---
title: "yarn — Niche Verdict: Launch it (71/100) | Amazon United States - Flapen"
canonical_url: "https://flapen.com/amazon/research/us/arts-crafts-sewing/yarn"
last_updated: "2026-07-10T01:33:26.051Z"
locale: en
meta:
  description: "yarn clears our launch bar: a $3.6M/yr market growing +273.3% with returns at 1.3%."
  "og:description": "yarn clears our launch bar: a $3.6M/yr market growing +273.3% with returns at 1.3%."
  "og:title": "yarn — Niche Verdict: Launch it (71/100) | Amazon United States - Flapen"
---

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# **yarn**

**Launch it****71/100 **

yarn clears our launch bar: a $3.6M/yr market growing +273.3% with returns at 1.3%.

**Market/yr**

**$3.6M**

**Growth (1y)**

**+273.3%**

**Products**

**70**

**Brands**

**21**

was 24 a year ago

**Sellers**

**117**

**Price range**

**$3.81–$32.81**

**Returns**

**1.3%**

**Rating**

**4.5★**

**Launch it**

Scored 71/100 across market size, growth, competition, quality gap, and returns.

Market sizeGrowthCompetitionQuality gapReturns

Market size

**57**

 ×0.30

Growth

**83**

 ×0.30

Competition

**82**

 ×0.20

Quality gap

**35**

 ×0.10

Returns

**89**

 ×0.10

## **Demand**

Weekly Amazon search volume, last 104 weeks — +273.3% year over year.

565K282KPrime Day '24Spike '24Holiday '24Prime Day '25Spike '25Black Friday '25Spike '26Jul '24Nov '24Mar '25Jul '25Nov '25Mar '26

## **Seasonality**

Monthly demand index across the year — 1.00 is average.

JFMAMJJASOND

Peak months: Jan, Nov, Dec · busiest ÷ quietest = 1.9×

## **Competition**

- Red Heart42% - Caron10% - Bernat8% - Cozyful7% - MAQIHAN4% - Katech4% - Other (15 brands)25%

Clicks spread well past the top 5 (32% combined) — an open shelf where new products get seen. 21 brands and 117 sellers compete here.

**Brands**

**21 **▼falling

was 24 a year ago

**Sellers**

**117**

**Top 5 brand share**

**71%**

#ProductBrandPriceRatingReviewsClick shareTrend

1
![Red Heart E300.0319 Super Saver Economy Yarn Cherry Red](https://m.media-amazon.com/images/I/41QqIy5UdXL.jpg) [**Red Heart E300.0319 Super Saver Economy Yarn Cherry Red**](https://www.amazon.com/dp/B0017342OY)

Red Heart$3.904.7★41,28110%▲rising

2
![RED HEART Super Saver Yarn White](https://m.media-amazon.com/images/I/31a4F5CN+hL.jpg) [**RED HEART Super Saver Yarn White**](https://www.amazon.com/dp/B000XZY8Q4)

Red Heart$3.814.7★41,2817%▲rising

3
![Red Heart Super Saver Super Yarn Craft Kit for Crochet & Knitting & Amigurumi Projects](https://m.media-amazon.com/images/I/41uNBXtN07L.jpg) [**Red Heart Super Saver Super Yarn Craft Kit for Crochet & Knitting & Amigurumi Projects**](https://www.amazon.com/dp/B0C448JY95)

Red Heart$16.974.4★3,4946%▲rising

4
![Caron All Day Cotton - 3 Pack of 173 Yards/3.52 oz Cream 100% Mercerized Cotton Yarn](https://m.media-amazon.com/images/I/51VJVcL071L.jpg) [**Caron All Day Cotton - 3 Pack of 173 Yards/3.52 oz Cream 100% Mercerized Cotton Yarn**](https://www.amazon.com/dp/B0D98MCFGH)

Caron$12.564.6★2,6535%▲rising

5
![MAQIHAN 15x20g Acrylic Yarn for Crocheting - Soft Knitting Yarn for Crafts](https://m.media-amazon.com/images/I/51akNAdd5nL.jpg) [**MAQIHAN 15x20g Acrylic Yarn for Crocheting - Soft Knitting Yarn for Crafts**](https://www.amazon.com/dp/B0CCXHLMLB)

MAQIHAN$8.854.1★1,3604%▲rising

6
![RED HEART Super Saver Yarn Perfect Pink](https://m.media-amazon.com/images/I/41jANfQ66uL.jpg) [**RED HEART Super Saver Yarn Perfect Pink**](https://www.amazon.com/dp/B0050FIDZE)

Red Heart$3.924.7★32,2283%▲rising

7
![Bernat Blanket Super Bulky Acrylic Yarn - 2 Pack of 300g/10.5oz #6 Chunky Chenille Heavy Weight Yarn for Knitting and Crocheting Amigurumi Thick Blankets (Almond 220 Yards 2-Pack)](https://m.media-amazon.com/images/I/51EtS5DN8cL.jpg) [**Bernat Blanket Super Bulky Acrylic Yarn - 2 Pack of 300g/10.5oz #6 Chunky Chenille Heavy Weight Yarn for Knitting and Crocheting Amigurumi Thick Blankets (Almond 220 Yards 2-Pack)**](https://www.amazon.com/dp/B0CFBBCK3C)

Bernat$20.014.8★6,1253%▼falling

8
![CRAFTISS 30 of 20g/0.7Oz Acrylic Yarn Mini Skeins - 1300 Yards of Soft Yarn for Crocheting and Knitting Craft Project Assorted Starter Crochet Bulk Kit for Adults and Kids - Mothers Day Gift](https://m.media-amazon.com/images/I/51yDEqcG62S.jpg) [**CRAFTISS 30 of 20g/0.7Oz Acrylic Yarn Mini Skeins - 1300 Yards of Soft Yarn for Crocheting and Knitting Craft Project Assorted Starter Crochet Bulk Kit for Adults and Kids - Mothers Day Gift**](https://www.amazon.com/dp/B07FS4P59J)

CRAFTISS$24.064.3★4,3672%—flat

9
![20 Acrylic Yarn Skeins - 438 Yards Multicolored Yarn in Total Great Crochet and Knitting Starter Kit for Colorful Craft Assorted Colors](https://m.media-amazon.com/images/I/61Lv6O4V2eL.jpg) [**20 Acrylic Yarn Skeins - 438 Yards Multicolored Yarn in Total Great Crochet and Knitting Starter Kit for Colorful Craft Assorted Colors**](https://www.amazon.com/dp/B07B7M5RBW)

Mira HandCrafts$16.554.2★20,2542%▼falling

10

![Bernat Blanket White Yarn - 2 Pack of 10.5oz/300g - Polyester - 6 Super Bulky - 220 Yards - Knitting/Crochet](https://m.media-amazon.com/images/I/41c7P0+7jVL.jpg) [**Bernat Blanket White Yarn - 2 Pack of 10.5oz/300g - Polyester - 6 Super Bulky - 220 Yards - Knitting/Crochet**](https://www.amazon.com/dp/B09WJG8K5X)

Bernat$20.014.8★6,1252%▼falling

11

![Red Heart Super Saver Bitty Stripes Unicorn Mane Yarn - 2 Pack of 283g/10oz - 100% Acrylic - #4 Worsted (Medium) - 515 Yards - Knitting/Crochet](https://m.media-amazon.com/images/I/512DuD8HfBL.jpg) [**Red Heart Super Saver Bitty Stripes Unicorn Mane Yarn - 2 Pack of 283g/10oz - 100% Acrylic - #4 Worsted (Medium) - 515 Yards - Knitting/Crochet**](https://www.amazon.com/dp/B0F67FK28V)

Red Heart$17.264.7★2,0572%▲rising

12

![Cozyful Chunky Yarn for Hand Knitting - #10 Chunky Chenille Blanket Yarn Jumbo Big Thick Chunky Yarns for Crocheting Tie Dye Bulky Knit Yarns 8 Skein (20 yds 8 oz Each Skein) Cream&Sage&Grey&Khaki](https://m.media-amazon.com/images/I/51dBs0fU7XL.jpg) [**Cozyful Chunky Yarn for Hand Knitting - #10 Chunky Chenille Blanket Yarn Jumbo Big Thick Chunky Yarns for Crocheting Tie Dye Bulky Knit Yarns 8 Skein (20 yds 8 oz Each Skein) Cream&Sage&Grey&Khaki**](https://www.amazon.com/dp/B0FBKMNMKB)

Cozyful$27.884.5★1,6392%—flat

13

![Cozyful Chunky Yarn for Hand Knitting - #10 Chunky Chenille Yarn Jumbo Big Thick Chunky Yarns for Crocheting Super Bulky Chunky Knit Blanket Yarns 8 Skein (22 yds 8 oz Each Skein) Cream](https://m.media-amazon.com/images/I/41d3DYQqnfL.jpg) [**Cozyful Chunky Yarn for Hand Knitting - #10 Chunky Chenille Yarn Jumbo Big Thick Chunky Yarns for Crocheting Super Bulky Chunky Knit Blanket Yarns 8 Skein (22 yds 8 oz Each Skein) Cream**](https://www.amazon.com/dp/B0DD778BGV)

Cozyful$27.994.3★2,4552%▼falling

14

![SIXLAMB 3 * 50g/1.76oz Yarn for Crocheting and Knitting 3 * 60yds Beginner Yarn with Easy-to-See Stitches; Worsted-Weight Medium #4;Amigurumi-Friendly Crochet Kit(Petal+Blue+Merry Pink)](https://m.media-amazon.com/images/I/51QGwa2sQFL.jpg) [**SIXLAMB 3 * 50g/1.76oz Yarn for Crocheting and Knitting 3 * 60yds Beginner Yarn with Easy-to-See Stitches; Worsted-Weight Medium #4;Amigurumi-Friendly Crochet Kit(Petal+Blue+Merry Pink)**](https://www.amazon.com/dp/B0DF7CLMZ3)

Sixlamb$10.004.6★3542%▲rising

15

![Red Heart Super Saver White Yarn - 3 Pack of 198g/7oz - Acrylic - 4 Medium (Worsted) - 364 Yards - Knitting/Crochet](https://m.media-amazon.com/images/I/41uqMgG3bxL.jpg) [**Red Heart Super Saver White Yarn - 3 Pack of 198g/7oz - Acrylic - 4 Medium (Worsted) - 364 Yards - Knitting/Crochet**](https://www.amazon.com/dp/B09W1J7FWG)

Red Heart$11.384.7★41,2812%▼falling

**~~Showing 15 of 70 — show all ~~**

## **Product shelf**

All 70 tracked products in this niche.

Top sellersNewestTrending

[![Red Heart E300.0319 Super Saver Economy Yarn Cherry Red](https://m.media-amazon.com/images/I/41QqIy5UdXL.jpg)**Red Heart E300.0319 Super Saver Economy Yarn Cherry Red** Red Heart**$3.90**4.7★41,281 reviews](https://www.amazon.com/dp/B0017342OY) [![RED HEART Super Saver Yarn White](https://m.media-amazon.com/images/I/31a4F5CN+hL.jpg)**RED HEART Super Saver Yarn White** Red Heart**$3.81**4.7★41,281 reviews](https://www.amazon.com/dp/B000XZY8Q4) [![Red Heart Super Saver Super Yarn Craft Kit for Crochet & Knitting & Amigurumi Projects](https://m.media-amazon.com/images/I/41uNBXtN07L.jpg)**Red Heart Super Saver Super Yarn Craft Kit for Crochet & Knitting & Amigurumi Projects** Red Heart**$16.97**4.4★3,494 reviews](https://www.amazon.com/dp/B0C448JY95) [![Caron All Day Cotton - 3 Pack of 173 Yards/3.52 oz Cream 100% Mercerized Cotton Yarn](https://m.media-amazon.com/images/I/51VJVcL071L.jpg)**Caron All Day Cotton - 3 Pack of 173 Yards/3.52 oz Cream 100% Mercerized Cotton Yarn** Caron**$12.56**4.6★2,653 reviews](https://www.amazon.com/dp/B0D98MCFGH) [![MAQIHAN 15x20g Acrylic Yarn for Crocheting - Soft Knitting Yarn for Crafts](https://m.media-amazon.com/images/I/51akNAdd5nL.jpg)**MAQIHAN 15x20g Acrylic Yarn for Crocheting - Soft Knitting Yarn for Crafts** MAQIHAN**$8.85**4.1★1,360 reviews](https://www.amazon.com/dp/B0CCXHLMLB) [![RED HEART Super Saver Yarn Perfect Pink](https://m.media-amazon.com/images/I/41jANfQ66uL.jpg)**RED HEART Super Saver Yarn Perfect Pink** Red Heart**$3.92**4.7★32,228 reviews](https://www.amazon.com/dp/B0050FIDZE) [![Bernat Blanket Super Bulky Acrylic Yarn - 2 Pack of 300g/10.5oz #6 Chunky Chenille Heavy Weight Yarn for Knitting and Crocheting Amigurumi Thick Blankets (Almond 220 Yards 2-Pack)](https://m.media-amazon.com/images/I/51EtS5DN8cL.jpg)**Bernat Blanket Super Bulky Acrylic Yarn - 2 Pack of 300g/10.5oz #6 Chunky Chenille Heavy Weight Yarn for Knitting and Crocheting Amigurumi Thick Blankets (Almond 220 Yards 2-Pack)** Bernat**$20.01**4.8★6,125 reviews](https://www.amazon.com/dp/B0CFBBCK3C) [![CRAFTISS 30 of 20g/0.7Oz Acrylic Yarn Mini Skeins - 1300 Yards of Soft Yarn for Crocheting and Knitting Craft Project Assorted Starter Crochet Bulk Kit for Adults and Kids - Mothers Day Gift](https://m.media-amazon.com/images/I/51yDEqcG62S.jpg)**CRAFTISS 30 of 20g/0.7Oz Acrylic Yarn Mini Skeins - 1300 Yards of Soft Yarn for Crocheting and Knitting Craft Project Assorted Starter Crochet Bulk Kit for Adults and Kids - Mothers Day Gift** CRAFTISS**$24.06**4.3★4,367 reviews](https://www.amazon.com/dp/B07FS4P59J)

## **Reviews**

What buyers praise and complain about, mined from review topics.

### **What buyers love **

**Color**22%

*“Cute color”*

**Soft Feel**15%

*“It's very smooth”*

**Quality-Overall**10%

*“AMAZING quality”*

**Value For Money**8%

*“Amazing value”*

**Ease Of Use**5%

*“was easy to work with”*

**Material Quality**4%

*“Good Cotton Quality”*

**Upholstery/Fabric Quality**4%

*“Good quality cotton I love it”*

**Thickness**3%

*“Thick and warm”*

**Advertised Vs Actual Product**2%

*“Exactly as described”*

**Fluffiness**1%

*“Nice and fluffy”*

### **What buyers complain about **

**Size-Overall**15%

*“it turned out much shorter than expected”*

**Quality-Overall**9%

*“Inconsistent quality”*

**Advertised Vs Actual Product**8%

*“FALSE ADVERTISING”*

**Color**8%

*“different colors”*

**Thickness**8%

*“Some spots are super thick”*

**Hard Feel**4%

*“Not Soft”*

**Value For Money**4%

*“Always wish it was cheaper”*

**Material Quality**3%

*“the yarn is horrible quality”*

**Durability**3%

*“is breaking while using”*

**Ease Of Use**2%

*“Difficult to use”*

#### **Top return reasons**- Color28% - Size-Overall19% - Advertised Vs Actual Product11% - Material Quality10% - Thin10% - Quality-Overall4% - Display Colors4% - Value For Money4% - Thickness3% - Hard Feel1%