Y4MG) [![TRIAX XTerra 4T 10W-40 Full Synthetic 4 Stroke Engine Oil | For Motorcycles ATVs Quads & Snowmobiles | Exceeds JASO MA2 & API SL/SM/SN | True All Season | Race Ready (1 Gallon)](https://m.media-amazon.com/images/I/41xdEbuTt7L.jpg)**TRIAX XTerra 4T 10W-40 Full Synthetic 4 Stroke Engine Oil | For Motorcycles ATVs Quads & Snowmobiles | Exceeds JASO MA2 & API SL/SM/SN | True All Season | Race Ready (1 Gallon)** Triax**$35.13**4.8★370 reviews](https://www.amazon.com/dp/B0945QK2C7) [![Valvoline 4-Stroke Motorcycle Full Synthetic SAE 10W-40 Motor Oil 1 QT Case of 6](https://m.media-amazon.com/images/I/31i93ng01wL.jpg)**Valvoline 4-Stroke Motorcycle Full Synthetic SAE 10W-40 Motor Oil 1 QT Case of 6** Valvoline**$51.91**4.8★3,136 reviews](https://www.amazon.com/dp/B08126VWPM)

## **Reviews**

What buyers praise and complain about, mined from review topics.

### **What buyers love **

**Lubrication**28%

*“Best motorcycle oil”*

**Quality-Overall**22%

*“Excellent oil quality”*

**Value For Money**21%

*“Good price”*

**Advertised Vs Actual Product**7%

*“As advertised”*

**Durability**2%

*“The durability is impressive”*

**Fuel Efficiency**2%

*“for the fuel performance it's definitely worth the money”*

**Noise Level**2%

*“It quiets engine noise noticeably while boosting overall performance”*

**Efficiency**2%

*“Works well”*

**Motor Power**2%

*“My Engine loves it”*

**Soft Feel**1%

*“it runs smoother”*

### **What buyers complain about **

**Value For Money**28%

*“Just wish it were a bit cheaper”*

**Advertised Vs Actual Product**6%

*“This is a spam the container say I gallon”*

**Adjustability/Rotatability/Reclining**6%

*“Not that great for shifting”*

**Compatibility-Overall**6%

*“This oil is NOT compatible with a Bombardier Traxter 500”*

**Thickness**6%

*“Thinning with use”*

**Lubrication**6%

*“its time to change your oil”*

**Ease Of Cleaning**6%

*“dirty this time”*

**Quality-Overall**3%

*“Not enough miles to determine the quality”*

**Smell**2%

*“I dont like the smell at first”*

**Color**2%

*“the oil color is different”*

#### **Top return reasons**- Leak-Proof18% - Lubrication16% - Compatibility-Overall16% - Value For Money14% - Advertised Vs Actual Product11% - Material Quality5% - Certifications3% - Functionality-Overall2% - Product Condition2% - Defective Material/Parts2%