---
title: "yupo paper — Niche Verdict: Skip it (45/100) | Amazon United States - Flapen"
canonical_url: "https://flapen.com/amazon/research/us/arts-crafts-sewing/yupo-paper"
last_updated: "2026-07-14T03:07:50.233Z"
locale: en
meta:
  description: "soft demand (-5.6% this quarter) — yupo paper doesn't clear our bar today."
  "og:description": "soft demand (-5.6% this quarter) — yupo paper doesn't clear our bar today."
  "og:title": "yupo paper — Niche Verdict: Skip it (45/100) | Amazon United States - Flapen"
---

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# **yupo paper**

**Skip it**

Soft demand (-5.6% this quarter) — this niche doesn't clear our bar today.

Market size 24Growth 22Conversion 76Competition 32Returns 95Price range 53Avg price 92Brand share 24Review moat 74Quality gap 24

**Returns**

**Incredible****0.9%**

return rate — above 6% kills the launch gate

**Avg price**

**Great****$21.92**

avg listing price — sweet spot $15–$100

**Conversion**

**Great****7.2%**

search→purchase rate — share of searches ending in a sale

**Review moat**

**Good****538.94**

avg incumbent reviews — the moat a new listing must climb

**Price range**

**Good****$5.87–$167.51**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Competition**

**Okay****66%**

top-5 click share — leaders hold, buyers still browse

**Market size**

**Bad****$96K**

$96K/yr · 61K searches

**Brand share**

**Bad****90%**

top-5 brand share — brand-locked demand

**Quality gap**

**Bad****4.6★**

avg incumbent rating — lower means beatable quality

**Growth**

**Bad****-5.6%**

90-day search growth — must beat 0% to launch

## **Competition**

The top 5 products take 66% of clicks — established leaders, but buyers still shop beyond them.

**Brands**

**8 **▼falling

**Sellers**

**38**

**Top-5 brand share**

**90%**

**Open market**

**6%**

- Legion32% - Pixiss27% - GR DZPLUS17% - ET CETERA PAPERS7% - Ranger7% - Bright Creations4% - Open — no brand owns it (2 brands, 6%)

## **Product shelf**

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%10%$10K20%$19K30%$29K40%$38K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 18 tracked products in this niche — three views at once, no toggling.

### **Top sellers**

by 90-day click share

[1![Yupo Paper L21-YUP197W912 White Sheets 9 x 12 10 count](https://m.media-amazon.com/images/I/41YcSVk+UML.jpg)**Yupo Paper L21-YUP197W912 White Sheets 9 x 12 10 count**Legion**$20.25**4.8★2,398 rev](https://www.amazon.com/dp/B004O7AA0U) [2![White Alcohol Ink Paper - 25 Sheets Pixiss Heavy Weight Art Paper for Alcohol Ink & Watercolor - Extra Smooth Synthetic Paper A4 5x7 inches 300gsm](https://m.media-amazon.com/images/I/41As2MwJ9zL.jpg)**White Alcohol Ink Paper - 25 Sheets Pixiss Heavy Weight Art Paper for Alcohol Ink & Watercolor - Extra Smooth Synthetic Paper A4 5x7 inches 300gsm**Pixiss**$9.97**4.6★859 rev](https://www.amazon.com/dp/B07SPTW7LH) [3![White Alcohol Ink Paper - 25 Sheets Pixiss Heavy Weight Art Paper for Alcohol Ink & Watercolor - Extra Smooth Synthetic Paper A4 8x12 inches 300gsm](https://m.media-amazon.com/images/I/410vPGwyT0L.jpg)**White Alcohol Ink Paper - 25 Sheets Pixiss Heavy Weight Art Paper for Alcohol Ink & Watercolor - Extra Smooth Synthetic Paper A4 8x12 inches 300gsm**Pixiss**$16.06**4.6★843 rev](https://www.amazon.com/dp/B07KB6FNQ4) [4![GR DZPLUS Yupo Paper 10 Sheets | 10-inch x 7-inch | 116GSM](https://m.media-amazon.com/images/I/41NxmIVtQYL.jpg)**GR DZPLUS Yupo Paper 10 Sheets | 10-inch x 7-inch | 116GSM**GR DZPLUS**$7.99**4.6★284 rev](https://www.amazon.com/dp/B094JR1YKB) [5![GR DZPLUS Yupo Paper 10 Sheets Heavy white paper for alcohol based ink | 10-inch x 7-inch | 250GSM](https://m.media-amazon.com/images/I/41BxaqvudIL.jpg)**GR DZPLUS Yupo Paper 10 Sheets Heavy white paper for alcohol based ink | 10-inch x 7-inch | 250GSM**GR DZPLUS**$9.05**4.6★106 rev](https://www.amazon.com/dp/B094JL2C96)

**~~View all top sellers →~~**

### **Newest**

by launch date

[![Craftelier - Yupo A5 Paper | Non-Porous Synthetic Paper for Alcohol-Based Inks | Smooth Surface Easy to Cut or Die-Cut | 10 Sheets (250 g/m) | 14 8 x 21 cm (5.83 x 8.27)](https://m.media-amazon.com/images/I/21hWP-Ztn+L.jpg)**Craftelier - Yupo A5 Paper | Non-Porous Synthetic Paper for Alcohol-Based Inks | Smooth Surface Easy to Cut or Die-Cut | 10 Sheets (250 g/m) | 14 8 x 21 cm (5.83 x 8.27)**Craftelier**$5.87**68 rev11mo ago](https://www.amazon.com/dp/B0FKNDMS1Y) [![Craftelier - Yupo 12x12 Paper | Non-Porous Synthetic Paper for Alcohol-Based Inks | Smooth Surface Easy to Cut or Die-Cut | 10 Sheets (250 g/m) | 30 5 x 30 5 cm (12 x 12)](https://m.media-amazon.com/images/I/317SUaJvZRL.jpg)**Craftelier - Yupo 12x12 Paper | Non-Porous Synthetic Paper for Alcohol-Based Inks | Smooth Surface Easy to Cut or Die-Cut | 10 Sheets (250 g/m) | 30 5 x 30 5 cm (12 x 12)**Craftelier**$9.99**68 rev2y ago](https://www.amazon.com/dp/B0CNH8SCYR) [![Alcohol Ink Paper - Non-Absorbent Heavy Weight & Tear Resistant - Easily Wipes Off for Reusable Art Paper - Flexible Matte Black EVO 8.5x11 Inch 10 Sheets](https://m.media-amazon.com/images/I/41kM7ExlhZL.jpg)**Alcohol Ink Paper - Non-Absorbent Heavy Weight & Tear Resistant - Easily Wipes Off for Reusable Art Paper - Flexible Matte Black EVO 8.5x11 Inch 10 Sheets**ET CETERA PAPERS**$9.00**187 rev3y ago](https://www.amazon.com/dp/B0BTWDXCFW) [![Alcohol Ink Paper - Non-Absorbent Heavy Weight & Tear Resistant - Forgiving - Many Inks Wipe Off Clean For Easy Reuse On White - Flexible Bright White EVO 9x12 Inch (10 Sheets)](https://m.media-amazon.com/images/I/51LRjyYoy7L.jpg)**Alcohol Ink Paper - Non-Absorbent Heavy Weight & Tear Resistant - Forgiving - Many Inks Wipe Off Clean For Easy Reuse On White - Flexible Bright White EVO 9x12 Inch (10 Sheets)**ET CETERA PAPERS**$13.16**187 rev4y ago](https://www.amazon.com/dp/B0BWPWC7MJ) [![GR DZPLUS Yupo Paper 10 Sheets | 10-inch x 7-inch | 116GSM](https://m.media-amazon.com/images/I/41NxmIVtQYL.jpg)**GR DZPLUS Yupo Paper 10 Sheets | 10-inch x 7-inch | 116GSM**GR DZPLUS**$7.99**284 rev5y ago](https://www.amazon.com/dp/B094JR1YKB)

**~~View all new products →~~**

### **Trending**

90-day click momentum

[![Alcohol Ink Paper - Non-Absorbent Heavy Weight & Tear Resistant - Forgiving - Many Inks Wipe Off Clean For Easy Reuse On White - Flexible Bright White EVO 9x12 Inch (10 Sheets)](https://m.media-amazon.com/images/I/51LRjyYoy7L.jpg)**Alcohol Ink Paper - Non-Absorbent Heavy Weight & Tear Resistant - Forgiving - Many Inks Wipe Off Clean For Easy Reuse On White - Flexible Bright White EVO 9x12 Inch (10 Sheets)**ET CETERA PAPERS**$13.16**4.6★**▲ 113%**](https://www.amazon.com/dp/B0BWPWC7MJ) [![Craftelier - Yupo 12x12 Paper | Non-Porous Synthetic Paper for Alcohol-Based Inks | Smooth Surface Easy to Cut or Die-Cut | 10 Sheets (250 g/m) | 30 5 x 30 5 cm (12 x 12)](https://m.media-amazon.com/images/I/317SUaJvZRL.jpg)**Craftelier - Yupo 12x12 Paper | Non-Porous Synthetic Paper for Alcohol-Based Inks | Smooth Surface Easy to Cut or Die-Cut | 10 Sheets (250 g/m) | 30 5 x 30 5 cm (12 x 12)**Craftelier**$9.99**4.4★**▲ 99%**](https://www.amazon.com/dp/B0CNH8SCYR) [![Legion Yupo Synthetic Paper Pad - 5 x 7 Bright White 10 Sheets](https://m.media-amazon.com/images/I/41ApX+RedpL.jpg)**Legion Yupo Synthetic Paper Pad - 5 x 7 Bright White 10 Sheets**Legion**$9.89**4.8★**▲ 53%**](https://www.amazon.com/dp/B00AJ541UQ) [![White Alcohol Ink Paper - 25 Sheets Pixiss Heavy Weight Art Paper for Alcohol Ink & Watercolor - Extra Smooth Synthetic Paper A4 5x7 inches 300gsm](https://m.media-amazon.com/images/I/41As2MwJ9zL.jpg)**White Alcohol Ink Paper - 25 Sheets Pixiss Heavy Weight Art Paper for Alcohol Ink & Watercolor - Extra Smooth Synthetic Paper A4 5x7 inches 300gsm**Pixiss**$9.97**4.6★**▲ 42%**](https://www.amazon.com/dp/B07SPTW7LH) [![Yupo Polypropylene Roll 60Inch X 10Yds by Legion Paper](https://m.media-amazon.com/images/I/11lyhVp1uTL.jpg)**Yupo Polypropylene Roll 60Inch X 10Yds by Legion Paper**Yupo**$167.51**4.1★**▲ 40%**](https://www.amazon.com/dp/B0149HFLAI)

**~~View all trending →~~**

## **Demand & seasonality**

Weekly Amazon search volume, last 104 weeks — -5.6% search growth over the last 90 days.

2K1KHoliday '24Prime Day '25Holiday '25 seasonSepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.3×

## **Reviews**

What buyers praise and complain about, mined from review topics.

### **What buyers love **

**Value For Money**22%

*“Not bad for the money”*

**Color**11%

*“The colors glide on it”*

**Advertised Vs Actual Product**11%

*“As advertised”*

**Paper Quality**11%

*“Luxurious feel to paper”*

**Efficiency**9%

*“works well”*

**Ease Of Use**6%

*“it was very easy to work with”*

**Paper Compatibility**6%

*“Found I great for making cards as well as full sized images as cut in half is perfect to make two 5x7 cards”*

**Paper Brightness**6%

*“Its thick shiny”*

**Quality-Overall**4%

*“Good quality”*

**Ease Of Cleaning**4%

*“It works just the same and as well and wipes clean”*

### **What buyers complain about **

**Thickness**25%

*“Thin”*

**Functionality-Overall**17%

*“Doesn't work with alcohol ink at all”*

**Absorbency**8%

*“The description says non-absorbent”*

**Value For Money**8%

*“pricey”*

**Hard Feel**8%

*“Hard, slick surface”*

**Moist/Dry**8%

*“Like a thin dry”*

**Advertised Vs Actual Product**8%

*“The description says non-absorbent”*

### **Top return reasons **

**Size-Overall**52%

**Value For Money**18%

**Paper Quality**6%

**Weight Heavy**3%

**Paint Quality**3%

**Compatibility-Overall**3%

**Functionality-Overall**3%

**Smell**3%

**Color**3%

**Thin**2%