---
title: "yellow wrapping paper — Niche Verdict: Skip it (45/100) | Amazon United States - Flapen"
canonical_url: "https://flapen.com/amazon/research/us/arts-crafts-sewing/yellow-wrapping-paper"
last_updated: "2026-07-14T02:58:27.763Z"
locale: en
meta:
  description: "a small market ($64K/yr) — yellow wrapping paper doesn't clear our bar today."
  "og:description": "a small market ($64K/yr) — yellow wrapping paper doesn't clear our bar today."
  "og:title": "yellow wrapping paper — Niche Verdict: Skip it (45/100) | Amazon United States - Flapen"
---

Back to Flapen home

# **yellow wrapping paper**

**Skip it**

A small market ($64K/yr) — this niche doesn't clear our bar today.

Market size 16Growth 39Conversion 72Competition 50Returns 64Price range 71Avg price 42Brand share 49Review moat 60Quality gap 24

**Conversion**

**Good****6.7%**

search→purchase rate — share of searches ending in a sale

**Price range**

**Good****$5.31–$38.78**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Returns**

**Good****2.4%**

return rate — above 6% kills the launch gate

**Review moat**

**Good****1,108.65**

avg incumbent reviews — the moat a new listing must climb

**Competition**

**Okay****55%**

top-5 click share — leaders hold, buyers still browse

**Brand share**

**Okay****76%**

top-5 brand share — brands hold most of the demand

**Avg price**

**Okay****$11.05**

avg listing price — sweet spot $15–$100

**Growth**

**Okay****+11.5%**

90-day search growth — must beat 0% to launch

**Quality gap**

**Bad****4.6★**

avg incumbent rating — lower means beatable quality

**Market size**

**Bad****$64K**

$64K/yr · 87K searches

## **Competition**

The top 5 products take 55% of clicks — established leaders, but buyers still shop beyond them.

**Brands**

**16 **—flat

**Sellers**

**22**

**Top-5 brand share**

**76%**

**Open market**

**19%**

- SMART&CASUAL22% - PH PERKHOMY16% - Donyang15% - BEISHIDA12% - WRAPAHOLIC11% - VGOODALL5%

## **Product shelf**

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%4%$3K8%$5K12%$8K16%$10K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 31 tracked products in this niche — three views at once, no toggling.

### **Top sellers**

by 90-day click share

[1![SMART&CASUAL 17.8 x 760 (63) Lemon Yellow Kraft Craft Paper Roll for Gift Wrapping Bulletin Board Bouquet Flower Kids Art Packing Parcel Table Covering 80GSM 55LB (Lemon Yellow 17.8 x 63)](https://m.media-amazon.com/images/I/41Ge2IwLt4L.jpg)**SMART&CASUAL 17.8 x 760 (63) Lemon Yellow Kraft Craft Paper Roll for Gift Wrapping Bulletin Board Bouquet Flower Kids Art Packing Parcel Table Covering 80GSM 55LB (Lemon Yellow 17.8 x 63)**SMART&CASUAL**$9.27**4.6★1,614 rev](https://www.amazon.com/dp/B0D7CZBT7X) [2![PerkHomy Lemon Yellow Kraft Paper Roll 17.5 x 960 (80) for Gift Wrapping Bouquet Flower Art Painting Craft Writing Packaging Shipping 80GSM 55LB (Lemon Yellow 17.5 x 80)](https://m.media-amazon.com/images/I/41djkaIlTcL.jpg)**PerkHomy Lemon Yellow Kraft Paper Roll 17.5 x 960 (80) for Gift Wrapping Bouquet Flower Art Painting Craft Writing Packaging Shipping 80GSM 55LB (Lemon Yellow 17.5 x 80)**PH PERKHOMY**$11.25**4.7★5,280 rev](https://www.amazon.com/dp/B0D1VBVV55) [3![Yellow Wrapping Paper Craft Paper Kraft Paper Roll 15x450 Bulletin Board Paper Arts & Crafts Gift Wrapping Packing Painting Drawing Paint Easel Poster Chart Decorative Paper Art Supplies](https://m.media-amazon.com/images/I/315P+iVGecL.jpg)**Yellow Wrapping Paper Craft Paper Kraft Paper Roll 15x450 Bulletin Board Paper Arts & Crafts Gift Wrapping Packing Painting Drawing Paint Easel Poster Chart Decorative Paper Art Supplies**Donyang**$7.31**4.6★2,039 rev](https://www.amazon.com/dp/B0CNVT1CWF) [4![BEISHIDA Metallic Matte Wrapping Paper Roll (royalblue)](https://m.media-amazon.com/images/I/31HqLdHmzML.jpg)**BEISHIDA Metallic Matte Wrapping Paper Roll (royalblue)**BEISHIDA**$11.65**4.6★120 rev](https://www.amazon.com/dp/B0D635963F) [5![WRAPAHOLIC Reversible Wrapping Paper - Mini Roll - 17 Inch X 33 Feet - Yellow and White Plaid Design for Birthday Holiday Wedding Baby Shower](https://m.media-amazon.com/images/I/31tj6v9fIvL.jpg)**WRAPAHOLIC Reversible Wrapping Paper - Mini Roll - 17 Inch X 33 Feet - Yellow and White Plaid Design for Birthday Holiday Wedding Baby Shower**WRAPAHOLIC**$9.94**4.8★779 rev](https://www.amazon.com/dp/B0BV5V318P)

**~~View all top sellers →~~**

### **Newest**

by launch date

[![SaringSwoon Yellow Spring Wrapping Paper Kids Women and Adults - Bright Floral Gift Wrap with Daisy & Leaves for Birthday Baby Shower Easter Mothers Day - 2840 Inches 4 Jumbo Folded Sheets](https://m.media-amazon.com/images/I/51dbcJIr7bL.jpg)**SaringSwoon Yellow Spring Wrapping Paper Kids Women and Adults - Bright Floral Gift Wrap with Daisy & Leaves for Birthday Baby Shower Easter Mothers Day - 2840 Inches 4 Jumbo Folded Sheets**SaringSwoon**$9.90**11 rev3mo ago](https://www.amazon.com/dp/B0GSKB6S1C) [![Hallmark Image Arts Birthday Wrapping Paper Mini Rolls 3-Pack (Primary Colors: Solid Red Yellow Blue) for Kids Parties Graduations Fathers Day Baby Showers Any Occasion - 27 Sq. Ft. Total](https://m.media-amazon.com/images/I/41983EmRKKL.jpg)**Hallmark Image Arts Birthday Wrapping Paper Mini Rolls 3-Pack (Primary Colors: Solid Red Yellow Blue) for Kids Parties Graduations Fathers Day Baby Showers Any Occasion - 27 Sq. Ft. Total**Hallmark**$7.81**4 rev4mo ago](https://www.amazon.com/dp/B0GR6JPX6N) [![BIOBROWN Yellow Kraft Wrapping Paper Roll 17 Inches X 33 Feet (47 sq. ft. ttl.) Solid Color Matte Textured Gift Wrap for Birthday Parties](https://m.media-amazon.com/images/I/317lfxhf17L.jpg)**BIOBROWN Yellow Kraft Wrapping Paper Roll 17 Inches X 33 Feet (47 sq. ft. ttl.) Solid Color Matte Textured Gift Wrap for Birthday Parties**BIOBROWN**$12.40**213 rev4mo ago](https://www.amazon.com/dp/B0GQY25RRK) [![RUSPEPA Reversible Wrapping Paper Roll Mini Roll Yellow and White Stripes and Diamond Pattern Gift Wrap for Birthday Wedding Easter Spring Baby Shower Bridal Shower 17 Inches x 16.4 Feet](https://m.media-amazon.com/images/I/51tc6NVphNL.jpg)**RUSPEPA Reversible Wrapping Paper Roll Mini Roll Yellow and White Stripes and Diamond Pattern Gift Wrap for Birthday Wedding Easter Spring Baby Shower Bridal Shower 17 Inches x 16.4 Feet**RUSPEPA**$9.82**108 rev7mo ago](https://www.amazon.com/dp/B0G38SHN8Y) [![WRAPAHOLIC 20 Sheets Flower Wrapping Paper - 22.4 x 22.4 inch Pure Cream Yellow Color Water-Resistant Floral Bouquet Wrapping Paper Florist Supplies Packaging for Fall Wedding Birthday Gift DIY](https://m.media-amazon.com/images/I/31oSVVy2ATL.jpg)**WRAPAHOLIC 20 Sheets Flower Wrapping Paper - 22.4 x 22.4 inch Pure Cream Yellow Color Water-Resistant Floral Bouquet Wrapping Paper Florist Supplies Packaging for Fall Wedding Birthday Gift DIY**WRAPAHOLIC**$6.88**901 rev10mo ago](https://www.amazon.com/dp/B0FNC7BD2H)

**~~View all new products →~~**

### **Trending**

90-day click momentum

[![SMART&CASUAL Craft Paper Roll 17.8 x 760 Kraft Paper White Easel Paper Roll for Kids Gift Wrapping Art Bulletin Board Paper Bouquet Flower Packing Painting Drawing Floor Covering Poster Chart Paper](https://m.media-amazon.com/images/I/41EYcjzXaeL.jpg)**SMART&CASUAL Craft Paper Roll 17.8 x 760 Kraft Paper White Easel Paper Roll for Kids Gift Wrapping Art Bulletin Board Paper Bouquet Flower Packing Painting Drawing Floor Covering Poster Chart Paper**SMART&CASUAL**$8.33**4.6★**▲ 304%**](https://www.amazon.com/dp/B0CX5BLT95) [![BIOBROWN Yellow Kraft Wrapping Paper Roll 17 Inches X 33 Feet (47 sq. ft. ttl.) Solid Color Matte Textured Gift Wrap for Birthday Parties](https://m.media-amazon.com/images/I/317lfxhf17L.jpg)**BIOBROWN Yellow Kraft Wrapping Paper Roll 17 Inches X 33 Feet (47 sq. ft. ttl.) Solid Color Matte Textured Gift Wrap for Birthday Parties**BIOBROWN**$12.40**4.4★**▲ 300%**](https://www.amazon.com/dp/B0GQY25RRK) [![SaringSwoon Yellow Spring Wrapping Paper Kids Women and Adults - Bright Floral Gift Wrap with Daisy & Leaves for Birthday Baby Shower Easter Mothers Day - 2840 Inches 4 Jumbo Folded Sheets](https://m.media-amazon.com/images/I/51dbcJIr7bL.jpg)**SaringSwoon Yellow Spring Wrapping Paper Kids Women and Adults - Bright Floral Gift Wrap with Daisy & Leaves for Birthday Baby Shower Easter Mothers Day - 2840 Inches 4 Jumbo Folded Sheets**SaringSwoon**$9.90**4.7★**▲ 297%**](https://www.amazon.com/dp/B0GSKB6S1C) [![Hallmark Image Arts Birthday Wrapping Paper Mini Rolls 3-Pack (Primary Colors: Solid Red Yellow Blue) for Kids Parties Graduations Fathers Day Baby Showers Any Occasion - 27 Sq. Ft. Total](https://m.media-amazon.com/images/I/41983EmRKKL.jpg)**Hallmark Image Arts Birthday Wrapping Paper Mini Rolls 3-Pack (Primary Colors: Solid Red Yellow Blue) for Kids Parties Graduations Fathers Day Baby Showers Any Occasion - 27 Sq. Ft. Total**Hallmark**$7.81**3.6★**▲ 293%**](https://www.amazon.com/dp/B0GR6JPX6N) [![SMART&CASUAL Brown Wrapping Paper Roll 17.81 200(100) Kraft Paper for Craft Gift Bulletin Board Banner Bouquet Flower Table Covering Packing Shipping Moving 70GSM 50LB(Brown 17.8 x 1 200)](https://m.media-amazon.com/images/I/41lypegr2EL.jpg)**SMART&CASUAL Brown Wrapping Paper Roll 17.81 200(100) Kraft Paper for Craft Gift Bulletin Board Banner Bouquet Flower Table Covering Packing Shipping Moving 70GSM 50LB(Brown 17.8 x 1 200)**SMART&CASUAL**$7.30**4.6★**▲ 168%**](https://www.amazon.com/dp/B0CX5D7W62)

**~~View all trending →~~**

## **Demand & seasonality**

Weekly Amazon search volume, last 104 weeks — +11.5% search growth over the last 90 days.

3K2KSpike '24Holiday '24Spike '25Holiday '25Spike '26 seasonSepDecMarJunAugNovMarMay

Peak months: Oct, Dec · busiest ÷ quietest = 1.7×

## **Reviews**

What buyers praise and complain about, mined from review topics.

### **What buyers love **

**Quality-Overall**22%

*“Good Quality”*

**Value For Money**12%

*“Price is great for the amount”*

**Color**12%

*“Bright color”*

**Thickness**9%

*“Perfect for gift wrapping due to thickness and weight”*

**Durability**6%

*“Very durable”*

**Ease Of Use**5%

*“Easy to use”*

**Weight Heavy**5%

*“Nice Weight for Wrapping”*

**Advertised Vs Actual Product**5%

*“accurately show the product”*

**Size-Overall**3%

*“Good size”*

**Drawing Experience**3%

*“They love to draw”*

### **What buyers complain about **

**Size-Overall**38%

*“The roll is large”*

**Thickness**10%

*“Thick paper”*

**Color**8%

*“Not yellow”*

**Material Quality**5%

*“Cheap material”*

**Advertised Vs Actual Product**5%

*“Not 37.5' as advertised”*

**Smell**5%

*“But my first customer that got the there item packed with this complained of a moldy smell”*

**Measurement/Reading Accuracy**5%

*“Did not read the measurements when i purchased”*

### **Top return reasons **

**Size-Overall**63%

**Color**12%

**Value For Money**8%

**Advertised Vs Actual Product**6%

**Thin**2%

**Thickness**1%

**Material Quality**1%

**Functionality-Overall**1%

**Quality-Overall**1%

**Display Colors**1%