---
title: "yellow cardstock — Niche Verdict: Worth a look (51/100) | Amazon United States - Flapen"
canonical_url: "https://flapen.com/amazon/research/us/arts-crafts-sewing/yellow-cardstock"
last_updated: "2026-07-14T02:51:02.649Z"
locale: en
meta:
  description: "yellow cardstock shows searches that convert (13.2% search→purchase), but strong incumbent ratings (4.7★) keeps it on the watch list."
  "og:description": "yellow cardstock shows searches that convert (13.2% search→purchase), but strong incumbent ratings (4.7★) keeps it on the watch list."
  "og:title": "yellow cardstock — Niche Verdict: Worth a look (51/100) | Amazon United States - Flapen"
---

Back to Flapen home

# **yellow cardstock**

**Worth a look**

Shows searches that convert (13.2% search→purchase), but strong incumbent ratings (4.7★) keeps it on the watch list.

Market size 34Growth 34Conversion 96Competition 41Returns 96Price range 43Avg price 53Brand share 45Review moat 79Quality gap 18

**Conversion**

**Incredible****13.2%**

search→purchase rate — share of searches ending in a sale

**Returns**

**Incredible****0.8%**

return rate — above 6% kills the launch gate

**Review moat**

**Great****421.08**

avg incumbent reviews — the moat a new listing must climb

**Avg price**

**Good****$12.37**

avg listing price — sweet spot $15–$100

**Brand share**

**Okay****78%**

top-5 brand share — brands hold most of the demand

**Price range**

**Okay****$5.41–$22.16**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Competition**

**Okay****60%**

top-5 click share — leaders hold, buyers still browse

**Market size**

**Okay****$163K**

$163K/yr · 100K searches

**Growth**

**Okay****+7.4%**

90-day search growth — must beat 0% to launch

**Quality gap**

**Bad****4.7★**

avg incumbent rating — lower means beatable quality

## **Competition**

The top 5 products take 60% of clicks — established leaders, but buyers still shop beyond them.

**Brands**

**15 **▲rising

**Sellers**

**97**

**Top-5 brand share**

**78%**

**Open market**

**16%**

- FLIPPED26% - Astrobrights21% - Neenah14% - Vishoitty11% - Wausau Papers6% - Goefun6% - Open — no brand owns it (9 brands, 16%)

## **Product shelf**

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%5%$8K10%$16K15%$24K20%$33K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 25 tracked products in this niche — three views at once, no toggling.

### **Top sellers**

by 90-day click share

[1![Cardstock 8.5 x 11  Cardstock Paper 85 lb/230 gsm Yellow Card Stock for Printer Drawing Gift tags Invitations Cards etc (Yellow 30 Sheets)](https://m.media-amazon.com/images/I/31ievChSs6L.jpg)**Cardstock 8.5 x 11 Cardstock Paper 85 lb/230 gsm Yellow Card Stock for Printer Drawing Gift tags Invitations Cards etc (Yellow 30 Sheets)**FLIPPED**$5.98**4.7★814 rev](https://www.amazon.com/dp/B0DF5R6VN5) [2![Astrobrights Mega Collection Colored Cardstock Bright Yellow 320 Sheets 65 lb/176 gsm 8.5 x 11 - MORE SHEETS! (91625)](https://m.media-amazon.com/images/I/51yGS7TB2qL.jpg)**Astrobrights Mega Collection Colored Cardstock Bright Yellow 320 Sheets 65 lb/176 gsm 8.5 x 11 - MORE SHEETS! (91625)**Astrobrights**$17.84**4.8★1,065 rev](https://www.amazon.com/dp/B07PZFC4Y3) [3![Astrobrights Colored Cardstock 8.5 x 11 65 lb/176 GSM Sunburst Yellow 250 Sheets (22791)](https://m.media-amazon.com/images/I/41ZqBJjCcaL.jpg)**Astrobrights Colored Cardstock 8.5 x 11 65 lb/176 GSM Sunburst Yellow 250 Sheets (22791)**Neenah**$15.34**4.7★437 rev](https://www.amazon.com/dp/B00B6UHFZ6) [4![Lemon Yellow Cardstock 8.5 x 11 Bright Color Paper 40 Sheets Yellow Paper Colored Cardstock for Invitations Art Drawing Menus DIY Cards Tags Crafts Certificates School Office Printing](https://m.media-amazon.com/images/I/31s673xRnhL.jpg)**Lemon Yellow Cardstock 8.5 x 11 Bright Color Paper 40 Sheets Yellow Paper Colored Cardstock for Invitations Art Drawing Menus DIY Cards Tags Crafts Certificates School Office Printing**Vishoitty**$7.81**4.7★339 rev](https://www.amazon.com/dp/B0FNCCD44R) [5![Wausau Neenah Paper Exact Index Card Stock 110 lb Index Weight 8.5 x 11 Canary 250/Pack](https://m.media-amazon.com/images/I/41-SN1sP4RL.jpg)**Wausau Neenah Paper Exact Index Card Stock 110 lb Index Weight 8.5 x 11 Canary 250/Pack**Wausau Papers**$17.00**4.5★160 rev](https://www.amazon.com/dp/B00006IDRH)

**~~View all top sellers →~~**

### **Newest**

by launch date

[![100 Sheets 8.5 x 11 Colored Cardstock 5 Assorted Yellow Shades of 180GSM/65LB Construction Paper Yellow Cardstock Printer Paper for Printing Card Making DIY Crafts Party Decorations](https://m.media-amazon.com/images/I/41M48InJlWL.jpg)**100 Sheets 8.5 x 11 Colored Cardstock 5 Assorted Yellow Shades of 180GSM/65LB Construction Paper Yellow Cardstock Printer Paper for Printing Card Making DIY Crafts Party Decorations**TUXIYA**$14.90**141 rev2mo ago](https://www.amazon.com/dp/B0GSK2SZ5N) [![Dark Yellow Cardstock Paper 8.5 x 11 40 Sheets Cardstock Printer Paper 8.5x11 Gold Yellow Card Stock Paper 8.5 x 11 200 GSM Construction Paper for DIY Cards Greeting Cards Menus](https://m.media-amazon.com/images/I/31jDTMYRloL.jpg)**Dark Yellow Cardstock Paper 8.5 x 11 40 Sheets Cardstock Printer Paper 8.5x11 Gold Yellow Card Stock Paper 8.5 x 11 200 GSM Construction Paper for DIY Cards Greeting Cards Menus**Aidunmis**$8.81**470 rev3mo ago](https://www.amazon.com/dp/B0GKXCWB8F) [![Yellow Cardstock 8.5 x 11 40 Sheets Yellow Paper Card Stock for Printer Solar Yellow Cardstock Paper for Invitations Art Drawing Menus DIY Cards Tags Crafts Certificates School Office](https://m.media-amazon.com/images/I/31k0toWOW1L.jpg)**Yellow Cardstock 8.5 x 11 40 Sheets Yellow Paper Card Stock for Printer Solar Yellow Cardstock Paper for Invitations Art Drawing Menus DIY Cards Tags Crafts Certificates School Office**Vishoitty**$8.49**339 rev4mo ago](https://www.amazon.com/dp/B0GFCRZMLV) [![Astrobrights Colored Cardstock Bright Yellow 65 lb./176 gsm 8.5 x 11 126 Sheets AcidFree LigninFree Perfect for School Office & DIY (91980)](https://m.media-amazon.com/images/I/41h2ybntCJL.jpg)**Astrobrights Colored Cardstock Bright Yellow 65 lb./176 gsm 8.5 x 11 126 Sheets AcidFree LigninFree Perfect for School Office & DIY (91980)**Astrobrights**$10.91**25 rev4mo ago](https://www.amazon.com/dp/B0GND3NNTR) [![50 Sheets Yellow Cardstock 230GSM /85LB Thick Cardstock Paper Colored Cardstock Printer Paper for Printing Cards Greeting Cards Making DIY Crafts Decorations (8.3 X 11.7)](https://m.media-amazon.com/images/I/41+R0Bje0sL.jpg)**50 Sheets Yellow Cardstock 230GSM /85LB Thick Cardstock Paper Colored Cardstock Printer Paper for Printing Cards Greeting Cards Making DIY Crafts Decorations (8.3 X 11.7)**KAQRHFT**$11.82**36 rev6mo ago](https://www.amazon.com/dp/B0GFWP2WVK)

**~~View all new products →~~**

### **Trending**

90-day click momentum

[![Dark Yellow Cardstock Paper 8.5 x 11 40 Sheets Cardstock Printer Paper 8.5x11 Gold Yellow Card Stock Paper 8.5 x 11 200 GSM Construction Paper for DIY Cards Greeting Cards Menus](https://m.media-amazon.com/images/I/31jDTMYRloL.jpg)**Dark Yellow Cardstock Paper 8.5 x 11 40 Sheets Cardstock Printer Paper 8.5x11 Gold Yellow Card Stock Paper 8.5 x 11 200 GSM Construction Paper for DIY Cards Greeting Cards Menus**Aidunmis**$8.81**4.6★**▲ 243%**](https://www.amazon.com/dp/B0GKXCWB8F) [![100 Sheets 8.5 x 11 Colored Cardstock 5 Assorted Yellow Shades of 180GSM/65LB Construction Paper Yellow Cardstock Printer Paper for Printing Card Making DIY Crafts Party Decorations](https://m.media-amazon.com/images/I/41M48InJlWL.jpg)**100 Sheets 8.5 x 11 Colored Cardstock 5 Assorted Yellow Shades of 180GSM/65LB Construction Paper Yellow Cardstock Printer Paper for Printing Card Making DIY Crafts Party Decorations**TUXIYA**$14.90**4.8★**▲ 238%**](https://www.amazon.com/dp/B0GSK2SZ5N) [![Astrobrights Colored Cardstock Bright Yellow 65 lb./176 gsm 8.5 x 11 126 Sheets AcidFree LigninFree Perfect for School Office & DIY (91980)](https://m.media-amazon.com/images/I/41h2ybntCJL.jpg)**Astrobrights Colored Cardstock Bright Yellow 65 lb./176 gsm 8.5 x 11 126 Sheets AcidFree LigninFree Perfect for School Office & DIY (91980)**Astrobrights**$10.91**4.8★**▲ 237%**](https://www.amazon.com/dp/B0GND3NNTR) [![50 Sheets Yellow Cardstock 230GSM /85LB Thick Cardstock Paper Colored Cardstock Printer Paper for Printing Cards Greeting Cards Making DIY Crafts Decorations (8.3 X 11.7)](https://m.media-amazon.com/images/I/41+R0Bje0sL.jpg)**50 Sheets Yellow Cardstock 230GSM /85LB Thick Cardstock Paper Colored Cardstock Printer Paper for Printing Cards Greeting Cards Making DIY Crafts Decorations (8.3 X 11.7)**KAQRHFT**$11.82**4.7★**▲ 235%**](https://www.amazon.com/dp/B0GFWP2WVK) [![CoZyden 100 Sheets Yellow Cardstock 8.5 X 11 Thick Printer Paper 80lb/230 Gsm Art Card Stock Paper Perfect for Scrapbooking Crafts Business Cards Invitations Diy Menus Crafts Drawing Etc](https://m.media-amazon.com/images/I/21q9qPfAbqL.jpg)**CoZyden 100 Sheets Yellow Cardstock 8.5 X 11 Thick Printer Paper 80lb/230 Gsm Art Card Stock Paper Perfect for Scrapbooking Crafts Business Cards Invitations Diy Menus Crafts Drawing Etc**CoZyden**$15.90**4.6★**▲ 202%**](https://www.amazon.com/dp/B0G6LZY9RZ)

**~~View all trending →~~**

## **Demand & seasonality**

Weekly Amazon search volume, last 104 weeks — +7.4% search growth over the last 90 days.

3K2KPrime Day '24Spike '25Spike '26 seasonSepDecMarJunAugNovMarMay

Peak months: May, Aug · busiest ÷ quietest = 2.5×

## **Reviews**

What buyers praise and complain about, mined from review topics.

### **What buyers love **

**Color**32%

*“Vibrant Color”*

**Quality-Overall**14%

*“Good quality cardstock”*

**Thickness**9%

*“This cardstock has a nice thickness to it”*

**Value For Money**7%

*“Decent value”*

**Print Quality**5%

*“so it's ideal for printing”*

**Paper Quality**5%

*“Sturdy thick paper that's great for painting project”*

**Advertised Vs Actual Product**4%

*“Consistent with description”*

**Weight Heavy**3%

*“The cardstock is a good weight”*

**Strength**3%

*“It doesnt feel flimsy at all”*

**Durability**3%

*“Durable & Reliable”*

### **What buyers complain about **

**Paper Quality**19%

*“Paper is so easily damaged during shipping”*

**Paper Brightness**8%

*“Its yellow and slightly thicker than standard paper”*

**Value For Money**6%

*“The price is high for a single package of 126 sheets”*

**Display Colors**4%

*“not highlighter yellow”*

**Quality-Overall**4%

*“poor quality”*

**Size-Overall**4%

*“Non-standard Size: its not 8.5x11, its 8.3x11.7, which may not be a big deal to you”*

**Thickness**3%

*“They are thicker than regular paper”*

### **Top return reasons **

**Color**41%

**Paper Quality**20%

**Value For Money**8%

**Paper Brightness**5%

**Advertised Vs Actual Product**4%

**Size-Overall**4%

**Thin**3%

**Thickness**2%

**Defective Material/Parts**2%

**Compatibility-Overall**2%