---
title: "wrapping paper solid color — Niche Verdict: Skip it (35/100) | Amazon United States - Flapen"
canonical_url: "https://flapen.com/amazon/research/us/arts-crafts-sewing/wrapping-paper-solid-color"
last_updated: "2026-07-14T02:40:21.419Z"
locale: en
meta:
  description: "a small market ($11K/yr) — wrapping paper solid color doesn't clear our bar today."
  "og:description": "a small market ($11K/yr) — wrapping paper solid color doesn't clear our bar today."
  "og:title": "wrapping paper solid color — Niche Verdict: Skip it (35/100) | Amazon United States - Flapen"
---

Back to Flapen home

# **wrapping paper solid color**

**Skip it**

A small market ($11K/yr) — this niche doesn't clear our bar today.

Market size 3Growth 16Conversion 38Competition 41Returns 63Price range 70Avg price 33Brand share 39Review moat 42Quality gap 47

**Price range**

**Good****$5.31–$37.75**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Returns**

**Good****2.5%**

return rate — above 6% kills the launch gate

**Quality gap**

**Okay****4.5★**

avg incumbent rating — lower means beatable quality

**Review moat**

**Okay****2,321.74**

avg incumbent reviews — the moat a new listing must climb

**Competition**

**Okay****60%**

top-5 click share — leaders hold, buyers still browse

**Brand share**

**Okay****81%**

top-5 brand share — brands hold most of the demand

**Conversion**

**Okay****3.1%**

search→purchase rate — share of searches ending in a sale

**Avg price**

**Okay****$9.90**

avg listing price — sweet spot $15–$100

**Growth**

**Bad****-18.7%**

90-day search growth — must beat 0% to launch

**Market size**

**Bad****$11K**

$11K/yr · 36K searches

## **Competition**

The top 5 products take 60% of clicks — established leaders, but buyers still shop beyond them.

**Brands**

**11 **▼falling

**Sellers**

**14**

**Top-5 brand share**

**81%**

**Open market**

**15%**

- SMART&CASUAL44% - PH PERKHOMY14% - Donyang12% - NESCCI5% - Hallmark5% - Jillson Roberts4% - Open — no brand owns it (5 brands, 15%)

## **Product shelf**

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%10%$1K20%$2K30%$3K40%$4K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 19 tracked products in this niche — three views at once, no toggling.

### **Top sellers**

by 90-day click share

[1![SMART&CASUAL Brown Wrapping Paper Roll 17.81 200(100) Kraft Paper for Craft Gift Bulletin Board Banner Bouquet Flower Table Covering Packing Shipping Moving 70GSM 50LB(Brown 17.8 x 1 200)](https://m.media-amazon.com/images/I/41lypegr2EL.jpg)**SMART&CASUAL Brown Wrapping Paper Roll 17.81 200(100) Kraft Paper for Craft Gift Bulletin Board Banner Bouquet Flower Table Covering Packing Shipping Moving 70GSM 50LB(Brown 17.8 x 1 200)**SMART&CASUAL**$7.30**4.6★1,614 rev](https://www.amazon.com/dp/B0CX5D7W62) [2![SMART&CASUAL Brown Kraft Paper Roll 15 x 450 (37.5) for Gift Wrapping Packing Art Craft Supplies Floral Bouquet Flower Moving Kids Painting Drawing Paint Easel Poster Chart Paper](https://m.media-amazon.com/images/I/41835RyljFL.jpg)**SMART&CASUAL Brown Kraft Paper Roll 15 x 450 (37.5) for Gift Wrapping Packing Art Craft Supplies Floral Bouquet Flower Moving Kids Painting Drawing Paint Easel Poster Chart Paper**SMART&CASUAL**$5.31**4.7★1,030 rev](https://www.amazon.com/dp/B0D14H44X1) [3![PerkHomy Brown Kraft Paper Roll 17.5 x 600 (50) for Gift Wrapping Bulletin Board Craft Art Bouquet Flower Packing Moving Shipping Floor Covering Table 70GSM 50LB (Brown 17.5 x 50)](https://m.media-amazon.com/images/I/41XI1T8j7-L.jpg)**PerkHomy Brown Kraft Paper Roll 17.5 x 600 (50) for Gift Wrapping Bulletin Board Craft Art Bouquet Flower Packing Moving Shipping Floor Covering Table 70GSM 50LB (Brown 17.5 x 50)**PH PERKHOMY**$6.02**4.7★974 rev](https://www.amazon.com/dp/B0CM224177) [4![Lake Blue Wrapping Paper 15x450 Solid Color Blue Kraft Paper Roll for Baby Shower Wedding Fathers Day Birthday Bouquet Flower Gift Wrap for Women Men Kids Craft Paper Bulletin Board Paper](https://m.media-amazon.com/images/I/41F5BJyRaLL.jpg)**Lake Blue Wrapping Paper 15x450 Solid Color Blue Kraft Paper Roll for Baby Shower Wedding Fathers Day Birthday Bouquet Flower Gift Wrap for Women Men Kids Craft Paper Bulletin Board Paper**Donyang**$8.69**4.6★2,039 rev](https://www.amazon.com/dp/B0DFTFTGNX) [5![Hallmark Image Arts Birthday Wrapping Paper Mini Rolls 3-Pack (Primary Colors: Solid Red Yellow Blue) for Kids Parties Graduations Fathers Day Baby Showers Any Occasion - 27 Sq. Ft. Total](https://m.media-amazon.com/images/I/41983EmRKKL.jpg)**Hallmark Image Arts Birthday Wrapping Paper Mini Rolls 3-Pack (Primary Colors: Solid Red Yellow Blue) for Kids Parties Graduations Fathers Day Baby Showers Any Occasion - 27 Sq. Ft. Total**Hallmark**$7.81**3.6★4 rev](https://www.amazon.com/dp/B0GR6JPX6N)

**~~View all top sellers →~~**

### **Newest**

by launch date

[![BAIJIALI Matte Wrapping Paper Roll 17 x 32.8ft Pearly-Lustre Solid Color Gift Wrap for Wedding Christmas Birthday Baby Shower DIY Bouquet (Green 17x32.8)](https://m.media-amazon.com/images/I/41bGAF4pjpL.jpg)**BAIJIALI Matte Wrapping Paper Roll 17 x 32.8ft Pearly-Lustre Solid Color Gift Wrap for Wedding Christmas Birthday Baby Shower DIY Bouquet (Green 17x32.8)**BAIJIALI**$8.61**39 rev4mo ago](https://www.amazon.com/dp/B0GRLL6XHY) [![Hallmark Image Arts Birthday Wrapping Paper Mini Rolls 3-Pack (Primary Colors: Solid Red Yellow Blue) for Kids Parties Graduations Fathers Day Baby Showers Any Occasion - 27 Sq. Ft. Total](https://m.media-amazon.com/images/I/41983EmRKKL.jpg)**Hallmark Image Arts Birthday Wrapping Paper Mini Rolls 3-Pack (Primary Colors: Solid Red Yellow Blue) for Kids Parties Graduations Fathers Day Baby Showers Any Occasion - 27 Sq. Ft. Total**Hallmark**$7.81**4 rev4mo ago](https://www.amazon.com/dp/B0GR6JPX6N) [![Off White Wrapping Paper 17inch x 33ft Solid Color Matte Pearly Paper Art Craft Paper Roll White Gift Flower Bouquet Wrapping Paper for Wedding Baby Shower Birthday Christmas Bridal Shower](https://m.media-amazon.com/images/I/31GBTdxokjL.jpg)**Off White Wrapping Paper 17inch x 33ft Solid Color Matte Pearly Paper Art Craft Paper Roll White Gift Flower Bouquet Wrapping Paper for Wedding Baby Shower Birthday Christmas Bridal Shower**Donyang**$7.37**260 rev10mo ago](https://www.amazon.com/dp/B0FNM7JR1X) [![woric Sage Green Wrapping Paper Roll -Mini Roll- 17 In X 33 Ft Matte Wrapping Paper with Pearly-Lustre for Birthday Wedding Bridal Shower Baby Shower Holiday Bouquet Wrap](https://m.media-amazon.com/images/I/318T8nRpDPL.jpg)**woric Sage Green Wrapping Paper Roll -Mini Roll- 17 In X 33 Ft Matte Wrapping Paper with Pearly-Lustre for Birthday Wedding Bridal Shower Baby Shower Holiday Bouquet Wrap**woric**$9.90**409 rev1y ago](https://www.amazon.com/dp/B0DM9865LG) [![Lake Blue Wrapping Paper 15x450 Solid Color Blue Kraft Paper Roll for Baby Shower Wedding Fathers Day Birthday Bouquet Flower Gift Wrap for Women Men Kids Craft Paper Bulletin Board Paper](https://m.media-amazon.com/images/I/41F5BJyRaLL.jpg)**Lake Blue Wrapping Paper 15x450 Solid Color Blue Kraft Paper Roll for Baby Shower Wedding Fathers Day Birthday Bouquet Flower Gift Wrap for Women Men Kids Craft Paper Bulletin Board Paper**Donyang**$8.69**2,039 rev1y ago](https://www.amazon.com/dp/B0DFTFTGNX)

**~~View all new products →~~**

### **Trending**

90-day click momentum

[![Hallmark Image Arts Birthday Wrapping Paper Mini Rolls 3-Pack (Primary Colors: Solid Red Yellow Blue) for Kids Parties Graduations Fathers Day Baby Showers Any Occasion - 27 Sq. Ft. Total](https://m.media-amazon.com/images/I/41983EmRKKL.jpg)**Hallmark Image Arts Birthday Wrapping Paper Mini Rolls 3-Pack (Primary Colors: Solid Red Yellow Blue) for Kids Parties Graduations Fathers Day Baby Showers Any Occasion - 27 Sq. Ft. Total**Hallmark**$7.81**3.6★**▲ 552%**](https://www.amazon.com/dp/B0GR6JPX6N) [![BAIJIALI Matte Wrapping Paper Roll 17 x 32.8ft Pearly-Lustre Solid Color Gift Wrap for Wedding Christmas Birthday Baby Shower DIY Bouquet (Green 17x32.8)](https://m.media-amazon.com/images/I/41bGAF4pjpL.jpg)**BAIJIALI Matte Wrapping Paper Roll 17 x 32.8ft Pearly-Lustre Solid Color Gift Wrap for Wedding Christmas Birthday Baby Shower DIY Bouquet (Green 17x32.8)**BAIJIALI**$8.61**4.5★**▲ 542%**](https://www.amazon.com/dp/B0GRLL6XHY) [![SMART&CASUAL Craft Paper Roll 17.8 x 760 Kraft Paper White Easel Paper Roll for Kids Gift Wrapping Art Bulletin Board Paper Bouquet Flower Packing Painting Drawing Floor Covering Poster Chart Paper](https://m.media-amazon.com/images/I/41EYcjzXaeL.jpg)**SMART&CASUAL Craft Paper Roll 17.8 x 760 Kraft Paper White Easel Paper Roll for Kids Gift Wrapping Art Bulletin Board Paper Bouquet Flower Packing Painting Drawing Floor Covering Poster Chart Paper**SMART&CASUAL**$8.33**4.6★**▲ 440%**](https://www.amazon.com/dp/B0CX5BLT95) [![Lake Blue Wrapping Paper 15x450 Solid Color Blue Kraft Paper Roll for Baby Shower Wedding Fathers Day Birthday Bouquet Flower Gift Wrap for Women Men Kids Craft Paper Bulletin Board Paper](https://m.media-amazon.com/images/I/41F5BJyRaLL.jpg)**Lake Blue Wrapping Paper 15x450 Solid Color Blue Kraft Paper Roll for Baby Shower Wedding Fathers Day Birthday Bouquet Flower Gift Wrap for Women Men Kids Craft Paper Bulletin Board Paper**Donyang**$8.69**4.6★**▲ 428%**](https://www.amazon.com/dp/B0DFTFTGNX) [![PerkHomy Medium Green Kraft Paper Roll 17.5 x 960 (80) for Gift Wrapping Bouquet Flower Art Painting Craft Writing Packaging Shipping 80GSM 55LB (Medium Green 17.5 x 80)](https://m.media-amazon.com/images/I/411guOOQeuL.jpg)**PerkHomy Medium Green Kraft Paper Roll 17.5 x 960 (80) for Gift Wrapping Bouquet Flower Art Painting Craft Writing Packaging Shipping 80GSM 55LB (Medium Green 17.5 x 80)**PH PERKHOMY**$11.31**4.7★**▲ 224%**](https://www.amazon.com/dp/B0D1VBQ68Q)

**~~View all trending →~~**

## **Demand**

Weekly Amazon search volume, last 29 weeks — -18.7% search growth over the last 90 days.

4K3KSpike '26Dec '25Jan '26Feb '26Mar '26Apr '26May '26Jun '26

## **Reviews**

What buyers praise and complain about, mined from review topics.

### **What buyers love **

**Quality-Overall**18%

*“The quality is great- not too thin”*

**Value For Money**10%

*“Great deal”*

**Thickness**10%

*“Is the perfect thickness for folding corners”*

**Color**9%

*“Perfect color”*

**Ease Of Use**7%

*“Easy to use”*

**Durability**6%

*“Very durable and easy to work with”*

**Paper Quality**5%

*“The paper is sturdy”*

**Advertised Vs Actual Product**5%

*“Gets the job done”*

**Size-Overall**4%

*“Great size”*

**Gifting Purpose**3%

*“perfect for gifts”*

### **What buyers complain about **

**Size-Overall**24%

*“very short”*

**Thickness**22%

*“fairly thin material”*

**Smell**5%

*“It smells like stinky armpits”*

**Advertised Vs Actual Product**4%

*“This product is not advertised honestly”*

**Thin**3%

*“Thin”*

**Color**3%

*“the color listed as Brown is actually what I would call Tan Coffee color is Brown”*

**Material Quality**2%

*“Cheap material”*

**Value For Money**2%

*“little bit expensive though for what it is”*

**Ease Of Use**1%

*“Difficult to use due to the length being very short”*

**Weight Heavy**1%

*“Not heavy duty”*

### **Top return reasons **

**Size-Overall**62%

**Value For Money**11%

**Color**7%

**Advertised Vs Actual Product**6%

**Thin**3%

**Thickness**2%

**Paper Quality**2%

**Functionality-Overall**1%

**Quality-Overall**1%

**Material Quality**1%