---
title: "wire — Niche Verdict: Worth a look (54/100) | Amazon United States - Flapen"
canonical_url: "https://flapen.com/amazon/research/us/arts-crafts-sewing/wire"
last_updated: "2026-07-10T00:42:31.159Z"
locale: en
meta:
  description: "wire shows low returns (1.4%), but strong incumbent ratings (4.7★) keeps it on the watch list."
  "og:description": "wire shows low returns (1.4%), but strong incumbent ratings (4.7★) keeps it on the watch list."
  "og:title": "wire — Niche Verdict: Worth a look (54/100) | Amazon United States - Flapen"
---

Back to Flapen home

# **wire**

**Worth a look****54/100 **

wire shows low returns (1.4%), but strong incumbent ratings (4.7★) keeps it on the watch list.

**Market/yr**

**$1.1M**

**Growth (1y)**

**+122.9%**

**Products**

**30**

**Brands**

**21**

was 26 a year ago

**Sellers**

**59**

**Price range**

**$4.03–$37.70**

**Returns**

**1.4%**

**Rating**

**4.7★**

**Worth a look**

Scored 54/100 across market size, growth, competition, quality gap, and returns.

Market sizeGrowthCompetitionQuality gapReturns

Market size

**35**

 ×0.30

Growth

**68**

 ×0.30

Competition

**59**

 ×0.20

Quality gap

**24**

 ×0.10

Returns

**89**

 ×0.10

## **Demand**

Weekly Amazon search volume, last 104 weeks — +122.9% year over year.

50K25KSpike '25Jul '24Nov '24Mar '25Jun '25Oct '25Feb '26

## **Seasonality**

Monthly demand index across the year — 1.00 is average.

JFMAMJJASOND

No pronounced peak months · busiest ÷ quietest = 1.4×

## **Competition**

- Tenn Well33% - VIABRICO12% - Hillman12% - FloraCraft5% - TUOFENG5% - SciWil4% - Other (15 brands)30%

The top 5 products take 51% of clicks — established leaders, but buyers still shop beyond them. 21 brands and 59 sellers compete here.

**Brands**

**21 **▼falling

was 26 a year ago

**Sellers**

**59**

**Top 5 brand share**

**66%**

#ProductBrandPriceRatingReviewsClick shareTrend

1
![18 Gauge Aluminum Craft Wire 165 Feet 1mm Bendable Metal Wire for Jewelry Making Sculpting Floral Making Wreath Making Crafting Wire Wrapping Christmas Ornaments (Silver)](https://m.media-amazon.com/images/I/41xNrpMfOLL.jpg) [**18 Gauge Aluminum Craft Wire 165 Feet 1mm Bendable Metal Wire for Jewelry Making Sculpting Floral Making Wreath Making Crafting Wire Wrapping Christmas Ornaments (Silver)**](https://www.amazon.com/dp/B09TSLYX33)

Tenn Well$7.964.7★1,02621%▼falling

2
![Hillman Steel Wire Rope 20 Gauge Galvanized Hobby Cable Wire 20 x 175 Corrosion Resistant Holds 15 lbs Ideal for Crafts & DIY Silver | 123106](https://m.media-amazon.com/images/I/51VLajVzz4L.jpg) [**Hillman Steel Wire Rope 20 Gauge Galvanized Hobby Cable Wire 20 x 175 Corrosion Resistant Holds 15 lbs Ideal for Crafts & DIY Silver | 123106**](https://www.amazon.com/dp/B000BPEQAE)

Hillman$7.404.6★3,94211%▼falling

3
![VIABRICO 16 Gauge Wire 16AWG Automotive Wire Electrical Wire 100FT 2 Conductor Red Black 12V/24V DC Cable LED Strips Extension for Light RC Car Speaker](https://m.media-amazon.com/images/I/51q5kx3WP6L.jpg) [**VIABRICO 16 Gauge Wire 16AWG Automotive Wire Electrical Wire 100FT 2 Conductor Red Black 12V/24V DC Cable LED Strips Extension for Light RC Car Speaker**](https://www.amazon.com/dp/B0B49TQZHV)

VIABRICO$14.214.7★2,6118%▲rising

4
![Tenn Well 9 Gauge Aluminum Craft Wire 50 Feet 3mm Bendable Armature Wire for Sculpting Jewelry Making Doll Making Crafting Modelling Bonsai Training](https://m.media-amazon.com/images/I/51QQTkiCiAS.jpg) [**Tenn Well 9 Gauge Aluminum Craft Wire 50 Feet 3mm Bendable Armature Wire for Sculpting Jewelry Making Doll Making Crafting Modelling Bonsai Training**](https://www.amazon.com/dp/B095Y8N92C)

Tenn Well$10.554.7★1,1287%—flat

5
![FloraCraft 26 Gauge Floral Wire 270 Feet Bright Silver](https://m.media-amazon.com/images/I/41HimGENjYL.jpg) [**FloraCraft 26 Gauge Floral Wire 270 Feet Bright Silver**](https://www.amazon.com/dp/B002HRAEOG)

FloraCraft$5.574.8★3,2155%▼falling

6
![TUOFENG 22 AWG Wire Solid Core Hookup Wire 6 Different Colored Breadboard Wires 30ft Each Electronic Wire with PVC for Arduino](https://m.media-amazon.com/images/I/51EtZ9mRMyL.jpg) [**TUOFENG 22 AWG Wire Solid Core Hookup Wire 6 Different Colored Breadboard Wires 30ft Each Electronic Wire with PVC for Arduino**](https://www.amazon.com/dp/B07TX6BX47)

TUOFENG$15.734.7★2,7695%▲rising

7
![20-Gauge Galvanized Craft Wire - 164 ft (0.032 in) Professional Metal Wire for Hanging Pictures (15 lbs) Bonsai Training Crafts & Light DIY Project](https://m.media-amazon.com/images/I/41wvHJOKSiL.jpg) [**20-Gauge Galvanized Craft Wire - 164 ft (0.032 in) Professional Metal Wire for Hanging Pictures (15 lbs) Bonsai Training Crafts & Light DIY Project**](https://www.amazon.com/dp/B0FQ486PP4)

SciWil$4.794.8★2234%▲rising

8
![Aluminum Craft Wire 33 Feet Bendable for Jewelry Making Sculpting Floral Wreath Crafting Wire Wrapping Beading Wire Christmas Ornaments (Silver 18 Gauge)](https://m.media-amazon.com/images/I/41VpdQ+j+1L.jpg) [**Aluminum Craft Wire 33 Feet Bendable for Jewelry Making Sculpting Floral Wreath Crafting Wire Wrapping Beading Wire Christmas Ornaments (Silver 18 Gauge)**](https://www.amazon.com/dp/B0F473NHRN)

krastmon$4.114.6★2534%▲rising

9
![Tenn Well 15 Gauge Aluminum Wire 164 Feet 1.5mm Bendable Metal Craft Wire for Jewelry Making Beading Armature Sculpting Bonsai Training Crafting](https://m.media-amazon.com/images/I/41HequMUNUL.jpg) [**Tenn Well 15 Gauge Aluminum Wire 164 Feet 1.5mm Bendable Metal Craft Wire for Jewelry Making Beading Armature Sculpting Bonsai Training Crafting**](https://www.amazon.com/dp/B0BB286D6J)

Tenn Well$9.874.7★2703%▲rising

10

![VIABRICO 14 Gauge Wire - 600FT 100ft Spool 6 Colors Copper Clad Aluminium Low Voltage Hookup Wire Kit for Breadboard/Automotive/DIY/Battery](https://m.media-amazon.com/images/I/413lQyo0BHL.jpg) [**VIABRICO 14 Gauge Wire - 600FT 100ft Spool 6 Colors Copper Clad Aluminium Low Voltage Hookup Wire Kit for Breadboard/Automotive/DIY/Battery**](https://www.amazon.com/dp/B0DHP5LYLZ)

VIABRICO$31.714.7★4583%—flat

11

![20Gauge Silver Aluminum Crafts Wire 400FT for Jewelry Crafting Gemstone Metal Coiling Sculpting Armature Jewelry Making Beading Floral Soft DIY Metal Craft Art Wires Colored and Soft](https://m.media-amazon.com/images/I/41UnjUfrlCL.jpg) [**20Gauge Silver Aluminum Crafts Wire 400FT for Jewelry Crafting Gemstone Metal Coiling Sculpting Armature Jewelry Making Beading Floral Soft DIY Metal Craft Art Wires Colored and Soft**](https://www.amazon.com/dp/B0C8DN33Z6)

ouwinway$12.764.6★5273%▲rising

12

![Tenn Well 12 Gauge Aluminum Wire 100 Feet 2mm Bendable Metal Craft Wire for Sculpting Armature Jewelry Making Floral Making Doll Making Modelling Crafting Bonsai Training](https://m.media-amazon.com/images/I/51w+5umyhOS.jpg) [**Tenn Well 12 Gauge Aluminum Wire 100 Feet 2mm Bendable Metal Craft Wire for Sculpting Armature Jewelry Making Floral Making Doll Making Modelling Crafting Bonsai Training**](https://www.amazon.com/dp/B095Y844QP)

Tenn Well$11.324.7★8362%▼falling

13

![16 Gauge Wire (2-Pack Red/Black Each 25FT) 16AWG CCA Low Voltage Automotive Primary Harness Wire for Battery Car Audio Remote Trailer Security Alarm Hook Up Electrical Wires for DIY DC](https://m.media-amazon.com/images/I/515NkBdJJhL.jpg) [**16 Gauge Wire (2-Pack Red/Black Each 25FT) 16AWG CCA Low Voltage Automotive Primary Harness Wire for Battery Car Audio Remote Trailer Security Alarm Hook Up Electrical Wires for DIY DC**](https://www.amazon.com/dp/B0CZ73SQP8)

Mygatti$8.264.7★5782%—flat

14

![16Gauge Silver Aluminum Crafts Wire 154FT for Jewelry Crafting Gemstone Metal Coiling Sculpting Armature Jewelry Making Beading Floral Soft DIY Metal Craft Art Wires Colored and Soft](https://m.media-amazon.com/images/I/41o938PJzRL.jpg) [**16Gauge Silver Aluminum Crafts Wire 154FT for Jewelry Crafting Gemstone Metal Coiling Sculpting Armature Jewelry Making Beading Floral Soft DIY Metal Craft Art Wires Colored and Soft**](https://www.amazon.com/dp/B0C8DNQ8LK)

ouwinway$12.794.6★5272%▲rising

15

![BENECREAT 12 17 18 Guage Aluminum Wire (12 Gauge 100FT) Silver Anodized Jewelry Craft Wire for Beading Floral Making Jewelry Sculpting Model Making](https://m.media-amazon.com/images/I/41ctx6sO4fL.jpg) [**BENECREAT 12 17 18 Guage Aluminum Wire (12 Gauge 100FT) Silver Anodized Jewelry Craft Wire for Beading Floral Making Jewelry Sculpting Model Making**](https://www.amazon.com/dp/B0751YB21D)

BENECREAT$9.984.6★7,1962%—flat

**~~Showing 15 of 30 — show all ~~**

## **Product shelf**

All 30 tracked products in this niche.

Top sellersNewestTrending

[![18 Gauge Aluminum Craft Wire 165 Feet 1mm Bendable Metal Wire for Jewelry Making Sculpting Floral Making Wreath Making Crafting Wire Wrapping Christmas Ornaments (Silver)](https://m.media-amazon.com/images/I/41xNrpMfOLL.jpg)**18 Gauge Aluminum Craft Wire 165 Feet 1mm Bendable Metal Wire for Jewelry Making Sculpting Floral Making Wreath Making Crafting Wire Wrapping Christmas Ornaments (Silver)** Tenn Well**$7.96**4.7★1,026 reviews](https://www.amazon.com/dp/B09TSLYX33) [![Hillman Steel Wire Rope 20 Gauge Galvanized Hobby Cable Wire 20 x 175 Corrosion Resistant Holds 15 lbs Ideal for Crafts & DIY Silver | 123106](https://m.media-amazon.com/images/I/51VLajVzz4L.jpg)**Hillman Steel Wire Rope 20 Gauge Galvanized Hobby Cable Wire 20 x 175 Corrosion Resistant Holds 15 lbs Ideal for Crafts & DIY Silver | 123106** Hillman**$7.40**4.6★3,942 reviews](https://www.amazon.com/dp/B000BPEQAE) [![VIABRICO 16 Gauge Wire 16AWG Automotive Wire Electrical Wire 100FT 2 Conductor Red Black 12V/24V DC Cable LED Strips Extension for Light RC Car Speaker](https://m.media-amazon.com/images/I/51q5kx3WP6L.jpg)**VIABRICO 16 Gauge Wire 16AWG Automotive Wire Electrical Wire 100FT 2 Conductor Red Black 12V/24V DC Cable LED Strips Extension for Light RC Car Speaker** VIABRICO**$14.21**4.7★2,611 reviews](https://www.amazon.com/dp/B0B49TQZHV) [![Tenn Well 9 Gauge Aluminum Craft Wire 50 Feet 3mm Bendable Armature Wire for Sculpting Jewelry Making Doll Making Crafting Modelling Bonsai Training](https://m.media-amazon.com/images/I/51QQTkiCiAS.jpg)**Tenn Well 9 Gauge Aluminum Craft Wire 50 Feet 3mm Bendable Armature Wire for Sculpting Jewelry Making Doll Making Crafting Modelling Bonsai Training** Tenn Well**$10.55**4.7★1,128 reviews](https://www.amazon.com/dp/B095Y8N92C) [![FloraCraft 26 Gauge Floral Wire 270 Feet Bright Silver](https://m.media-amazon.com/images/I/41HimGENjYL.jpg)**FloraCraft 26 Gauge Floral Wire 270 Feet Bright Silver** FloraCraft**$5.57**4.8★3,215 reviews](https://www.amazon.com/dp/B002HRAEOG) [![TUOFENG 22 AWG Wire Solid Core Hookup Wire 6 Different Colored Breadboard Wires 30ft Each Electronic Wire with PVC for Arduino](https://m.media-amazon.com/images/I/51EtZ9mRMyL.jpg)**TUOFENG 22 AWG Wire Solid Core Hookup Wire 6 Different Colored Breadboard Wires 30ft Each Electronic Wire with PVC for Arduino** TUOFENG**$15.73**4.7★2,769 reviews](https://www.amazon.com/dp/B07TX6BX47) [![20-Gauge Galvanized Craft Wire - 164 ft (0.032 in) Professional Metal Wire for Hanging Pictures (15 lbs) Bonsai Training Crafts & Light DIY Project](https://m.media-amazon.com/images/I/41wvHJOKSiL.jpg)**20-Gauge Galvanized Craft Wire - 164 ft (0.032 in) Professional Metal Wire for Hanging Pictures (15 lbs) Bonsai Training Crafts & Light DIY Project** SciWil**$4.79**4.8★223 reviews](https://www.amazon.com/dp/B0FQ486PP4) [![Aluminum Craft Wire 33 Feet Bendable for Jewelry Making Sculpting Floral Wreath Crafting Wire Wrapping Beading Wire Christmas Ornaments (Silver 18 Gauge)](https://m.media-amazon.com/images/I/41VpdQ+j+1L.jpg)**Aluminum Craft Wire 33 Feet Bendable for Jewelry Making Sculpting Floral Wreath Crafting Wire Wrapping Beading Wire Christmas Ornaments (Silver 18 Gauge)** krastmon**$4.11**4.6★253 reviews](https://www.amazon.com/dp/B0F473NHRN)

## **Reviews**

What buyers praise and complain about, mined from review topics.

### **What buyers love **

**Quality-Overall**23%

*“quality good, easy to work with”*

**Advertised Vs Actual Product**19%

*“As described”*

**Value For Money**14%

*“Fair price”*

**Ease Of Use**8%

*“Easy To Use”*

**Efficiency**5%

*“Works great”*

**Strength**4%

*“strong enough to hold the wreath shape”*

**Color**3%

*“Pretty colors”*

**Durability**3%

*“The insulation feels durable”*

**Thickness**3%

*“Perfect thickness for wire wrapping jewelry”*

**Flexibility**2%

*“The wire is flexible”*

### **What buyers complain about **

**Strength**12%

*“Very weak”*

**Quality-Overall**10%

*“Junk”*

**Thickness**9%

*“Thick”*

**Size-Overall**8%

*“Small”*

**Durability**7%

*“It literally falls apart”*

**Advertised Vs Actual Product**6%

*“Not what is pictured”*

**Color**3%

*“I wish there was more red and black wires”*

**Flexibility**2%

*“I wish the jacket was just a little more flexible”*

**Shape/Style**2%

*“it is so easy to bend that I could not use it as it would not hold its shape under any sort of pressure”*

**Heating**2%

*“Wire overheats around 10A”*

#### **Top return reasons**- Size-Overall22% - Thin18% - Advertised Vs Actual Product12% - Thickness9% - Value For Money7% - Functionality-Overall4% - Strength3% - Weight Heavy3% - Material Quality3% - Quality-Overall2%